Gift of Life Foundation

What Gift of Life Foundation does

Gift of Life Foundation (Фонд «Подари жизнь») is a Russian private charitable foundation established on November 26, 2006, by Galina Chalikova and currently led by director Ekaterina Shergova. The foundation's mission is to provide comprehensive support to children and young adults (up to age 25) suffering from oncological and hematological diseases in Russia, addressing the gap between what government healthcare budgets cover and what modern treatment requires. Programs span medicine procurement, diagnostic tests, bone-marrow transplant support, medical equipment, blood-donation coordination, hospital nannies, psychosocial support, non-medical rehabilitation, and construction of a palliative-care boarding house ("Izmailkovo") in Peredelkino. The foundation works with 5 federal and Moscow-level clinics and 40+ regional clinics, and has helped over 100,000 children cumulatively, including 6,585 in 2024 alone.

The foundation's technology and product surface is centered on a multi-channel donation and engagement platform rather than a commercial software product. The core stack includes a main donation website (podari-zhizn.ru), iOS and Android mobile applications for one-time and recurring giving, the "Friends of the Fund" (Друзья фонда) personal crowdfunding platform, and integrations with Russian banking apps (SberBank Online with round-up feature, Tinkoff, VTB, Alpha, Otkrytie, Promsvyazbank, ROSBANK, Bank of St. Petersburg), the Faster Payment System (SBP), MIXPLAT for SMS/carrier billing on short code 6162, and cryptocurrency wallets. The foundation also operates a gift catalog (projects.podari-zhizn.ru/podarki/) and a 20th-anniversary merchandise line, and is supported by two affiliated partner funds — Podari.Life in the USA and Gift of Life in the UK — that channel international donations and crypto into the Russian parent.

The business model is voluntary donation-based: revenue is generated entirely through individual charitable donations (one-time and recurring monthly subscriptions, most commonly 100 rubles), corporate cause-marketing campaigns (e.g., Frutonyanya donating 1 ruble per product, PrezIDENT dental donating 100 rubles per cleaning), co-branded banking products (Sberbank Mir card with 0.3% cashback plus matching and annual fee), loyalty-point conversions (SberSpasibo, Tinkoff cashback, Aeroflot "Miles of Mercy"), personal and corporate fundraising events (Legal Run, Chekhov Museum marathon, birthdays/weddings on the Friends of the Fund platform), and international contributions via the US and UK partner funds. All assistance to beneficiaries is provided free of charge; donors set their own amounts. Disclosed total expenditure in 2025 was 147,476,363 rubles, and the foundation ranked in the top-10 largest charitable organizations in Russia in 2024 with a maximum 4-star transparency rating from the Social Navigator.

Name

Gift of Life Foundation

Legal name

Фонд «Подари жизнь» (Charitable Fund "Gift of Life")

Website

https://podari-zhizn.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Gift of Life Foundation is a Russian charitable foundation founded in 2006 that helps children and young adults with oncological and hematological diseases through medicine procurement, diagnostics, clinical partnerships, blood donation, rehabilitation, and palliative-care infrastructure.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Charitable Foundation

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Foundations (BPAGAKAB), International Grantmaking & Development Foundations (BPAGAKAH), Blood, Organ & Tissue Donation Organizations (BPAGACAJ), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Pediatric cancer support
• Charitable foundation services
• Blood donation programs
• Volunteer coordination services
• Nonprofit fundraising

Headquarters

HQ city

Kuntsevo

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual charitable donations: The foundation receives donations from individuals through its website, mobile app, SMS (short code 6162), cryptocurrency, bank transfers, and cash. Donations range from one-time contributions to monthly recurring subscriptions (charity subscriptions). The most popular single donation amount is 100 rubles. 100-ruble monthly subscriptions are a key revenue driver.
2. Corporate partnerships and cause marketing: Companies partner with the foundation through cause marketing campaigns (e.g., Frutonyanya donating 1 ruble per product sold), co-branded bank cards (Sberbank Mir card, 0.3% cashback to fund), loyalty programs (SberSpasibo points, Tinkoff cashback, Aeroflot 'Miles of Mercy'), workplace giving, and event sponsorships. The fund also receives grants and targeted donations from businesses.
3. Banking product partnerships: The foundation earns through co-branded Sberbank Mir cards (0.3% of each purchase + bank's matching 0.3% + annual fee go to fund), Sberbank savings accounts where a percentage of interest is donated monthly, and rounding-up features in SberBank Online.
4. Event-based fundraising: Personal and corporate-organized events on the 'Friends of the Fund' platform generate donations. Personal events include birthdays, weddings, sports runs (Legal Run, 'Thank You, I Am Healthy' campaign), concerts, and festivals.
5. Cryptocurrency donations: The foundation accepts bitcoin and other cryptocurrencies via links through its partner funds Podari.Life (USA) and Gift of Life (UK), as well as directly for the Russian fund.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Gift of Life Foundation is a Russian charitable foundation that funds and coordinates medical care, medicines, diagnostics, bone marrow transplants, blood donations, hospital nannies, psychosocial support and non-medical rehabilitation for children and young adults up to age 25 with oncological and hematological diseases. It works with 5 federal and Moscow city clinics and 40+ regional clinics, and runs the children's boarding house "Izmailkovo". The foundation raises funds through individual donations, monthly charity subscriptions, corporate partnerships, banking product integrations, events, and cryptocurrencies.

Product overview

Gift of Life Foundation (Благотворительный фонд «Подари жизнь») is a Russian charitable organization helping children with oncological and hematological diseases. Its product portfolio is not a commercial software platform but a suite of charitable engagement channels: a main website (podari-zhizn.ru) for donations and information, a mobile application for iOS and Android enabling recurring donations and donation tracking, the «Друзья фонда» (Friends of the Fund) crowdfunding and event platform (friends.podari-zhizn.ru) for creating charitable events and tracking fundraising, a gift catalog platform (projects.podari-zhizn.ru/podarki/) for donating holiday gifts to children in hospitals, and a merchandise collection released for the fund's 20th anniversary. These digital channels are complemented by offline programs including volunteer activities, blood donation coordination, hospital nannies, and non-medical rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• «Друзья фонда» (Friends of the Fund): Platform for creating charitable events and campaigns supporting fund beneficiaries
• «Спасибо, я здоров!» (Thank you, I'm healthy!)

Products and services

• Help to Children in Clinics (Помощь детям в клиниках) Systemic medical assistance covering medicine procurement, diagnostic tests, medical equipment, medical consumables and bone marrow transplantation support for children with oncological and hematological diseases treated at 5 federal/Moscow clinics and 40+ regional clinics. In December 2025 this category alone accounted for 98,355,659 rubles of expenditure.
• Targeted Help Program (Адресная помощь) Individualized aid for specific children listed on the foundation's website, allowing donors to direct funds to a named beneficiary with a documented medical need.
• Blood Donation Program (Донорство) Coordination of blood donors and donor drives to supply transfusions required for pediatric oncology treatment, including public talks and awareness events such as the donorstvo publichnyi tok at the Melikhovo marathon.
• Social Assistance Program (Социальная помощь) Social support services for children and families affected by cancer and blood diseases, including help navigating non-medical needs during treatment.
• Volunteering Program (Волонтерство) Hospital volunteer engagement including hospital nannies, in-clinic volunteer shifts and event volunteering, allowing individuals to contribute time directly to beneficiary support.
• Non-Medical Rehabilitation (Немедицинская реабилитация) Rehabilitation services for children recovering from cancer and hematological disease treatment, supporting long-term recovery beyond clinical care.
• Children's Boarding House "Izmailkovo" (Детский пансионат «Измалково») Residential facility under construction in the Samarin estate in Peredelkino to accommodate beneficiary children and their parents during treatment phases.
• Gift of Life Mobile App (iOS/Android) Standalone mobile application published on the Apple App Store and Google Play that enables one-time donations, recurring charity subscriptions (2, 3 or 6 month presets), donation tracking and access to beneficiary stories.
• Friends of the Fund Personal Fundraising Platform (Друзья фонда) Web platform at friends.podari-zhizn.ru that lets individual supporters create personal fundraising pages for events such as birthdays, weddings, sports runs, concerts and festivals, share QR codes with their networks and route donations to the foundation.

Quantifiable outcome

• 100,000+ children helped since founding in 2006
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• SberbankcoreGTM or Marketing PartnerSberbank is the foundation's most prominent partner. Collaboration includes: a co-branded Mir payment card (0.3% cashback + 0.3% from Sberbank + annual fee go to fund), ' округляй со Сбером' (round-up donations via SberBank Online Android app), SberSpasibo loyalty points donation, SberBank savings account ('SberVklad v polzu Podari Zhizn') where a percentage of interest is donated monthly, and auto-payment for charity subscriptions. Sberbank also supports via the 'Spasibo from Sberbank' program funding donor project coordinators and diagnostic program staff.
• Podari.Life (USA)coreGTM or Marketing PartnerThe fund's sister organization in the United States raises donations in US dollars and transfers them to the Russian fund. Accepts cryptocurrency (bitcoin) for the Russian fund via its platform. Founded as a partner of the Russian foundation.
• Gift of Life (UK)coreGTM or Marketing PartnerThe fund's sister organization in the United Kingdom raises donations in pounds sterling and euros. Accepts cryptocurrency for the Russian fund. Founded as a partner of the Russian foundation.
• FrutonyanyaminorGTM or Marketing PartnerThe food company Frutonyanya runs a cause marketing campaign: for each yogurt product sold (apple-banana flavor, children's 'Snezhok', or classic cottage cheese), 1 ruble is donated to the fund until April 15.
• Stomatology clinic 'PrezIDENT'minorGTM or Marketing PartnerFor each professional teeth cleaning or review left at the clinic, 100 rubles are donated to the fund.
• Tinkoff BankminorGTM or Marketing PartnerTinkoff Bank enables charity cashback donations through its app — customers can redirect cashback to the fund. Also allows money transfers to the fund from Tinkoff accounts and via QR code.
• Aeroflot — 'Miles of Mercy' programminorGTM or Marketing PartnerAeroflot's bonus program allows frequent flyer members to convert accumulated miles into donations to the fund through the 'Miles of Mercy' (Mili miloserdiya) program.
• Transport company 'Peleng'minorGTM or Marketing PartnerFrom July 6 to December 31, 2026, 120,000 rubles (cost of one container) from each sea freight shipment on the Saint Petersburg–Kaliningrad route is donated to the fund. The company makes approximately 18–20 trips per year.
• GifteryminorChannel Partner/ Reseller/ DistributorGiftery sells charitable gift certificates for the fund, allowing users to buy gift certificates as gifts while a portion or full value goes to the fund. As of September 2023, 1,080,470 rubles had been raised through this channel.
• OZON marketplaceminorChannel Partner/ Reseller/ DistributorOZON sells charitable electronic certificates in denominations from 50 to 2,000 rubles, with proceeds going to the fund. As of September 2023, 765,446 rubles had been raised. During the '10,000 Deeds with Care' promotion, certificates of 200 rubles were sold with a chance to win electronics.
• Biohimak (company name appears as 'Биохиммак')minorGTM or Marketing PartnerGeneral sponsor of the International Children's Day celebration event at the Dmitry Rogachev Center. Fund confirmed as the sole sponsor of the entire event.
• A. P. Chekhov Museum-Reserve 'Melikhovo'minorStrategic or Co-development PartnerThe museum and fund co-organized the charity marathon 'Never Tire of Doing Good' (Не уставайте делать добро), held at the museum July 18, 2026. The event featured blood donation awareness programming and performances, with all funds raised supporting the fund's beneficiaries, specifically the depletion technology development at the Rogachev Center.
• Legal RunminorGTM or Marketing PartnerAnnual charity run for lawyers. The 13th edition (April–June 2026) took place in 26 cities across Russia and other countries, uniting over 5,000 participants and raising 12,092,888 rubles for the fund.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Konstantin Khabensky Foundation: Russian charitable foundation specifically supporting children with brain tumors and other oncological/hematological diseases. Directly comparable mission and beneficiary base, with similar celebrity-led awareness and corporate partnership models.
• Zhivoy Foundation (Фонд «Живой»): Russian charitable foundation supporting adult cancer patients with chemotherapy and targeted therapy funding. Closely comparable in mission (cancer treatment funding in Russia), donation channels, and transparency practices.
• Children's Cancer Research Fund: US-based nonprofit funding pediatric cancer research and treatment. Comparable in mission (childhood cancer funding), donor base scale, and corporate partnering approach, though operating in a different geography.
• Rusfond (Русфонд): One of Russia's largest charitable foundations, focused on helping seriously ill children, including cancer patients, with treatment funding and bone marrow donor registries. Directly comparable in mission, beneficiary base (sick children in Russia), and donation model.
• Make-A-Wish Foundation International: Global charity granting wishes to children with critical illnesses, including cancer. Comparable in mission (critically ill children), corporate partnership model, and brand-driven fundraising, though focused on experiential giving rather than medical funding.
• Ronald McDonald House Charities: Global charity providing housing and supportive services for families of seriously ill children near hospitals. Directly comparable to Gift of Life's 'Izmailkovo' boarding house and outpatient apartment programs for pediatric oncology families.

Regional players

• Daniya Foundation (Фонд «Даная»): Russian charitable foundation supporting children with severe neurological and oncological diseases, including palliative care. Comparable in mission and beneficiary segment, but operates as a smaller, regional-focused foundation.

Broad incumbents

• St. Jude Children's Research Hospital Foundation: Operates the world's largest charitable hospital for pediatric cancer research and treatment. Comparable in mission (pediatric oncology), not-for-profit funding model, and integration of clinical care with research, though at vastly larger scale and US-based.
• Leukemia & Lymphoma Society (LLS): Large US-based nonprofit dedicated to blood cancer research, patient support, and advocacy. Comparable in disease focus (hematological cancers) and supportive services model, though operating at vastly larger scale and covering adults as well.
• UNICEF Russia: International children's organization with operations in Russia. Compares on children's-health mission and donor-engagement scale, but with a much broader portfolio (education, child welfare, nutrition) beyond pediatric oncology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/podarizhizn
• Facebookfacebook.com/podarizhizn
• LinkedInlinkedin.com/company/charity-foundation-grant-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gift of Life Foundation