Giftery
Giftery is a Barcelona-based digital gift card platform enabling Spanish SMBs and select enterprises to launch branded prepaid card programs, distributed via website widgets, QR codes, social media, and a multi-brand catalog marketplace, monetized through subscriptions and transaction fees.
- Company typePrivate
- Founded2022
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Giftery does
Giftery is a Barcelona-based digital rewards and gift card platform that enables merchants — primarily small and medium businesses in Spain — to launch branded digital gift card programs without technical expertise or upfront investment. The platform allows merchants to issue prepaid gift cards (delivered via email or SMS as PDF files with unique 13-digit codes and 4-digit PINs), sell them through multiple channels including embedded website widgets, social media links, QR codes at point of sale, and a centralized Giftery Catalog marketplace, and manage the program through a merchant dashboard with sales statistics, card validation, and redemption tracking. Gift cards are issued as prepaid cards compatible with the Mastercard network, allowing redemption at affiliated online stores.
The company's revenue model combines recurring subscription fees (Tarifa estándar at €20/month or Tarifa óptima at €15/month, both preceded by a 6-month free trial) with a fixed 4% transaction commission on each gift card sold. Giftery also runs a DANA Recovery program offering subsidized digital gift cards to Spanish SMBs affected by flooding, and operates a multi-brand catalog marketplace that aggregates partner brands for cross-promotion. The go-to-market is hybrid: product-led with self-service onboarding via a questionnaire and QR code/links, supplemented by inside-sales agents who guide merchants through setup and integration. Certification by ENISA and membership in ICEX España Exportación e Inversiones support credibility and lay the groundwork for international expansion.
Giftery was founded in 2022 (per legal entity records) and is privately held as GIFTERY, S.L., with its registered office in Barcelona. The company is led by CEO and co-founder Dmitry Tsivilev, operates with 51–100 employees, and reports serving 4,000+ corporate clients and impacting 1.5 million+ individuals through its platform in 2023. Named enterprise clients in the pipeline include ZARA, H&M, IKEA, Nike, and Spotify, alongside a long tail of SMB merchants in beauty, retail, food and beverage, and pet services.
Giftery firmographics
Firmographics- Name
- Giftery
- Legal name
- GIFTERY, S.L.
- Website
- https://giftery.es
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Giftery is a Barcelona-based digital gift card platform enabling Spanish SMBs and select enterprises to launch branded prepaid card programs, distributed via website widgets, QR codes, social media, and a multi-brand catalog marketplace, monetized through subscriptions and transaction fees.
- Ownership category
- akta.pro rank
Giftery industry classification
Industry- Product category
- Digital Gift Card Platform
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)
Keywords
Where Giftery is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Giftery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Fees: Merchants pay monthly subscription fees for access to the platform. Two tiers are available: Standard (€20/month) and Optimal (€15/month). Both include 6 months free trial, after which the subscription fee applies.
- Transaction Commission: A fixed 4% commission is charged on each gift card sold, covering transaction costs for purchasing and sending digital gift cards.
- DANA Recovery Card Commission: For the DANA Recovery program, a minimal 5% commission is charged to cover banking transaction costs and code processing. This program is otherwise provided free of profit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tarifa estándar - €20/month after 6 free months |
| Subscription | Annual | Tarifa óptima - €15/month after 6 free months |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Giftery product offering
Product offeringCore offering
Giftery sells a software platform that enables merchants in Spain to launch and manage branded digital gift card programs without technical expertise. Merchants can issue, deliver, and redeem gift cards via email/SMS, embed a sales widget on their website, use QR codes at point of sale, share links on social media, and list their cards in a multi-brand catalog marketplace. The offering is sold on a monthly subscription basis with a 4% transaction commission per card sold.
Product overview
Giftery is a Barcelona-based digital rewards and gift card platform that enables retailers to launch and manage their own digital gift card programs. The core offering consists of Tarjetas Regalo Digitales (digital gift cards) that merchants can sell through multiple channels including their own websites, social media, and QR codes. The platform includes the Giftery Widget for embedding the sales interface, a Merchant Dashboard for sales tracking and card redemption, a Gift Card Catalog marketplace featuring partner brands, and a Gift Card Calculator for ROI estimation. For businesses affected by natural disasters, Giftery offers a specialized DANA Recovery Digital Card program. The platform operates on a subscription model (Tarifa estándar at €20/month or Tarifa óptima at €15/month) plus a 4% transaction fee per card sold, with 6 months free trial available.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Gift Cards (Tarjetas Regalo Digitales) Electronic gift cards that Spanish merchants can sell to their customers and deliver via email or SMS as PDF files containing unique 13-digit codes with 4-digit PINs. Cards can be configured as single-use or reusable with customizable denominations, branded designs, and validity periods.
- Gift Card Catalog (Catálogo) Online marketplace catalog that aggregates digital gift cards from multiple partner brands and businesses, allowing consumers to browse and purchase gift cards across categories including restaurants, entertainment, spa, health, sports, and fashion.
- DANA Recovery Digital Card Specialized digital gift card program that provides customized digital cards to small and medium businesses affected by DANA flooding in Spain, enabling them to generate funds for recovery. Carries a 5% transaction fee to cover banking and processing costs.
Quantifiable outcome
- Starbucks generated $29 billion in revenue in 2021, with 41% ($12 billion) from gift cards, and $155 million in profit from unused gift cards
- +3 more outcomes
Companies that use Giftery
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Giftery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Giftery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ENISAcoreGiftery is certified by ENISA (Empresa Nacional de Innovación), Spain's national innovation agency. This certification demonstrates the company's credibility and compliance with industry standards for digital services.
- ICEX España Exportación e InversionescoreGiftery is a member of ICEX España Exportación e Inversiones, Spain's trade and investment promotion agency, supporting international expansion and export activities.
- MastercardcoreGiftery gift cards are prepaid cards issued in partnership with an issuing entity, compatible with the Mastercard network. This allows gift cards to be redeemed at affiliated online stores and platforms that accept Mastercard.
- Confianza OnlineminorGiftery is adherent to Confianza Online, an alternative dispute resolution body for e-commerce and digital services in Spain, providing consumer protection for gift card transactions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Giftery competitors and assessment
Company assessmentDirect peers
- WeGift: WeGift is a UK-based digital gift card distribution platform enabling businesses to send digital rewards and incentives globally. Like Giftery, it provides API/widget-based infrastructure for sending gift cards at scale, but targets a broader international enterprise market.
- GiftUp: GiftUp is a UK-based digital gift card platform specifically designed for small and medium businesses, with a similar plug-and-play positioning, website widget, and multi-channel selling focus. It is one of the closest SMB-focused analogues to Giftery.
- Giftbit: Giftbit is a North American digital gift card platform for businesses and developers, offering bulk gift card sending, branded campaigns, and reward distribution via API. It overlaps directly with Giftery's B2B platform model for SMB and mid-market merchants.
- Tango Card: Tango Card (now part of Blackhawk Network) is a leading digital rewards and gift card platform serving enterprise incentive and recognition programs. It competes with Giftery in the corporate rewards segment with a significantly larger catalog and global reach.
- Snappy Gifts: Snappy Gifts is a digital gifting platform that lets businesses send curated gift collections to recipients. It overlaps with Giftery's digital rewards and corporate client use cases, though with a more curated consumer-style gift experience.
- Rybbon: Rybbon is a digital rewards platform focused on market research, employee recognition, and incentive programs. Like Giftery, it serves corporate clients delivering digital gift cards, but skews more toward research/HR verticals.
- Givex: Givex is a gift card, loyalty, and stored-value platform serving restaurants and retailers globally. It overlaps with Giftery's closed-loop gift card issuance and merchant dashboard capabilities, particularly in the SMB hospitality vertical.
- eGifter: eGifter is a digital gift card marketplace and platform enabling businesses to send branded digital gift cards via email, mobile, and social. It directly parallels Giftery's multi-channel digital gift card distribution and merchant onboarding approach.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a global leader in prepaid and gift card distribution, owning Tango Card and operating one of the largest gift card networks worldwide. It is a broad incumbent in Giftery's space with deeper enterprise relationships and capital resources.
- InComm Payments: InComm Payments is a global prepaid and gift card technology company operating across retail, incentive, and digital channels. As a broad incumbent, it offers overlapping capabilities to Giftery's SMB merchant gift card issuance and redemption infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Giftery social profiles
Digital presenceGiftery compliance and trust
Trust signalCompliance1 record
Giftery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftery leadership team
Management profileNumber of profiles
Profiles1 record
Giftery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftery
What does Giftery do?
Giftery sells a software platform that enables merchants in Spain to launch and manage branded digital gift card programs without technical expertise. Merchants can issue, deliver, and redeem gift cards via email/SMS, embed a sales widget on their website, use QR codes at point of sale, share links on social media, and list their cards in a multi-brand catalog marketplace. The offering is sold on a monthly subscription basis with a 4% transaction commission per card sold.
Is Giftery a public or private company?
Giftery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giftery founded?
Giftery was founded in 2022. It employs 51 to 100 people.
Where is Giftery based?
Giftery is headquartered in Barcelona, Spain, in the Europe region.
How does Giftery make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Commission and DANA Recovery Card Commission.
Who are Giftery's main competitors?
Direct peers on record are WeGift, GiftUp, Giftbit, Tango Card, Snappy Gifts, Rybbon, Givex and eGifter. Broad incumbents are Blackhawk Network and InComm Payments.
Does Giftery have an API?
No public API is recorded for Giftery.
What industry is Giftery in?
Giftery's product category is Digital Gift Card Platform. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 513191 and its SIC code is 5094.