Westside Property Group

Real Estate Investment & Managementwestsidepropertygroup.com

Westside Property Group is a privately held, founder-led California real estate investment firm offering acquisition, development, property management, syndication, and luxury brokerage (via Harcourts Westside) to high-net-worth buyers, sellers, and multifamily investors in the LA market.

Company typePrivate
Founded1998
HeadquartersSanta Monica, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Westside Property Group does

Westside Property Group (WPG) is a private real estate investment firm headquartered in Marina del Rey, California (also described as based in Santa Monica), founded approximately 25 years ago by TY Cueva. The firm operates a vertically integrated real estate platform spanning acquisition, finance, research, construction, property management, syndication, and asset management, serving luxury residential buyers and sellers, private real estate investors, and multi-family investment partners across the LA County market. Its brokerage arm operates under the Harcourts Westside brand via a strategic partnership with Harcourts Auctions, providing access to an international auction platform for high-end properties.

WPG's product set includes trophy development (anchored by UNICA, an 8-bedroom, 21-bathroom, 41,000+ SF estate in East Gate Bel Air), full-service property management for residential and small multifamily owners, buy/sell brokerage, and a syndication/investment arm linked to Cueva Capital. The firm has layered technology platforms including myBlock and Find-RE (positioned as digital-first solutions for commercial and residential income management) and a property management operating stack built on QuickBooks, Zelle, DocuSign, and RentSpree. Leadership is founder-led and small, with named directors covering business development and corporate strategy, plus a realtor/investor/property manager handling residential sales.

The business model combines episodic transaction fees on luxury property sales, recurring managed-services fees on a property management book, and investment returns from multi-family syndication. Go-to-market relies on direct agent sales, the Harcourts Westside channel for international buyer access, MLS syndication, and direct digital presence via the company website. Pricing is quote-based and not publicly disclosed. The firm claims intent to leverage blockchain, AI, and crypto innovations, though no substantive AI/ML capability is evidenced in the available materials.

Westside Property Group firmographics

Firmographics

Name: Westside Property Group
Legal name: Westside Property Group
Website: https://westsidepropertygroup.com
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 11–50 employees
Short description: Westside Property Group is a privately held, founder-led California real estate investment firm offering acquisition, development, property management, syndication, and luxury brokerage (via Harcourts Westside) to high-net-worth buyers, sellers, and multifamily investors in the LA market.
Ownership category
akta.pro rank

Westside Property Group industry classification

Industry

Product category: Real Estate Investment & Management
NAICS: Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)
SIC: Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Residential Bldgs (1520)
akta.pro primary industry: Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
akta.pro secondary industries: Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Corporate / Executive Housing Management (BPAJAFAK)

Keywords

Real estate investment
Property management
Real estate development
Luxury residential brokerage
Multifamily syndication

Where Westside Property Group is headquartered

Location

Headquarters

HQ city: Santa Monica
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Westside Property Group business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

Real Estate Transaction Fees: Commissions from buying and selling of residential and commercial properties through Harcourts Westside partnership. Revenue earned on successful transaction closures for luxury properties.
Property Management Services: Ongoing property management fees for residential and multifamily properties including marketing, tenant screening, rent collection, maintenance management, and financial reporting.
Real Estate Investment Returns: Returns generated through property acquisitions, development, and multi-family syndication investments for investors. Focus on value creation through industry trends, economic cycles, and emerging market knowledge.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom pricing based on property value and transaction complexity

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Westside Property Group product offering

Product offering

Core offering

Westside Property Group is a private real estate investment firm that provides acquisition, research, construction, property management, syndication, and asset management services for residential, commercial, and multifamily properties. It also operates residential and commercial buy/sell brokerage under the Harcourts Westside partnership, leveraging an international auction platform for luxury and investment properties in California markets such as Bel Air, Malibu, Santa Monica, and Marina del Rey.

Product overview

Westside Property Group is a private real estate investment firm based in Santa Monica, CA, offering a diversified portfolio of real estate services. The company operates through distinct product lines: Development Services (led by founder TY CUEVA, focused on luxury properties in desirable areas), Property Management (full-service including marketing, tenant screening, rent collection, and 24/7 maintenance), Buy & Sell services via Harcourts Westside partnership (luxury residential and investment properties with international auction platform), and flagship property UNICA (a trophy estate in Bel Air). The firm also leverages digital platforms myBlock and Find-RE for commercial and residential income management, positioning itself at the intersection of traditional real estate and technology-driven solutions.

Differentiator

Problem solved

Functional benefit

Products and services

UNICA Trophy Estate

Quantifiable outcome

UNICA trophy estate - 8 bed, 21 bath, 41,000+ SF modern Spanish Villa in East Gate Bel Air

Companies that use Westside Property Group

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Westside Property Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Westside Property Group partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and supporting.

Harcourts AuctionscoreChannel Partner/ Reseller/ DistributorStrategic partnership with Harcourts Auctions (established 1888), an esteemed global brand. WPG is now branded as Harcourts Westside for all residential and commercial real estate agent services. This partnership provides an innovative International auction platform available to the Westside for the first time, enabling sale of high-end properties through a global network.
myBlocksupportingTechnology or IntegrationTechnology platform partner providing digital-first solutions for commercial and residential income properties. Connects clients with smarter insights and seamless workflows.
Find-REsupportingTechnology or IntegrationReal estate technology platform partner offering digital-first solutions for commercial and all property types with seamless workflows.
LuxLeasessupportingChannel Partner/ Reseller/ DistributorLeasing partner for property management services. WPG property management services link to LuxLeases for leasing operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Westside Property Group competitors and assessment

Company assessment

Broad incumbents

Compass: Tech-enabled national residential brokerage with significant luxury presence in Los Angeles. Overlaps with WPG in residential buy/sell services and tech-driven approach, though Compass operates at much broader scale.
Engel & Völkers: International luxury real estate brokerage with strong California presence. Comparable in positioning around high-end global brand and premium service standards.
Coldwell Banker: Established national residential brokerage with strong California franchise network. Comparable to WPG's traditional residential buy/sell and property management services, though at vastly larger scale.
Sotheby's International Realty: Global luxury real estate brand with significant California presence. Comparable to WPG's Harcourts Westside partnership model in that both leverage an international brand for luxury transactions and auctions.

Direct peers

Hilton & Hyland: Boutique luxury real estate firm focused on ultra-high-end properties in Bel Air, Beverly Hills, and Malibu. Directly competes with WPG's Harcourts Westside brand for trophy estate listings and luxury buyers in the same geography.
AKG | Christie's International Real Estate: Luxury real estate firm affiliated with Christie's auction brand, operating in Southern California. Closely parallels WPG's Harcourts Westside model of pairing a global auction/luxury brand with LA trophy-property expertise.
The Agency: Luxury-focused real estate brokerage and development firm operating in Southern California, including Bel Air and Malibu. Directly comparable to WPG in target market, luxury focus, and integrated brokerage/development model.
FirstService Residential: Large property management firm with meaningful high-end residential portfolio in California. Comparable to WPG's property management services across tenant placement, rent collection, and maintenance coordination.
Aaroe Group (John Aaroe Group): Boutique luxury real estate firm serving Los Angeles Westside markets. Directly comparable in targeting luxury sellers and buyers in the same Bel Air / Beverly Hills / Westside geography.

Regional players

Pacific Sotheby's International Realty: Regional luxury brokerage operating in Southern California coastal markets. Overlaps with WPG in high-end residential and investment property transactions across overlapping coastal LA geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Westside Property Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Westside Property Group leadership team

Management profile

Number of profiles

Profiles4 records

Westside Property Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Westside Property Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Property Group

What does Westside Property Group do?

Is Westside Property Group a public or private company?

Westside Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Westside Property Group founded?

Westside Property Group was founded in 1998. It employs 11 to 50 people.

Where is Westside Property Group based?

Westside Property Group is headquartered in Santa Monica, United States, in the North America region.

How does Westside Property Group make money?

Three revenue lines are on record. Real Estate Transaction Fees are the primary driver. The others are property Management Services and real Estate Investment Returns.

Who are Westside Property Group's main competitors?

Broad incumbents on record are Compass, Engel & Völkers, Coldwell Banker and Sotheby's International Realty. Direct peers are Hilton & Hyland, AKG | Christie's International Real Estate, The Agency, FirstService Residential and Aaroe Group (John Aaroe Group). Pacific Sotheby's International Realty is listed as a regional player.

Does Westside Property Group have an API?

No public API is recorded for Westside Property Group.

What industry is Westside Property Group in?

Westside Property Group's product category is Real Estate Investment & Management. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJADAJ, Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth). Its NAICS code is 53131 and its SIC code is 6531.