As Seen on TV

What As Seen on TV does

As Seen On TV, Inc. operates a direct-to-consumer e-commerce platform (asseenontvlive.com) that aggregates and distributes consumer products marketed through television infomercials. Headquartered in Clearwater, Florida, the company sells thousands of SKUs across 16 departments (Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVD, Automotive, and others) at price points ranging from $7.99 to $129.99, with brand partners including BulbHead, Novel Brands, Hog Wild, Jobar, Contour, TVP Development, Bloom, Grand Innovations, and Bullseye. Founded in 2006 by AJ Khubani, the company operates with a lean 1-10 employee headcount and outsources fulfillment across more than 30 warehouses.

The underlying technology is a standard e-commerce stack: an SSL-encrypted storefront with shopping cart functionality, automated order routing across a multi-warehouse network, and live order status and RMA processing. The platform is accessible via desktop web, dedicated iOS and Android mobile applications, and cross-listed product pages on Amazon. Marketing relies on organic social (Facebook, Twitter, Pinterest), a 4% customer referral program with custom tracking URLs, and the residual brand equity of the "As Seen On TV" trademark from decades of television advertising. The platform has accumulated 73,208 verified customer reviews with a 4.7-star average.

Revenue is generated entirely through one-time product sales with no subscription or auto-ship programs. Products are fulfilled from company warehouses or directly from manufacturers and third-party sellers. The company is privately held, last raised capital in November 2011 ($12.155 million in an undisclosed round), and currently operates solely within the United States.

Name

As Seen on TV

Legal name

As Seen On TV, Inc.

Website

https://asseenontvlive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

As Seen On TV, Inc. is a Clearwater, Florida-based e-commerce platform that aggregates and sells thousands of As Seen On TV-branded consumer products (household, kitchen, fitness, electronics, toys) to general U.S. consumers via its own website, mobile apps, and Amazon marketplace, fulfilled through 30+ partner warehouses.

Ownership category

akta.pro rank

Product category

As Seen On TV Consumer Products E-commerce

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industries

Consumer Electronics & Appliances Online Retailers (CRAFADAD), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• As seen on tv products
• Consumer product distribution
• Household gadgets retail
• Tv infomercial merchandise
• Ecommerce consumer goods

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. No subscription or auto-ship programs offered. All revenue generated through individual product purchases at listed prices. Products ship from company's own warehouses or directly from manufacturers/third-party sellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

As Seen On TV, Inc. is a direct-to-consumer e-commerce retailer that aggregates and sells thousands of consumer products popularized through TV infomercials across categories including Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Pets, and Automotive. The platform combines its own website, native iOS/Android mobile apps, and Amazon marketplace presence to distribute products from multiple brand partners (BulbHead, Novel Brands, Hog Wild, Jobar, Grand Innovations, Bloom, Contour, TVP Development, Bullseye) under one unified storefront with live order tracking, automated returns, and same-day shipping on in-stock items.

Product overview

As Seen On TV is an e-commerce platform offering a vast catalog of consumer products marketed through television infomercials. The portfolio spans multiple categories including Household (cleaning products, bed & bath, tools, storage & organization), Kitchen (food preparation, gadgets, small appliances), Outdoor (grilling, sports & leisure, tactical), Health & Beauty (diet, hair/nail/foot care, personal care, skin care), Fitness (exercise equipment, exercise DVDs), Clothing (accessories), Electronics (portable accessories), Toys, Novelty, Pets, DVD, and Automotive. Key brands include BulbHead and Novel Brands. Products range from innovative gadgets like the Atomic Lighter (plasma arc lighter) and Atomic Charge Wallet (RFID-blocking wallet with phone charger) to kitchen items like Red Copper Pans and Copper Pro pans, to home goods like the 360 Spinner Vac cordless vacuum. The company operates from Clearwater, FL and offers thousands of products across these categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Arctic Hat Cooling headwear designed to keep the wearer cool and comfortable throughout the day. Sold to general consumers through the As Seen On TV storefront.
• Full Crystal Exterior Exterior window cleaning system for the whole house with aim, spray, and walk-away functionality. Marketed to homeowners through the As Seen On TV platform.
• Full Crystal Refill Kit Cleaning refill kit for the Full Crystal window cleaner, capable of cleaning up to 40 windows. Sold as a consumable accessory to existing Full Crystal owners.
• Wipe New RainBrella Glass treatment product that acts like an umbrella for vehicle windshields. Sold to vehicle owners through the As Seen On TV storefront.
• Perfect Smile Veneers Instant cosmetic dental veneers for achieving a smile makeover. Sold to individual consumers through the As Seen On TV storefront.
• Air Hawk Cordless inflator designed for tires, sporting equipment, and other inflation needs. Sold to general consumers.
• Arctic Air Ultra Personal evaporative air cooler providing twice the cooling power of the original Arctic Air model. Targeted at general consumers looking for personal cooling solutions.
• EverBelt Indestructible, adjustable belt with a perfect-fit design. Sold as a men's apparel accessory.
• Miracle Bamboo Cushion Orthopedic foam cushion designed to maintain posture and relieve pressure. Sold to consumers seeking ergonomic seating support.
• Pillow Pad Hands-free viewing device holder for use anywhere. Sold to general consumers.
• Turbo Pump Automatic, cordless powered liquid transfer pump. Sold to general consumers and DIY users.
• Ever Brite Motion-activated solar outdoor LED light for outdoor illumination. Sold to homeowners.
• Easy Feet Foot cleaning and massaging product covering heel to toe. Sold to individual consumers.

Quantifiable outcome

• 4.7 star average rating from 73,208 verified reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major and minor.

• BulbHeadmajorChannel Partner/ Reseller/ DistributorBulbHead is a brand with smart solutions for everyday problems. Their products are sold through the As Seen On TV platform including popular items like Star Shower laser lights, Red Copper cookware, and Atomic Lighter. BulbHead products are among the best-selling items on the platform.
• Hog WildminorChannel Partner/ Reseller/ DistributorToy and novelty brand selling products like Atomic Six Shooter, Peeramid Bookrest, Head Lites, and Despicable Me Minions Popper through the As Seen On TV platform.
• JobarminorChannel Partner/ Reseller/ DistributorBrand selling pet care, organization, and utility products through the platform including Driveway Patrol, Playing Card Holders, Card Shufflers, and pet-related items.
• Novel BrandsmajorChannel Partner/ Reseller/ DistributorMajor brand behind some of the most widely distributed products including best-selling Copper Pan and world's smallest charger Nano Charger XT. Sells products like Jiffy Juicer, Lint Magic, and Precise Pedi through the platform.
• Grand InnovationsminorChannel Partner/ Reseller/ DistributorProduct brand selling items like 5 in 1 Copper Square Pan, Pet Spa Glove, and Fitness Wheel through the As Seen On TV marketplace.
• BloomminorChannel Partner/ Reseller/ DistributorGardening and greenhouse brand selling 4 Tier Greenhouse products through the platform.
• ContourminorChannel Partner/ Reseller/ DistributorComfort and sleep products brand selling pillows, cushions, and seating supports including Kabooti Cushion, CPAPMax Pillow, and Flip Pillow through the platform.
• TVP DevelopmentminorChannel Partner/ Reseller/ DistributorBrand selling the 360 Spinner Vac cordless vacuum cleaner through the As Seen On TV platform.
• BullseyeminorChannel Partner/ Reseller/ DistributorToy brand selling products like Atomic Power Popper foam ball blaster through the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AsSeenOnTV
• Facebookfacebook.com/OfficialAsSeenOnTV
• LinkedInlinkedin.com/company/as-seen-on-tv-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about As Seen on TV