Bullseye
Bullseye is a SaaS platform that identifies up to 40% of anonymous B2B website visitors at the person level, returning names, work emails, job titles, and company details in real time to sales and marketing teams.
- Company typePrivate
- Founded-
- HeadquartersNot publicly disclosed, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bullseye does
Bullseye is a privately held B2B SaaS company that provides person-level website visitor identification for sales and marketing teams. The platform identifies up to 40% of anonymous US B2B website visitors and returns their name, work email, job title, and company details in real time, using a first-party identity graph of 200M+ verified B2B contacts that combines deterministic matching (hashed email, verified logins) with probabilistic matching (device signals, reverse-IP, device graphs). The identification layer is cookie-independent and designed to survive Safari ITP, Firefox ETP, Chrome IP Protection, and iOS ATT. Identified visitors are pushed in real time via native integrations to CRM systems (Salesforce, HubSpot, Pipedrive, Close CRM), marketing automation platforms (Marketo, ActiveCampaign, Mailchimp), sales engagement tools (Outreach, Salesloft), and communication platforms (Slack, Microsoft Teams, Intercom), with webhooks and Zapier/Segment for extended routing.
The underlying infrastructure runs primarily on AWS (us-east-1) with DigitalOcean, Supabase, Cloudflare, Stripe, and Clerk as supporting services, and uses OpenAI GPT-4 for AI-powered data matching and profile enrichment. The product is delivered through a product-led growth motion with a 14-day free trial, no credit card required, and self-serve setup in under five minutes. Pricing ranges from $99 to $499 per month across credit-based subscription tiers, with custom enterprise pricing available. Distribution is augmented by three partner programs: Agency Plans (multi-client workspaces with consolidated billing), Whitelabel (embeddable white-label deployment with API access for platforms and resellers), and an Affiliate Program (25% recurring commission via Reditus).
Bullseye primarily serves B2B SaaS companies, marketing agencies, and B2B firms executing account-based marketing, with secondary reach into e-commerce and DTC brands. The company is headquartered in the United States (Delaware governing jurisdiction), operates exclusively with US data residency, employs 11-50 people, and is privately held with no disclosed funding rounds, investors, or revenue figures. The founder is Ryan Tabb, with Dan Beynon appearing as a public-facing figure on the homepage.
Bullseye firmographics
Firmographics- Name
- Bullseye
- Legal name
- Bullseye
- Website
- https://bullseye.so
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bullseye is a SaaS platform that identifies up to 40% of anonymous B2B website visitors at the person level, returning names, work emails, job titles, and company details in real time to sales and marketing teams.
- Ownership category
- akta.pro rank
Where Bullseye is headquartered
LocationHeadquarters
- HQ city
- Not publicly disclosed
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bullseye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Visitor Credits): Bullseye operates on a credit-based subscription model where customers purchase monthly credit allocations to identify website visitors. Pricing ranges from $99 to $499 per month based on plan tier and credit volume. Additional client workspaces, volume discounts on credits, and consolidated billing available through Agency Partner program.
- Affiliate Commission: The affiliate program offers 25% recurring commission on referred customers with a 60-day attribution window and monthly payouts via Stripe or PayPal, representing a secondary revenue stream from partner referrals.
- Whitelabel Licensing: Platform resellers and partners can embed Bullseye under their own brand with custom domain, logo, colors, whitelabel tracking pixel and API integration, generating licensing revenue from the white-label program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small teams and startups |
| Subscription | Monthly | Mid-market plan with expanded credits and features |
| Subscription | Monthly | High-volume enterprise plan |
| Usage-based | Annual | Agency Partner program with per-client workspaces |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bullseye product offering
Product offeringCore offering
Bullseye sells a person-level website visitor identification SaaS platform that de-anonymizes up to 40% of US B2B website traffic, returning each visitor's name, work email, job title, and company, and pushing those records in real time into customers' CRMs, email platforms, and communication tools. The platform is sold on tiered monthly subscriptions ranging from $99 to $499 plus custom enterprise pricing, with usage-based credit allocations and extended via Whitelabel licensing and Agency Partner programs.
Product overview
Bullseye is a person-level website visitor identification platform that operates as a unified product with partner program extensions. The core Bullseye platform identifies up to 40% of anonymous B2B website visitors, returning their name, work email, job title, and company in real time, and pushes this data to connected CRMs and communication tools. The platform is extended through three partner programs: Agency Plans (multi-client workspace management with consolidated billing), Whitelabel (embeddable solution for platforms and resellers with custom branding and API access), and an Affiliate Program (recurring commission for referrals).
Differentiator
Problem solved
Functional benefit
Products and services
- Bullseye Core Platform
Quantifiable outcome
- Identifies up to 40% of anonymous US B2B website visitors at the person level
- +5 more outcomes
Companies that use Bullseye
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bullseye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature5 records
Bullseye partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure hosting including email delivery (SES), message queuing (SQS), database hosting (RDS), and monitoring (CloudWatch) for Bullseye's application infrastructure. Primary hosting location in us-east-1 region.
- DigitalOceancoreDigitalOcean provides application hosting, cloud infrastructure, and object storage (Spaces) as a secondary hosting provider for Bullseye's platform operations, including Terraform Cloud state management.
- StripecoreStripe handles payment processing, subscription management, and billing operations for Bullseye's customer payment flows.
- ClerkcoreClerk provides user authentication, authorization, session management, and organization management for Bullseye's platform.
- CloudflarecoreCloudflare provides content delivery network (CDN), DNS management, caching, and script delivery for Bullseye's website and tracking pixel distribution globally.
- SupabasecoreSupabase provides PostgreSQL database hosting, webhook processing, and data storage for Bullseye's application data layer.
- OpenAIcoreOpenAI provides GPT-4 AI models for Bullseye's AI-powered data matching and enrichment capabilities, enhancing visitor identification accuracy.
- HubSpotcoreNative integration with HubSpot CRM enabling automatic creation of leads from identified visitors, contact enrichment, and workflow automation.
- SalesforcecoreNative integration with Salesforce CRM enabling visitor data sync, lead creation, and account enrichment from identified website visitors.
- SlackcoreNative Slack integration enabling real-time visitor alerts and notifications to sales teams when high-value prospects visit the website.
- Microsoft TeamscoreNative Microsoft Teams integration for real-time visitor notifications, customizable alert triggers, and visitor data in Teams channels.
- MarketocoreNative Marketo integration for marketing automation workflows including visitor data sync and lead enrichment.
- OutreachcoreNative Outreach integration enabling sales engagement sequences triggered by visitor identification and contact creation from website visitors.
- SalesloftcoreNative Salesloft integration for cadence automation triggered by visitor identification, including auto-enrollment in sales cadences.
- SegmentcoreSegment integration enabling visitor data routing to 300+ downstream destinations via Segment's customer data hub.
- ZapiercoreZapier integration enabling no-code workflow automation connecting Bullseye visitor data with thousands of downstream applications.
- PipedrivecoreNative Pipedrive CRM integration for lead creation and visitor data sync from identified website visitors.
- WebhookcoreCustom webhook integration enabling push of visitor data to any tool via API, supporting custom workflow automation.
- ReditusminorReditus partner portal manages Bullseye's affiliate program, handling commission tracking, attribution (60-day window), and payouts via Stripe or PayPal.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bullseye competitors and assessment
Company assessmentDirect peers
- Demandbase: Demandbase is an ABM platform offering account identification, intent data, and advertising orchestration. Like Bullseye, it identifies anonymous website traffic at the company and contact level and is one of the primary comparison references in Bullseye's own marketing.
- Bombora: Bombora is a leading provider of B2B intent data showing which companies are researching specific topics. Its Company Surge intent feeds underpin many ABM platforms and overlap with Bullseye's account-visitation signals, making it a direct peer in the buyer-intent category.
- Leadfeeder (Dealfront): Leadfeeder (now part of Dealfront) identifies companies visiting a website and turns them into sales leads. It is the closest SMB/mid-market direct competitor to Bullseye in visitor identification and is named explicitly in Bullseye's comparison content.
- Clearbit: Clearbit (acquired by HubSpot) provides B2B firmographic and contact enrichment, including visitor identification. It overlaps directly with Bullseye's contact-data and identity-resolution capabilities and is listed in Bullseye's competitive set.
- 6sense: 6sense is a leading B2B buyer-intent and account-engagement platform that identifies anonymous companies and individuals visiting a website. It competes head-on with Bullseye in cookieless visitor identification and ABM, but at substantially larger scale with an enterprise sales motion.
- Cognism: Cognism provides B2B contact data, buyer intent, and sales intelligence with a strong European footprint. It competes with Bullseye in person-level identification and account intelligence and is named in Bullseye's comparison pages.
Emerging players
- Visitor Queue: Visitor Queue is a lightweight website visitor identification tool for SMBs, identifying companies (and in some cases contacts) visiting a site. It competes at the lower-priced end of Bullseye's segment with similar self-serve onboarding and CRM integrations.
- Snitcher: Snitcher identifies companies and individuals visiting a B2B website and routes them into CRMs. It is a focused, smaller-scale alternative to Bullseye with comparable feature scope (visitor ID, CRM sync, ICP filtering), mainly serving European SMBs.
- RB2B: RB2B is an emerging person-level visitor identification tool aimed at US B2B websites, using similar identity-graph and IP-resolution techniques as Bullseye. It targets the same SMB and PLG buyer segment with comparable self-serve pricing.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant B2B contact and company intelligence platform, offering intent data, visitor identification (via ZoomInfo Intent and WebSights), and a much broader data asset than Bullseye. It competes at the upper end of the same category but operates as a horizontal incumbent rather than a focused visitor-ID tool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bullseye social profiles
Digital presenceBullseye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullseye leadership team
Management profileNumber of profiles
Profiles2 records
Bullseye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullseye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullseye
What does Bullseye do?
Bullseye sells a person-level website visitor identification SaaS platform that de-anonymizes up to 40% of US B2B website traffic, returning each visitor's name, work email, job title, and company, and pushing those records in real time into customers' CRMs, email platforms, and communication tools. The platform is sold on tiered monthly subscriptions ranging from $99 to $499 plus custom enterprise pricing, with usage-based credit allocations and extended via Whitelabel licensing and Agency Partner programs.
Is Bullseye a public or private company?
Bullseye is a private company. It is classified as unknown and is currently operating.
When was Bullseye founded?
Bullseye was founded in -1. It employs 11 to 50 people.
Where is Bullseye based?
Bullseye is headquartered in Not publicly disclosed, United States, in the North America region.
How does Bullseye make money?
Three revenue lines are on record. SaaS Subscription (Visitor Credits) is the primary driver. The others are affiliate Commission and whitelabel Licensing.
Who are Bullseye's main competitors?
Direct peers on record are Demandbase, Bombora, Leadfeeder (Dealfront), Clearbit, 6sense and Cognism. Emerging players are Visitor Queue, Snitcher and RB2B. ZoomInfo is listed as a broad incumbent.
Does Bullseye have an API?
Yes. Whitelabel API integration available for platforms and resellers. Allows embedding Bullseye under a custom brand with custom domain and UI for customers. The API enables whitelabel pixel and programmatic access to visitor identification data.