Wicked Diving

What Wicked Diving does

Wicked Diving is a privately held dive tour operator founded in 2006 by two dive instructors who began with four sets of equipment in Khao Lak, Thailand. The company relocated its main base to Labuan Bajo, Komodo, Indonesia around 2013 and now operates two dive centers (Labuan Bajo and Khao Lak) alongside a fleet of Phinisi-style sailing vessels including the 23m SY Jaya. It runs multi-day liveaboard trips to Komodo, Raja Ampat, and the Similan/Richelieu Rock regions; daily dive excursions out of Labuan Bajo; SSI and PADI divemaster and advanced certifications conducted aboard liveaboards; private expedition charters; and snorkeling-focused products in the Surin Islands. Pricing is one-time pay-as-you-go per booking, denominated in THB for Thailand (e.g., 15,900 THB for a 3-day Similan trip) and USD for Indonesia (e.g., from $1,190 for a 6-day Raja Ampat budget liveaboard up to $4,290 for a 3-week expedition), with marine park fees and equipment typically extra.

The go-to-market is direct-to-consumer: bookings are processed through the Rezdy reservation platform integrated at wickeddiving.com, supported by email inquiries ([email protected]) and a satellite operation (Wicked Adventures) that routes non-diving expedition customers. The target customer base is individual certified divers and adventure travelers; named testimonials come from individual consumers (Andrew A, AngelaB, Paul N, Somufi), with no enterprise contracts. Operations are differentiated by small group sizes (maximum 4 divers per guide, 12-14 guests per boat), reef-safe sunscreen on all vessels, daily beach cleanups, no-impact diving protocols, and European-standard safety equipment.

Distinctive positioning rests on conservation credentials (first certified Sea Shepherd Dive center in Thailand and Indonesia, WWF three-starfish award, Shark Guardian data partnership) and a community-based training program funded by 2% of revenue that trains local villagers from Komodo Island as dive guides. The company does not advertise outside investment and remains founder-controlled; in 2019 it divested the Raja Ampat Dive Resort to refocus on dive centers and liveaboards, and spun off non-diving expeditions to Wicked Adventures around the same period.

Name

Wicked Diving

Legal name

Wicked Diving

Website

https://wickeddiving.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Diving is a privately held Indonesian dive tour operator founded in 2006, offering liveaboard trips, day dives, certification courses, and multi-week expeditions across Komodo, Raja Ampat, and Thailand's Similan Islands for individual certified divers and adventure travelers.

Ownership category

akta.pro rank

Product category

Scuba Diving Tourism

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Water Transportation (4400)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industries

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Snorkeling Tours & Reef Experiences (THAJAJAE), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)

Keywords

• Scuba diving tours
• Liveaboard diving trips
• Dive certification courses
• Snorkeling excursions
• Marine conservation tourism

Headquarters

HQ city

Labuan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Liveaboard Dive Trips: The primary revenue stream consists of multi-day liveaboard diving trips across Komodo, Raja Ampat, and Similan Islands. Trips range from 3-day excursions to 3-week expeditions aboard their Phinisi sailing vessels.
2. Day Trips: Daily diving excursions departing from Labuan Bajo and Khao Lak dive centers, offering guided dives to multiple sites within Komodo National Park and Similan Islands.
3. Certification Courses: Scuba certification courses including Advanced Open Water and Divemaster training conducted during liveaboard trips.
4. Expedition Charters: Private charter services for custom expedition itineraries to remote locations in Eastern Indonesia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wicked Diving operates scuba diving liveaboard trips, day excursions, divemaster/advanced diver certification courses, and multi-week expeditions across Indonesia (Komodo, Raja Ampat) and Thailand (Similan Islands, Surin Islands). The company runs its own fleet of Phinisi sailing vessels and dive centers, focusing on ethical diving practices, small group sizes, and access to remote dive sites in the Coral Triangle. Supporting offerings include floating hostel accommodation and snorkeling tours.

Product overview

Wicked Diving is an ethical diving tour operator offering a diverse portfolio of liveaboard diving experiences, day trips, professional dive training, multi-week expeditions, and snorkeling tours across Southeast Asia. Their core offerings include Komodo Liveaboard trips (with vessels ranging from the 23m Phinisi Shalom to budget-friendly options), Raja Ampat Liveaboard, and Thailand-based Similan Islands and Richelieu Rock Liveaboards. The company differentiates through specialized expedition products like The Great Crossing (3-week Raja Ampat to Komodo journey covering 1200km) and Gili to Komodo 10-day expeditions aboard the traditional sailing schooner SY Jaya. Supporting products include Komodo Daytrips from Labuan Bajo, Divemaster Courses (SSI/PADI certified), Surin Islands Overnight Snorkeling tours with Moken cultural experiences, and Komodo Kayaking adventures. The company also operates a floating hostel concept (CB) and offers flexible hop-on hop-off liveaboard options. All offerings emphasize ethical diving practices, community involvement, and small group sizes (maximum 4 divers per guide) across Indonesia (Komodo, Raja Ampat) and Thailand (Similan Islands, Surin Islands, Khao Lak) operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Komodo Liveaboard

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Sea ShepherdcoreStrategic or Co-development PartnerFirst certified Sea Shepherd Dive center in Thailand and Indonesia. This partnership establishes Wicked Diving as a leader in marine conservation and ethical diving practices, integrating Sea Shepherd's conservation mission into their dive operations.
• Shark GuardiancoreStrategic or Co-development PartnerConservation partner for shark research and data collection. Wicked Diving collects data on shark populations, counts and sightings during dive trips, contributing to Shark Guardian's research programs.
• Wicked AdventuresminorChannel Partner/ Reseller/ DistributorSpin-off company specializing in non-diving expeditions including orangutan conservation, cultural tours, sea kayaking, canyoning, and surfing. Wicked Diving refers customers seeking broader adventure travel experiences and receives referrals for diving-focused trips.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dive Worldwide: Dive Worldwide is a UK-based dive tour operator offering liveaboard and resort dive packages globally, including Indonesia and Thailand. Comparable role as a tour operator/packager, though it operates as an intermediary rather than asset-owning.
• Damai Liveaboards: Damai operates luxury Phinisi liveaboards in Komodo, Raja Ampat, and the Banda Sea. Direct Indonesian competitor at the higher end of the liveaboard market with overlapping itineraries and premium pricing.
• Mermaid Liveaboards: Mermaid Liveaboards operates Phinisi-style liveaboards in Komodo, Raja Ampat, and the Banda Islands. It is a direct Indonesian liveaboard competitor with overlapping destinations, similar vessel style, and comparable small-group expedition product.
• Mike Ball Dive Expeditions: Mike Ball runs long-established Australian-based liveaboard expeditions to the Coral Triangle (Raja Ampat, Komodo, Banda Sea). Comparable expedition-style product targeting the same remote Indonesian waters with similar multi-day itinerary structure.
• Emperor Divers: Emperor Divers runs a multi-destination liveaboard and dive center operation across the Red Sea, Maldives, and Indonesia with similar small-group positioning. Comparable in product mix (liveaboards, day diving, courses) and emphasis on quality guiding.
• Scuba Junkie: Scuba Junkie operates eco-conscious dive resorts and liveaboards in Sipadan (Malaysia) with strong sustainability positioning similar to Wicked Diving. Comparable ethos around community programs, reef-safe practices, and small-group dive ratios.
• Komodo Resort & Diving Club: Komodo Resort & Diving Club is a Labuan Bajo-based resort operator with attached dive center offering day trips and PADI courses in Komodo National Park. Direct peer for Komodo day-trip business and the resort-dive segment Wicked Diving exited in 2019.
• Blue Manta Liveaboard: Blue Manta is a Phinisi liveaboard operator running trips in Raja Ampat, Komodo, Banda Sea, and Triton Bay. Direct competitor with similar Indonesian expedition product and comparable price points for budget-to-mid liveaboard travelers.

Others

• Liveaboard.com: Liveaboard.com is a global booking platform aggregating liveaboard inventory worldwide. Functions as both a potential distribution channel and indirect competitor for direct bookings of operators like Wicked Diving.

Broad incumbents

• Aggressor Adventures: Aggressor Adventures operates one of the world's largest global liveaboard fleets across Caribbean, Asia-Pacific, and other regions. It is the dominant incumbent in the liveaboard segment Wicked Diving competes in, though it does not specialize in the ethical/eco-conscious niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/komododiving
• Facebookfacebook.com/wickeddiving
• LinkedInlinkedin.com/company/wicked-diving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Diving