Sugal & Damani Share Brokers Ltd.

Name

Sugal & Damani Share Brokers Ltd.

Legal name

Sugal & Damani Share Brokers Ltd.

Website

https://sugalshare.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Stock Broking

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Discount & Online Retail Brokerage (FSAEACAB)

Keywords

• Stock broking services
• Equity derivatives trading
• Depository participant services
• Mutual fund distribution
• Online trading platform

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Brokerage Commissions: Revenue generated from brokerage commissions on equity trading, F&O trading, and other securities transactions executed on behalf of clients
2. Depository Services: Depository participant services through CDSL including dematerialisation, account maintenance, and custodial services
3. Portfolio Management Services: Portfolio management services offered as part of main business activities following amalgamation

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sugal & Damani Share Brokers Ltd. is a publicly listed Indian stock broking firm providing equity trading on NSE and BSE, F&O derivatives trading on NSE, depository services through CDSL, mutual fund distribution, IPO subscription services, government securities investments, and portfolio management services. The company operates through its proprietary SND EASYTRADE online trading platform, an in-house private VSAT network, and a national sub-broker distribution network accessible to retail investors and sub-brokers across India.

Product overview

Sugal & Damani Share Brokers Ltd. is a traditional stock broking and financial services company operating as a platform-plus-services model. The core offerings include equity trading on NSE and BSE, F&O derivatives trading on NSE, and depository services through CDSL. The company provides a proprietary web-based online trading platform called SND EASYTRADE for real-time trading across equities and derivatives. Additional services include mutual fund distribution (partnering with 8 AMCs), IPO subscription services, government securities investments, online client services portal, and CTCL terminal access. All services are primarily browser-based without API access, and the company does not offer any AI/ML-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• SND EASYTRADE: Online trading platform supporting net trading in equities and derivatives segments with real-time rate updates.
• SNDEASYTRADE

Products and services

• Equity Trading Stock broking services for trading in equity shares on NSE and BSE for retail and sub-broker clients, with execution and clearing memberships in both exchanges.
• F&O Trading Futures and Options derivatives trading on NSE with exposure up to 5-6 times of margin for capital market (NSE) trades.
• Depository Services Dematerialisation and electronic share holding services as a Depository Participant with CDSL, including dematerialisation, account opening, and custodial services with no account opening charges and nominal AMC.
• SND EASYTRADE Online Trading Platform Proprietary web-based online trading platform enabling real-time trading in equities and derivatives from anywhere, with execution speed comparable to broker terminals and multi-platform access.
• Mutual Fund Distribution Distribution of mutual fund products from multiple asset management companies including Reliance Capital AMC, ICICI Prudential AMC, Franklin Templeton, Birla Sun Life, SBI MF, Sundaram, Tata MF, and LIC MF, as an AMFI-registered distributor.
• IPO Services Initial Public Offer subscription services guiding investors through application process including Demat account requirements, payment details, bid specifications, and PAN card documentation, with no cheque issuance required.
• Government Securities Investment products for government securities enabling investors to access sovereign fixed-income instruments through the company's distribution platform.
• Online Client Services Portal Web-based client portal providing unique login for BackOffice, depository account, and financial statements, with individual user ID and password and consolidated BackOffice view, plus NSE Currency membership access.
• Portfolio Management Services Portfolio management services offered as a main business activity following the amalgamation of three subsidiary entities, supporting investor portfolio strategies alongside broking and depository services.
• CTCL Trading Terminal Computer To Computer Link trading terminal provided free of cost to clients who wish to have direct trading facility, with dedicated telephone line and/or dealer facility support.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NSE (National Stock Exchange)coreTechnology or IntegrationMember of NSE India since 1995, trading as stock broker in both cash and derivatives segments. Company is a top trading and clearing member of NSE.
• BSE (Bombay Stock Exchange)coreTechnology or IntegrationMember of BSE for equity trading. Company implements trading with exchange software and leased line connectivity.
• CDSL (Central Depository Services Ltd)coreTechnology or IntegrationDepository participant with CDSL offering dematerialisation, account services, and custodial facilities following strict regulatory compliance.
• Reliance Capital AMCminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products of Reliance Capital AMC.
• ICICI Prudential AMCminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.
• Franklin Templeton InvestmentsminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.
• Birla Sun Life AMCminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.
• SBI MFminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.
• Sundaram Mutual FundminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.
• Tata Mutual FundminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.
• LIC Mutual FundminorChannel Partner/ Reseller/ DistributorMutual fund distribution partnership - registered with AMFI to sell mutual fund products.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zerodha: India's largest discount stock broker, offering equities, derivatives, and mutual fund distribution through a tech-led platform. Directly competes with Sugal & Damani on retail brokerage, but with vastly superior scale, technology, and pricing.
• Geojit Financial Services: South India-headquartered listed stock broker offering equities, derivatives, mutual funds, and PMS. Highly comparable given similar geographic base (Kerala/Chennai region), listed status, and full-service model.
• Angel One Limited: Listed Indian stock broker (formerly Angel Broking) offering equity, derivatives, commodity broking, and depository services. Comparable in product breadth and listed-entity status; significantly larger in scale.
• Choice International: Mid-tier Indian listed broker offering equities, derivatives, commodities, and depository services. Comparable in scale and product mix, with similar listed micro/small-cap profile.
• 5Paisa Capital: Listed Indian discount broker offering equities, derivatives, and mutual funds through a digital platform. Comparable listed-entity status and similar product mix, with stronger tech stack.
• Sharekhan (BNP Paribas): Full-service Indian retail broker (owned by BNP Paribas) offering equity, derivatives, and depository services. Comparable mid-tier competitor with broader branch network and trading platform.

Broad incumbents

• HDFC Securities: Large Indian broker offering equities, derivatives, IPO, mutual funds, and depository services, leveraging HDFC Bank distribution. Comparable product mix with substantially stronger brand and parent-bank client flow.
• Motilal Oswal Financial Services: Large Indian full-service broker and wealth manager with equities, derivatives, PMS, and MF distribution. Comparable product portfolio but at much greater scale and with institutional research capabilities.
• ICICI Securities: Listed Indian broker offering equities, derivatives, IPO services, mutual funds, and PMS, backed by ICICI Bank distribution. Comparable product breadth; vastly larger retail and institutional client base.

Regional players

• Systematix Securities: Small-cap Indian listed broker with equities and depository services. Comparable in size and listed-entity status; useful scale benchmark for Sugal & Damani's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugal & Damani Share Brokers Ltd.