What UPC does

株式会社UPC is a privately-held Japanese corporation founded on May 25, 2015, headquartered in Shinjuku, Tokyo (〒160-0022 東京都新宿区新宿2-3-15 大橋御苑ビル9F), with 51 employees as of February 2021. The company operates a multi-divisional structure spanning four core business units plus an experimental restaurant/bar line. The Entertainment Business develops and operates smartphone games for iOS and Android targeting global consumers, including the romance-simulation title 恋下統一〜戦国ホスト〜 (released May 2020) and the chat-and-LIVE streaming game アイドルプリンス, supplemented by the virtual idol agency brand アイドルプリンスプロダクション; games are distributed free-to-play with in-app purchases via App Store, Google Play, and LINE browser.

The Creative/Production Business delivers content creation across media, anchored by the crap dolly VFX and 3DCG video production team established in January 2020, producing music videos, lyric videos, VJs, and web commercials. The System Development Business offers one-stop IT services covering planning, requirements definition, design, development, deployment, and maintenance, while the Advertising Business provides consulting-driven mobile promotion services to corporate clients. UPC also operates the UPCbar ドライブ bar/restaurant in Shinjuku opened in December 2018.

Revenue is generated through freemium mobile gaming in-app purchases (consumer segment) and professional services fees for advertising operations, system development, and creative production (corporate segment, primarily domestic). Go-to-market is product-led growth via app stores for gaming and direct enterprise sales for B2B services. Representative director 小船秀明 (Kobune Hideaki) leads the company, which appears founder-owned with no disclosed funding rounds, parent company, or M&A activity in the available data.

Name

UPC

Legal name

株式会社UPC

Website

https://upc-corp.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

株式会社UPC is a privately-held Tokyo company (51 employees) operating four divisions: mobile gaming entertainment for global consumers (iOS/Android romance-simulation titles), creative video production via its crap dolly team, IT system development, and consulting-driven advertising services for Japanese corporate clients.

Ownership category

akta.pro rank

Product category

Mobile Gaming and IT Services

NAICS

Software Publishers (51321), Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Mobile game development
• Romance simulation games
• Video production services
• Advertising operations
• System development services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Gaming (Freemium): Entertainment division generates revenue through free-to-play mobile games with in-app purchases. Games include '恋下統一～戦国ホスト～' and 'アイドルプリンス'. Players can download for free but purchase virtual items or premium features.
2. Advertising Services: Provides advertising operations and promotional services to corporate clients, including strategy planning, execution, and effectiveness analysis. Revenue from consulting and ad management fees.
3. System Development Services: Client-facing system development services covering planning, design, development, construction, implementation, maintenance and operations for information systems.
4. Creative/Production Services: Content creation and production services across various media, including video production through crap dolly team. Creative services for clients in planning, filming, and post-production.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

UPC operates a diversified portfolio spanning four business divisions: entertainment (smartphone game development for iOS/Android, including romance simulation titles such as Renka Touitsu and Idol Prince, plus a virtual idol agency), creative/video production (crap dolly team specializing in VFX and 3DCG content), system development (one-stop IT solutions from planning through operations), and advertising (consulting-driven promotion services for corporate clients). The company develops its own consumer gaming products distributed globally via app stores and sells B2B professional services directly to corporate clients in Japan.

Product overview

UPC operates a diversified entertainment and technology portfolio with four main business segments: Entertainment (smartphone game development for iOS/Android with global expansion), Creative/Production (diverse content creation), System Development (one-stop IT solutions), and Advertising (promotion strategy and execution). Key consumer products include the '恋下統一～戦国ホスト～' romance simulation game, the 'アイドルプリンス' chat-based romance game with LIVE voice features, and the 'アイドルプリンスプロダクション' virtual idol agency. The company also offers video production services through its 'crap dolly' team specializing in VFX and 3DCG content.

Differentiator

Problem solved

Functional benefit

Brands

• 恋下統一～戦国ホスト～: 恋愛シミュレーションゲーム。iOS・Android向けにリリースされた戦国ホストとのチャットゲーム。
• アイドルプリンス
• アイドルプリンスプロダクション
• crap dolly
• UPCbarドライブ

Products and services

• Renka Touitsu ~Sengoku Host~ (恋下統一〜戦国ホスト〜) A romance simulation game where players chat with time-traveling handsome warrior hosts from the Sengoku period, featuring free-form speech mechanics ensuring natural dialogue flow. Released for iOS and Android.
• Idol Prince (アイドルプリンス) Chat-based romance simulation game combining free-form conversation with LIVE streaming functionality for voice-based interaction with characters. Available on iOS, Android, and LINE browser.
• Idol Prince Production (アイドルプリンスプロダクション) Virtual idol agency platform cultivating entertainment talents who pursue unprecedented experiences and are chosen by audiences as idol-like performers.
• crap dolly Video Production Video production team using VFX and 3DCG to produce music videos, lyric videos, VJ content, and web commercials for clients across media.
• Entertainment Business Division (エンターテイメント事業) Division dedicated to smartphone game app development and operation for iOS/Android, emphasizing global expansion and marketing integration from the production stage.
• Creative/Production Business (企画・制作事業) Creative production business with diverse creators handling all stages from planning to final output across various media types to produce content that resonates with audiences.
• System Development Business (システム開発事業) One-stop information system services covering planning, requirements definition, design, development, construction, implementation, maintenance, and operations for clients across diverse industries.
• Advertising Business (広告事業) Advertising operations leveraging sales promotion experience to understand client value and deliver strategic promotion from upstream planning through implementation, effectiveness measurement, and analysis.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• GREE: Japanese mobile gaming and social media company with an extensive mobile game portfolio. Comparable to UPC's entertainment division in mobile game development, operation, and freemium monetization.
• Colopl: Japanese mobile game developer and publisher, known for titles like White Cat Project and Dragon Quest Walk. Comparable to UPC's mobile game development focus and freemium model.
• DeNA: Major Japanese mobile gaming and internet company with high-profile titles like Final Fantasy Brave Exvius and Pokemon Masters. Comparable to UPC's mobile game publishing and operation business model.
• Mixi: Japanese mobile internet company known for Monster Strike and other mobile games. Comparable to UPC's mobile gaming entertainment business in terms of freemium model and iOS/Android distribution.
• Septeni Holdings: Japanese digital advertising and marketing company with strong mobile advertising capabilities. Directly comparable to UPC's mobile-focused advertising and promotion services business.
• CyberAgent: Major Japanese digital media company with significant mobile gaming operations through Cygames and digital advertising businesses. Directly comparable to UPC's combined mobile gaming and advertising business model, though at vastly larger scale.
• Akatsuki: Japanese mobile game developer focused on social and entertainment apps, known for titles like Dragon Ball Z Dokkan Battle. Comparable to UPC's mobile entertainment business in scale and genre approach.
• Voltage: Japanese mobile game developer specializing in romance simulation games for women, including titles like 'My Forged Wedding' and 'Finally, My Prince'. The most direct comparable to UPC's romance sim focus within the entertainment division.
• KLab: Japanese mobile game developer and publisher, known for Love Live! School Idol Festival and other mobile titles targeting Japanese and global audiences. Comparable to UPC's mobile game development and international expansion model.

Broad incumbents

• Dentsu: Japan's largest advertising agency and one of the world's largest, offering comprehensive marketing and advertising services across all channels. Comparable to UPC's advertising division, though at a vastly larger scale and with a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPC