PV&V Insurance Centre

What PV&V Insurance Centre does

PV&V Insurance Centre Ltd. was a privately held Canadian insurance brokerage founded in 1987 and headquartered in Burlington, Ontario, with a second office in Smithville. The firm served two distinct customer bases: a highly specialized vertical — greenhouse operators in the Niagara region, where the greenhouse industry is a defining economic sector — and broader residential and commercial clients across Southern Ontario and the Niagara region. Its core product offering was specialized insurance coverage for greenhouse operations, including protection for agricultural infrastructure, crops, and related business risks, alongside general insurance products for community clients.

The company operated as a traditional, relationship-driven brokerage distributed through two physical branch offices, with no disclosed digital platform, proprietary technology, or AI/ML capabilities. Revenue mechanics were commission-based on policies placed with carrier partners, though no pricing, commission rates, or premium volume details are publicly disclosed. The firm's competitive positioning rested on niche, localized expertise in greenhouse agriculture rather than scale, technology differentiation, or multi-national distribution.

Effective January 1, 2026, PV&V Insurance Centre Ltd. and Meester Insurance Centre were acquired by Westland Insurance, a Canadian brokerage backed by Ontario Teachers' Pension Plan. The acquisition added Burlington and Smithville operating locations to Westland's Ontario footprint and absorbed PV&V's greenhouse-industry expertise. By January 14, 2026, PV&V Insurance was rebranded to Westland Insurance, terminating independent operations. As an investment target, PV&V is no longer a standalone entity — its strategic future is now subsumed within Westland's broader roll-up strategy.

Name

PV&V Insurance Centre

Legal name

PV&V Insurance Centre Ltd.

Website

https://pvv-insurance.com

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

11–50 employees

Short description

PV&V Insurance Centre was a privately held Canadian insurance brokerage specializing in greenhouse-industry coverage for the Niagara region, with additional general insurance clients across Southern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

PV&V Insurance Centre is a Canadian insurance brokerage that placed personal, commercial, and specialized insurance coverage on behalf of clients. Its flagship offering is a suite of insurance solutions tailored to greenhouse operators in the Niagara region, covering agricultural infrastructure, crops, and related business risks, alongside general insurance for residential and commercial clients across Southern Ontario.

Product overview

PV&V Insurance Centre operated as a traditional insurance brokerage offering insurance products and services. The company provided specialized insurance solutions for the greenhouse industry, serving communities across Southern Ontario and the Niagara region. PV&V Insurance Centre Ltd. and Meester Insurance Centre operated collectively under the PV&V brand. As of January 1, 2026, PV&V Insurance Centre was acquired by Westland Insurance and is now operating under the Westland Insurance brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Solutions for Greenhouse Industry Specialized insurance coverage tailored for greenhouse operators in the Niagara region, covering agricultural infrastructure (greenhouses, poly houses), crops, equipment, and related business risks. Targeted at greenhouse farm and agribusiness owners in Niagara.
• General Personal and Commercial Insurance Brokerage General insurance placement services for households and small businesses across Southern Ontario and the Niagara region, including standard personal lines and small commercial lines coverage placed with multiple carriers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• BrokerLink: BrokerLink is one of Canada's largest insurance brokerages with multiple Ontario locations, serving personal and commercial insurance customers. Directly comparable as a multi-line Canadian brokerage competing in the same geographies and customer segments as PV&V.
• Acera Insurance: Acera Insurance is a Canadian insurance brokerage serving commercial and personal lines across multiple provinces, including Ontario. Comparable as a mid-sized multi-line brokerage with similar specialty practice areas and regional presence.
• Westland Insurance: Westland Insurance is a major Canadian insurance brokerage and the acquirer of PV&V. It is directly comparable as a multi-line Canadian insurance brokerage serving personal and commercial clients across provinces, with shared Ontario operations post-acquisition.
• BFL Canada: BFL Canada is a national Canadian insurance brokerage specializing in commercial and specialty lines. Comparable as a multi-line Canadian brokerage with expertise in niche and specialty insurance segments, similar to PV&V's greenhouse industry focus.
• Morison Insurance: Morison Insurance is an Ontario-based insurance brokerage serving Southern Ontario communities. Directly comparable as a regional Ontario brokerage with similar personal and commercial lines offerings and community-focused distribution model.

Broad incumbents

• Intact Financial Corporation: Intact Financial is Canada's largest property and casualty insurance carrier and broker, with distribution through brokers including small Ontario agencies. Comparable as a broad incumbent in the Canadian P&C market that interacts with brokerages like PV&V on the carrier side.
• Hub International: Hub International is a large global insurance brokerage with significant Canadian operations. Comparable as a broader incumbent offering multi-line brokerage services across personal, commercial, and specialty lines, including niche industry coverage.
• Marsh McLennan: Marsh is a global insurance brokerage and risk advisory firm with Canadian operations serving commercial and specialty lines. Comparable as a broad incumbent with capabilities spanning commercial, agricultural, and specialty insurance segments.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management services firm with Canadian operations. Comparable as a broad incumbent serving commercial and specialty insurance markets with expertise across multiple industries.

Emerging players

• Mitch Insurance: Mitch Insurance is a Canadian digital-first insurance brokerage offering personal and small commercial lines. Comparable as an emerging player disrupting traditional Canadian brokerage models with technology-enabled distribution, partially overlapping with PV&V's personal lines offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/pvvinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PV&V Insurance Centre