Rugbyrama
Rugbyrama is the French-language digital rugby media platform of Groupe Dépêche Du Midi, publishing live scores, editorial coverage, video replay, and streaming across French and international rugby competitions for French-speaking rugby fans via a freemium, ad- and subscription-supported model.
- Company typePrivate
- Founded1929
- HeadquartersStrasbourg, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rugbyrama does
Rugbyrama is a French-language digital sports media platform dedicated to rugby union, operating as a consumer-facing brand within Groupe Dépêche Du Midi, a major French regional media conglomerate headquartered in Toulouse. It publishes comprehensive rugby coverage across French leagues (Top 14, Pro D2, Nationale, Fédérales), international competitions (Champions Cup, Challenge Cup, Nations Championship, Rugby Championship), and amateur and women's rugby, serving French-speaking rugby enthusiasts across France and French-speaking regions. The site also features transfer analysis, exclusive interviews, and historical editorial pieces under the established Midi Olympique journalism brand (active since 1907).
The platform comprises the primary rugbyrama.fr website, a live TV streaming portal at live.rugbyrama.fr, an on-demand replay and podcast library, and native iOS and Android mobile applications branded "Rugbyrama Midi Olympique." Community engagement features include article commenting, a live match discussion section, a "Grande Mêlée" community area, and the myMidol subscriber club. An AI-powered natural-language Q&A search ("Interroger Rugbyrama") is delivered through a third-party integration with Staan.ai, enabling users to query the editorial corpus. Distribution is reinforced through cross-promotion with sister titles in the Groupe Dépêche Du Midi network (La Dépêche, Midi Libre, L'Indépendant, Centre Presse Aveyron, Le Petit Bleu d'Agen) and through social media, RSS, and email newsletters.
Rugbyrama operates a freemium business model. Core content — news articles, live scores, results, standings, statistics, schedules, video replays, and podcasts — is free; premium long-form editorial content (grand entretiens, investigations, historical series, portraits) is gated behind a Midi Olympique subscription offered as "Sans engagement" (no commitment) with a promotional first-month price of approximately €1 and annual or multi-year billing options. A secondary revenue stream comes from display advertising, banner inventory, and contextual partner placements (e.g., Midol Voyages). The platform is privately held within Groupe Dépêche Du Midi with no public listing, funding events, or disclosed ownership percentages.
Rugbyrama firmographics
Firmographics- Name
- Rugbyrama
- Legal name
- Rugbyrama (Groupe Dépêche Du Midi)
- Website
- https://rugbyrama.fr
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rugbyrama is the French-language digital rugby media platform of Groupe Dépêche Du Midi, publishing live scores, editorial coverage, video replay, and streaming across French and international rugby competitions for French-speaking rugby fans via a freemium, ad- and subscription-supported model.
- Ownership category
- akta.pro rank
Rugbyrama industry classification
Industry- Product category
- Sports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG)
- akta.pro secondary industries
- Sports Live Streaming Platforms (MPACACAF), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)
Keywords
Where Rugbyrama is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Rugbyrama business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Subscription (Midi Olympique): Rugbyrama gates a portion of its editorial content (long-form features, grand entretiens, investigations, historical pieces) behind a subscription paywall linked to the Midi Olympique journal. Subscribers access premium articles, the digital kiosk (kiosque.midi-olympique.fr), myMidol club features, and comment history. The site promotes subscription plans as 'Sans engagement' (no commitment) starting at approximately €1 for the first month, with annual billing options.
- Digital Advertising: The site displays display advertising, banner inventory, and promotional content placements throughout its pages. Ad inventory is sold to sponsors targeting the rugby fan audience in France and French-speaking regions. The site also carries contextual promotional segments such as Midol Voyages (travel packages) and other partner offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access: core news, scores, results, schedules |
| Subscription | Monthly | Premium subscription: Midi Olympique journal + full site access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Rugbyrama product offering
Product offeringCore offering
Rugbyrama is a French digital sports media platform dedicated to rugby, providing news coverage, live match streaming, video replays, and an AI-driven search experience for fans. The platform extends the Midi Olympique print rugby journal into digital, mobile, and live-video channels, operating under Groupe Dépêche Du Midi from Toulouse.
Product overview
Rugbyrama is a comprehensive French rugby media platform operated by Groupe Dépêche Du Midi. The offering consists of a primary news website (rugbyrama.fr) delivering live scores, results, standings, transfer news, and editorial content across all French rugby competitions (Top 14, Pro D2, Nationale, Fédérales, and amateur leagues) plus international rugby coverage. The platform also includes a live TV streaming service (live.rugbyrama.fr) for real-time match viewing and a replay/vodcast library. Mobile access is provided through native iOS and Android applications. Subscription-based premium content includes access to Midi Olympique journal, exclusive interviews, and long-form features. The site incorporates AI-powered search functionality powered by Staan.ai for natural language querying of editorial content.
Differentiator
Problem solved
Functional benefit
Brands
- Midi Olympique: The print and digital journal brand under which Rugbyrama operates, featuring exclusive interviews, reports, and historical rugby content
Companies that use Rugbyrama
Customer profileSegments1 record
Ideal customer profiles1 record
Rugbyrama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Rugbyrama partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe Dépêche Du MidicoreRugbyrama is an operating brand within the Groupe Dépêche Du Midi, a large French regional media group headquartered in Toulouse. The site shares infrastructure, technology platforms (user accounts, subscription management, advertising), and editorial resources with other group titles including La Dépêche, Midi Libre, L'Indépendant, Centre Presse Aveyron, Le Petit Bleu d'Agen, and others listed as 'Les sites du groupe'.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rugbyrama competitors and assessment
Company assessmentDirect peers
- RugbyPass: A rugby-focused digital streaming and news platform (formerly part of World Rugby's commercial operations) that delivers live matches, highlights, and editorial coverage of international and club rugby, directly comparable to Rugbyrama's rugby-only vertical positioning.
- RMC Sport: French digital sports media platform owned by Altice France, offering news, scores, live coverage, and subscription content across multiple sports including rugby, competing for the same French sports-fan audience.
- L'Équipe: France's flagship multi-sport daily and digital media platform with a freemium + subscription model covering all major sports including rugby. Operates the same content + subscription + advertising model that Rugbyrama targets at the rugby niche.
- The Rugby Paper: UK-based rugby-focused newspaper and digital media brand offering news, analysis, and commentary across club and international rugby, analogous to Rugbyrama's Midi Olympique-anchored rugby-vertical editorial model, though serving UK rather than French audiences.
- Rugby World Magazine: Established English-language rugby media brand (print and digital) covering international and club rugby, including news, analysis, and lifestyle content, comparable to Rugbyrama's editorial depth in a rugby-only vertical, though serving global English-speaking audiences.
- Planet Rugby: Long-established English-language rugby news and statistics website covering international and club rugby globally, comparable in editorial depth and rugby-specific focus to Rugbyrama, though English-language rather than French.
Broad incumbents
- Eurosport: Pan-European multi-sport broadcaster and digital media platform owned by Warner Bros. Discovery, offering extensive rugby coverage (including Top 14 highlights and European competitions) within a broader sports portfolio that competes with Rugbyrama for rugby fans' subscription and attention.
- beIN Sports France: French pay-TV sports channel and streaming service offering extensive live rugby coverage and editorial content as part of a multi-sport portfolio, competing with Rugbyrama for French rugby subscribers and advertising inventory.
- France Télévisions Sport: French public broadcaster's free digital sports platform covering major rugby events (including France national team matches), competing with Rugbyrama as a free alternative that captures French rugby fan attention without subscription requirements.
- Canal+ Sport: Premium French pay-TV broadcaster with comprehensive rugby rights (Top 14, Champions Cup) and a sports streaming app, competing with Rugbyrama for French rugby subscribers with significantly greater content investment and exclusive live rights.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rugbyrama social profiles
Digital presenceRugbyrama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rugbyrama leadership team
Management profileNumber of profiles
Profiles1 record
Rugbyrama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rugbyrama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rugbyrama
What does Rugbyrama do?
Rugbyrama is a French digital sports media platform dedicated to rugby, providing news coverage, live match streaming, video replays, and an AI-driven search experience for fans. The platform extends the Midi Olympique print rugby journal into digital, mobile, and live-video channels, operating under Groupe Dépêche Du Midi from Toulouse.
Is Rugbyrama a public or private company?
Rugbyrama is a private company. It is classified as corporate owned and is currently operating.
When was Rugbyrama founded?
Rugbyrama was founded in 1929. It employs 11 to 50 people.
Where is Rugbyrama based?
Rugbyrama is headquartered in Strasbourg, France, in the Europe region.
How does Rugbyrama make money?
Two revenue lines are on record. Digital Subscription (Midi Olympique) is the primary driver. The others are digital Advertising.
Who are Rugbyrama's main competitors?
Direct peers on record are RugbyPass, RMC Sport, L'Équipe, The Rugby Paper, Rugby World Magazine and Planet Rugby. Broad incumbents are Eurosport, beIN Sports France, France Télévisions Sport and Canal+ Sport.
Does Rugbyrama have an API?
No public API is recorded for Rugbyrama.
What industry is Rugbyrama in?
Rugbyrama's product category is Sports Media. Its primary akta.pro industry code is MPABAJAG, Sports OTT/FAST Channels & Virtual Sports Bundles, with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 5162 and its SIC code is 7990.