choice media

Name

choice media

Legal name

Choice Media (legal name not specified on parking page)

Website

https://choicemedia.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Choice Media is a small, private out-of-home advertising operator based in Amarillo, United States, offering billboard advertising via digital and static displays; its primary web domain (choicemedia.nz) is currently parked and inactive.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Billboard advertising
• Outdoor advertising
• Digital billboards
• Static billboards
• Advertising media

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Web Hosting Services: Provides unlimited web hosting services including disk space, data traffic, and databases for customers seeking domain and web presence solutions.
2. Email Hosting Services: IMAP/POP3/SMTP email hosting with unlimited forwarders and aliases, delivered as a recurring subscription service.
3. Domain Marketplace: Expired domain auction marketplace where customers can bid on expiring domains or purchase 'Buy Now' domains. Revenue generated from transaction fees on domain sales and auctions.

Pricing tiers

Distribution channels1 record

Core offering

Choice Media provides billboard advertising services through digital and static displays, offering out-of-home advertising placements to businesses in the Amarillo, Texas market. The company operates as a private, for-profit firm with 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Billboard Advertising Digital billboard advertising display service enabling businesses to run out-of-home advertising campaigns on electronic displays in the Amarillo, Texas market.
• Static Billboard Advertising Traditional static (printed) billboard advertising display service for out-of-home advertising campaigns aimed at local audiences in the Amarillo, Texas market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 1st DomainscoreChannel Partner/ Reseller/ Distributor1st Domains is the domain registrar and hosting provider for the choicemedia.nz domain. They provide domain parking services, web hosting, email hosting, and expired domain marketplace services. The domain is currently parked with 1st Domains awaiting website development.

Direct peers

• Lamar Advertising Company: Largest US outdoor advertising operator with ~325,000 display faces across the country. Directly comparable as a billboard-focused OOH company, though at vastly larger scale than Choice Media.
• OUTFRONT Media: Major US OOH media company operating billboards, transit, and digital displays. Direct competitor in the billboard advertising category, with overlapping advertiser base and digital inventory strategy.
• Clear Channel Outdoor Holdings: Global OOH operator with significant US billboard inventory. Comparable as a national billboard advertising peer competing for the same regional and national advertiser budgets.
• Adams Outdoor Advertising: Mid-sized regional OOH company operating billboards across the US Southeast and Midwest. Closest comparable in scale and operating model to a small regional player like Choice Media.

Regional players

• Fairway Outdoor Advertising: Regional billboard operator concentrated in the US Southeast. Comparable as a smaller-scale OOH company competing for local and regional advertiser budgets outside Choice Media's Texas footprint.
• YESCO: Family-owned outdoor advertising and signage company operating across the western US. Comparable as an independently operated regional billboard and signage business with similar scale profile.

Emerging players

• Intersection: Digital OOH and place-based media company focused on urban transit, airports, and digital street furniture. Comparable as a modern digital-OOH operator, though focused on premium urban placements rather than roadside billboards.
• Branded Cities: Premium digital OOH operator managing iconic urban displays and digital billboards in major US and Canadian markets. Comparable for the digital-billboard component of Choice Media's offering.

Others

• Daktronics: Manufacturer of digital LED displays including billboards, sports, and commercial signage. Comparable as the technology supplier enabling digital billboard inventory that Choice Media deploys.
• Watchfire Signs: Manufacturer of LED signs and digital billboards serving the OOH industry. Comparable as an ecosystem participant providing the digital display hardware used by billboard operators like Choice Media.

Market position

Customer concentration

• LinkedInlinkedin.com/company/choice-media-tx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about choice media