What Relative does

Relative design s.r.o. is a full-service marketing communications agency founded in 2006 and headquartered in Třebíč, Czech Republic, with a regional branch in Prague operated out of Paralelní Polis. The firm delivers the four-stage marketing value chain end to end — strategy, creative, production, and measurement — for Czech mid-market clients across manufacturing and industrial (e.g., Mann Hummel, ČEZ, Heluz), automotive retail (Kawasaki/Rimoto), healthcare and dental distribution (Dent Unit), and e-commerce/consumer products (NeoZen/Trizones, Bohemilk, Blizzard, Habitat, Subrina, AVE). Service breadth spans marketing strategy and audience/competitor analysis, creative concept and copywriting, multi-format production including in-house large-format printing, and ongoing digital campaign management across SEO, PPC (Google and Seznam), social, email, radio, outdoor, and regional press.

The underlying technology is conventional martech — no proprietary platform exists. The agency consumes third-party tools as data processors: Google Analytics/Ads/Tag Manager for measurement and paid search, Facebook for social and remarketing, Collabim for SEO and keyword tracking, SmartEmailing (SmartSelling a.s.) for newsletter distribution, McRai MONA for CMS, and IF Systém HELIOS for accounting. Documented campaign outcomes include 25 motorcycles sold on a sub-CZK 100,000 budget (Rimoto/Kawasaki), 10+ hires with six-figure savings versus traditional recruitment (Mann Hummel), 168% e-commerce revenue growth (Trizones), 191 Google #1 keyword rankings (Dent Unit), and a CZK 1,000,000 product sale from a newsletter campaign.

The business model is professional-services: project-based and retainer engagements for marketing strategy, creative production, and campaign execution, plus a fixed-price one-day Marketing Audit add-on priced at 9,000 CZK (promotional) / 20,000 CZK (regular). Go-to-market is direct and consultative — phone, email, website contact form, and free consultation — led by senior marketing specialists and account managers, with named enterprise logos (ČEZ, Mann Hummel, AXA, Huhtamaki) and a case-study library functioning as the primary demand-generation asset. The firm is privately held with no disclosed external investors, no funding history, and no parent entity.

Name

Relative

Legal name

Relative design s.r.o.

Website

https://relative.cz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Relative design s.r.o. is a Czech full-service marketing agency founded in 2006, operating from Třebíč and Prague, delivering strategy, creative, production, and digital campaign management to mid-market clients in manufacturing, healthcare, automotive, and e-commerce sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Trebic

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy and Consulting: The agency provides marketing strategy development, audience analysis, competitor mapping, and campaign planning services. Revenue is generated through project-based consulting engagements.
2. Creative and Production Services: Creative design, copywriting, large-format printing, billboard production, catalogs, website creation, online advertising, vehicle wrapping, and collateral printing (business cards, flyers). Revenue is earned through production deliverables and project-based fees.
3. Campaign Management and Digital Marketing: Ongoing management of digital campaigns including SEO, PPC, social media, email newsletters, and radio/print advertising. Revenue is generated through retainer or project-based arrangements.
4. Marketing Audit: One-day marketing audit service priced at 20,000 CZK (promotional price 9,000 CZK), including 3-hour consultation with a marketing expert and 5-hour website and online activity audit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Relative design s.r.o. is a full-service Czech marketing agency delivering integrated marketing strategy, creative concept development, production (billboards, catalogs, websites, vehicle wraps, print collateral), and campaign measurement services. The agency operates in-house large-format printing capabilities from its Třebíč headquarters and Prague branch, serving B2B clients across manufacturing, automotive, healthcare, and e-commerce sectors through project-based engagements.

Product overview

Relative is a full-service marketing agency offering a comprehensive suite of marketing services across multiple channels. The core offerings include Marketingová strategie (Marketing Strategy) for developing comprehensive marketing plans, Kreativní řešení (Creative Solutions) for original campaign concepts, Produkce (Production) for creating marketing materials across all formats, and Měření a výsledky (Measurement and Results) for performance analytics. Additional services include a paid Marketingový audit (Marketing Audit) module for comprehensive marketing evaluation. Specialized campaign services include Prodejní kampaň (Sales Campaigns), Náborová kampaň (Recruitment Campaigns), Viditelnost webu/SEO (Web Visibility/SEO Services), Produktový newsletter (Product Newsletter Campaigns), and Online kampaň (Online Campaigns) spanning multiple digital channels. The agency operates from Třebíč and Prague locations, serving clients across various industries including automotive, manufacturing, healthcare, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Comprehensive marketing strategy development service including target audience analysis, competitive mapping, and planned marketing communication designed to effectively reach customers for B2B clients across manufacturing, healthcare, e-commerce, and industrial sectors.
• Creative Solutions Creative and original marketing concept development tailored to client needs, providing fresh, unconventional, and creative ideas for advertising campaigns including billboards, catalogs, websites, social media, radio, and print advertising.
• Production Full-service production of marketing materials including billboards, catalogs, websites, online advertising, vehicle wraps, business cards, and flyers delivered in premium quality, on time, and at fair prices, leveraging in-house large-format printing capabilities.
• Measurement and Results Campaign performance measurement service defining precise and measurable goals, tracking customer behavior, click-through rates, conversion ratios, and response rates to provide concrete, data-driven results for clients.
• Marketing Audit One-day marketing audit service providing a 3-hour consultation with a 15-year experienced marketing expert, a 5-hour website and online activity audit, and comprehensive conceptual proposals. Priced at 9,000 CZK promotional (reduced from 20,000 CZK regular).
• Sales Campaign Regional sales promotion campaign service utilizing multiple channels including websites, social media, newsletters, radio, billboards, and regional press to drive product sales, demonstrated by the Rimoto/Kawasaki campaign that sold 25 motorcycles at ~100,000 CZK campaign cost.
• Recruitment Campaign Employee referral recruitment campaign service that transforms existing employees into recruiters, including creative campaign development, internal promotions, and incentive program management. The Mann Hummel campaign yielded 10+ new hires and six-figure cost savings versus traditional recruitment.
• Web Visibility / SEO SEO optimization and web visibility service including keyword position tracking, competitor analysis, full-text search optimization, and PPC campaign management using the Collabim tool, demonstrated by the Dent Unit campaign achieving 191 first-place Google rankings and 90 first-place Seznam rankings.
• Product Newsletter Campaign Email marketing campaign service for introducing products to existing customers, featuring elegant visual design and mass email distribution through the SmartEmailing platform, as demonstrated by the Dent Unit campaign that generated a 1,000,000 CZK Vatech 3D dental X-ray sale.
• Online Campaign Multi-channel online advertising campaign service utilizing e-commerce platforms, specialized websites, lifestyle portals, social media (Facebook), Google and Seznam ad networks, with comprehensive analytics using Google Analytics, demonstrated by the Trizones detox product campaign achieving 168% revenue growth in the client's e-shop.

Quantifiable outcome

• 25 motorcycles sold in tracked period at ~100,000 CZK campaign cost
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• McCann Prague: McCann Prague is the Czech arm of McCann Worldgroup (IPG), offering integrated advertising, brand strategy, and digital marketing — competing with Relative for the same Czech enterprise client base, particularly in B2B manufacturing and consumer brand categories.
• Wavemaker Czech Republic: Wavemaker is a global media, content, and marketing agency within GroupM/WPP, with a Czech office serving local and regional clients across digital, content, and campaign execution — directly competing with Relative for Czech marketing budgets but with materially greater scale and proprietary tooling.
• Ogilvy Czech Republic: Ogilvy operates a full-service creative and advertising offering in Prague through WPP, covering brand strategy, creative, and digital campaigns for enterprise Czech and regional clients — comparable in service breadth to Relative but operating at much larger scale and with multinational network resources.
• DDB Prague: DDB Prague is the Czech operation of DDB Worldwide (Omnicom), providing creative advertising, digital, and brand strategy services to Czech and regional clients — overlapping with Relative's full-service creative and campaign execution focus but at larger network scale.
• Havas Prague: Havas Prague delivers integrated creative, media, and digital marketing services as part of Havas Creative Network, serving Czech enterprise clients across sectors that overlap with Relative's manufacturing, healthcare, and retail customer base.
• Publicis Prague: Publicis operates full-service creative, media, and digital marketing capabilities in Prague, serving Czech and Central European enterprise clients with integrated campaigns comparable in scope to Relative's offerings, but with global network backing.
• Dentsu Czech Republic: Dentsu Czech Republic (part of Dentsu International) provides integrated advertising, digital transformation, and media services to Czech enterprise clients — overlapping with Relative in delivering multi-channel campaigns but with significantly larger scale and broader geographic reach.

Direct peers

• Hero & Outlaw: Hero & Outlaw is an independent Czech creative and brand agency operating in Prague, offering strategy, creative, and integrated campaign execution for Czech clients — comparable to Relative in independent full-service positioning and in serving mid-market Czech brands across multiple sectors.
• Folk (Czech creative agency): Folk is an independent Prague-based creative agency offering brand strategy, creative campaigns, and digital execution for Czech clients — the closest direct comparable to Relative in terms of size, full-service positioning, and Czech-market focus.
• Zaraguza / Zaraguza Digital: Zaraguza is a Czech digital and creative agency offering performance marketing, SEO, PPC, and creative services — closely comparable to Relative in service mix and in targeting Czech SMB and mid-market clients seeking measurable digital marketing outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Relativecz
• Instagraminstagram.com/relative.cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relative