What Nimli does

Nimli, operated by its legal entity Koollii Inc., is a curated direct-to-consumer e-commerce marketplace that aggregates independent fashion and lifestyle designers and brands onto a single online storefront. The platform spans five product verticals — clothing (dresses, tops, jackets, bottoms, activewear), shoes (platforms, flats), accessories (scarves, hats, hair accessories, sunglasses, travel), jewelry (bracelets, earrings, necklaces, rings, body jewelry, fine jewelry), and handbags (clutches, shoulder bags, wallets & cases) — targeting fashion-conscious consumers globally. The horizontal segmentation approach prioritizes breadth of curated selection over vertical depth in any single category.

The platform is built on a standard e-commerce marketplace architecture with customer account management, shopping cart, order tracking, shipping and returns processing, and a multi-currency storefront supporting USD, CAD, EUR, GBP, AUD, and JPY. Revenue is generated through marketplace commissions on transactions between designer vendors and end consumers. Customer acquisition relies on newsletter email marketing and an affiliate/referral program; there is no mobile app, no API, and no disclosed third-party marketplace integrations. The company operates with 1-10 employees from New York, has no disclosed external funding, no parent company, and no named management team in available records.

All substantive evidence is sourced from a web archive dated April 2013. The source explicitly notes that current operational status cannot be determined from available data, and the absence of any post-2013 information on traffic, GMV, headcount, or operational continuity represents a material data gap. The company is listed as private and operating, but this status is unverifiable from the supplied material.

Name

Nimli

Legal name

KOOLLII INC.

Website

https://nimli.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Nimli (Koollii Inc.) is a curated direct-to-consumer e-commerce marketplace aggregating independent fashion and lifestyle designers across clothing, shoes, accessories, jewelry, and handbags, serving global consumers in six currency regions.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Marketplace sales: Nimli operates as a curated e-commerce marketplace connecting fashion and lifestyle designers/brands with consumers. The platform appears to facilitate transactions between multiple designer brands and end consumers through an online storefront.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nimli (operated by KOOLLII INC.) is a curated online marketplace that connects fashion and lifestyle designers and brands with end consumers. The platform offers products across clothing, shoes, accessories, jewelry, and handbags categories, with multi-currency support (USD, CAD, EUR, GBP, AUD, JPY) and customer services including order tracking, shipping, and returns.

Product overview

Nimli is a curated online marketplace operated by KOOLLII INC., connecting consumers with fashion and lifestyle designers and brands. The platform offers a unified shopping experience across multiple product categories: Clothing (Dresses, Tops, Jackets, Bottoms, Activewear), Shoes (Platforms, Flats), Accessories (Scarves, Hats, Hair, Sunglasses, Travel), Jewelry (Bracelets, Earrings, Necklaces, Rings, Body, Fine Jewelry), and Handbags (Clutches, Shoulder Bags, Wallets & Cases). The marketplace supports multiple currencies (USD, CAD, EUR, GBP, AUD, JPY) and provides customer services including order tracking, shipping, and returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Nimli Curated Fashion and Lifestyle Marketplace An online marketplace operated by KOOLLII INC. that aggregates fashion and lifestyle designers and brands, enabling consumers to shop curated products across multiple categories. The site supports six currencies and provides customer account, order tracking, shipping, and returns services.
• Clothing Women's apparel category on the Nimli marketplace covering Dresses, Tops, Jackets, Bottoms, and Activewear from independent designers and brands.
• Shoes Footwear category on the Nimli marketplace offering Platforms and Flats styles from independent designers and brands.
• Accessories Accessories category on the Nimli marketplace offering Scarves & Wraps, Hats, Hair accessories, Sunglasses, and Travel accessories from independent designers and brands.
• Jewelry Jewelry category on the Nimli marketplace covering Bracelets, Earrings, Necklaces, Rings, Body jewelry, and Fine Jewelry from independent designers and brands.
• Handbags Handbag category on the Nimli marketplace offering Clutches, Shoulder Bags, and Wallets & Cases from independent designers and brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Poshmark: Social marketplace for clothing, shoes, accessories, and jewelry with a commission on transactions. Comparable multi-category fashion marketplace serving fashion-conscious consumers.
• Etsy: Public marketplace for independent designers and makers selling curated apparel, jewelry, and accessories. Directly comparable marketplace commission model targeting the same indie/fashion-conscious buyer Nimli courts.
• Depop: Peer-to-peer marketplace for fashion, accessories, and jewelry from independent sellers, with strong Gen-Z buyer base. Same marketplace/integrated-catalog structure and indie-designer curation thesis.
• Farfetch: Global online marketplace aggregating independent and luxury fashion boutiques and brands. Closely aligned curated-fashion marketplace model with multi-currency, international DTC operations — the most direct large-scale analogue to Nimli.

Emerging players

• Stitch Fix: Data-driven personal-styling service delivering curated apparel and accessories. Same fashion-conscious consumer with a curated, multi-category merchandising layer that overlaps Nimli's value proposition.

Broad incumbents

• Net-a-Porter: Luxury multi-brand fashion marketplace owned by Richemont, selling designer apparel, shoes, bags, jewelry, and accessories globally. Aspirational adjacent comparable with strong international DTC infrastructure.
• Shopbop (Amazon): Established multi-brand fashion DTC retailer owned by Amazon, spanning clothing, shoes, bags, jewelry, and accessories. Broader incumbent serving the same fashion-conscious consumer with much larger catalog and marketing firepower.
• ASOS Marketplace: Mass-market fashion retailer with an integrated boutique/marketplace for independent brands, spanning clothing, accessories, and shoes. Comparable curator-of-brands model at significantly larger scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/azurinyc
• Facebookfacebook.com/azurinyc
• LinkedInlinkedin.com/company/430773

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nimli