Habib's

What Habib's does

Habib's is a Brazilian quick-service restaurant chain founded in 1988 that specializes in Arabic/Mediterranean-inspired cuisine, most notably its signature Bib'sfiha (a folded meat pastry). The company is operated as a brand under GENNIUS BRASIL HOLDING DE PARTICIPAÇÕES E EMPREENDIMENTOS S.A., a Brazilian holding company headquartered in São Paulo, and runs a franchise-driven footprint of physical restaurant locations across Brazil, with explicit presence in the Southeast and South regions. The product portfolio spans the core Bib'sfiha line, combo meals and promotions, pizzas, sandwiches (lanches), savory snacks (salgados), plated meals (pratos), beverages, desserts, and the customizable Kit Habib's meal kit, supported by a customer loyalty program called Habibers and a customer service brand (Alô Tia Eda).

The business operates as a direct-to-consumer QSR with revenue generated from in-restaurant sales, takeout, delivery, phone orders, website orders, and a mobile app available on iOS and Android, alongside recurring franchise royalties from franchised units. Distribution is conducted through franchise-operated restaurants, an e-commerce storefront (habibs.com.br), a mobile application with exclusive promotions, and a phone-based ordering line. The technology stack centers on an online ordering platform with delivery and pickup functionality, real-time order tracking, and multi-user "compra em galera" group ordering, with order caps set at R$2,000 to support retail-scale transactions rather than enterprise contracts.

Customer segments are horizontally distributed across individual consumers seeking affordable quick-service meals and families or groups hosting parties and events, with no disclosed enterprise or B2B anchors. Marketing is conducted across a broad digital footprint including the company website, a content blog (Blog do Gênio), email newsletter, and social platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram, WhatsApp, TikTok). Habib's is a private company; revenue is not publicly disclosed, no external funding rounds or institutional investors are noted, and there are no disclosed patents, partnerships, or management team details in the available data.

Name

Habib's

Legal name

GENNIUS BRASIL HOLDING DE PARTICIPAÇÕES E EMPREENDIMENTOS S.A

Website

https://habibs.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Habib's is a Brazilian quick-service restaurant chain founded in 1988, specializing in Arabic/Mediterranean-inspired cuisine led by its signature Bib'sfiha. Operating through a franchise model with 10,000+ employees, it serves mass-market individual consumers and families across Brazil via dine-in, delivery, website, and mobile app channels under parent Gennius Brasil Holding.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

Keywords

• Quick-service restaurant
• Fast food delivery
• Franchise restaurant chain
• Middle Eastern cuisine
• Combo meals

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and beverage sales: Direct sales of food and beverages through restaurant locations, delivery orders, and takeout. Revenue generated from individual menu items, combo meals, and catering/party orders.
2. Delivery fees: Additional delivery charges applied to orders placed through the website or app, contributing to overall revenue.
3. Franchise royalties: Revenue generated from franchised restaurant locations through royalty arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Habib's operates a Brazilian quick-service restaurant chain specializing in Middle Eastern-inspired cuisine, most notably its signature Bib'sfiha (a folded meat pastry/sfiha). The company sells food and beverages through franchise-operated dine-in restaurants, takeout, website delivery, and a mobile app, with a menu that includes combos and promotions, pizzas, sandwiches, savory snacks, drinks, desserts, plated meals, and customizable Kit Habib's meal kits.

Product overview

Habib's is a Brazilian fast-food restaurant chain and food delivery service operating on a franchise model. The product portfolio centers on its signature Bib'sfiha (a Middle Eastern-inspired meat pie), complemented by a full menu including pizzas, sandwiches (lanches), savory snacks (salgados), drinks (bebidas), desserts (sobremesas), and plated meals (pratos). The offering also includes promotional combos and a customizable Kit Habib's product for group orders. The platform provides both delivery and dine-in options, with online ordering functionality through its website and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Bib'sfiha: The signature food product/brand of Habib's, a Middle Eastern-inspired folded pastry (sfiha), available in various flavors and combo promotions.
• Habibers
• Alô Tia Eda

Products and services

• Bib'sfiha

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• McDonald's Brasil: Operates the largest QSR chain in Brazil with hundreds of locations, directly competing with Habib's in the affordable fast-food segment. Highly comparable on quick-service model, combo-meal structure, delivery channels, and franchise footprint.
• Pizza Hut Brasil: Global pizza QSR with significant Brazilian presence offering dine-in, delivery, and combo deals. Directly overlaps with Habib's pizza menu category and delivery channel.
• Giraffas: Brazilian-owned QSR chain with comparable scale, franchise model, and Brazilian pricing tier. Directly competes with Habib's on menu breadth (burgers, sandwiches, combos) and mid-market positioning.
• Madero: Brazilian fast-casual chain expanding rapidly via franchises with an elevated menu and dine-in focus. Competes with Habib's for Brazilian consumers trading up within the affordable QSR/casual-dining segment.
• Spoleto: Brazilian-owned fast-casual chain specializing in customizable pasta bowls, operating through franchise locations across Brazil. Comparable on customizable combo mechanics, mid-tier pricing, and franchise-driven expansion.
• Subway Brasil: Global QSR franchise operating a substantial Brazil footprint with a similar franchise-driven model. Comparable on quick-service delivery, app-based ordering, and combo/meal-deal offerings.
• KFC Brasil: Global QSR franchise with established Brazilian operations and combo meal model. Comparable on franchise footprint, quick-service delivery, and value-meal positioning in Brazil.
• Burger King Brasil: Major QSR competitor in Brazil with a similarly extensive franchise footprint and value-oriented combo meal strategy. Competes directly with Habib's for middle-income Brazilian consumers seeking quick-service meals.

Others

• iFood: Brazil's dominant food delivery marketplace and ecosystem partner through which Habib's likely fulfills a meaningful share of its delivery orders. Relevant as a channel/partner rather than a direct competitor; shapes Habib's digital delivery economics.

Broad incumbents

• Outback Steakhouse Brasil: Brazil's leading casual-dining chain with broad menu, delivery, and party/event services. Overlaps with Habib's on the party-hosting and family-occasion use cases, though positioned at a higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/habibsoficial
• YouTubeyoutube.com/channel/UCPzXQMYrUkamn4_ouSsoz6A
• Facebookfacebook.com/habibsoficial
• LinkedInbr.linkedin.com/company/habibsonline
• Instagraminstagram.com/habibsoficial
• TikToktiktok.com/@habibsoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habib's