Anjali MFI
Anjali Microfin Private Limited is an RBI-regulated NBFC-MFI providing collateral-free Joint Liability Group loans to low-income women in rural India, operating a six-product credit ladder from group loans (Anjali Aay, Turant, Parivar, Ghar) to individual and secured loans (Unnati, Vikas).
- Company typePrivate
- Founded1996
- HeadquartersKolkata, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Anjali MFI does
Anjali Microfin Private Limited is an RBI-regulated NBFC-MFI providing collateral-free microfinance loans to low-income women borrowers in rural India through the Joint Liability Group (JLG) model. Incorporated at ROC Kolkata in 1996 and rebranded from MCS Tradefin Private Limited in 2009, the company operates a six-product credit ladder: Anjali Aay (income generation, ₹5,000–₹1,75,000), Anjali Turant (emergency, ₹3,000–₹10,000), Anjali Parivar (welfare), and Anjali Ghar (home/WASH) at the group-loan level, graduating to Anjali Unnati (individual unsecured, ₹50,000–₹2.50 lakh) and Anjali Vikas (secured high-ticket, up to ₹20 lakh) for established borrowers. Pricing uses reducing-balance interest rates of 18.0%–23.5% p.a., one-time processing fees of 1.25%–2.00% plus GST, and optional credit-life insurance, with no prepayment or late-payment penalties on group loans.
The business runs on a community-led, field-officer-driven distribution model where 4–10 women from the same locality self-select into groups guaranteeing one another's loans; field officers conduct Compulsory Group Training and Group Recognition Tests as part of underwriting. The technology platform supports digital KYC, cashless disbursal to bank or UPI accounts, localized Key Fact Statements, and a public Loan Verification System for fraud prevention. Operations are currently headquartered in Kolkata with field teams being built out from West Bengal and planned expansion to Bihar, Jharkhand, Odisha, and other adjacent states. The company reports paid-up capital of ₹9.63 Cr against authorized capital of ₹9.65 Cr, with a capital plan targeting to exceed RBI's Net Owned Fund requirement of ₹10 Cr.
Revenue is generated primarily through interest income on the loan portfolio, supplemented by one-time processing fees at origination and optional credit-life insurance premiums. The company is governed by RBI Microfinance Directions 2022, with borrower-protection guardrails including a 50% household income cap on repayments, a ₹2 lakh total indebtedness cap per borrower, a maximum of 3 lenders per borrower, and mandatory Credit Information Company reporting. Leadership includes Managing Director Manish Agarwal (appointed 2009), Chief Operating Officer Kuntal Chatterjee, CFO Pawan Kumar Ginoriya, Chief Risk & Compliance Officer Suvojit Datta Roy, and Head of Technology Bijay Krishna Datta. Business-name aliases include Anjali Microfinance and the previously-known MCS Tradefin Private Limited.
Anjali MFI firmographics
Firmographics- Name
- Anjali MFI
- Legal name
- Anjali Microfin Private Limited
- Website
- https://anjalimfi.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Anjali Microfin Private Limited is an RBI-regulated NBFC-MFI providing collateral-free Joint Liability Group loans to low-income women in rural India, operating a six-product credit ladder from group loans (Anjali Aay, Turant, Parivar, Ghar) to individual and secured loans (Unnati, Vikas).
- Ownership category
- akta.pro rank
Anjali MFI industry classification
Industry- Product category
- Microfinance
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Microenterprise Group Lending (Joint Liability) (FSAKAGAH)
- akta.pro secondary industries
- Microloans & Working Capital Loans (FSAKAGAA), Agricultural & Rural Microfinance (FSAKAGAG), Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM)
Keywords
Where Anjali MFI is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Anjali MFI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: Primary revenue from interest charged on microfinance loans. Interest is priced on reducing balance basis. Group loans at 20.0%-23.0% p.a., home/individual/secured loans at 18.0%-23.5% p.a.
- Processing Fees: One-time processing fee charged at loan origination: 1.25%-2.00% plus GST on the loan amount
- Credit-Life Insurance: Consent-based credit-life insurance premium charged at actuals, providing protection for borrowers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group Loans (Aay, Turant, Parivar) - 20.0% - 23.0% p.a. reducing balance |
| Subscription | Monthly | Home/WASH Loan (Ghar) - 18.0% - 21.0% p.a. reducing balance |
| Subscription | Monthly | Individual Business Loan (Unnati) - 21.0% - 23.5% p.a. reducing balance |
| Subscription | Monthly | Secured High-Ticket Loan (Vikas) - 18.0% - 21.0% p.a. reducing balance |
| One time/ perpetual license | Pay-as-you-go | Processing Fee - 1.25% - 2.00% + GST |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Anjali MFI product offering
Product offeringCore offering
Anjali MFI is an RBI-regulated NBFC-MFI that provides collateral-free microfinance loans to low-income rural households—predominantly women—using the Joint Liability Group (JLG) model where 4–10 members guarantee one another's loans. The company offers a laddered suite of six loan products spanning income generation, emergency needs, welfare, home/WASH improvements, individual business loans, and secured high-ticket loans, priced on a reducing balance basis at 18.0%–23.5% p.a. with cashless disbursal to bank or UPI accounts.
Product overview
Anjali MFI offers a laddered suite of six collateral-free microfinance loan products designed for low-income households, predominantly women in rural India. The product portfolio follows a progression from group loans to individual loans: borrowers start with Joint Liability Group (JLG) loans (Anjali Aay for income generation, Anjali Turant for emergencies, Anjali Parivar for welfare, and Anjali Ghar for home/WASH), then graduate to individual unsecured loans (Anjali Unnati) and secured asset-backed loans (Anjali Vikas). All products use the Joint Liability Group model where 4–10 women guarantee one another's loans, with no collateral required for group loans. Pricing uses reducing balance methodology with indicative interest rates ranging from 18.0%–23.5% p.a.
Differentiator
Problem solved
Functional benefit
Brands
- Anjali Aay: Income Generation Loan - Joint Liability Group loan for micro-businesses including stock, sewing machines, milch animals, and seeds. Loan range ₹5,000 – ₹1,75,000, tenure 12 – 36 months.
- Anjali Turant
- Anjali Parivar
- Anjali Ghar
- Anjali Unnati
- Anjali Vikas
Products and services
- Anjali Aay — Income Generation Loan Joint Liability Group loan for income-generating micro-businesses such as stock purchase, sewing machines, milch animals, and agricultural inputs. Loan range ₹5,000–₹1,75,000 with tenure of 12–36 months, priced at 20.0%–23.0% p.a. on a reducing balance basis. Collateral-free, with peer guarantee replacing security.
- Anjali Turant — Emergency Loan Joint Liability Group loan for medical or urgent household needs, designed to prevent families from turning to informal moneylenders during crises. Loan range ₹3,000–₹10,000 with tenure of 8–12 months, priced at 20.0%–23.0% p.a. on a reducing balance basis.
- Anjali Parivar — Welfare / Product Loan Joint Liability Group loan for small-ticket welfare purchases including bicycles, smokeless stoves, water purifiers, and school fees. Small ticket size with short tenure, priced at 20.0%–22.5% p.a. on a reducing balance basis.
- Anjali Ghar — Home / WASH Loan JLG loan for home extensions, toilets, water connections, and repairs to make housing safer and healthier. Mid-ticket size with tenure of 1–3 years, priced at 18.0%–21.0% p.a. on a reducing balance basis.
- Anjali Unnati — Individual Business Loan Individual unsecured loan for graduated borrowers with proven repayment records, ready to grow beyond group guarantee capacity. Loan range ₹50,000–₹2,50,000 with tenure of 12–36 months, priced at 21.0%–23.5% p.a. on a reducing balance basis.
- Anjali Vikas — Secured High-Ticket Loan Asset-backed secured loan for established businesses, the only secured product on Anjali MFI's credit ladder. Loan range ₹3,00,000–₹20,00,000 with longer tenure, priced at 18.0%–21.0% p.a. on a reducing balance basis. Requires security/collateral.
Quantifiable outcome
- Repayments capped at 50% of household income — no over-indebtedness
- +5 more outcomes
Companies that use Anjali MFI
Customer profileSegments3 records
Ideal customer profiles3 records
Anjali MFI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Anjali MFI partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Anjali MFI competitors and assessment
Company assessmentDirect peers
- Svatantra Microfin Private Limited: Svatantra Microfin is an NBFC-MFI founded by Ananya Birla focused on lending to rural women entrepreneurs through the Joint Liability Group model. Its operating model, customer segment and product set closely mirror Anjali's microfinance approach.
- Satin Creditcare Network Limited: Satin Creditcare is a listed NBFC-MFI offering group and individual microfinance loans to low-income women across multiple Indian states. It is a directly comparable peer on customer segment and product ladder.
- Fusion Microfinance Private Limited: Fusion Microfinance is a listed NBFC-MFI providing JLG and individual microfinance loans to low-income women across underbanked Indian states. It directly competes with Anjali on ticket size, geography expansion and JLG distribution.
- Spandana Sphoorty Financial Limited: Spandana Sphoorty is one of India's largest listed NBFC-MFIs, lending primarily to women in rural India through the JLG model. Its scale, product suite and customer overlap make it the closest scaled direct peer to Anjali.
- Asirvad Microfinance Private Limited: Asirvad Microfinance is an NBFC-MFI majority-owned by Manappuram Finance, providing JLG and micro-enterprise loans to women in southern and eastern India. It is directly comparable on product mix and customer profile.
- CreditAccess Grameen Limited: CreditAccess Grameen is India's largest NBFC-MFI by AUM, providing income-generation and home improvement loans to rural women via JLG groups. It is the natural scaled benchmark peer for Anjali on product, customer and regulatory profile.
- Muthoot Microfin Limited: Muthoot Microfin is a listed NBFC-MFI offering group and individual loans to women entrepreneurs across rural India. It is a direct peer on JLG lending, customer segment and product ladder.
- Arohan Financial Services Limited: Arohan Financial Services is an NBFC-MFI offering JLG and individual loans to under-served households in eastern and central India. Its east-India focus and group-lending model make it a strong direct peer to Anjali.
Broad incumbents
- Ujjivan Small Finance Bank: Ujjivan is a Small Finance Bank that originated as an NBFC-MFI serving low-income women borrowers via JLG groups. It is a broader incumbent operating across group lending, micro-enterprise loans and deposits, providing a benchmark on graduation pathways out of pure microfinance.
- Bandhan Bank Limited: Bandhan Bank grew out of Bandhan, one of India's earliest and largest MFIs, and now offers full banking services alongside microfinance. It is a broad incumbent comparable in customer base and JLG heritage, illustrating the scaled end-state for an eastern-India NBFC-MFI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Anjali MFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anjali MFI leadership team
Management profileNumber of profiles
Profiles5 records
Anjali MFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anjali MFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anjali MFI
What does Anjali MFI do?
Anjali MFI is an RBI-regulated NBFC-MFI that provides collateral-free microfinance loans to low-income rural households—predominantly women—using the Joint Liability Group (JLG) model where 4–10 members guarantee one another's loans. The company offers a laddered suite of six loan products spanning income generation, emergency needs, welfare, home/WASH improvements, individual business loans, and secured high-ticket loans, priced on a reducing balance basis at 18.0%–23.5% p.a. with cashless disbursal to bank or UPI accounts.
Is Anjali MFI a public or private company?
Anjali MFI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anjali MFI founded?
Anjali MFI was founded in 1996. It employs 51 to 100 people.
Where is Anjali MFI based?
Anjali MFI is headquartered in Kolkata, India, in the Asia region.
How does Anjali MFI make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are processing Fees and credit-Life Insurance.
Who are Anjali MFI's main competitors?
Direct peers on record are Svatantra Microfin Private Limited, Satin Creditcare Network Limited, Fusion Microfinance Private Limited, Spandana Sphoorty Financial Limited, Asirvad Microfinance Private Limited, CreditAccess Grameen Limited, Muthoot Microfin Limited and Arohan Financial Services Limited. Broad incumbents are Ujjivan Small Finance Bank and Bandhan Bank Limited.
Does Anjali MFI have an API?
No public API is recorded for Anjali MFI.
What industry is Anjali MFI in?
Anjali MFI's product category is Microfinance. Its primary akta.pro industry code is FSAKAGAH, Microenterprise Group Lending (Joint Liability), with a secondary code of FSAKAGAA, Microloans & Working Capital Loans. Its SIC code is 6153.