The Winter Group
The Winter Group (DE WINTER GROUP SA) is a Swiss-headquartered digital services agency employing approximately 200 professionals across roughly 30 countries in Europe and Africa. It delivers integrated digital solutions—web development, SEO, digital marketing, video production, PR campaigns, and 3D virtual events—to SMBs, institutions, and franchise operators.
- Company typePrivate
- Founded2004
- HeadquartersMarin, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Winter Group does
The Winter Group (legal entity DE WINTER GROUP SA) is a Swiss-domiciled digital services agency formed in 2004 through the consolidation of Continental Network Solutions, Worldwide Database Company, and De Winter Group INC (United States). The company operates from its Marin-Epagnier, Switzerland headquarters with regional offices in France (Vieux Moulin) and Tunisia (Tunis and Kébili), and reports a presence in approximately 30 countries through a master franchise model that issues exclusive concessions by country, region, and city. The group employs roughly 200 professionals spanning engineers, graphic designers, developers, translators, web writers, community managers, and network managers, and operates three data centers running 24/7 in Switzerland and France.
The company's technology stack centers on a multi-site web development platform with PayPal-integrated e-commerce, responsive website creation, SEO tooling, WebTV streaming and video production (including drone footage and actors-as-presenters), 3D exhibition platforms (Salon Franchise, Franchise Expo, Salon 3D Loisirs), and digital marketing/email/newsletter systems. A proprietary database of 153,000 media contacts with journalists classified by specialty underpins a press relations service. Product and service delivery is organized through wholly-owned sub-brands—Planete Internet, Referencement Expert, Enjoy Marketing, E-Mailing Agency, De Winter Productions, France Luxury, Franchises.fr, Franchise-Club.info, Salon Franchise, Intelligence Sportive, Yatoo Sports, Musee Imaginaire, Art Encadreur, and CityCard—forming an integrated digital stack spanning web, SEO, social, email, video, PR, and 3D virtual events. The innovative CityCard product is a credit-card-format CD/DVD with integrated DVD postcard.
The business model combines professional services revenue (web development, SEO, digital marketing, PR campaigns, video production, 3D development), recurring subscription revenue (SEO and digital marketing retainers), and licensing/royalty revenue from the master franchise program. Go-to-market is multi-channel: a direct sales force for enterprise and institutional clients, a master franchise network with exclusive city concessions for mid-market expansion, and digital self-service platforms for SMB and individual buyers. Pricing is custom-quote-based with multi-year contracts; no standard pricing tiers are disclosed. Customers span SMBs, institutions, and franchisors across verticals including luxury, franchise, gastronomy, arts, road safety, sports, and associations.
The Winter Group firmographics
Firmographics- Name
- The Winter Group
- Legal name
- DE WINTER GROUP SA
- Website
- https://dewinter.ch
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Winter Group (DE WINTER GROUP SA) is a Swiss-headquartered digital services agency employing approximately 200 professionals across roughly 30 countries in Europe and Africa. It delivers integrated digital solutions—web development, SEO, digital marketing, video production, PR campaigns, and 3D virtual events—to SMBs, institutions, and franchise operators.
- Ownership category
- akta.pro rank
The Winter Group industry classification
Industry- Product category
- Digital Marketing and Web Development Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183), Software Publishers (513210), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Distribution (7829), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where The Winter Group is headquartered
LocationHeadquarters
- HQ city
- Marin
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
The Winter Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Development and Design Services: Creation of responsive websites, B2B sites, e-commerce shops, newsletters, banners and animated advertisements
- SEO and Digital Marketing: Natural SEO with guaranteed positioning, Google AdWords sponsored links, Google Shopping, community management, social media services
- Master Franchise and Franchise Concessions: Sale of master franchise and exclusive franchise concessions by country, region, and city for commercialization of multimedia Internet products and services
- Press Relations and Media Campaigns: PR campaigns, press relations, event organization with a database of 153,000 media contacts
- Video Production and WebTV: Video production with actors, drone filming, institutional WebTV, video encoding services
- 3D Development Services: 3D platform creation for exhibitions, interactive stands, real estate 3D visualization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Winter Group product offering
Product offeringCore offering
De Winter Group SA is a digital agency that creates responsive websites, B2B e-commerce shops, and SEO-optimized digital presences for businesses and institutions. It delivers SEO and digital marketing (Google AdWords, Google Shopping, community management, social networks), email marketing services, video production and WebTV with on-camera presenters and drone footage, 3D virtual exhibition platforms, and press relations campaigns using a 153,000-contact media database. The group also sells master franchise and exclusive city/regional concessions of its multimedia internet platforms to international franchisees.
Product overview
The Winter Group (De Winter Group SA) operates as a Swiss-headquartered international digital agency and multimedia services provider established in 2004. The company offers a portfolio of integrated digital services organized around three main divisions: Internet Planet (website creation and e-commerce), De Winter Productions (video and WebTV), and De Winter Editions (specialized media portals). The product portfolio includes specialized platforms for responsive e-commerce websites (Planete-Internet), SEO services (Referencement Expert), digital marketing and community management (Enjoy Marketing), email marketing (E-Mailing Agency), video production with web presenters (De Winter Productions), franchise marketplace portals (Franchises.fr, Franchise-Club.info, Salon Franchise), luxury sector media (France Luxury), sports leisure services (Intelligence Sportive, Yatoo-Sports, Salon 3D Loisirs), and art gallery franchises (Musee Imaginaire). Supporting services include 3D development for virtual exhibitions, digital strategy consulting, press relations campaigns, multilingual translation, and innovative marketing supports (CityCard). The company also offers a master franchise program for international commercialization of its multimedia internet products and services.
Differentiator
Problem solved
Functional benefit
Brands
- Planete Internet: Creation of responsive shop websites and BtoB websites with multi-site secure payment PayPal platform
- Referencement Expert
- Enjoy Marketing
- E-Mailing Agency / E-Mailing Club
- De Winter Productions
- Musee Imaginaire
- Art Encadreur
- France Luxury
- Franchises.fr
- Salon Franchise
- Intelligence Sportive
- Franchise Club
- CityCard
Products and services
- Planete-Internet Responsive e-commerce and B2B shop website creation platform with multi-site capability and secure PayPal payment integration, offered as a turnkey online store solution for businesses.
- Referencement Expert SEO service platform providing natural referencing with guaranteed positioning, Google AdWords sponsored links, and Google Shopping integration for client visibility campaigns.
- Enjoy Marketing Digital communication agency offering community management services and social network management (Facebook, Twitter) and inbound marketing for client brand building.
- E-Mailing Agency Email marketing service providing file creation, file management by profession and geographic zone, newsletter creation, management, and distribution for client campaigns.
- De Winter Productions WebTV and video production service featuring on-camera web presenters, drone aerial shooting, and institutional WebTV channels for companies and associations.
- Web Agency and Mobile Services Responsive website development, e-commerce site creation, Google platform partnerships, community management, inbound marketing, and social network services for business clients.
- Digital Strategy Agency Strategic consulting for digital transformation, organizational change management, digital acculturation, and brand marketing positioning for businesses.
- Press Relations Agency Press relations campaigns including media angle definition, press kit creation, and event organization, leveraging a proprietary database of 153,000 media contacts and journalists classified by specialty.
- 3D Development Services 3D platform creation services for exhibitions, interactive virtual stands, real estate 3D visualization, and advertising applications across multiple industries.
- Franchise-Internet.info Master franchise and franchise opportunity platform for international commercialization of internet-based multimedia products and services through territorial concessions.
Quantifiable outcome
- Guaranteed SEO positioning for clients
- +2 more outcomes
Companies that use The Winter Group
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
The Winter Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Winter Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered founding and core.
- Continental Network SolutionsfoundingOne of three founding entities that consolidated in 2004 to form De Winter Group SA; contributed network solutions expertise to the merged company
- Worldwide Database CompanyfoundingOne of three founding entities that consolidated in 2004 to form De Winter Group SA; contributed database expertise to the merged company
- De Winter Group INC (United States)foundingUS-based entity that consolidated in 2004 to form De Winter Group SA; contributed international experience and brand to the Swiss company
- GooglecoreOfficial Google partnership for AdWords, Google Shopping, and platform integration; enables guaranteed SEO positioning and sponsored link campaigns for clients
Scale indicators5 records
Recent moves10 records
Expansion highlights2 records
The Winter Group competitors and assessment
Company assessmentDirect peers
- 1min30: French digital marketing agency offering SEO, inbound marketing, and content services to SMBs, with a comparable French-market focus and integrated-service positioning.
- Eskimoz: French SEO and digital marketing agency of similar scale serving SMB and mid-market clients across French-speaking Europe. Directly comparable in core SEO, content, and paid-search offerings and target customer profile.
- Smart Traffic: Paris-based SEO/SEA performance agency with a comparable service portfolio (natural search, paid search, analytics) and similar mid-market client base in France.
- Primelis: French SEO and SEA performance agency targeting similar mid-market advertisers with comparable scope of natural and paid search services.
- Webedia: French digital media group operating a portfolio of vertical themed portals and digital content brands. The closest analogue to De Winter's owned vertical portal strategy (luxury, sports, franchising).
Broad incumbents
- Publicis: Global advertising holding company with digital marketing agencies (Publicis Sapient, Digitas, Leo Burnett) covering SEO, content, paid media, and PR at scale; comparable service categories but vastly larger scale and global footprint.
- Dentsu: Global advertising and marketing services group with digital, SEO, content, and media-buying capabilities; operates in the same service categories as De Winter but at a vastly larger scale and global footprint.
- Havas: Global advertising and communications group (Havas Media, Havas Creative) with overlapping digital marketing and PR offerings; comparable category but broader portfolio and much larger scale.
- WPP: Global advertising and PR holding company (GroupM, Ogilvy, VMLY&R) offering the same core digital marketing and PR services as De Winter, but at enterprise scale with global delivery.
- Jellyfish: Global digital marketing agency with deep SEO, paid media, and content capabilities serving enterprise clients. Comparable service stack at significantly larger scale, operating across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Winter Group social profiles
Digital presenceThe Winter Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Winter Group leadership team
Management profileNumber of profiles
Profiles1 record
The Winter Group subsidiaries and ownership
Company hierarchySubsidiaries13 records
The Winter Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Winter Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Winter Group
What does The Winter Group do?
De Winter Group SA is a digital agency that creates responsive websites, B2B e-commerce shops, and SEO-optimized digital presences for businesses and institutions. It delivers SEO and digital marketing (Google AdWords, Google Shopping, community management, social networks), email marketing services, video production and WebTV with on-camera presenters and drone footage, 3D virtual exhibition platforms, and press relations campaigns using a 153,000-contact media database. The group also sells master franchise and exclusive city/regional concessions of its multimedia internet platforms to international franchisees.
Is The Winter Group a public or private company?
The Winter Group is a private company. It is classified as unknown and is currently operating.
When was The Winter Group founded?
The Winter Group was founded in 2004. It employs 11 to 50 people.
Where is The Winter Group based?
The Winter Group is headquartered in Marin, Switzerland, in the Europe region.
How does The Winter Group make money?
Six revenue lines are on record. Web Development and Design Services are the primary driver. The others are SEO and Digital Marketing, master Franchise and Franchise Concessions, press Relations and Media Campaigns, video Production and WebTV and 3D Development Services.
Who are The Winter Group's main competitors?
Direct peers on record are 1min30, Eskimoz, Smart Traffic, Primelis and Webedia. Broad incumbents are Publicis, Dentsu, Havas, WPP and Jellyfish.
Does The Winter Group have an API?
No public API is recorded for The Winter Group.
What industry is The Winter Group in?
The Winter Group's product category is Digital Marketing and Web Development Services. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541810 and its SIC code is 7311.