Primelis
Primelis is a French MarTech agency managing over $1B in annual media budgets for 300+ global clients, combining four proprietary AI platforms (Brand OS, Signal, Market, Outrank) with tiered full-funnel services spanning paid media, retail media, organic growth, creative, and analytics.
- Company typePrivate
- Founded2009
- HeadquartersLevallois-perret, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Primelis does
Primelis is a French-headquartered MarTech agency founded in 2009 that has evolved from a pure SEO services provider into a full-funnel marketing technology platform managing more than $1B in annual media budgets for 300+ international clients. Its proprietary technology stack comprises four AI-powered platforms: Brand OS (central intelligence hub), Primelis Signal (real-time brand bidding automation reporting 40% average savings on branded ad spend), Primelis Market (Amazon performance optimization), and Primelis Outrank (organic visibility across search engines, LLMs, and social platforms). The offering is reinforced by Cross Brand technology for Private Equity portfolio intelligence, plus acquired capabilities from Seolyzer (2021, technical SEO), Omny.ai (2024, retail tech), and Cosmy (2024, AI-powered creative studio with 1,000+ creators).
The company's revenue model is a hybrid of agency professional services and SaaS subscriptions, packaged in tiered annual contracts ranging from €40K (Creative Ignite) to €1M+ (Full Funnel Lead), plus undisclosed pricing for the Signal and Market platforms. It sells through direct enterprise field sales targeting brands with $10M-$50M+ media budgets, inside sales for mid-market accounts ($1M-$10M media spend), and self-serve SaaS motions for proprietary platforms. Customer segmentation is hybrid, prioritizing D2C brands, B2B/SaaS scale-ups, and Private Equity portfolios as primary verticals, served through five offices in France (Levallois-Perret HQ, Nantes), the US (New York), Brazil (São Paulo), and Israel (Ra'anana).
Primelis operates as a privately held company with Sagard as a strategic financial partner supporting an active M&A strategy. Reported revenue reached €35M+ in 2025 with approximately 50% from international markets, up from €6M in 2019, on a headcount of nearly 200 employees. Named enterprise clients include LVMH, Dyson, Slack/Salesforce, Samsung, Air France, Calvin Klein, Monday.com, Interactive Brokers, and ZoomInfo, with documented case-study outcomes across D2C, B2B, and Amazon marketplace categories.
Primelis firmographics
Firmographics- Name
- Primelis
- Legal name
- Primelis
- Website
- https://primelis.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Primelis is a French MarTech agency managing over $1B in annual media budgets for 300+ global clients, combining four proprietary AI platforms (Brand OS, Signal, Market, Outrank) with tiered full-funnel services spanning paid media, retail media, organic growth, creative, and analytics.
- Ownership category
- akta.pro rank
Where Primelis is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Primelis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency Professional Services: Full-service marketing agency fees structured in tiered annual packages (Accelerate, Scale, Lead for full-funnel; Ignite, Fuel, Studio for creative; Core, Pro, Prime for Outrank; 360 Dash, Tracking, Incrementality for data analytics). Pricing ranges from €50K to €1M+ annually depending on tier, channel count, and media budget managed. Revenue is primarily service-based with retainer contracts.
- SaaS Platform Subscriptions: Primelis generates recurring SaaS revenue from its proprietary platforms (Brand OS, Signal, Market, Outrank) offered as subscription-based tools. Signal reports 40% average savings on branded ad spend and 22% incremental revenue lift, suggesting platform fees alongside managed service economics.
- Managed Retail Media: Managed TikTok Shop and Amazon retail media services including account setup, strategy, content activation, paid campaigns, and affiliate programs. Revenue derived from service fees plus a share of media spend managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Paid Media Accelerate: For brands with up to €1M media budget, starting at €50K/year |
| Subscription | Annual | Paid Media Scale: For brands with up to €3M media budget, starting at €96K/year |
| Subscription | Annual | Paid Media Lead: For brands with up to €10M media budget, starting at €150K/year |
| Subscription | Annual | Full Funnel Accelerate: For brands with up to $2M annual media spend, starting at €240K/year |
| Subscription | Annual | Full Funnel Scale: For brands with up to $5M media budget, starting at €500K/year |
| Subscription | Annual | Full Funnel Lead: For brands with up to $30M media budget, starting at €1M/year |
| Subscription | Annual | Creative Ignite: Starting at €40K/year for coherent creative strategy with controlled production volume |
| Subscription | Annual | Creative Fuel: Starting at €96K/year for brands in growth needing structured creative pipeline |
| Subscription | Annual | Creative Studio: Starting at €180K/year for ambitious brands intensifying production and performance |
| Subscription | Annual | Organic Core: Starting at €65K/year for a solid SEO foundation |
| Subscription | Annual | Organic Pro: Starting at €150K/year for brands amplifying multi-channel organic impact |
| Subscription | Annual | Organic 360: Starting at €300K/year for most comprehensive full-funnel organic offering |
| Subscription | Annual | Outrank Core: Starting at €60K/year for brands building a solid organic base |
| Subscription | Annual | Outrank Pro: Starting at €100K/year for data-driven teams |
| Subscription | Annual | Outrank Prime: Starting at €180K/year for advanced organizations managing high-volume sites |
| Subscription | Annual | Data 360 Dash: From €20K/year to €80K/year for centralized marketing performance dashboard |
| Subscription | Annual | Data Tracking: From €15K/year to €60K/year for reliable multi-channel tracking |
| Subscription | Annual | Data Incrementality: From €60K/year to €120K/year for measuring real business impact |
| Subscription | Annual | Primelis Signal (Brand Bidding): Not publicly disclosed |
| Subscription | Annual | Primelis Market (Amazon Platform): Not publicly disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Primelis product offering
Product offeringCore offering
Primelis is a MarTech agency that delivers full-funnel marketing services (paid media, organic growth, retail media, creative, and data analytics) for enterprise, D2C, B2B, and Private Equity clients. Its offerings are powered by four proprietary AI-driven platforms—Brand OS (central intelligence layer), Primelis Signal (automated brand bidding), Primelis Market (Amazon performance), and Primelis Outrank (organic growth across search, LLMs, and social)—sold as either SaaS subscriptions or bundled with managed services on annual retainers ranging from €50K to €1M+.
Product overview
Primelis is a MarTech agency offering a platform-plus-services model with four proprietary technology products—Brand OS (central intelligence/unification platform), Primelis Signal (brand bidding optimization), Primelis Market (Amazon AI platform), and Primelis Outrank (organic growth suite)—complemented by professional service offerings including Full Funnel Marketing, Paid Media, Retail Media, Organic Growth, Creative Studio, and Data & Analytics. The company has evolved from a pure SEO agency (founded 2009) through strategic acquisitions (Seolyzer 2021, Cosmy 2024, Omny.ai 2024) into a full-funnel marketing technology provider managing over $1B in annual media budgets for global brands. The product architecture combines proprietary AI-powered platforms with human strategic expertise, where the technology products serve as the operational backbone for service delivery across D2C, B2B, and Private Equity client segments.
Differentiator
Problem solved
Functional benefit
Brands
- Brand OS: The operating system for brand-led growth - a proprietary platform for unified brand ecosystem management.
- Primelis Signal
- Primelis Market
- Primelis Outrank
Products and services
- Brand OS
- Primelis Signal
- Primelis Market
- Primelis Outrank
- Full Funnel Marketing
- Paid Media
- Retail Media
- Organic Growth
- Creative Studio
- Data and Analytics
Quantifiable outcome
- 40% average savings on branded ad spend (Signal)
- +8 more outcomes
Companies that use Primelis
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Primelis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature8 records
Primelis partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Omny.aicoreOmny.ai (retail tech company) joined Primelis's ecosystem in 2024, strengthening the company's retail media technology capabilities. The acquisition adds specialized retail technology expertise to Primelis's existing offerings.
- CosmycoreCosmy (creative studio) joined Primelis's ecosystem in 2024, integrating its AI-powered creative production capabilities and 1,000+ creator network. Has launched over 2,500 campaigns. Strengthens Primelis's creative offering for full-funnel content production.
- SeolyzerstrategicSeolyzer was acquired by Primelis in 2021, strengthening the agency's technical expertise in search engine optimization and search analytics.
- TikTok ShopcorePrimelis is one of the few official TikTok Shop partners globally, supporting brands in leveraging the platform's e-commerce potential for sales and engagement. The partnership enables Primelis to offer privileged access, methodologies, and execution support for TikTok Shop retail media campaigns.
- Google (Premier Partner)strategicPrimelis is a certified Google Premier Partner, managing significant Google Ads spend across search, display, shopping, and YouTube. The partnership enables advanced Google product access, beta features, and execution capabilities.
- Meta (Facebook, Instagram)strategicPrimelis manages social advertising campaigns across Meta's platforms (Facebook, Instagram) as a certified partner with advanced platform capabilities.
- Amazon (Amazon Ads)corePrimelis's Primelis Market platform connects directly to Amazon seller/vendor accounts for campaign automation, bid optimization, and performance tracking. Deep platform integration is central to the Amazon offering.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Primelis competitors and assessment
Company assessmentDirect peers
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, creative, and analytics with proprietary technology — the closest peer to Primelis's full-funnel, tech-enabled agency model.
- Croud: UK-headquartered digital marketing agency that built a proprietary tech platform (Croud Inc.) layered over managed services — directly comparable to Primelis's platform-plus-services model.
- Brainlabs: Independent global digital media agency with strong data engineering and programmatic capabilities, comparable in scale (~500+ people) and tech-enabled full-funnel offering.
- Tinuiti: Large US-based digital marketing agency covering paid search, paid social, Amazon, and SEO with proprietary technology — directly comparable in service mix and target client profile.
- Wpromote: US digital marketing agency with Polaris platform, offering full-funnel services across paid, organic, and Amazon — comparable to Primelis's integrated offering for mid-market and enterprise brands.
- Dept Agency: International digital agency with strong European footprint offering creative, marketing technology, and full-funnel services — comparable in international scale and breadth of services.
- Bounteous: US digital experience agency offering strategy, design, technology, and marketing services — comparable in full-service tech-enabled positioning and enterprise client focus.
- PMG: Independent US digital agency combining media, creative, and data with proprietary technology — closely aligned with Primelis's integrated full-funnel agency-plus-platform approach.
Broad incumbents
- Reprise Digital: IPG Mediabrands' global digital marketing agency offering SEO, paid media, and content — overlapping in service offering but as part of a larger holding-company portfolio.
Emerging players
- Semrush: Public SaaS platform for SEO, content, and competitive analysis — overlapping with Primelis Outrank's organic growth capabilities, representing both a competitor and a potential partner/alternative for organic search buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Primelis social profiles
Digital presencePrimelis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primelis leadership team
Management profileNumber of profiles
Profiles3 records
Primelis subsidiaries and ownership
Company hierarchySubsidiaries3 records
Primelis funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primelis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primelis
What does Primelis do?
Primelis is a MarTech agency that delivers full-funnel marketing services (paid media, organic growth, retail media, creative, and data analytics) for enterprise, D2C, B2B, and Private Equity clients. Its offerings are powered by four proprietary AI-driven platforms—Brand OS (central intelligence layer), Primelis Signal (automated brand bidding), Primelis Market (Amazon performance), and Primelis Outrank (organic growth across search, LLMs, and social)—sold as either SaaS subscriptions or bundled with managed services on annual retainers ranging from €50K to €1M+.
Is Primelis a public or private company?
Primelis is a private company. It is classified as private equity controlled and is currently operating.
When was Primelis founded?
Primelis was founded in 2009. It employs 101 to 250 people.
Where is Primelis based?
Primelis is headquartered in Levallois-perret, France, in the Europe region.
How does Primelis make money?
Three revenue lines are on record. Agency Professional Services are the primary driver. The others are saaS Platform Subscriptions and managed Retail Media.
Who are Primelis's main competitors?
Direct peers on record are Jellyfish, Croud, Brainlabs, Tinuiti, Wpromote, Dept Agency, Bounteous and PMG. Reprise Digital is listed as a broad incumbent. Semrush is listed as an emerging player.
Does Primelis have an API?
No public API is recorded for Primelis.