Dutch Quality Group

What Dutch Quality Group does

Dutch Quality Group is a privately held Dutch multi-brand design furniture company headquartered in Waalwijk, Netherlands. The company operates as a holding-style platform over five entities: two consumer-facing design furniture brands (Design on Stock and EYYE, focused on design sofas, armchairs, and dining chairs), two design labels (DesignLab21 and Studio Foorumi), and the in-house production arm Dutch Quality – Made in Holland. The group develops and manufactures its products at the Waalwijk facility using CNC-controlled fabric cutting and wood processing equipment and is currently repositioning away from in-house manufacturing toward outsourced production, with greater internal emphasis on product development, engineering, and brand management. Headcount is 51–100, and the company is privately held with no disclosed parent company, institutional investors, or external funding.

The commercial model is B2B2C. Dutch Quality Group sells its furniture brands exclusively through a network of authorized home furnishing retailers (erkende woonwinkels) across the Netherlands, Belgium, and Germany. Retail pricing is set by the partner retailers and is not publicly disclosed; the company itself does not operate direct-to-consumer storefronts. The two relevant customer segments are the authorized retailers (channel customers) and the residential end consumers who purchase from them. Marketing is conducted primarily through the brand websites (designonstock.com, eyye.nl) and the corporate site, with leads directed to the retail partner network.

The company has no disclosed revenue, no patents or trademarks, no certifications, and no public recognition programs. Within the organization, operations span product development, marketing, sales, and internal functions (Finance, IT, HR). The leadership team disclosed in public sources is limited to a Sales Director (Rachel Struyk-Roubos), an Account Manager (Dion Tromp), and a recruitment contact (Cees Scheurwater); no CEO, founder, or board is publicly identified. The current strategic thesis, per the company's own recruitment messaging, is to evolve into a development-and-brand-led organization while externalising physical production.

Name

Dutch Quality Group

Legal name

Dutch Quality Group

Website

https://dutchqualitygroup.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dutch Quality Group is a privately held Dutch design furniture manufacturer producing sofas, armchairs, and dining chairs under Design on Stock, EYYE, and design labels via its Waalwijk facility, sold through authorized retailers in the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Design furniture manufacturing
• Contemporary home furniture
• Residential furniture brands
• In-house furniture production
• Dutch furniture design

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture Sales: Revenue generated from designing, manufacturing, and selling design furniture and home accessories through a network of authorized home furnishing retailers across the Netherlands, Belgium, and Germany. The company operates its own production facility in Waalwijk, giving them control over quality, pricing, and delivery timelines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dutch Quality Group is a multi-brand furniture platform that develops and manufactures contemporary design furniture and home accessories in-house at its production facility in Waalwijk, Netherlands. Its portfolio includes the furniture brands Design on Stock and EYYE and the design labels DesignLab21 and Studio Foorumi, offering sofas (design banks), armchairs, and dining chairs. Products are sold exclusively through a network of authorized home furnishing retailers across the Netherlands, Belgium, and Germany.

Product overview

Dutch Quality Group is a platform for inspiring people to create and sell high-quality design, operating as a multi-brand furniture manufacturer and design house. The company develops and manufactures all its furniture at its own production facility (Dutch Quality - Made in Holland) in Waalwijk, Netherlands. The portfolio consists of two design furniture brands (Design on Stock and EYYE) and two design labels (DesignLab21 and Studio Foorumi), all sold through authorized home furnishing stores in the Netherlands, Belgium, and Germany. The company controls the entire process from product development to sales, enabling strict quality control and detailed process optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Design on Stock: Design furniture brand selling via authorized home stores in the Netherlands, Belgium, and Germany.
• EYYE
• DesignLab21
• Studio Foorumi
• Dutch Quality - Made in Holland

Products and services

• Design on Stock Design furniture brand specializing in design sofas, armchairs, and dining chairs, sold through authorized home furnishing stores in the Netherlands, Belgium, and Germany.
• EYYE Design furniture brand offering design sofas, armchairs, and dining chairs, distributed through a network of authorized home furnishing stores.
• DesignLab21 Design label operating under the Dutch Quality Group umbrella.
• Studio Foorumi Design label operating under the Dutch Quality Group umbrella.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Artifort: Dutch design furniture manufacturer based in Limburg producing upholstered seating and chairs for residential and contract markets. Comparable as a Netherlands-based design furniture brand with in-house manufacturing and similar designer-driven positioning.
• Eichholtz: Netherlands-based design furniture and home accessories brand distributed globally through wholesale and retail channels. Comparable as a Dutch design home/lifestyle brand with similar B2B2C distribution model and multi-category product portfolio.
• Studio Henk: Dutch design furniture brand offering accessible sofas, armchairs, and tables through its own retail and dealer network. Comparable as a Dutch accessible-design furniture brand competing in the same mid-market design segment.
• Pode: Dutch design furniture brand offering accessible design seating and tables. Comparable as a Netherlands-based accessible-price design furniture peer with overlapping product mix in sofas and dining chairs.
• HAY: Danish design furniture brand offering accessible modern furniture including sofas, chairs, and tables. Comparable as a Northern European accessible-design furniture brand with similar designer collaborations and retail/wholesale distribution.
• Montis: Dutch manufacturer of design sofas and armchairs. Comparable as a Netherlands-based design furniture manufacturer directly competing in the same product categories (sofas, armchairs) and similar retail channels.
• Muuto: Scandinavian design furniture brand offering modern sofas, chairs, and home accessories through authorized retailers. Comparable as an accessible Scandinavian design furniture peer with a multi-brand/multi-label approach similar to Dutch Quality Group's portfolio.
• Leolux: Dutch premium furniture manufacturer producing design sofas, armchairs, and dining chairs for residential interiors. Comparable as a Netherlands-based designer furniture producer with similar product categories and European dealer network.

Broad incumbents

• Fritz Hansen: Danish heritage design furniture brand producing iconic chairs, tables, and seating. Comparable as an established European design furniture incumbent in adjacent price and positioning tiers to Dutch Quality Group's accessible design labels.
• Vitra: Swiss design furniture major producing residential and office furniture with iconic designer collaborations. Comparable as a broader design furniture incumbent with overlapping product categories, but at significantly larger scale and global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dutch-quality-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Quality Group