The Rivas Group

What The Rivas Group does

The Rivas Group is a privately held, Austin, Texas-based political campaign and communications consulting firm founded in 2007, operating with a team of 1-10 employees. The firm offers an integrated service stack aimed at political campaigns and non-profit organizations, explicitly positioning around clients with modest budgets who are outspent by better-resourced opponents. Core services span political strategy and coalition building, public relations and media training, campaign website design and SEO, social media management across Facebook/Twitter/YouTube, targeted email blasts, and robocalling/robopoll services.

The underlying technology platform is centered on the proprietary Nth Power™ database, a registered trademark used for hyper-targeting email, phone, and grassroots mobilization efforts through segmentation of contact lists. The firm integrates with third-party ESPs (Salsa Labs, MailChimp), email hosting providers (GoDaddy, Google, Sundream Media), and union printers for collateral. Proprietary tooling extends to social media scheduling and SEO, but the technical footprint is lightweight and dependent on third-party platforms rather than a self-built stack.

The business model blends professional services retainers (strategy, PR, coalition building) with monthly subscription plans (websites, email, social media management) and usage-based transactional revenue (robo calls at 1-2¢ per connected call, robo polls at 2¢ per connected call, paid in advance via PayPal). Go-to-market is sales-led via complimentary phone and contact-form consultations, supplemented by PR/media outreach and in-house SEO. Customer segments are political campaigns and candidates (primary) and non-profits and advocacy groups (primary), with no disclosed named clients, no public funding, and no disclosed revenue figures.

Name

The Rivas Group

Legal name

The Rivas Group

Website

https://rivasgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rivas Group is a small Austin-based political campaign consulting firm serving candidates, campaigns, and non-profits with modest budgets via an integrated stack of political strategy, PR, digital, social media, email, and robocalling services powered by a proprietary Nth Power™ database.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Political Strategy & Consulting Services: Full-service campaign consulting including strategy development, communications management, policy research, messaging, coalition building, and grassroots mobilization.
2. Website & Digital Services: Website design, content management, SEO services, and campaign email account setup. Typically offered as part of monthly service plans.
3. Robocalling & Robopoll Services: Usage-based pricing for automated phone calls and polls. Clients pay per connected call with a processing fee.
4. Email Blast Services: Targeted email campaign services using proprietary database and integrations with third-party platforms like Salsa Labs and MailChimp.
5. Social Media Management: Ongoing social media account management, content creation, and monitoring services offered on monthly plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Rivas Group provides full-service political campaign consulting and communications support, including political strategy, coalition building, grassroots mobilization, public relations, campaign website design and SEO, social media management, targeted email blasts, and robocalling/robopoll services. The firm specializes in helping political campaigns and non-profits with modest budgets compete against better-funded opponents, using its proprietary Nth Power™ database to enable hyper-targeted outreach.

Product overview

The Rivas Group offers a suite of political campaign and communications services organized around their core expertise in strategy, media, and messaging. The portfolio includes Political Strategies (campaign consulting, grassroots & coalition building, print collateral), Public Relations (media training, reputation management, press releases), Campaign Websites (design, SEO, email setup), Social Media Services (Facebook, Twitter management, metrics), Email Blasts (targeted using Nth Power database, integrates with Salsa Labs and MailChimp), and Robo Calls & Robo Polls (automated phone outreach). The Nth Power database serves as a proprietary data platform that powers hyper-targeting across email and grassroots services. The firm specializes in making big impacts with modest budgets for non-profit and political campaigns.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Salsa LabscoreTechnology or IntegrationIntegration partner for email blast functionality. The Rivas Group works with Salsa Labs to provide superior email campaign services including supporter management and targeted messaging.
• MailChimpcoreTechnology or IntegrationEmail service provider integration for email blast campaigns. The firm uses MailChimp alongside Salsa Labs for campaign communications.
• Sundream MediacoreTechnology or IntegrationExclusive partnership for customized email solutions. Provides an alternative to standard email services for campaigns with specific needs and budgets.
• Union PrintersminorImplementation/ SI/ Consulting PartnerPrint production partner for campaign collateral including mailers, business cards, and push cards. The firm designs and directs the printing process.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bully Pulpit Interactive (BPI): Progressive digital agency providing strategy, creative, media, and analytics to political campaigns and advocacy organizations. Comparable full-service political digital offering with similar multi-channel capabilities.
• SKDK: Top-tier political communications, public affairs, and public relations firm. Comparable to The Rivas Group's PR and strategic communications work for political and corporate clients, albeit at substantially larger scale.
• 270 Strategies: Progressive political consulting firm built around campaign organizing, digital, and grassroots mobilization. Closely mirrors The Rivas Group's strategy-plus-execution model and community-led GTM orientation.
• M+R Strategic Services: Non-profit, association, and political digital fundraising/advocacy agency offering email, social, and digital strategy. Directly comparable to The Rivas Group's non-profit and political email-blast and digital outreach services.
• Global Strategy Group: Full-service strategic communications firm combining polling, advertising, and public affairs for political and corporate clients. Comparable to The Rivas Group's blended research, messaging, and outreach services.
• Public Opinion Strategies: Republican political polling and research firm with national/statewide experience. Directly comparable to the polling component of The Rivas Group's robopoll offer and political research services.
• Push Digital: Conservative digital advertising and strategy firm running campaigns for candidates, ballot initiatives, and advocacy organizations. Comparable to The Rivas Group's paid-digital, targeting, and grassroots mobilization scope.
• Authentic: Communications and PR agency focused on campaigns, advocacy, and corporate public affairs. Comparable to The Rivas Group's PR/media-relations and political-campaign communications services.
• Targeted Victory: Republican-aligned full-service digital campaign and political consulting firm offering strategy, paid media, fundraising, and data analytics. Directly comparable to The Rivas Group's integrated campaign services across multi-level races.

Emerging players

• Linchpin Group: Smaller progressive digital consulting firm serving Democratic campaigns, advocacy groups, and non-profits. Comparable in size and integrated service mix to The Rivas Group, though ideologically opposite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RivasGroup
• Facebookfacebook.com/TheRivasGroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rivas Group