Care Transformation Studio

What Care Transformation Studio does

Care Transformation Studio, Inc. is a privately held Tennessee-incorporated web-based marketplace founded in 2023 that connects healthcare organizations with vetted independent healthcare experts. The platform serves two primary user types: (1) Healthcare Organizations — health systems, health tech companies, payers, provider groups, and investors seeking specialized expertise for transformation, strategy, and operational initiatives — who can register free Hiring Accounts to search experts, post commercial projects, fractional roles, and grants; and (2) Healthcare Experts — leaders, consultants, and practitioners in care delivery or the business of healthcare — who use the Expert Practice Suite to publish public profiles, manage bookings, deliver Brief Consults, sell service packages, accept payments within 24 hours via Stripe, and run fractional or retainer engagements.

The core product is the Expert Practice Suite, which provides integrated public profile pages, two-way calendar sync with Google Calendar and Microsoft 365, service packaging, contracts, messaging, meeting rooms, and Stripe-backed payouts with Form 1099 issuance. The marketplace organizes opportunities into three categories: Commercial Projects (scoped work such as value-based care design, revenue cycle optimization, product marketing), Fractional Roles (e.g., interim CMO at ~$18k/month), and Federal & State Grants (workforce, rural health, telehealth). Authentication is offered via Google and Microsoft OAuth.

The business model combines annual expert subscription fees (Pro at $195/year with 0% transaction fee, Team at $595/year for 7 users, Enterprise with custom pricing) with transaction fees on services delivered by non-Pro experts. Organizations access talent for free, monetizing the expert side of the marketplace. Go-to-market is product-led and self-serve, relying on organic/SEO discovery, public expert profile pages as shareable marketing assets, email communications, and content marketing (including a free buyer's guide). Stripe, Google Pay, and Apple Pay are supported as payment methods; Alvarez Search is integrated as a job board distribution partner. The company is founder-led by co-founders Christel Alvarez and Matthew Tidwell, operates with 1–10 employees, and has not disclosed any external funding rounds.

Name

Care Transformation Studio

Legal name

Care Transformation Studio, Inc.

Website

https://caretransformation.studio

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Transformation Studio is a web-based marketplace founded in 2023 that connects healthcare organizations with vetted independent healthcare experts for fractional roles, commercial projects, and grant-funded engagements, monetizing via expert subscriptions and transaction fees.

Ownership category

akta.pro rank

Product category

Healthcare talent marketplace

NAICS

Computer Systems Design and Related Services (54151), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAFAH

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

Keywords

• Healthcare talent marketplace
• Expert engagement platform
• Fractional consulting services
• Healthcare professional services
• Medical consulting platform

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Expert Subscriptions: Annual subscription plans for healthcare experts delivering services on the platform. Pro plan ($195/year) with 0% transaction fee on paid services; Team plan ($595/year) for 7 users with centralized billing; Enterprise plan (custom pricing) for organizations managing skills, credentials, and compliance.
2. Transaction Processing: Platform collects Brief Consult Fees, Project Fees, and Fractional Engagement Fees from customers and remits to experts less Stripe fees and a transaction fee (percentage varies by registration type). Pro plan offers 0% transaction fee as key differentiator.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Care Transformation Studio is a two-sided marketplace platform that connects healthcare organizations with vetted independent healthcare experts for fractional leadership, project-based engagements, brief consults, and grant-funded work. The Expert Practice Suite equips experts with public profiles, booking calendars, service packaging, contracts, integrated payments, and 24-hour payouts, while organizations use free Hiring Accounts to source curated talent and post scoped opportunities. The platform matches experts to opportunities based on expertise tags, experience, and outcomes, eliminating cold outreach and recruiter intermediaries.

Product overview

Care Transformation Studio is a marketplace platform connecting healthcare organizations with independent healthcare experts. The core product is the Expert Practice Suite, which provides individual experts with tools to publish profiles, manage booking calendars, offer service packages, handle contracts, and receive payments within 24 hours. Organizations access talent through three primary channels: Commercial Projects (scoped work from interim executive roles to strategy and marketing), Federal & State Grants (grant-funded engagements matched to expert focus areas), and Fractional Roles (part-time leadership positions with defined scope and cadence). Experts can also offer direct Brief Consults (single sessions), Productized Services (packages at set prices), and longer-term Fractional & Retainer engagements. The platform offers subscription tiers (Pro at $195/year, Team at $595/year, Enterprise with custom pricing) with a free Hiring Account for organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Expert Practice Suite The central platform product for healthcare experts to publish public profiles, manage bookings, sell service packages, accept payments, and handle contracts and meeting rooms; targeted at independent healthcare consultants, fractional leaders, and practitioners monetizing their expertise.
• Commercial Projects Marketplace Marketplace channel where healthcare organizations post scoped commercial projects (e.g., strategy, marketing, revenue-cycle optimization, VBC design) with defined budgets for matched expert delivery; targeted at healthcare organizations seeking project-based consulting expertise.
• Fractional Roles Marketplace Marketplace channel for fractional and interim leadership positions such as fractional CMO and CMIO roles with defined scope, cadence, and compensation; targeted at healthcare organizations seeking part-time executive leadership.
• Federal & State Grants Marketplace Marketplace channel aggregating federal and state grant-funded healthcare engagements across workforce development, rural health, aging in place, telehealth, medical education, and applied research; targeted at Academic Medical Centers, research organizations, and investigators seeking grant-backed healthcare initiatives.
• Brief Consults Single-session consultation engagements typically lasting 30 minutes that customers schedule directly from expert calendars; targeted at healthcare organizations seeking quick expert advice on defined topics.
• Project-Based Work Scoped project engagements with defined deliverables, success measures, timeline, and milestone-based payments covering strategic planning, implementation, and other transformation work; targeted at healthcare organizations needing structured consulting deliverables.
• Fractional & Retainer Engagements Ongoing part-time leadership engagements such as fractional CMO and CMIO roles with recurring scope, cadence, and monthly retainer payments; targeted at healthcare organizations needing sustained executive leadership without full-time commitment.

Quantifiable outcome

• 24-hour payment payouts for completed consults and milestones
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the third-party payment processor integrated into the Care Transformation Studio platform. Experts must associate their account with a Stripe account to receive payments. Stripe handles payment collection from customers and provides Form 1099 for tax reporting to experts. Transaction fees are processed through Stripe.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar integration enables two-way sync with the Expert Practice Suite booking calendar. Experts connect existing Google calendars to maintain accurate availability. Automatic invites, reminders, and time-zone handling are handled through the integration.
• Microsoft 365coreTechnology or IntegrationMicrosoft 365 calendar integration enables two-way sync with the Expert Practice Suite booking calendar. Experts can connect Microsoft calendars alongside Google Calendar for availability management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Guidepoint: Expert network offering on-demand consultations with vetted professionals across industries including healthcare. Comparable two-sided expert marketplace model; broader scope but overlapping use case for healthcare transformation consulting.
• Catalant: Fractional consulting and independent expert marketplace connecting organizations with vetted consultants for project-based work. Closest comparable on business model — both run two-sided marketplaces for vetted independent expertise with subscription/transaction monetization.
• AlphaSights: Global expert network connecting clients with industry experts for phone consultations, in-depth sessions, and longer-term engagements. Comparable as a healthcare-relevant expert marketplace with similar vetting and matchmaking model.
• GLG (Gerson Lehrman Group): Premier expert network serving professional services and life sciences firms with vetted industry experts for consultations and longer engagements. Directly comparable as a vetted expert marketplace, though GLG is far larger and serves broader verticals.

Broad incumbents

• CHG Healthcare: Major US healthcare staffing firm covering locum tenens, travel nursing, and allied health placements. Comparable end-customer overlap (health systems seeking flexible talent) but traditional staffing rather than digital marketplace.
• AMN Healthcare: Leading US healthcare staffing and workforce solutions company spanning clinical, allied, and leadership placements. Comparable buyer-side dynamic — healthcare organizations seeking flexible talent — but operates a traditional staffing model rather than a marketplace.
• Toptal: Large freelance talent marketplace for vetted freelance professionals across software, design, and business consulting. Comparable as a curated talent marketplace with subscription-style access, though much broader and not healthcare-specialized.
• Upwork: Largest general freelance marketplace with broad healthcare and consulting categories. Comparable marketplace model and transaction fee monetization, but operates at massive scale across all industries rather than healthcare specifically.

Emerging players

• Nomad Health: Online marketplace connecting healthcare clinicians (primarily travel nurses) with facilities. Comparable healthcare-exclusive digital marketplace model and self-serve PLG approach, though focused on clinical travel nursing rather than consulting.
• CareRev: Healthcare-focused digital marketplace for per diem clinical and support staff. Comparable as a healthcare-exclusive talent marketplace with technology-enabled matching, though focused on hourly clinical float pool rather than transformation consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-transformation-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Transformation Studio