Falcon Electric

What Falcon Electric does

Falcon Electric is a family-owned and operated residential electrical services company founded in 2013 and headquartered at 10180 SW Park Way #C, Portland, Oregon (also doing business as Falcon Services Inc). It exclusively serves homeowners across the Portland metropolitan area — covering Aloha, Beaverton, Clackamas, Cornelius, Gladstone, Gresham, Happy Valley, Hillsboro, Lake Oswego, Portland, Sherwood, Tigard, Tualatin, West Linn, and Wilsonville — and operates Mon-Fri 8:00am-5:00pm. Service offerings span panel replacements, EV charging station installations, whole-home generators, knob-and-tube and aluminum-to-copper wiring upgrades, recessed LED lighting, ceiling fans, hot tub wiring, surge protection, home theater, fire systems, mini-split AC, networking, saunas, and electrical inspections, plus certified installation of Jellyfish Lighting permanent exterior LED systems with smartphone app control.

The business model is direct-to-consumer professional services: revenue is generated from one-time service fees, installation labor tied to hardware supply (generators, EV chargers, Jellyfish lighting), and transparent upfront per-job pricing with no subscription or recurring components. Falcon Electric differentiates on three vectors — a 7-year service warranty (longer than typical industry warranties), use of commercial-grade electrical parts, and vans stocked with common components enabling same-day completion of most small repairs. Customer acquisition combines phone-based inside sales (503.208.4709), online booking through the HouseCall Pro platform, local SEO, an educational blog (the Falcon Blog, authored by Mason Humphrey), and word-of-mouth referrals amplified through Google, Facebook, and Yelp reviews. There are no funding rounds, no institutional investors, no parent company, and no M&A history; ownership remains with the founding family, and the company operates as a private Oregon corporation.

Name

Falcon Electric

Legal name

Falcon Electric

Website

https://callfalcon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned residential electrical services contractor founded in 2013, serving homeowners across 14+ cities in the Portland, Oregon metro area with panel replacements, EV charging, generators, wiring upgrades, and certified Jellyfish Lighting installation backed by a 7-year warranty.

Ownership category

akta.pro rank

Product category

Residential Electrical Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Panel Upgrades & Service Changes (HSAOADAB)

akta.pro secondary industries

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Line-Voltage/120V Outdoor Lighting Installation (HSAIAHAC)

Keywords

• Residential electrical services
• Electrical panel replacement
• EV charging installation
• Home generator installation
• Permanent exterior lighting

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Electrical Services: One-time service fees for residential electrical work including panel replacements, wiring repairs, electrical inspections, and installations. Services are priced with upfront transparent pricing and no hidden fees. Most small repairs are completed during initial visits.
2. Electrical Installations: Revenue from installing new electrical equipment such as EV charging stations, LED lighting, ceiling fans, hot tubs, generators, and Jellyfish permanent lighting systems. Installation services include both product supply and labor.
3. Jellyfish Lighting Systems: As a Certified Jellyfish Lighting Dealer and Installer, the company generates revenue from selling and installing permanent exterior lighting systems with smartphone app control, color customization, and security lighting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Falcon Electric is a family-owned residential electrical services contractor serving the Portland metro area since 2013. The company delivers electrical repairs, panel replacements, EV charging station installations, home generator installations, wiring upgrades (knob and tube, aluminum to copper), and certified installation of Jellyfish permanent LED exterior lighting systems, all backed by a 7-year service warranty and upfront transparent pricing. Services are delivered by licensed electricians using commercial-grade parts with same-day completion capability for most small repairs.

Product overview

Falcon Electric is a residential electrical services company offering a comprehensive portfolio of electrical services for the Portland metro area. Their core offerings include panel replacements, EV charging station installation, whole-home generators, and the Jellyfish Lighting product (a permanent LED exterior lighting system with smartphone app control). Additional services encompass wiring upgrades (knob and tube, aluminum to copper), indoor and outdoor lighting installation, ceiling fans, hot tub wiring, surge protection, home theater wiring, fire systems, and mini split AC installation. The company backs its services with a 7-year service warranty and provides upfront transparent pricing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most small repairs completed during initial visit
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jellyfish Lighting (Manufacturer)coreTechnology or IntegrationFalcon Electric is a Certified Jellyfish Lighting Dealer and Installer. This certification ensures their electricians are formally trained in the manufacturer's safety, wiring, and installation standards. They install Jellyfish permanent exterior lighting systems that provide customizable accent lighting, holiday lighting capabilities, and security lighting, all controllable via smartphone app.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• ChargePoint: Major EV charging hardware provider whose residential Home Flex product is commonly installed by residential electricians. Relevant adjacent player whose product strategy and dealer program structure parallels the Jellyfish relationship.
• Generac Power Systems: Dominant U.S. manufacturer of residential standby generators. Falcon installs Generac-branded and competing units, making Generac an upstream supplier that shapes the demand environment and product roadmap for Falcon's generator installation service line.
• Jellyfish Lighting: Manufacturer of the permanent LED exterior lighting system that Falcon Electric sells and installs as a Certified Dealer. Not a competitor but the supplier whose product strategy directly shapes one of Falcon's differentiated revenue lines.

Direct peers

• Mr. Electric: National residential and light-commercial electrical services franchise operating in similar markets. Competes on the same review platforms and on emergency-dispatch positioning, providing the closest scaled comparable to Falcon Electric's service model.
• Mister Sparky Electric: National residential electrical services franchise focused on on-time guarantees, transparent upfront pricing, and 24/7 emergency service. Closely mirrors Falcon Electric's value proposition while operating at franchise scale across multiple geographies.

Broad incumbents

• HomeServe USA: National home repair and warranty network that routes residential electrical service requests to local contractors. Functions as a demand-aggregation incumbent that could either partner with or disintermediate local electricians like Falcon Electric.

Regional players

• WireNut Electrical Services: Regional residential electrical services company in Colorado with a comparable service portfolio including panel upgrades, EV charger installation, and generator work. Operates in a different geography but offers the same horizontal residential service mix.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/FalconservicesPortland/reviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon Electric