QUAD
QUAD GmbH is a German technology distributor supplying POS systems, Auto-ID and barcode hardware, electronic shelf labels, kiosk systems, RFID, and OEM embedded components to specialist dealers, system integrators, and end customers across retail, hospitality, industry, transport, and logistics in DACH and France.
- Company typePrivate
- Founded1992
- HeadquartersLippstadt, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What QUAD does
QUAD Computer Consulting GmbH (dba QUAD GmbH) is a privately held German technology distributor and solution provider headquartered in Lippstadt with regional offices in Linz, Austria, and Saint Lucien, France. It operates two complementary divisions: Business Solutions, supplying retail and hospitality hardware (POS systems, barcode scanners, mobile data capture devices, self-checkout and kiosk systems, electronic shelf labels, cash management, TSE-certified fiscal components, and mounting solutions), and Advanced Systems, supplying OEM scan modules, RFID components (LF, HF, RAIN UHF), rugged mobile computers, vehicle terminals, and machine vision systems for manufacturing, transport, and logistics customers. The portfolio is anchored by distribution agreements with major manufacturers including Zebra, Honeywell, Toshiba, Epson, Datalogic, and Posiflex, supplemented by an own-brand ZKONG line of E-Ink ESLs, LCD digital signage, and 7.5-inch hospitality table displays, plus a QUAD Cloud platform for centralized management of connected retail devices.
Go-to-market is channel-led: QUAD serves specialist dealers (Fachhändler), system houses (Systemhäuser), and technology partners rather than selling primarily direct to end customers. A dedicated sales hotline routing by product category (general, POS, barcode, MDE, OEM, service/RMA) signals an operations-heavy support model, and the firm trades primarily on quote-based, multi-year B2B contracts with account-login pricing rather than public list prices. Membership in EHI Retail Institute and DFKA anchors it in German retail digitalization and cash-system fiscalization (Kassensicherungsverordnung / TSE) policy circles, and a software partner network spanning more than 80 industry verticals enables bundled hardware-plus-software system solutions, ranging from single installations to multi-country rollouts. Commercial signals from the website (EuroShop, Embedded World, LogiMAT, and Südback exhibitions; dedicated Fachhandel sales line; trade newsletter) indicate a relationship-driven, event-supported distribution model aimed at midsized resellers, system integrators, and end customers across DACH and France.
QUAD firmographics
Firmographics- Name
- QUAD
- Legal name
- QUAD Computer Consulting GmbH
- Website
- https://quad.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- QUAD GmbH is a German technology distributor supplying POS systems, Auto-ID and barcode hardware, electronic shelf labels, kiosk systems, RFID, and OEM embedded components to specialist dealers, system integrators, and end customers across retail, hospitality, industry, transport, and logistics in DACH and France.
- Ownership category
- akta.pro rank
Where QUAD is headquartered
LocationHeadquarters
- HQ city
- Lippstadt
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
QUAD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Distribution: Distribution of POS hardware, barcode scanners, Auto-ID equipment, kiosk systems, electronic shelf labels, printers, displays, and peripherals from multiple brand manufacturers including Zebra, Honeywell, Toshiba, Epson, Datalogic, and others.
- Consulting and Project Services: Technical consulting, product advice, project support, and implementation services for technology solutions spanning from single installations to international rollout projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B product pricing with account-based access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
QUAD product offering
Product offeringCore offering
QUAD is a German value-added technology distributor and solution provider that supplies and integrates POS hardware, Auto-ID and barcode scanning systems, electronic shelf labels, RFID, kiosks, machine vision, OEM scan modules, label printers, TSE and cash management solutions, as well as mounting accessories. It sells these products through specialist dealers, system houses and direct end customers, and complements the hardware with its own QUAD Cloud platform and consulting, project and after-sales services.
Product overview
QUAD GmbH is a technology distributor and solution provider for Retail-Technology and OEM system solutions. The company operates two main business divisions: Business Solutions (technologies for retail and hospitality including POS systems, barcode scanners, kiosks, ESL displays, cash management, and mounting solutions) and Advanced Systems (OEM components, mobile computing, machine vision, RFID, and industrial scanner solutions for manufacturing, transport, and logistics). The portfolio centers on hardware distribution from branded manufacturers like Zebra, Honeywell, Toshiba, Epson, and Datalogic, supplemented by QUAD's own ZKONG-branded ESL, digital signage, and table display products. The company provides consulting, distribution, and project support services for resellers, system integrators, and end customers across retail, hospitality, industry, transport, and logistics sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- POS Systems
Companies that use QUAD
Customer profileSegments3 records
Ideal customer profiles3 records
QUAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
QUAD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- ZKONGcoreQUAD distributes ZKONG electronic shelf labels (ESL), digital signage displays, and table-top displays. ZKONG products use E-Ink technology and cloud-based management platforms for retail price labeling and digital advertising applications.
- EHI Retail InstitutestrategicQUAD is a member of the EHI Retail Institute, providing close connection to market, business, and regulation developments. This membership helps the company stay ahead of important developments in retail digitalization and regulatory requirements for cash systems.
- DFKA (Deutscher Fachverband für Kassen- und Abrechnungssystemtechnik)strategicQUAD is a member of the German Association for Cash and Accounting Systems Technology, ensuring close ties to market developments and regulatory frameworks affecting Kassensysteme (cash register systems).
- Software Partner NetworkcoreQUAD operates a software partner concept with a network of specialized software providers covering more than 80 industry verticals. These partnerships enable complete system solutions combining hardware with industry-specific software applications.
- ZebracoreQUAD distributes Zebra products including mobile computers, scanners, RFID solutions, and OEM scan modules. The partnership covers both retail (Business Solutions) and industrial (Advanced Systems) applications.
- HoneywellcoreQUAD distributes Honeywell products including label printers, mobile computers (CT32), fixed mount scanners, wireless scanners, industrial scanners, and OEM components for both retail and industrial applications.
- TOSHIBAcoreQUAD distributes TOSHIBA retail-hardened POS systems including TCx series (TCx 620, TCx 820, TCx 810), printers, displays, and hybrid kiosk solutions for retail and hospitality environments.
- EpsoncoreQUAD distributes Epson POS printers (TM series), ColorWorks color label printers, mobile printers, and fiscal solutions. Products include receipt printers, label printers, and TSE (Technical Security Equipment) for compliant cash systems.
- DatalogiccoreQUAD distributes Datalogic products including barcode scanners, machine vision systems, and mobile computers for retail and industrial applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
QUAD competitors and assessment
Company assessmentDirect peers
- Pyramid Computer: German kiosk, signage, and POS hardware manufacturer — a DACH-based peer competing for the same retail and hospitality customers with overlapping hardware categories.
- AURES Technologies: European POS and kiosk hardware manufacturer with comparable EPOS terminal lines, serving retail and hospitality end-markets alongside QUAD's POS portfolio.
- VusionGroup (formerly SES-imagotag): Global leader in electronic shelf labels and retail IoT — the dominant scaled competitor to QUAD's ZKONG ESL line, addressing the same European and global retailers with vertically integrated ESL and cloud platforms.
- Pricer: European ESL specialist competing head-to-head with ZKONG for European retail shelf-label deployments, with comparable cloud-managed ESL offerings.
- Posiflex: POS terminal and kiosk manufacturer whose products QUAD distributes; Posiflex is both a vendor-partner and a competing supplier of POS hardware to the same channel.
- ALSO Group: European technology distributor (HQ in Switzerland) covering POS, IT hardware, and IoT across DACH and beyond — a closely comparable channel partner serving resellers and system integrators with similar multi-vendor portfolios.
Broad incumbents
- Ingram Micro: Global IT and POS hardware distributor with broad vendor coverage; not retail-specialized but operates the same value-added distribution model in POS, Auto-ID, and mobility categories where QUAD competes.
- TD SYNNEX: Global IT distributor covering POS peripherals, mobility, and Auto-ID products from Zebra, Honeywell, and Epson — directly overlapping with QUAD's distribution lines at larger scale.
- Diebold Nixdorf: Major POS and retail technology incumbent with its own hardware lines and integration services — an established competitor and potential partner whose POS terminals overlap with QUAD's Toshiba and Posiflex portfolio.
Regional players
- Wortmann AG: German IT distributor with strong DACH presence covering POS, notebooks, and peripherals — a regional peer with similar customer base of specialist dealers and system integrators in Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
QUAD social profiles
Digital presenceQUAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
QUAD leadership team
Management profileNumber of profiles
QUAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QUAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QUAD
What does QUAD do?
QUAD is a German value-added technology distributor and solution provider that supplies and integrates POS hardware, Auto-ID and barcode scanning systems, electronic shelf labels, RFID, kiosks, machine vision, OEM scan modules, label printers, TSE and cash management solutions, as well as mounting accessories. It sells these products through specialist dealers, system houses and direct end customers, and complements the hardware with its own QUAD Cloud platform and consulting, project and after-sales services.
Is QUAD a public or private company?
QUAD is a private company. It is classified as unknown and is currently operating.
When was QUAD founded?
QUAD was founded in 1992.
Where is QUAD based?
QUAD is headquartered in Lippstadt, Germany, in the Europe region.
How does QUAD make money?
Two revenue lines are on record. Hardware Distribution is the primary driver. The others are consulting and Project Services.
Who are QUAD's main competitors?
Direct peers on record are Pyramid Computer, AURES Technologies, VusionGroup (formerly SES-imagotag), Pricer, Posiflex and ALSO Group. Broad incumbents are Ingram Micro, TD SYNNEX and Diebold Nixdorf. Wortmann AG is listed as a regional player.
Does QUAD have an API?
No public API is recorded for QUAD.