Virginia Values Veterans

What Virginia Values Veterans does

Virginia Values Veterans (V3) is a state-run workforce development and employer certification program administered by the Virginia Department of Veterans Services (DVS), established in 2015 when the Virginia General Assembly unanimously appropriated $100,000 to create veteran employment grants. V3 certifies Virginia-based employers in veteran hiring best practices through a multi-tier process including the V3 Core Curriculum Course (which confers SHRM and HRCI professional development credits), supplemental designations (Women Veteran-Friendly Employer, Military Spouse-Friendly Employer), and the Organizational Veteran Hiring and Engagement Plan (OVHEP) workforce development tool. The program supports over 400 certified companies across a wide range of industries, including major defense contractors (AECOM, Bechtel, BAE Systems, KBR), healthcare systems (Ballad Health, Bon Secours, Centra Health), energy companies (Dominion Energy, GE Vernova), and financial services firms (JPMorgan Chase).

V3's product portfolio includes the V3 Self Service Portal (launched October 31, 2025) for employer enrollment, the V3 Employment Grant (up to $10,000 per year at $1,000 per eligible veteran hired for employers with 50 or fewer employees), the biweekly Transition Connection Newsletter distributed to over 10,000 military job seekers and military spouses, and program-specific pathways such as the Military Medics and Corpsmen (MMAC) Program for healthcare employment and SkillsBridge internship coordination. The program is geographically restricted to the Commonwealth of Virginia, operating across four regions (East, Central/Southwest, North, and West) with assigned Regional Program Managers and Employer Liaisons providing personalized support to certified employers.

V3's business model is non-commercial: all services—including application, enrollment, training, certification, and recertification—are provided at no cost to employers. The program is funded through general funds appropriated by the Commonwealth of Virginia and non-general funds donated through the Virginia Veterans Services Foundation. Strategic partnerships include the U.S. Chamber of Commerce Foundation (military spouse employment), the Virginia Women Veteran Program (2018), the Virginia Military Spouse Liaison (2021), and the State Approving Agency (G.I. Bill-approved OJT and apprenticeship programs). The customer base consists of free- participating employers, not paying customers, with diverse industries ranging from small businesses to large enterprises serving Virginia's veteran, military spouse, and women veteran populations.

Name

Virginia Values Veterans

Legal name

Virginia Department of Veterans Services (DVS) - Virginia Values Veterans (V3) Program

Website

https://dvsv3.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Virginia Values Veterans (V3) is a free Virginia Department of Veterans Services workforce development program that certifies employers in veteran hiring best practices and provides grant funding, training, and talent pipeline access to over 400 certified companies across Virginia.

Ownership category

akta.pro rank

Product category

Veteran Workforce Development Services

NAICS

Administration of Veterans' Affairs (923140), Administration of Veterans' Affairs (92314), Vocational Rehabilitation Services (624310)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Veteran employment certification
• Workforce development services
• Military hiring programs
• Employer veteran recruitment
• Veteran workforce training

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: The V3 Program is a government initiative funded through general funds appropriated by the Commonwealth of Virginia and non-general funds donated by interested parties through the Virginia Veterans Services Foundation. All program services are provided at no cost to employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Virginia Values Veterans (V3) is a state government workforce development program that certifies Virginia employers in veteran hiring best practices and helps them develop long-term strategies to recruit, hire, and retain veterans, transitioning service members, and military spouses. The program provides free training, access to job posting distribution through the Transition Connection Newsletter, and grant funding of up to $10,000 per year ($1,000 per eligible veteran hired) for qualifying small businesses. V3 also offers supplemental designations for Women Veteran-Friendly and Military Spouse-Friendly employers and operates the V3 Self Service Portal for employer enrollment and program management.

Product overview

Virginia Values Veterans (V3) is a workforce development and certification program operated by the Virginia Department of Veterans Services. It is not a unified software product but rather a portfolio of services designed to connect veterans with employers across the Commonwealth. The core offering is the V3 Program Certification, which provides employer training through the V3 Core Curriculum Course and access to the V3 Employment Grant (up to $10,000 per year for qualified employers). Key supporting services include the Transition Connection Newsletter for job distribution, specialized employer designations for Women Veteran-Friendly and Military Spouse-Friendly hiring, the OVHEP planning tool, and the Military Medics and Corpsmen (MMAC) healthcare pathway. The program also leverages the V3 Self Service Portal for enrollment. V3 connects employers to federal programs including SkillBridge, On-the-Job Training, and apprenticeships, while offering supplementary resources like Boots to Suits clothing assistance and the MEWI Laptop Initiative for education.

Differentiator

Problem solved

Functional benefit

Brands

• Women Veteran-Friendly Employer Designation: Special designation for V3 Certified Organizations that attend supplemental training to support women veteran workforce development.
• Military Spouse-Friendly Employer Designation
• V3 Employment Grant
• Military Medics and Corpsmen (MMAC) Program
• Transition Connection Newsletter
• OVHEP - Organizational Veteran Hiring and Engagement Plan

Products and services

• V3 Program Certification
• V3 Employment Grant
• Transition Connection Newsletter

Quantifiable outcome

• Up to $10,000 in grant funding per year for qualifying employers
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Virginia Women Veterans ProgramcoreStrategic or Co-development Partner · 1 January 2018V3 Program expanded resources to support women veteran workforce development in partnership with the Virginia Women Veteran Program, which was created and authorized by Governor Ralph Northam and the 2018 General Assembly. V3 Certified Organizations can earn Women Veteran-Friendly Employer designation through supplemental training.
• U.S. Chamber of Commerce FoundationcoreStrategic or Co-development PartnerV3 Program has entered into an official partnership with the US Chamber Foundation to connect V3 Certified Organizations with military spouse job seekers. Virginia is one of only six states named by the U.S. Chamber of Commerce as a statewide Military Spouse Economic Empowerment Zone. V3 organizations have access to Military Spouse Fellowship Programs, Military Spouse Career Accelerator Pilot (MSCAP), and Military Spouse Economic Employment Zones (MSSEZ).
• Virginia Veterans FoundationminorStrategic or Co-development PartnerV3 partners may support the Virginia Veterans Foundation to further the mission of the V3 Program as well as donate goods or services to make a community impact.
• Virginia Military Spouse LiaisoncoreOthersIn 2021, the Virginia General Assembly created the first Virginia Military Spouse Liaison position under the Virginia Department of Veterans Services. The liaison serves as the commonwealth's military spouse advocate, conducting outreach and providing advocacy for military spouses and their families while working with stakeholders to develop resource systems for licensure reciprocity, employment, benefits, and community resources.
• Virginia SkillBridgecoreStrategic or Co-development PartnerSkillBridge program provides transitioning service members with opportunity to work in civilian jobs for 4-24 weeks prior to military separation. Department of Defense continues paying service member's salary during program participation while serving as the duty station.
• Military Medics and Corpsmen (MMAC) ProgramcoreStrategic or Co-development PartnerMMAC Program advocates for veterans with hands-on healthcare experience looking to start or continue a career in Virginia's healthcare system. Connects veterans to MMAC Partner Healthcare Systems through MMAC Qualified, No Veteran Left Behind, and Healthcare Leadership pathways.
• State Approving Agency (SAA)minorStrategic or Co-development PartnerWorking in partnership with the State Approving Agency, employers and educational institutions can qualify as G.I. Bill-approved OJT and apprenticeship programs for veteran training.
• Virginia Veteran and Family Support Program (VVFS)minorStrategic or Co-development PartnerVVFS is operated statewide by the Virginia Department of Veterans Services providing outreach, connection, and support to veterans and their families addressing challenges of military service, transition, deployments, PTSD, behavioral health concerns, TBI, and physical injuries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• California Employment Development Department - Veterans Services: California state-administered veteran employment program providing job placement, training, and employer outreach services, parallel to V3's veteran hiring and certification mission in Virginia.
• Texas Veterans Commission: Texas state government agency that operates the Texas Veterans Commission's Veterans Employment Services program, providing similar veteran employment assistance, employer outreach, and Skills for Today jobs training across Texas.

Emerging players

• RecruitMilitary: Veteran-focused employment services company operating job fairs, a job board, and employer connections. Comparable to V3's bottom-of-funnel job fair and employer matching events.
• FourBlock: Nonprofit providing career transition programs for transitioning service members and veterans, including education programs and employer connections. Comparable as a smaller-scale veteran transition program.
• Orion Talent: Military-focused recruiting and talent acquisition firm helping veterans transition to civilian careers. Comparable as a private-sector veteran employment platform that competes for similar employer relationships.
• Hire Heroes USA: Nonprofit veteran employment organization providing free job search assistance, corporate training, and veteran hiring support. Comparable to V3's mission of connecting veterans with employment opportunities.
• DoD SkillBridge Program: Department of Defense program providing civilian work experience to transitioning service members. V3 explicitly connects employers to SkillBridge; comparable as a military-to-civilian transition platform.
• U.S. Chamber of Commerce Foundation - Hiring Our Heroes: National nonprofit veteran employment program, V3's direct partner for military spouse programs. Offers similar employer connection, fellowship programs, and event-driven veteran hiring activities at national scale.

Broad incumbents

• U.S. Department of Veterans Affairs - Veteran Readiness and Employment (VR&E): Federal program providing vocational rehabilitation, employment assistance, and training to veterans with service-connected disabilities. Overlaps with V3's veteran employment mission but operates federally with broader scope.

Others

• Military.com: Large military-affiliated media and employment platform providing veteran job search resources, career content, and transition tools. Adjacent to V3's mission through digital employer/veteran connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VETEservices
• YouTubeyoutube.com/channel/UC0dzDTXaktNcP0T3hPEBISw
• Facebookfacebook.com/VETEservices
• LinkedInlinkedin.com/company/veteservices
• Instagraminstagram.com/virginiaveterans

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Values Veterans