Yaniro

What Yaniro does

Yaniro is a French management coaching and training company, founded in 2018/2019 and headquartered in Maisons-Alfort, France, that serves French-speaking startups and scale-ups. Its core offering consists of three service lines: individual executive coaching (the flagship 'Coaching CEO' program, 3–6 months with 8 sessions and unlimited coach access between sessions), a 90-day manager transformation program ('Formation Manager') targeting autonomy, managerial courage, and retention, and team-level facilitation services for executive committees (COMEX) at scaling startups. The company also operates a content and assessment ecosystem including a free 'My Leadership Score' assessment tool, the 'Yaniro Wiki' HR knowledge base with 170+ articles, two podcast series ('The Human Factor' and 'My Own Leadership'), video courses, a 'Guide du Remote Management,' and a published book ('The F***ing Human Factor'), all positioned as top-of-funnel demand generation for the core coaching practice.

Yaniro's underlying technology footprint is minimal: the website and digital platforms are built on Wix, and the assessment tool, while scientifically positioned, is a self-report questionnaire rather than an AI-driven product. The business is founder-led, with no external funding rounds or investors disclosed, and operates with a team of 1–10 people. Its go-to-market is sales-led and direct: all website calls-to-action route prospects through a discovery-call booking (via a bit.ly link), with quote-based pricing for all coaching and training engagements. Revenue is generated primarily through recurring multi-month coaching subscriptions, professional services for training programs, one-time book sales, and content monetization potential. Marketing is content-driven, leveraging named testimonials from high-visibility French startup clients (Payfit, Pasqal, Batch, Toucan Toco, Wecasa, Kinetix, Showroom Privé, Bpifrance), and the company reports 200+ companies served and 1,000+ managers transformed cumulatively.

The company's competitive positioning rests on a distinct 'NBA-level' management methodology, a horizontally-targeted value proposition (Founders/CEOs, COMEX, mid-level managers, HR leaders across multiple verticals), and a thought-leadership content ecosystem that anchors Yaniro within the French scale-up HR discourse. Geographic and language scope is exclusively French, and there is no evidence of channel partners, resellers, or marketplace distribution. The business is operating and actively producing content, but lacks disclosed financial metrics, headcount expansion signals, or geographic diversification beyond France.

Name

Yaniro

Legal name

Yaniro

Website

https://yaniro.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Yaniro is a French management coaching and training firm, founded 2018/2019, serving French-speaking startups and scale-ups with individual executive coaching, 90-day manager transformation programs, and COMEX facilitation. It monetizes via quote-based recurring coaching engagements and a content ecosystem spanning podcasts, an HR wiki, and an assessment tool.

Ownership category

akta.pro rank

Product category

Management Coaching and Leadership Training

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industries

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Change Management & Transformation Leadership (EDABAAAD), Change Management & Transformation (Org/HR) (BPACAJAD), Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Executive coaching services
• Management training programs
• Leadership development
• HR consulting
• Team facilitation

Headquarters

HQ city

Maisons-alfort

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Coaching: Tailored one-on-one coaching programs for CEOs and top managers. The flagship 'NBA' coaching program runs 3-6 months with 8 sessions, unlimited access to coach between sessions, and an exclusive toolkit. This is the primary revenue driver.
2. Management Training Programs: 90-day manager transformation program ('Manager level NBA') covering autonomy, managerial courage, and retention. Also includes team facilitation and COMEX transformation workshops.
3. Book Sales (The F***ing Human Factor): A 100-page book published on Amazon exploring the role of human factors in startup success and failure, based on 300+ startup post-mortems and scientific literature review.
4. Podcast Content (The Human Factor): Weekly podcast featuring interviews with HR and leadership experts from top companies, covering DEI, transformation, remote management, and other HR practices. Serves as both content marketing and potential premium content.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Yaniro sells one-on-one executive coaching (3-6 month programs with 8 sessions and unlimited between-session coach access), a 90-day manager transformation program focused on autonomy, managerial courage and retention, and team facilitation for executive committees and scaling startups. Supporting offerings include video training courses, the Yaniro Wiki HR knowledge base, podcasts, a published book and a free leadership assessment test (My Leadership Score) used to attract and qualify leads.

Product overview

Yaniro is a management coaching and training company that operates a platform-plus-modules model, offering individual coaching programs, group training formations, and content products. The core coaching offerings include Coaching CEO (3-6 month individual coaching) and Formation Manager (90-day manager transformation), while complementary modules include team coaching for scaling startups (Coaching d'Équipe), a leadership podcast (My Own Leadership), video courses, an HR Wiki knowledge base, a free leadership assessment tool (My Leadership Score), and published content including The Human Factor book and Remote Management guide.

Differentiator

Problem solved

Functional benefit

Brands

• My Own Leadership: Podcast focused on leadership practices and learnings from successful entrepreneurs
• Yaniro Wiki
• Yaniro Podcast
• My Leadership Score

Products and services

• Coaching CEO (Individual Executive Coaching) Individual coaching program for CEOs and top managers, delivered over 3-6 months with 8 structured sessions, unlimited between-session coach access, and an exclusive toolkit for progress between sessions.
• Formation Manager (90-Day Manager Transformation) 90-day structured training program that takes managers to "NBA-level" performance, focusing on autonomy, managerial courage and team retention.
• Coaching d'Équipe / Scaling Startup Facilitation Team coaching and facilitation services for scaling startups, including COMEX-level "NBA" programs, tension resolution, and culture and values definition workshops.
• The F***ing Human Factor (Book) 100-page book published on Amazon exploring human factors in startup success and failure, based on 300+ startup post-mortems and scientific literature review.
• My Own Leadership Podcast Podcast series featuring founders, CEOs and HR leaders discussing leadership practices, scaling leadership and management frameworks.

Quantifiable outcome

• +200 companies and +1000 managers transformed
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WILCOcoreStrategic or Co-development PartnerWILCO is an innovation accelerator that accompanies the growth of startups and the transformation of ETI/Grand Compte companies. Yaniro partnered with WILCO to produce a special podcast series (Hors Série WILCO) featuring two episodes exploring leadership practices at WILCO-accompanied startups (including Bilberry). The collaboration positions Yaniro as a thought leadership partner within the WILCO ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BetterUp: Global digital coaching platform providing 1:1 executive and manager coaching with a technology-enabled matching layer. Closely aligned to Yaniro's CEO and manager coaching offering, but at significantly larger scale and with enterprise-grade SaaS delivery.
• CoachHub: European-headquartered digital coaching platform focused on leadership and manager development across enterprises. Highly comparable to Yaniro's coaching and manager transformation offering, with broader geographic reach and a technology platform layer.

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent development firm offering manager training, executive coaching and leadership diagnostics. Comparable to Yaniro's manager transformation and assessment offerings but at materially larger scale and with enterprise technology products.
• Dale Carnegie Training: Long-established global leadership and management training franchise with structured manager and executive development programs. Comparable to Yaniro's manager training methodology but with global brand recognition and a franchise delivery model.
• Cegos: Established French corporate training and leadership development provider with a much broader portfolio (training, certification, consulting). Comparable in the French leadership training market but at materially larger scale and a much wider offering footprint.
• Center for Creative Leadership (CCL): Global leadership development research and training provider with executive coaching and manager programs. Comparable methodology space to Yaniro's leadership and manager transformation programs, but at enterprise scale and with broader geographic reach.
• Korn Ferry: Global organizational consulting firm with a significant leadership development and executive coaching practice. Overlaps with Yaniro's executive coaching and COMEX transformation offerings, but as part of a much larger talent and organizational consulting portfolio.
• Wilson Learning: Global learning and development company offering leadership and management training programs for enterprises. Comparable to Yaniro's manager training line but operating across geographies and with a wider catalog of corporate learning solutions.

Emerging players

• CrossKnowledge: European digital learning and leadership development platform serving enterprises with blended programs. Comparable to Yaniro's manager training and content-led approach, but with a stronger technology platform and enterprise SaaS orientation.
• BTS: Global professional services firm specializing in leadership development, sales transformation and executive alignment programs. Comparable to Yaniro's manager transformation and COMEX alignment offerings, with similar methodology positioning but at larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yaniro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaniro