Proesa

What Proesa does

Proesa is a Bolivian consumer goods importer and distributor (Importadora) headquartered in La Paz, founded in July 1990, that operates a national distribution platform serving modern retail, wholesale, traditional/horizontal trade, and on-trade channels across five Bolivian cities (La Paz, Cochabamba, Santa Cruz, Sucre, Tarija). The company functions as the authorized or exclusive in-country importer and distributor for a portfolio of multinational CPG principals including Nestlé/Purina, PepsiCo/Costa, British American Tobacco (Lucky Strike), Johnson & Johnson, 3M (Scotch Brite), Kimberly-Clark, CMPC/Softys, Ontex (Siempre Libre), Ambrosoli, Gomes da Costa, and multiple wine producers (Concha y Toro, Marqués de Cáceres, Antigal, Chakana, Trivento, Clos de los Siete). Its product portfolio spans five categories: beverages and cigarettes, foods, home cleaning, personal hygiene, and pet food.

The company operates an integrated physical infrastructure of 12,000 m² of warehousing with 24,000 m³ of maneuvering capacity, a fleet of 50+ vehicles, and enterprise systems including SAP, F&S, and a proprietary Territory Planner for route optimization. Service offerings are bundled into five lines: foreign trade (imports, customs clearance, product registration with sanitary entities), storage, logistics, commercialization (sales and merchandising), and merchandising. Daily operating scale is approximately 1,500 businesses served and 200,000 end consumers reached.

Proesa's revenue model is B2B transaction-margin based: it imports goods on behalf of multinational principals, handles customs and regulatory compliance, stores inventory, and distributes to retailers and wholesalers, earning margin on goods moved through the platform. Pricing is quote-based and not publicly disclosed. The company employs 101-250 people, is privately held with no disclosed institutional ownership, and operates exclusively in Bolivia with no global footprint claims. Leadership is headed by CEO Luis Martins.

Name

Proesa

Legal name

Proesa

Website

https://proesabol.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Proesa is a Bolivian consumer goods importer and national distributor headquartered in La Paz, founded in 1990. It serves as authorized in-country distributor for multinational CPG brands (Nestlé/Purina, PepsiCo, BAT, J&J, 3M, Kimberly-Clark, Concha y Toro) across modern retail, wholesale, traditional trade, and on-trade channels in Bolivia.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution and Import Services

NAICS

Wholesale Trade Agents and Brokers (4251), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Consumer goods distribution
• Imported product distribution
• CPG import services
• Warehouse logistics services
• Foreign trade services

Headquarters

HQ city

La Paz

HQ country

Bolivia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Import and Distribution Services: Proesa earns revenue by providing comprehensive import services including customs clearance, warehousing, and distribution of consumer packaged goods (CPG) for international brands. They serve as the exclusive or authorized importer and distributor for their brand partners, generating margin on the goods they import and distribute.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Proesa is a Bolivian importer and distributor of consumer packaged goods (CPG) that handles the full commercialization chain — foreign trade (import, customs clearance, sanitary registration), warehousing (12,000 m²), distribution logistics (fleet of 50+ vehicles), and merchandising across modern retail, wholesale, traditional trade, and on-trade channels. The company represents international brand owners including Purina (Nestlé), Costa (PepsiCo), Lucky Strike (British American Tobacco), Concha y Toro, Johnson & Johnson, Scotch Brite (3M), Softys, Kimberly-Clark, and Ambrosoli in the Bolivian market.

Product overview

Proesa is a Bolivian consumer goods import and distribution company (Importadora) that offers a comprehensive portfolio of products across five main categories: Beverages and Cigarettes (wines, cigarettes, lighters), Foods (cookies, snacks, chocolates, canned seafood), Home Cleaning (Scotch Brite products), Personal Hygiene (Always Libre, Johnson & Johnson, Ballerina, Softys), and Pet Food (Purina brands). The company also provides five integrated service offerings: Foreign Trade (import and customs), Storage (12,000 m2 warehouse), Logistics (50+ vehicle fleet), Commercialization, and Merchandising. Founded in July 1990, Proesa operates as a single unified distribution platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Bebidas y Cigarros (Beverages and Cigarettes) Imported alcoholic beverages portfolio (wines from Argentina, Chile, and Spain — including Concha y Toro, Marqués de Cáceres, Antigal, Chakana, Trivento, Clos de los Siete), plus cigarettes and lighters under the Lucky Strike brand. Distributed by Proesa to retail and on-trade channels across Bolivia.
• Alimentos (Foods) Imported food portfolio including cookies, snacks, chocolates, canned tuna and sardines from brands such as Costa (PepsiCo), Gomes da Costa, and Ambrosoli. Distributed by Proesa across modern retail, wholesale, and traditional trade channels in Bolivia.
• Aseo y Limpieza del Hogar (Home Cleaning) Imported home cleaning products including Scotch Brite (3M) sponges, brushes, gloves, cleaning cloths and accessories. Distributed by Proesa to retail and wholesale channels across Bolivia.
• Higiene y Limpieza (Personal Hygiene) Imported personal hygiene and cleaning products including Siempre Libre (Ontex) feminine care, Johnson & Johnson body and hair care, Ballerina, and Softys tissue products. Distributed by Proesa across retail and wholesale channels in Bolivia.
• Mascotas (Pet Food) Imported pet food portfolio including Purina (Nestlé) brands (Pro Plan, Dog Chow, Cat Chow), Dogui, Gati, Felix, and wet food for cats and dogs. Proesa is the authorized importer and distributor of Purina pet food products throughout Bolivia.
• Comercio Exterior (Foreign Trade Services) Foreign trade service covering the full import process including origin price advisory, customs clearance, sanitary product registration, and delivery of products ready for commercialization. Offered by Proesa to international brand owners that need authorized in-country importation into Bolivia.
• Almacenamiento (Warehousing Services) Storage services covering 12,000 m² of warehousing with 24,000 m³ of capacity, equipped with racks and logistics equipment to support provider operations. Offered by Proesa to brand owners and trade customers.
• Logística (Distribution Logistics Services) Distribution logistics service with a fleet of 50+ vehicles serving modern, wholesale, horizontal, and on-trade channels, supported by SAP, F&S, and Territory Planner information systems. Offered by Proesa for nationwide distribution within Bolivia.
• Comercialización (Sales and Commercialization Services) Sales and commercialization service across modern, wholesale, horizontal, and on-trade channels, with decision-making grounded in real-time market information. Proesa operates a dedicated field sales force and merchandise specialists to ensure product presence and shelf availability at points of sale.
• Merchandising Merchandising service with specialized knowledge of buyers by channel type, including creation of promotions and point-of-sale tools to ensure preferred product positioning for Proesa's brand partners at retail and on-trade outlets.

Quantifiable outcome

• Reaches 1,500 businesses daily
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core.

• Purina (Nestlé)coreChannel Partner/ Reseller/ DistributorProesa is the authorized importer and distributor of Purina pet food products in Bolivia, including Pro Plan, Dogui, Gati, Cat Chow, Dog Chow, and wet food brands. Proesa manages complete import, warehousing, and distribution of these pet food products throughout Bolivia.
• Costa (PepsiCo)coreChannel Partner/ Reseller/ DistributorProesa distributes Costa food products including cookies, snacks, and chocolates in Bolivia, representing the brand through their national distribution network.
• Lucky Strike (British American Tobacco)coreChannel Partner/ Reseller/ DistributorProesa is the authorized importer and distributor of Lucky Strike cigarettes and Clipper lighters in Bolivia.
• Concha y TorocoreChannel Partner/ Reseller/ DistributorProesa distributes wines from Concha y Toro group including Casillero del Diablo, Marqués de Casa Concha, Don Melchor, Reservado, and others in Bolivia.
• Johnson & JohnsoncoreChannel Partner/ Reseller/ DistributorProesa distributes Johnson & Johnson personal care products including body care, hair care, and feminine care products (OB, Carefree, Adapt) in Bolivia.
• Scotch Brite (3M)coreChannel Partner/ Reseller/ DistributorProesa distributes Scotch Brite household cleaning products in Bolivia, including sponges, brushes, mops, and cleaning tools.
• Softys (CMPC)coreChannel Partner/ Reseller/ DistributorProesa distributes Softys tissue and personal care products in Bolivia.
• Siempre Libre (Ontex)coreChannel Partner/ Reseller/ DistributorProesa distributes Siempre Libre feminine care products in Bolivia.
• Kimberly-ClarkcoreChannel Partner/ Reseller/ DistributorProesa distributes Kimberly-Clark products in Bolivia.
• AmbrosolicoreChannel Partner/ Reseller/ DistributorProesa distributes Ambrosoli confectionery products including candies, chocolates, gummies, and gelatin in Bolivia.
• Gomes da CostacoreChannel Partner/ Reseller/ DistributorProesa distributes Gomes da Costa tuna and sardine products in Bolivia.
• Marqués de CácerescoreChannel Partner/ Reseller/ DistributorProesa distributes Marqués de Cáceres wines from Spain including Crianza, Reserva, Gran Reserva, and sparkling wines (Cava) in Bolivia.
• AntigalcoreChannel Partner/ Reseller/ DistributorProesa distributes Antigal wines from Argentina including UNO, Estimulo, and Aduentus lines in Bolivia.
• ChakanacoreChannel Partner/ Reseller/ DistributorProesa distributes Chakana Argentine wines including Estate Selection, Atorrante, Nuna Vineyard, and Wiphala lines in Bolivia.
• TriventocoreProesa distributes Trivento wines from Argentina including Reserve Malbec and Cabernet Sauvignon in Bolivia.
• Clos de los SietecoreChannel Partner/ Reseller/ DistributorProesa distributes Clos de los Siete Argentine wines in Bolivia.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alicorp: Peruvian consumer goods company combining food manufacturing with broad-based distribution across Peru and neighboring Andean/regional markets. Comparable to Proesa in multi-category CPG distribution and as an authorized channel partner for international brands entering smaller Latin American markets.
• Grupo Bimbo: Global baked-goods CPG manufacturer with one of the largest direct distribution footprints in Latin America. Relevant as a manufacturer-peer that both competes for shelf and relies on distribution partners in markets where it does not self-distribute.
• Distribuidora Internacional de Alimentación (DIA): Spanish-headquartered hard-discount grocery retailer and food distributor operating across Iberia, Brazil, and Argentina. Comparable to Proesa in the wholesale/retail integration of consumer brands, though heavily retail-facing.
• Coca-Cola FEMSA: Largest Coca-Cola bottler in Latin America with deeply established multi-country distribution networks. Comparable as a beverage-led distribution incumbent whose route-to-market discipline is the same operating playbook Proesa deploys in Bolivia.

Others

• Procter & Gamble: Global CPG manufacturer whose personal/hygiene products compete with several Proesa-distributed categories (J&J, Kimberly-Clark). Relevant as a 'principal' counterpart that controls brand-authority risks and supply economics for distributors like Proesa.

Direct peers

• Arca Continental: Mexican multinational beverage bottler and CPG distributor with extensive operations across Latin America. Directly comparable to Proesa as a regional distribution platform for multinational brands, albeit at much larger scale and concentrated in beverages.

Regional players

• Distribuidora Tropical: Andean-region consumer-goods distributor comparable to Proesa in operating model (multi-brand grocery/personal-care wholesale distribution to modern and traditional trade). Relevant regional analogue for benchmarking route density and channel coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProesaBolivia
• Instagraminstagram.com/proesa
• LinkedInlinkedin.com/company/proesa-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proesa