Rock The House

What Rock The House does

Rock The House Entertainment Group, Inc. is a privately held, full-service event entertainment and live event production company founded in 1999 by Matt Radicelli and headquartered in Bedford Heights, Ohio, with operations concentrated in Northeast Ohio (Cleveland and Akron). The company produces and entertains at more than 1,500 events per year using a staff of 186 employees (47 full-time, 139 part-time), and is organized around three wholly owned operating units: the flagship consumer-facing entertainment brand, Rock The House LIVE (an in-house party band), and RTHAV (a corporate and non-profit audio-visual production division), with Selective Sound Entertainment operating as a retained sister brand for ceremony and additional DJ capacity.

The product portfolio is structured as a core platform with modular add-ons. Core services are DJs, MCs, and live party bands, complemented by photo booths (Classic, Mirror, Open-Air, 360 Kiosk, and green-screen "Photo Magic"), videography, lighting and production (uplighting, gobos, LED dance floors, chandeliers, Astera Titan Tubes), special effects (Sparkular indoor pyrotechnics, confetti, fog), giant interactive games, silent disco, virtual event streaming, and corporate AV. Proprietary technology includes SocialCast (a social-media integration allowing guests to hashtag and share experiences) and Text Live (a smartphone-based guest interaction layer); no AI/ML components are disclosed. Underlying production equipment — LED panels, Sparkular units, mirror booths, touch-screen DJ rigs — is owned and operated in-house, supporting the company's claim of being a one-stop vendor.

The business model is transactional and event-based, with revenue generated from one-time service packages, equipment rentals, and professional AV production engagements. Pricing is unit-based and tiered, with disclosed packages ranging from approximately $1,495 (standard DJ + uplighting) to $4,895 (HD videography); final quotes are contact-based and customized. Go-to-market is sales-led and regional, driven by direct website and phone inquiries, bridal show and event-planning trade show presence, venue referrals, and a dedicated corporate AV sales channel via RTHAV. Customer segments span weddings, Bar/Bat Mitzvahs (the company cites 2,500+ Simchas over nearly 20 years), school dances, corporate events, non-profit galas, and private parties, with weddings and Bar/Bat Mitzvahs as the primary verticals.

Name

Rock The House

Legal name

Rock The House Entertainment Group, Inc.

Website

https://rthgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Rock The House Entertainment Group is a Cleveland-area, full-service event entertainment and live production company founded in 1999, serving weddings, Bar/Bat Mitzvahs, school dances, corporate events, and non-profit galas across Northeast Ohio with DJs, MCs, bands, photo booths, lighting, videography, and AV production, executing 1,500+ events per year.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Musical Groups and Artists (711130), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Event entertainment services
• DJ MC services
• Wedding production
• Photo booth rentals
• Corporate event production

Headquarters

HQ city

Oakwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Event Entertainment Services: One-time event-based services including DJs, MCs, party bands, photo booths, lighting, production, videography, and interactive entertainment. Revenue generated through customized event packages and hourly/daily service rates.
2. Equipment Rentals: Rental of audio visual equipment, lighting, giant games, interactive activities, and decor items for events
3. Event Production Services: Full audio-visual production services including staging, lighting design, and technical support for corporate events, galas, and weddings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rock The House provides comprehensive live event entertainment and production services for weddings, Bar/Bat Mitzvahs, school dances, corporate events, non-profit galas, and private parties across Northeast Ohio. Core offerings include professional DJ/MC services, live party bands (Rock The House LIVE), photo booth rentals, lighting and production design, event videography, special effects (Sparkular, confetti), interactive giant games, silent disco, and full audio-visual production through the RTHAV corporate division.

Product overview

Rock The House Entertainment Group is a full-service entertainment and live event production company founded in 1999, serving Cleveland and Northeast Ohio. The company operates on a platform-plus-modules model, offering core DJ and MC services complemented by specialized add-on modules including photo booths, lighting/production, videography, live party bands, and interactive entertainment options. The product portfolio centers around the core DJ/MC entertainment service, augmented by modular offerings such as multiple photo booth variants (Classic, Mirror, Open-Air, 360 Kiosk), lighting services (uplighting, LED dance floors, chandeliers, gobos), special effects (Sparkular, confetti), giant games, virtual event streaming, and corporate teambuilding activities. The company also operates a corporate audio-visual division (RTHAV) and provides proprietary audience engagement technology including SocialCast and Text Live for event interaction.

Differentiator

Problem solved

Functional benefit

Brands

• Rock The House LIVE: In-house, award-winning party band that plays a wide variety of genres from funk to rock to today's biggest hits.
• Photo Magic

Products and services

• DJ & MC Services Professional disc jockey and master of ceremonies services for weddings, Bar/Bat Mitzvahs, school dances, corporate events, and private parties, featuring award-winning DJs trained to read crowds and provide uninterrupted entertainment.
• Live Party Bands (Rock The House LIVE) In-house, award-winning party band that plays a wide variety of genres from funk to rock to contemporary hits, offered for weddings, Bar/Bat Mitzvahs, corporate events, and private parties.
• Photo Booth Rentals Photo booth rentals including Classic Booth, Mirror Booth, Open-Air Photo Station, 360 Photo Kiosk, Custom Photo Station, and Photo Magic with green screen and social media sharing capabilities.
• Event Videography Wedding and event videography services including 60-minute films, 30-minute highlight videos, and 5-10 minute highlight reels for weddings and corporate events.
• Lighting & Production Event lighting services including uplighting, monogram/gobo projections, moving spotlights, dramatic chandeliers, LED dance floors, Astera Titan Tubes, bistro/string lighting, and custom gobo designs.
• Special Effects Enhancement effects including Sparkular indoor fireworks, confetti cannons, fog machines, and custom gobo projections for dramatic event moments such as grand entrances, special effects, and finales.
• Giant Games & Interactive Activities Large-scale interactive games including LED Ping Pong, Giant 22-Player Foosball, Rock Shots Ultimate Basketball, Sports Simulator, inflatable games, airbrush tattoos, and casino table games.
• Silent Disco Silent disco equipment and entertainment where guests listen to music through wireless headphones, allowing multiple audio channels simultaneously at one event.
• Virtual Events Virtual and hybrid event services including live streaming to platforms like Zoom, Facebook Live, LinkedIn, Twitch, virtual weddings, hybrid weddings, and drive-in wedding options.
• Corporate Audio-Visual Production (RTHAV) Full audio-visual production services for corporate events, non-profit galas, and company parties through the RTHAV (Rock The House Audio Visual) division.
• Audio Visual Equipment Rentals Rental of audio-visual equipment including speakers, microphones, projectors, screens, and LED monitors for events.
• Company Parties & Teambuilding Corporate team building activities and company party entertainment services combining DJs, interactive games, and team-building programming for corporate clients.

Quantifiable outcome

• Producing and entertaining at more than 1,500 events per year
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 96.5 KISS FMcoreGTM or Marketing Partner · 1 January 2012Annual partnership since 2012 for the Rock Your Prom contest. KISS FM promotes the contest to students who nominate their schools to win a $5,000 Ultimate Prom Package from Rock The House.
• Selective Sound EntertainmentcoreStrategic or Co-development PartnerSister company providing ceremony services and additional DJ talent. Allows Rock The House to offer expanded service capacity for large events.
• WeddingWirecoreGTM or Marketing PartnerPlatform partner providing verified reviews and wedding vendor listing. Multiple Couples Choice Awards earned through WeddingWire platform.
• The KnotcoreGTM or Marketing PartnerWedding planning platform partner with Best of The Knot awards recognition for vendor excellence.
• Lake Erie Monsters (Cleveland Monsters)minorStrategic or Co-development PartnerOfficial entertainment partner for Cleveland hockey games since 2010. Includes themed events like Pink The Rink, Twilight Night, Country Concert Night, and Bring Your Dog to the Ice Night.
• Alex's Lemonade Foundation / GiannathonminorOthersCharitable partnership for childhood cancer research fundraising. Rock The House provides entertainment services at-cost for Giannathon events.
• Dogs Unlimited RescueminorOthersNonprofit animal rescue organization. Rock The House participates in annual Muttsquerade Ball fundraising event.
• Cuyahoga County Safe Communities CoalitionminorOthersCommunity safety organization that co-sponsored Rock Your Prom 2018 event.
• UH Rainbow Injury Prevention CenterminorOthersHealthcare organization that co-sponsored Rock Your Prom 2018 event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Bizzabo: Bizzabo is an enterprise event experience platform with registration, engagement, and analytics tools for in-person, virtual, and hybrid events. Adjacent to Rock The House because it targets the same corporate event organizer buyer with technology that overlaps with RTH's SocialCast and virtual event offerings.
• Thumbtack: Thumbtack is a services marketplace connecting consumers with local professionals including DJs, photographers, and event entertainment providers. Comparable because it competes for the same local customer leads for the same vendor categories RTH operates in, though via a marketplace model.
• Eventbrite: Eventbrite is a global event ticketing and management platform used by organizers of live events and experiences. Adjacent to Rock The House because it enables event discovery and ticketing for many of the same consumer and corporate event categories RTH serves.
• Cvent: Cvent is a leading enterprise event management platform covering venue sourcing, registration, and on-site event technology. Adjacent to Rock The House because it serves the same corporate event buyer and increasingly overlaps with event production and audience engagement tooling.

Broad incumbents

• AEG Presents: AEG Presents is one of the world's largest live entertainment and event promotion companies. Comparable as a broad incumbent in live event production and venue-based entertainment, though operating at a vastly larger scale than Rock The House's regional DJ and event services business.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company with concert promotion, ticketing (Ticketmaster), and venue operations. Comparable as a broad incumbent in live entertainment services that intersects with Rock The House's DJ, band, and event production offerings, though at a much larger scale.

Emerging players

• Hopin: Hopin (now part of RingCentral Events) is a virtual and hybrid events platform offering live streaming, networking, and audience engagement. Comparable because it represents the virtual/hybrid event capability Rock The House expanded into during COVID-19, serving the same remote-audience use cases.
• ON24: ON24 is a webinar and virtual event platform focused on enterprise marketing and corporate communications. Comparable as an emerging player in the virtual/hybrid events space that Rock The House entered during COVID-19, serving corporate event audiences with streaming and engagement tooling.

Direct peers

• Encore Global: Encore Global (formerly PSAV) is the largest provider of in-house audiovisual, event technology, and production services to hotels, convention centers, and corporate clients. Comparable to Rock The House because both offer event AV, lighting, and production services, with Encore serving enterprise/hospitality accounts via a national footprint while RTH operates regionally.
• The Bash (formerly GigMasters): The Bash is an online marketplace that connects customers with local event entertainment vendors including DJs, bands, photo booth operators, and event services. Directly comparable to Rock The House because it facilitates customer acquisition for the same vendor categories RTH serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/igotrocked
• Facebookfacebook.com/igotrocked
• Xx.com/igotrocked
• LinkedInlinkedin.com/company/rock-the-house-entertainment-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock The House