What Score Plus does

Score Plus Education is an authorized franchisee of The Princeton Review (TPR Education IP Holdings, LLC) that delivers standardized test preparation services across the Middle East. The company offers preparation courses for high school admission tests (SSAT, ISEE), college entrance exams (Digital SAT, ACT, PSAT, AP), English proficiency tests (TOEFL, IELTS), and graduate and professional school admissions tests (GRE, GMAT, MCAT, LSAT, USMLE). Its portfolio covers 14+ exam categories delivered through classroom courses, small group instruction, one-on-one private tutoring, live online sessions, self-study kits, and supplementary webinars and consulting services.

Operations span 8 Middle East countries — the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman, Jordan, and Egypt — with 20+ physical centers across 14 cities, anchored by Dubai (JLT and Dubai Academic City) and Abu Dhabi as primary hubs. The technology stack centers on the Online Student Center (OSC), a portal providing practice questions, drills, full-length practice tests, in-depth explanations, and progress-tracking diagnostics; the company has no mobile app, no public APIs, and no disclosed AI/ML capabilities.

Revenue is generated primarily through per-course and per-program tuition (classroom, online, private tutoring, and self-study kits), with quote-based pricing that is not publicly disclosed, and supplemented by institutional channel revenue from schools and universities and corporate benefit programs. The primary customer segments are high school students, college-bound students, graduate and business school aspirants, international students, and medical and law school applicants, served alongside B2B partners such as GEMS Education (via the UNICONNECT program) and other academic institutions and corporate employers across the region.

Name

Score Plus

Legal name

Score Plus Education

Website

https://princetonreviewme.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Score Plus is an authorized The Princeton Review franchisee delivering standardized test preparation (SAT, ACT, GMAT, GRE, TOEFL, IELTS, MCAT, LSAT, AP) across the Middle East through 20+ classroom centers, live online courses, private tutoring, and institutional partnerships in 8 countries.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test-Taking Strategy, Diagnostics & Score Improvement Coaching (cross-exam) (EDANABAJ)

akta.pro secondary industries

Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Certification & Licensing Exam Management Platforms (EDAFADAG)

Keywords

• Test preparation services
• Standardized test prep
• Exam preparation courses
• Tutoring services
• College admissions prep

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Test Preparation Courses: Revenue generated from classroom courses, live online courses, small group tutoring, private tutoring, and home tutoring sessions. Course fees are charged for defined program durations.
2. Marketing Services for Universities: Universities and schools pay for advertising, lead generation, and recruitment marketing services through Princeton Review Marketing Services.
3. Self-Study Kits: Sale of self-study materials and kit packages for independent learners.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Score Plus is an authorized franchisee of The Princeton Review operating across the Middle East, delivering standardized test preparation courses for exams including Digital SAT, ACT, GMAT, GRE, TOEFL, IELTS, MCAT, LSAT, AP, SSAT, ISEE, and PSAT. Courses are offered through classroom instruction, small group sessions, private tutoring, live online formats, and self-study kits, supplemented by an Online Student Portal with practice questions, drills, and progress tracking.

Product overview

Score Plus operates as a franchise of The Princeton Review, providing standardized test preparation services across the Middle East. The company offers a portfolio of test preparation courses for high school (SSAT, ISEE, Digital SAT, ACT, PSAT), undergraduate (AP Exams), graduate school (GRE, GMAT), professional school (MCAT, LSAT, USMLE), and English language proficiency (TOEFL, IELTS) exams. Services are delivered through multiple formats including classroom courses, small group instruction, private tutoring, and live online sessions. The company also provides supplementary offerings such as webinars, self-study kits, and an online student portal. The product portfolio is organized by exam type with consistent delivery format options across all test categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital SAT Test Preparation Test preparation courses for the Digital SAT exam, offered in classroom, small group, private tutoring, and live online formats across multiple Middle East locations for high school students preparing for college admissions.
• ACT Test Preparation Test preparation courses for the ACT college entrance exam, available in classroom, small group, private tutoring, and live online formats for college-bound students.
• GMAT Test Preparation Test preparation for the Graduate Management Admission Test (GMAT) for prospective MBA candidates, delivered through multiple formats across Middle East locations.
• GRE Test Preparation Test preparation for the Graduate Record Examination (GRE) for students seeking admission to graduate programs, offered in classroom, online, and private tutoring formats.
• TOEFL Test Preparation Test preparation for the Test of English as a Foreign Language (TOEFL) English proficiency exam, offered across multiple educational levels for students needing English certification for academic admissions.
• IELTS Test Preparation Test preparation for the International English Language Testing System (IELTS) exam, including online self-paced program options for international students seeking English proficiency certification.
• AP Score Booster Course Test preparation for Advanced Placement (AP) exams covering subjects including Biology, Calculus, Physics, Chemistry, English, History, Psychology, and Statistics, designed to help students earn college credit.
• MCAT Test Preparation Test preparation for the Medical College Admission Test (MCAT) for prospective medical school students, offered in multiple delivery formats.
• LSAT Test Preparation Test preparation for the Law School Admission Test (LSAT) for prospective law school students.
• USMLE Test Preparation Test preparation for the United States Medical Licensing Examination (USMLE) for medical students and graduates pursuing medical licensure.
• SSAT Test Preparation Test preparation for the Secondary School Admission Test (SSAT) for students applying to private secondary schools.
• ISEE Test Preparation Test preparation for the Independent School Entrance Examination (ISEE) for students seeking admission to private schools.
• PSAT Test Preparation Test preparation for the Preliminary SAT (PSAT), which qualifies students for National Merit Scholarships, supporting students aiming for college readiness benchmarks.
• Early Edge Early education test preparation program designed for younger students, providing foundational preparation ahead of secondary school admission exams.
• GEMS UNICONNECT Specialized test preparation program for GEMS Education students covering Digital SAT and ACT, offered through the GEMS UNICONNECT partnership across the GEMS school network in the UAE and Middle East.
• Self-Study Kits Self-paced study materials and kit packages sold to independent learners who prefer to prepare for standardized tests without instructor-led courses.

Quantifiable outcome

• Students demonstrate average score improvements of 100-400+ points on SAT, 100-200+ on GMAT, and 24-50+ on TOEFL through program completion

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• TPR Education IP Holdings, LLC (The Princeton Review)coreOEM/ Whitelabel/ Licensing PartnerMaster franchise relationship granting exclusive rights to operate The Princeton Review brand and methodologies in the Middle East region. Score Plus operates as an authorized franchisee using Princeton Review curricula, materials, and brand identity.
• Random House, Inc.flagshipStrategic or Co-development PartnerPublishing partnership for test preparation books and educational materials. TPR publishes over 150 books with Random House, including the #1 selling college guidebook 'The Best 378 Colleges'.
• GEMS EducationcoreStrategic or Co-development PartnerGEMS UNICONNECT program partnership providing specialized test preparation services for students across the GEMS school network in the UAE and Middle East.
• Academic Institutions and Schools (Middle East)coreChannel Partner/ Reseller/ DistributorPartnerships with schools and academic institutions across the Middle East for integrated test preparation programs, college admissions consulting, and institutional licensing of Princeton Review materials.
• Corporate Employers (Corporate Benefit Programs)minorChannel Partner/ Reseller/ DistributorCorporate benefit programs offering employees and their families access to test preparation and admissions services as part of employee benefits packages.
• Entrepreneur, PC Gamer, US Green Building Council, USA Today (Content Partners)minorGTM or Marketing PartnerContent licensing and co-publishing partnerships for program rankings and educational content with various media partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kaplan: One of the largest global test prep brands, offering SAT, ACT, GRE, GMAT, LSAT, MCAT, USMLE, and TOEFL/IELTS prep with both classroom and online delivery. Comparable to Score Plus in exam breadth, global scale, and university-facing marketing services.
• IDP Education: Global education services company co-owner of IELTS, with significant IELTS and TOEFL preparation offerings plus student placement services. Overlaps with Score Plus on English proficiency exam prep and study-abroad consulting in the Middle East.
• The Princeton Review (US operations): The parent brand and licensor of Score Plus. Operates the same standardized test prep portfolio (SAT, ACT, GRE, GMAT, MCAT, LSAT) in the United States, sharing curriculum, methodologies, and content — making it the closest direct functional counterpart, though Score Plus is its regional franchisee.

Direct peers

• Magoosh: Online-first test prep company offering affordable self-paced GRE, GMAT, SAT, ACT, TOEFL, and IELTS prep. Competes directly with Score Plus's online and self-study kit channels, especially for cost-conscious international and graduate school aspirants.
• Manhattan Prep: Premium test prep provider specializing in GRE, GMAT, and LSAT with live online and self-study formats. Highly comparable to Score Plus's graduate-school test prep offerings, particularly its GMAT and GRE courses delivered to college-bound and business school aspirants in the Middle East.
• Veritas Prep: Test prep specialist for GMAT, GRE, SAT, ACT, and LSAT with both instructor-led and online courses. Closely comparable to Score Plus's graduate and professional school exam portfolio and delivery format mix.
• PrepScholar: Adaptive online test prep platform for SAT, ACT, GRE, GMAT, and TOEFL with personalized learning paths. Overlaps with Score Plus's Online Student Center and live-online offerings, particularly for international students preparing for English-proficiency and college-entrance exams.

Regional players

• Arabius: Middle East-focused education and admissions platform providing SAT, ACT, TOEFL, and IELTS prep plus admissions consulting. The closest Middle East-headquartered peer to Score Plus, competing in the same geography for similar high-school and international student segments.
• Prep Room: UAE and Middle East-based test preparation provider offering SAT, ACT, and AP prep with classroom and online formats. A direct regional competitor in Score Plus's home market of Dubai and the broader GCC.

Emerging players

• Target Test Prep: Focused GMAT quantitative prep provider with a self-study online platform. Competes specifically with Score Plus's GMAT offering on the most challenging quantitative section, where students often seek supplemental or specialized support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ScorePlusShj
• LinkedInlinkedin.com/company/scoreplus-qatar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Plus