Sunautas
Sunautas Corporation is a privately-held (formerly TSE-listed) Japanese mobility and energy services company operating service stations, car rental, import car dealerships (Jeep/PEUGEOT), insurance, vehicle inspection, micro-mobility sharing, and automotive equipment distribution, serving individual consumers and corporate accounts across Kanagawa Prefecture with FY2025 sales of ¥18.1 billion.
- Company typePublic
- Founded1926
- HeadquartersKanagawa, Japan
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sunautas does
Sunautas Corporation (株式会社サンオータス) is a Japanese mobility and energy services company founded in 1926 and headquartered in Shin-Yokohama, Kanagawa Prefecture. The company was listed on the Tokyo Stock Exchange Standard Market (ticker 7623) but announced delisting in August 2025, transitioning to private ownership. As of FY2025 (April 2025), Sunautas reported sales of ¥18.1 billion (US$120 million area) and operating profit of ¥318 million, generated through seven operating segments: ENEOS and Kygnus-branded service stations, ORIX Rent-a-Car franchise counters, authorized dealerships for Jeep and PEUGEOT (Stellantis Japan), a ほけんの窓口 insurance agency, environmental vehicle inspections (環境車検), automotive maintenance equipment imports under the advantage-e.jp brand, and micro-mobility sharing services including electric kickboards for tourism and MaaS use cases.
The business model is fundamentally service- and franchise-mediated. Sunautas does not own proprietary software or technology platforms; its economic engine is physical retail presence concentrated in Kanagawa, contractual rights to sell fuel under major petroleum brands, vehicle rental under ORIX, OEM vehicles under Stellantis, and insurance products under ほけんの窓口. Revenue mechanics combine per-liter fuel margins, daily rental fees, vehicle sales commissions, insurance sales commissions, usage-based mobility fees, and hardware sales of imported engine-cleaning equipment to maintenance shops. The company employs 248 regular staff plus a broader workforce of 595 including part-time and contract workers, with average tenure of 11.7 years.
Customer segments are split between individual consumers in Kanagawa for fuel, rental, insurance, and inspection services, and corporate/B2B accounts for fleet fuel supply (法人営業), corporate rental contracts, and equipment purchases. Distribution is omnichannel in a regional sense: owned storefronts, franchise-branded counters, B2B field sales, and a marketing presence spanning the corporate website, Instagram, recruitment site, and IR communications. The strategic posture as of 2025-2026 reflects capital restructuring (stock consolidation, share cancellation, delisting) alongside continued investment in newer mobility and micro-mobility services, while the legacy service-station and dealership franchise base remains the revenue anchor.
Sunautas firmographics
Firmographics- Name
- Sunautas
- Legal name
- 株式会社サンオータス
- Website
- https://sunautas.co.jp
- Company type
- Public
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sunautas Corporation is a privately-held (formerly TSE-listed) Japanese mobility and energy services company operating service stations, car rental, import car dealerships (Jeep/PEUGEOT), insurance, vehicle inspection, micro-mobility sharing, and automotive equipment distribution, serving individual consumers and corporate accounts across Kanagawa Prefecture with FY2025 sales of ¥18.1 billion.
- Ownership category
- akta.pro rank
Sunautas industry classification
Industry- Product category
- Automotive Services
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
- akta.pro secondary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
Keywords
Where Sunautas is headquartered
LocationHeadquarters
- HQ city
- Kanagawa
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Sunautas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Service Stations (エネルギー事業): Operates ENEOS and Kygnus-branded gasoline/service stations. Revenue from fuel sales, convenience store operations, and related energy products at retail locations in Kanagawa prefecture.
- Car Rental (レンタカー事業): Operates ORIX Rent-a-Car franchise locations. Revenue from daily/short-term vehicle rental to individual and corporate customers.
- Import Car Dealership (輸入車ディーラー): Authorized dealer for Jeep and PEUGEOT brands. Revenue from new and used vehicle sales, and after-sales service including inspection and maintenance.
- Insurance Agency (保険代理店): Operates 'ほけんの窓口' franchise outlet. Earns commissions from selling life and non-life insurance products from multiple partner insurers.
- Mobility Services (モビリティサービス): Micro-mobility sharing services including electric kickboard sharing. Revenue from usage-based rental of shared mobility devices at tourist and local MaaS hubs.
- Automotive Maintenance Equipment (カーエンジニアリング): Imports and sells automotive maintenance equipment including engine cleaning machines and dedicated solvents. Targets maintenance factories and related businesses.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Sunautas product offering
Product offeringCore offering
Sunautas Corporation is a diversified mobility and automotive services company operating seven business segments in Kanagawa Prefecture: ENEOS/Kygnus-branded service stations providing fuel retail and convenience services; ORIX Rent-a-Car franchise car rental outlets; authorized Jeep and PEUGEOT dealerships under Stellantis Japan; electric kickboard and micro-mobility sharing for tourism and MaaS; the ほけんの窓口 insurance agency franchise for life and non-life insurance; environmental vehicle inspection (環境車検); and import and sale of automotive maintenance equipment including engine cleaning machines. The business is anchored in Yokohama with multi-brand franchise and authorized-dealer partnerships.
Product overview
Sunautas operates a diversified portfolio of seven core business segments serving the mobility and automotive sector. The company functions as a multi-brand automotive service provider combining energy (service stations under ENEOS/KYGNUS), car rental (ORIX Rentacar), import vehicle dealership (Jeep/PEUGEOT authorized dealer), mobility services (electric kickboard sharing), insurance agency (ほけんの窓口 franchise), vehicle inspection (環境車検), and automotive equipment distribution. The business model centers on franchise and brand partnerships with major energy providers (ENEOS, KYGNUS), rental operators (ORIX), automakers (Stellantis for Jeep/PEUGEOT), and insurance networks, with operations concentrated in Kanagawa Prefecture centered on Yokohama.
Differentiator
Problem solved
Functional benefit
Brands
- PEUGEOT (Peugeot正規ディーラー): Imported car dealership for PEUGEOT vehicles
- Jeep (ジープ正規ディーラー)
- ほけんの窓口
- 環境年检
- オリックスレンタカー
- モビリティサービス
Products and services
- Service Stations (サービスステーション) Retail gasoline and service stations operated under ENEOS and Kygnus petroleum brand franchises, providing fuel sales, convenience store operations, and related automotive services to consumers in Kanagawa Prefecture.
- Car Rental (レンタカー)
Quantifiable outcome
- 181億円 売上高 (FY2025)
- +2 more outcomes
Companies that use Sunautas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sunautas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sunautas partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ENEOS株式会社coreSunautas operates ENEOS-branded service stations as a franchisee. The partnership enables retail fuel sales under the ENEOS brand in Kanagawa prefecture.
- キグナス石油株式会社coreSunautas operates Kygnus-branded service stations as a franchisee. Provides diversified petroleum product sales under the Kygnus brand.
- オリックス自動車株式会社coreSunautas operates ORIX Rent-a-Car franchise locations. Manages vehicle fleet under the ORIX brand for short-term rental to individual and corporate customers.
- ジェイアール東日本レンタリース株式会社minorBusiness partnership for car rental operations related to JR East rail network. Supports mobility services near train stations.
- Stellantisジャパン株式会社coreAuthorized importer dealer for Jeep and PEUGEOT brands. Operates official branded dealership showrooms for new vehicle sales, service, and parts.
- ほけんの窓口coreSunautas operates a ほけんの窓口 franchise outlet for insurance sales. Offers life and non-life insurance products from multiple partner insurers with consulting-based sales approach.
- 東京海上日動火災保険株式会社minorNon-life insurance provider partnered through Sunautas's insurance agency business. Products include auto, fire, and casualty insurance.
- 損害保険ジャパン株式会社minorNon-life insurance provider partnered through Sunautas's insurance agency business.
- 東京海上日動あんしん 생명보험株式会社minorLife insurance provider partnered through Sunautas's insurance agency business.
- 日本 생명보험相互株式会社minorLife insurance provider partnered through Sunautas's insurance agency business.
- 住友 생명보험 상호회사minorLife insurance provider partnered through Sunautas's insurance agency business.
- 明治安田 생명보험 상호회사minorLife insurance provider partnered through Sunautas's insurance agency business.
- 三菱UFJ신탁은행 (RIMSNET)minorMitsubishi UFJ Trust Bank operates the RIMSNET platform used by Sunautas for IR email delivery to shareholders.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Sunautas competitors and assessment
Company assessmentEmerging players
- Luup, Inc. Japan-based electric kickboard and micro-mobility sharing startup operating in major Japanese cities. Comparable to Sunautas's emerging mobility services segment, though Luup is a pure-play mobility startup focused on urban micro-mobility.
Broad incumbents
- ENEOS Holdings Inc. Japan's largest oil company with the country's largest service station network and a franchisor to Sunautas's ENEOS-branded stations. Comparable as a service station operator and franchise parent, though ENEOS is also a Japanese petroleum refiner and a far larger conglomerate.
- Autobacs Seven Co., Ltd. Japan's largest automotive aftermarket retailer offering parts, services, and maintenance through a nationwide chain. Comparable to Sunautas's vehicle inspection and automotive maintenance equipment businesses, though it operates a different distribution model.
- ORIX Corporation: Diversified Japanese financial services group that owns ORIX Auto and ORIX Rent-a-Car. Comparable to Sunautas's car rental and fleet operations, though ORIX is enormously diversified and acts as the franchisor to Sunautas's rental business.
- Idemitsu Kosan Co., Ltd. Major Japanese integrated oil company operating an extensive service station network and related mobility businesses. Comparable to Sunautas's fuel retail operations, though Idemitsu is upstream-integrated and far larger.
- Yellow Hat Ltd. Major Japanese automotive aftermarket chain selling parts, tires, and maintenance services. Comparable to Sunautas's environmental vehicle inspection and automotive maintenance segments, though larger and pure-play in aftermarket.
- Stellantis Japan K.K. Japanese subsidiary of Stellantis N.V., parent of Jeep and PEUGEOT brands sold through Sunautas's authorized dealerships. Comparable through the import vehicle dealership relationship, though Stellantis is a global automaker and the franchisor to Sunautas.
Direct peers
- Park24 Co., Ltd. Japan's largest mobility services platform, operating Times car sharing, parking, and Times Car rental. Directly comparable to Sunautas's car rental and mobility services segment, though materially larger and pure-play in mobility.
- Times Mobility Co., Ltd. Park24 subsidiary operating Times Car car sharing and rental across Japan. Directly comparable to Sunautas's ORIX Rent-a-Car franchise and electric kickboard sharing business in product category and target customer.
- Nippon Rent-A-Car Co., Ltd. One of Japan's largest car rental operators, serving both individual and corporate customers with nationwide coverage. Directly comparable to Sunautas's ORIX Rent-a-Car franchise operations in car rental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunautas social profiles
Digital presenceSunautas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunautas leadership team
Management profileNumber of profiles
Profiles1 record
Sunautas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunautas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunautas
What does Sunautas do?
Sunautas Corporation is a diversified mobility and automotive services company operating seven business segments in Kanagawa Prefecture: ENEOS/Kygnus-branded service stations providing fuel retail and convenience services; ORIX Rent-a-Car franchise car rental outlets; authorized Jeep and PEUGEOT dealerships under Stellantis Japan; electric kickboard and micro-mobility sharing for tourism and MaaS; the ほけんの窓口 insurance agency franchise for life and non-life insurance; environmental vehicle inspection (環境車検); and import and sale of automotive maintenance equipment including engine cleaning machines. The business is anchored in Yokohama with multi-brand franchise and authorized-dealer partnerships.
Is Sunautas a public or private company?
Sunautas is a public company. It is classified as unknown and is currently operating.
When was Sunautas founded?
Sunautas was founded in 1926. It employs 251 to 500 people.
Where is Sunautas based?
Sunautas is headquartered in Kanagawa, Japan, in the Asia region.
How does Sunautas make money?
Six revenue lines are on record. Service Stations (エネルギー事業) is the primary driver. The others are car Rental (レンタカー事業), import Car Dealership (輸入車ディーラー), insurance Agency (保険代理店), mobility Services (モビリティサービス) and automotive Maintenance Equipment (カーエンジニアリング).
Who are Sunautas's main competitors?
Luup, Inc. is listed as an emerging player. Broad incumbents are ENEOS Holdings Inc., Autobacs Seven Co., Ltd., ORIX Corporation, Idemitsu Kosan Co., Ltd., Yellow Hat Ltd. and Stellantis Japan K.K.. Direct peers are Park24 Co., Ltd., Times Mobility Co., Ltd. and Nippon Rent-A-Car Co., Ltd..
Does Sunautas have an API?
No public API is recorded for Sunautas.
What industry is Sunautas in?
Sunautas's product category is Automotive Services. Its primary akta.pro industry code is THALANAI, Corporate Mobility & Ground Transport Management, with a secondary code of THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs). Its NAICS code is 441227 and its SIC code is 7510.