What Unius does

Unius Marketing e Inovação is a privately held, founder-controlled Brazilian marketing and innovation consultancy and full-service agency headquartered in São Paulo, operating since 2005. Its offering combines strategic planning (SWOT analysis, SMART objectives, roadmap design), digital marketing execution (SEO, SEM, content, paid traffic management), visual identity and brand development, social media management, web and e-commerce development, and a packaged set of AI and automation services (chatbots, virtual assistants, generative content, predictive analytics, recommendation engines, computer vision, voice processing, and smart bidding on ad platforms). The firm positions itself as an extension of its clients' internal marketing teams and provides both end-to-end agency delivery and standalone strategic consulting engagements, the latter targeted at companies that already retain an agency or internal team.

The business model is professional-services-based and quote-based, with no publicly disclosed pricing tiers or contract minimums; engagements are sourced primarily through inbound website forms, WhatsApp Business, email, and direct phone contact. Distribution is direct, with no apparent intermediary or partnership channels. Customer mix spans early-stage startups, mid-market companies, and large Brazilian and multinational corporations across technology (Positivo Tecnologia), agribusiness (Syngenta, UPL, Citrosuco), conglomerates (Rodobens, Votorantim), food and beverage (Bonduelle Brasil), and fashion and apparel (Mormaii), with more than 300 clients served cumulatively over the firm's history.

Commercially, Unius has been entirely bootstrap, with no disclosed external investors, parent entities, subsidiaries, M&A, or funding rounds; ownership and leadership rest with founder and Sócia-fundadora Carla Castilho, supported by Carlos Castilho in administrative and financial operations and Adriana Souto as operations manager. The company maintains LGPD (Brazilian data protection) compliance, operates a content-marketing blog and active social channels (LinkedIn, Instagram, Facebook) for lead generation, and is currently productizing AI capabilities as a distinct service line in parallel with its traditional agency work. The combination of founder longevity, broad segment coverage, and AI-layer service expansion indicates a defensive modernization strategy on top of a stable legacy book rather than an aggressive scaling posture.

Name

Unius

Legal name

Unius Marketing e Inovação

Website

https://agenciaunius.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Unius Marketing e Inovação is a São Paulo-based, founder-owned marketing and innovation consultancy and full-service agency serving startups, mid-market firms, and large Brazilian corporations with strategic planning, digital marketing, brand, web, and AI-and-automation services across 300+ clients since 2005.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Marketing consulting services
• Digital marketing agency
• Strategic marketing planning
• AI marketing automation
• Brand identity design

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting services that maximize impact of marketing actions, including objective management of campaigns, dashboard-based monitoring, and digital marketing audits. Can be contracted separately or combined with execution services.
2. Agency Services: Full-service marketing agency offering comprehensive portfolio including strategic planning, digital marketing, visual identity, graphic design, social media management, traffic management, digital structure, web development, and AI integration services for clients from startups to large corporations.
3. Hands-On Execution: Full execution of marketing actions including PPC campaigns implementation, SEO, content creation, and social media management, optimizing each stage to maximize ROI.
4. Roadmap and Training: Detailed roadmap of actions with specific tool recommendations, channel and tactic definitions, marketing automation platform selection with strategic definitions, and team training workshops with minimum 90-day monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Unius is a Brazilian marketing and innovation consultancy and full-service agency offering integrated marketing services including strategic planning, digital marketing (SEO/SEM/email/content/social), visual identity design, social media management, paid traffic management, web development, and AI-powered automation solutions. The company serves as an extension of clients' internal marketing teams, providing either standalone consulting engagements or full-service agency execution for clients ranging from early-stage startups to large enterprises such as Positivo, Votorantim, and Syngenta.

Product overview

Unius is a marketing and innovation consulting agency offering a comprehensive portfolio of services designed to meet the specific needs of each client, from startups to large corporations. The company provides an integrated service ecosystem that includes Strategic Planning, Digital Marketing (SEO, SEM, email, content, social media), Visual Identity, Social Media Management, Traffic Management (paid ads), Digital Structure/Web Development, and Artificial Intelligence solutions. Services are delivered either through standalone consulting engagements or as full-service agency partnerships, functioning as an extension of the client's marketing team. The core differentiator is combining strategic vision, creative execution, and AI-powered automation to drive consistent, measurable business growth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Served 300+ clients across different segments since 2005
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Resultados Digitais (RD Station): Brazilian marketing automation and SaaS platform for SMBs and mid-market. Adjacent rather than direct — competes for the same marketing-services wallet but delivers software + services rather than purely agency execution.

Broad incumbents

• McCann Brazil: Brazilian operations of McCann Worldgroup. Comparable to Unius as a full-service creative + digital agency, but with global network scale, deeper research capabilities, and larger enterprise client relationships.
• Dentsu Brazil: Brazilian arm of global network Dentsu. Comparable to Unius in integrated creative + media + digital services, with broader capabilities in programmatic, data, and cross-border campaign execution.
• Publicis Brazil: Brazilian operations of Publicis Groupe (Leo Burnett, Publicis, etc.). Comparable to Unius in integrated creative + media + digital services but with network scale, data capabilities (Epsilon), and global client reach Unius lacks.
• Ogilvy Brazil: Brazilian arm of global network Ogilvy. Comparable to Unius as a full-service advertising/communications provider, but with significantly broader resources, cross-border capabilities, and media-buying scale.
• WPP Brazil (Grey, VMLY&R, etc.): Brazilian operations of WPP's agency networks (Grey, VMLY&R, GroupM). Comparable to Unius in offering integrated marketing services, but with far larger headcount, media buying scale, and global enterprise client access.

Direct peers

• Rock Content: Brazilian-origin digital content marketing and SEO services firm, expanded globally. Comparable to Unius in the integrated digital marketing/SEO/content layer, with similar mid-market and enterprise Brazilian client base.
• DPZ&T: São Paulo-based independent full-service advertising agency offering integrated creative, media, digital, and brand strategy. Comparable to Unius in scope of services and Brazilian enterprise client focus.
• AlmapBBDO: São Paulo-headquartered full-service creative agency affiliated with the BBDO network. Directly comparable as a Brazilian integrated creative + digital agency serving large enterprise brands with similar account sizes to Unius's roster.
• Africa Maximal (Ampfy): One of Brazil's largest independent full-service agencies, headquartered in São Paulo. Directly comparable to Unius as a Brazilian integrated creative + media + digital agency serving enterprise and consumer brands across multiple verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenciaunius
• LinkedInlinkedin.com/company/uniusinteligencia/?viewAsMember=true
• Instagraminstagram.com/agenciaunius
• Xx.com/agenciaunius

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unius