Qualzy

Name

Qualzy

Legal name

Web Creator Suite LLC

Website

https://qualzy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Qualitative Research Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Human Oversight, Review & Content Moderation Tooling (HDAAAMAH)

Keywords

• Qualitative research platform
• Async market research
• AI research analysis
• Video research tools
• Consumer insight software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform SaaS - Per-Project Pricing: Pay-per-project model allowing customers to only spend when actively working. No monthly subscription required. Scale up or down with every brief. All AI tools included as standard with no add-on charges or gated tiers.
2. Platform SaaS - Subscription: Subscribe for always-on platform access for teams running continuous research. Flexible pricing with no lock-in contracts or minimum commitment. Suitable for in-house teams and agencies with regular project volume.
3. Video Import Fee: One-time per-minute import fee for importing IDI and group recordings from Zoom, Teams, or other platforms. All subsequent AI analysis (transcription, key points, clips) is included after the one-time upload fee.
4. Community Build Service: Qualzy team builds communities from researcher discussion guides, reducing researcher setup time from ~2 days to 4-5 hours. Charged as project cost with transparent per-day pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Qualzy is a browser-based asynchronous qualitative research platform that lets agencies, brand and in-house insight teams, and independent researchers run end-to-end qualitative projects (study design, participant management, AI analysis, video processing, and deliverables) in one place. It bundles 15+ activity types with researcher-first AI features such as Maizy Chat, AI key point extraction, AI moderator probes, AI video summaries, AI fraud detection, and 30+ language auto-translation, with regional data residency and ISO 27001:2022 certification. Pricing is offered as either pay-per-project or subscription, with an additional per-minute usage fee for importing video from Zoom and Teams.

Product overview

Qualzy is an async qualitative research platform offered as a single unified product with multiple integrated capabilities. The core Qualzy Platform combines study design, participant management, AI analysis, video processing, and deliverables in one place. Key modules include Maizy Chat (conversational dataset querying), AI Key Points and AI Video Summaries (automated analysis), Clip Reel Creator (video compilation), Qualzy Panel (proprietary participant database), and Qualzy Assist (human support/build service). The platform supports 15+ activity types (diaries, bulletin boards, video tasks, IDIs, communities) with AI automation across transcription, translation, key point extraction, theme analysis, and fraud detection. Pricing options include pay-per-project and subscription models. The Trust Center provides compliance documentation and security monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualzy Platform Browser-based asynchronous qualitative research platform for agencies, brand and in-house insight teams, and independent researchers. Combines 15+ activity types (diaries, bulletin boards, video tasks, IDIs, communities, homework) with built-in researcher-first AI including automated transcription, AI key points extraction, AI video summarization and clipping, AI moderator probes, AI fraud detection, and 30+ language auto-translation. Includes regional data residency (UK, US, Australia) and ISO 27001:2022 certification.
• Maizy Chat Conversational AI tool that lets researchers query the full qualitative dataset in natural language at any point during or after fieldwork and receive sourced, structured answers drawn from the platform's structured key points.
• Qualzy Panel Add-on module that provides brand teams with a permanently available pool of their own customers, recruited once and profiled, ready to be activated for any research question without per-project recruitment costs or agency middlemen.
• Qualzy Assist Professional service in which the Qualzy team builds and manages projects for customers, including an intensive community build service that can construct 2-week communities in 4-5 hours instead of roughly 2 days of researcher effort.

Quantifiable outcome

• 2 hours depth per participant vs <15 min in traditional focus groups (8x improvement)
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationPrimary hosting infrastructure provider. Qualzy operates on AWS with three data residency regions (UK, US, Australia). AWS infrastructure includes dedicated proxy for China access and AWS-hosted data residency options.
• OpenAIcoreTechnology or IntegrationAI technology provider for generative AI features including Maizy Chat, automatic transcription, key points extraction, and AI moderator probes. Listed as subprocessors for AI capabilities.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Discuss.io: Enterprise qualitative research platform supporting live IDIs, focus groups, and asynchronous activities globally. Overlaps with Qualzy on activity types, agency/enterprise customer base, and multi-market research workflows.
• Voxpopme: Video-first qualitative research platform for collecting and analyzing video consumer feedback. Comparable to Qualzy in video analysis capabilities, qualitative methodology, and customer base of brand insights teams and research agencies.
• Recollective: Asynchronous qualitative research platform with activities including diaries, discussions, and communities. Closely comparable to Qualzy in async qualitative activity types and in serving academic, healthcare, and commercial research teams.
• Remesh: AI-driven qualitative and hybrid research platform for live and asynchronous audience conversations. Directly comparable to Qualzy in target market (research and insights teams) and in AI-assisted analysis of open-ended responses.
• Dovetail: AI-powered customer research and insights platform for UX, product, and customer experience teams. Closely comparable to Qualzy in offering qualitative dataset analysis, AI synthesis, and customer feedback repositories, but typically targets in-house product/UX teams rather than research agencies.

Broad incumbents

• UserTesting (now part of UserZoom/Mercury): Enterprise UX and human insights platform combining video-based usability tests, surveys, and qualitative workflows. Comparable on the qualitative video capture and AI analysis axes, but serves a broader enterprise UX buyer than Qualzy's research-agency core.
• Forsta: Enterprise experience and research technology platform spanning quant, qual, CX, and VoC. Larger, broader incumbent with overlapping qualitative capabilities but typically sold as part of a wider insights suite rather than as a standalone qualitative tool.

Emerging players

• CoLoop: AI-powered qualitative analysis platform for post-project dataset exploration. Listed as a Qualzy integration partner (Blue Yonder exports Qualzy datasets into CoLoop), positioning it as a complementary emerging player in AI-assisted qual analysis.
• Yabble: AI thematic analysis tool for unstructured qualitative data. Listed as a Qualzy integration partner (Insights Exchange uses Yabble on top of Qualzy exports), making it an adjacent emerging player rather than a head-to-head competitor.
• Maze: User research platform combining unmoderated and moderated studies, prototypes, and AI-assisted analysis. Partial overlap with Qualzy's screen-recording and UX-oriented activities, primarily serving product teams rather than research agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/qualzyapp
• Facebookfacebook.com/QualzyApp
• LinkedInlinkedin.com/company/qualzy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualzy