Coloop

What Coloop does

CoLoop is a London-headquartered (operated by Genie Technology Limited) AI-powered qualitative research analysis platform that helps in-house insights teams, research agencies, and research operations functions process interviews, focus groups, open-ended survey responses, and audio/video recordings into structured, evidence-backed findings. The platform centers on a multi-model AI architecture that routes tasks across Google (Gemini), OpenAI (GPT), Anthropic (Claude), and xAI for transcription, thematic coding, sentiment analysis, and insight generation, with mandatory citation linking of every AI output back to source data via Evidence Panels. Core products include the CoLoop Platform, Thought Partner Chat (rebuilt May 2026 with measurable improvements in citation accuracy and retention), Analysis Grids, an Open Ends Tool for up to 10,000 survey responses per project, Clips and Reels for stakeholder presentation, and Concept & Message Testing and Multi-Market Studies modules. The platform supports 100+ languages, applies PII masking and data isolation, holds SOC 2 Type 2 and GDPR compliance, and offers data residency in UK, EU, and USA.

The business model is a SaaS subscription platform with three tiers — per-seat (monthly), usage/project-based (pay-as-you-go), and enterprise (annual, with custom governance and security packs) — and a separately positioned CoLoop API in Alpha that exposes the analysis layer via OAuth 2.0 for integration into third-party data collection platforms. Distribution is primarily direct enterprise field sales with a 'Book a demo' website CTA, complemented by sales-assisted product-led onboarding across 20+ integrations with Zoom, Microsoft Teams, Google Meet, Webex, Qualtrics, SurveyMonkey, and a long tail of qualitative research platforms. The platform claims trust from 400+ research teams, including one-third of the Fortune 1000 with named customers P&G, Amazon, Nike, Netflix, and Riot Games. CoLoop is a Y Combinator-affiliated early-stage private company with 1-10 employees as of the data snapshot; no funding rounds or revenue figures are disclosed in the available sources.

Name

Coloop

Legal name

Genie Technology Limited

Website

https://coloop.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CoLoop is a London-based AI platform that helps in-house insights teams, research agencies, and research-ops functions analyze interviews, focus groups, open-ended survey responses, and audio/video data faster, with multi-model AI architecture and mandatory evidence citations linking every output to source material.

Ownership category

akta.pro rank

Product category

Qualitative Research Analysis Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industries

Model Hosting, Serving & Inference Platforms (HDAAACAB), Model Deployment, Serving & Inference Platforms (HDAAABAF)

Keywords

• Qualitative research analysis
• AI research platform
• Market research software
• Consumer insights tools
• Research operations software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: CoLoop operates as a SaaS platform providing AI-powered qualitative research analysis. The platform offers subscription-based access with pricing models that include per-user (seat-based) and usage-based tiers. Enterprise customers receive custom governance, security packs, and dedicated support.
2. Enterprise Licensing: Enterprise platforms include custom governance, security packs, and dedicated support tailored for large organizations with global offices and compliance requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CoLoop sells an AI-powered SaaS platform that ingests qualitative research data (interviews, focus groups, open-ended survey responses, audio/video recordings) and automatically performs transcription, thematic coding, sentiment analysis, and insight generation. Every AI-generated output is linked via citations to timestamped source material, producing audit-ready, evidence-backed findings for in-house enterprise insights teams, research agencies, research operations functions, and independent researchers.

Product overview

CoLoop is an AI-powered qualitative research analysis platform designed for Insight and Strategy teams. The unified platform centers on the CoLoop Platform as the core product, with Thought Partner Chat as the primary analytical interface for generating AI insights with verifiable citations, and Analysis Grids as the structured tool for comparing themes across segments. Additional specialized modules include Open Ends Tool for survey response analysis, Concept & Message Testing for stimulus evaluation, Multi-Market Studies for cross-language research, and Clips and Reels for video/audio clip creation. The platform supports end-to-end workflows from recording (via CoLoop Recorder integration with Zoom/Teams/Meet/Webex) through transcription (100+ languages) to analysis and reporting, with Evidence Panels ensuring every insight is traceable to source data. An OAuth 2.0 REST API extends capabilities to external developer applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CoLoop Platform Core SaaS platform that helps in-house enterprise insights teams, agencies, research ops functions, and independent researchers analyze interviews, focus groups, surveys, and open-ended responses by automatically surfacing patterns, themes, and sentiment, linking insights to source material, organizing findings in customizable analysis grids, and generating clips and reports.
• CoLoop API REST API at https://api.coloop.ai/v1/ with OAuth 2.0 authentication (supporting both private/server-side and public/client-side with PKCE applications) that lets DCP developers integrate CoLoop's AI content analysis into their applications, manage Projects and Resources (transcripts, media, research activities), and select regional storage routing (us, uk, eu).

Quantifiable outcome

• 70% reduction in qualitative analysis time
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability11 records

Feature10 records

Partnerships

22 partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationCoLoop leverages Google's AI models (Gemini) as part of its multi-model architecture for qualitative analysis. Google models are utilized alongside other AI providers to ensure optimal task-specific performance. Gemini models are evaluated against BBQ, WinoBias, and Winogender bias benchmarks.
• OpenAIcoreTechnology or IntegrationCoLoop integrates OpenAI models (GPT series) for specific tasks including translation, transcript correction, and quantitative analysis. GPT-5 is noted as OpenAI's least biased model to date with studies across 66 tasks finding consistent accuracy across demographic groups.
• AnthropiccoreTechnology or IntegrationAnthropic's Claude models serve as the primary provider for complex content analysis and agent-based workflows. Claude Opus 4 achieved 0.21% bias with 99.8% accuracy on ambiguous questions. Anthropic models undergo Constitutional AI training.
• xAIsupportingTechnology or IntegrationxAI provides additional AI model capabilities as part of CoLoop's multi-model approach, ensuring diversity and resilience in the underlying AI infrastructure.
• ZoomcoreTechnology or IntegrationCoLoop integrates with Zoom for seamless recording and upload of interviews and focus groups. Users can add CoLoop directly to Zoom meetings to record and automatically upload content to projects.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for recording and scheduling interviews. CoLoop integrates with Microsoft Outlook calendar for scheduling and automatic upload of recordings.
• Google MeetcoreTechnology or IntegrationIntegration with Google Meet for adding CoLoop to meetings, recording interviews, and instant upload to projects.
• WebexsupportingTechnology or IntegrationIntegration with Webex for adding CoLoop to meetings and recording capabilities.
• QualtricssupportingTechnology or IntegrationCoLoop integrates with Qualtrics survey platform for comprehensive research workflows combining quantitative and qualitative data.
• SurveyMonkeysupportingTechnology or IntegrationSurveyMonkey integration allows seamless data flow from survey platforms into CoLoop for qualitative analysis of open-ended responses.
• SlacksupportingTechnology or IntegrationCoLoop integrates with Slack for connecting research workflows to the rest of the business and team communication.
• RecollectivesupportingTechnology or IntegrationIntegration for exporting text, video, and photo data from Recollective online community platform into CoLoop for enhanced qualitative analysis.
• Discuss IOsupportingTechnology or IntegrationExport interview transcripts and videos from Discuss IO to CoLoop for transcription, content analysis, and insight generation.
• DscoutsupportingTechnology or IntegrationIntegration for bringing Dscout research data into CoLoop's qualitative analysis workflows.
• Field NotessupportingTechnology or IntegrationExport entire projects from Field Notes into CoLoop for analysis, using CoLoop-optimized JSON format with briefing document context.
• QualzysupportingTechnology or IntegrationExport projects from Qualzy in CoLoop-optimized Excel format with briefing document for enhanced AI analysis with contextual information.
• inclingsupportingTechnology or IntegrationExport data from incling platform and upload to CoLoop for qualitative analysis using supported activities.
• Listen LabssupportingTechnology or IntegrationImport Listen Labs survey data into CoLoop for AI-powered qualitative analysis using grids and chat features.
• DeepLsupportingTechnology or IntegrationDeepL is the preferred translation service for multi-language research, independently benchmarked as 1.3x-2.3x more preferred than competing services with 94.0% match rate in technical peer-reviewed studies.
• OneDrivesupportingTechnology or IntegrationIntegration with Microsoft OneDrive for file storage and access in research workflows.
• SharePointsupportingTechnology or IntegrationIntegration with Microsoft SharePoint for document management and collaboration in research workflows.
• YazisupportingTechnology or IntegrationIntegration with Yazi platform for qualitative research data import and analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9X_5tVz0M0g4
• Facebookfacebook.com/coloopai
• LinkedInlinkedin.com/company/coloopai
• Instagraminstagram.com/coloopai
• Xtwitter.com/CoLoop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coloop