TourIQ

What TourIQ does

TourIQ Golf is a decision intelligence platform for professional and competitive golf, founded in 2020 by Cory Jez, the former Director of Analytics for the NBA's Utah Jazz. The company's core product, the Pro Portal, serves 20+ players on the PGA and DP World Tours with weekly, hole-by-hole course strategies generated by combining ShotLink hole-level scoring data, TrackMan club averages, and proprietary dispersion modeling. Underlying capabilities include course models, per-player shot simulations, and execution plans tailored to specific pins, weather, and course conditions.

The product portfolio has expanded beyond the pro tier into a four-surface offering: the Pro Portal for tour professionals, a consumer mobile Golf App for ambitious amateurs, a Teams module (currently waitlist-based) that surfaces roster-wide strategy and individual player profiles for coaches, and Strategy Masterclasses — intensive founder-led sessions for collegiate teams, pro stables, and private clubs. All four surfaces are powered by a shared analytics engine, though the depth and currency of team-product adoption is not yet evidenced in the available data.

TourIQ operates as a private, founder-owned company with no disclosed institutional investors or funding. Revenue mechanics are described as recurring subscriptions across the Pro, Amateur, and Teams tiers, supplemented by episodic professional-services revenue from masterclasses. Pricing is not publicly disclosed and enterprise/team engagements are quote-based. The company has received earned-media coverage in Golf Digest, Sports Business Journal, Sports Illustrated, and the MIT Sloan Sports Analytics Conference, and operates from the USA with service reach into the UK via DP World Tour clients. The Pro Portal is delivered as a self-serve web app; the amateur offering via mobile app; Teams and Masterclasses via direct sales outreach from the founder.

Name

TourIQ

Website

https://tour-iq.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

TourIQ Golf is a decision intelligence platform that delivers weekly, hole-by-hole course strategies to 20+ players on the PGA and DP World Tours, plus consumer, team, and collegiate coaching products built on the same ShotLink- and TrackMan-powered analytics engine.

Ownership category

akta.pro rank

Product category

Golf Sports Analytics Software

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf analytics software
• Sports decision intelligence
• Course strategy platform
• Professional golf training
• Player performance modeling

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Portal Subscription: Weekly strategy delivery for PGA and DP World Tour players with personalized course models and hole-by-hole plans.
2. Amateur Player App Subscription: Pre-round preparation, post-round analysis, and evidence-based training drills delivered via mobile app.
3. Team Platform License: Roster-wide strategy visibility, individual player profiles, and evidence-based coaching tools for competitive golf teams.
4. Strategy Masterclasses: Intensive strategy sessions for collegiate teams, pro stables, and private clubs teaching Tour-level frameworks.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TourIQ provides a decision intelligence platform for golf that combines ShotLink tournament data, TrackMan club averages, and proprietary course modeling to deliver personalized hole-by-hole execution plans. The company serves professional PGA and DP World Tour players with weekly strategy delivery, ambitious amateurs with a training mobile app, and competitive collegiate/club teams with a roster-wide strategy platform, supplemented by educational strategy masterclasses.

Product overview

TourIQ offers a unified platform combining professional-grade course decision intelligence for Tour players (Pro Portal) and accessible tools for amateurs and competitive players (Golf App). The product portfolio includes two primary offerings: the Pro Portal delivering model-based course analysis and hole-by-hole execution plans for PGA/DP World Tour professionals, and the Golf App providing pre-round prep and evidence-based training for amateur players. Additional modules include TourIQ Teams (coaching and roster management tools) and Strategy Masterclasses (educational seminars). All offerings are powered by a common engine built on ShotLink and TrackMan data.

Differentiator

Problem solved

Functional benefit

Products and services

• TourIQ Pro Portal Decision intelligence platform for PGA and DP World Tour professionals, delivering model-based course analysis, shot simulations against TrackMan club averages, and hole-by-hole execution plans tailored to pins, weather, and conditions, delivered before players reach the first tee.
• TourIQ Golf App Mobile application delivering pre-round preparation, post-round analysis, and evidence-based training drills to amateur and competitive golfers, powered by the same decision intelligence engine used by Tour professionals.
• TourIQ Teams Team management platform for competitive golf teams and coaches, providing roster-wide strategy visibility, individual player course profiles, and evidence-based tools for selection decisions, preparation, and post-round review.
• Strategy Masterclasses Bookable intensive strategy sessions taught by founder Cory Jez for collegiate teams, professional stables, and private clubs, covering Tour-level frameworks including course modeling, shot probability analysis, and real-time strategy implementation.

Quantifiable outcome

• Optimal scoring bucket identification (e.g., 275-300 yard window at Harbour Town No. 1 yields best scoring at 3.73 strokes)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arccos Golf: Golf performance analytics platform combining shot tracking, GPS, and AI insights for amateur and competitive players. Directly competes with TourIQ's amateur app offering, and increasingly overlaps in lower-tier competitive/professional segments.
• Golf Genius Software: Golf tournament and team management software serving clubs, collegiate programs, and event organizers. Direct competitor to TourIQ Teams, particularly in the collegiate golf segment where both vie for coach-driven software budgets.
• 15th Club: Golf analytics and strategy firm providing data-driven decision support to tour professionals. Closest direct competitor to TourIQ — both serve PGA/DP World Tour players with course strategy and shot-decision intelligence built on historical scoring data.

Broad incumbents

• TrackMan: Industry-standard launch monitor and golf performance data platform used at elite levels and on Tour. A core data source AND a competitor: TrackMan's golf simulator and analytics suite competes for the same decision-intelligence wallet share as TourIQ's Pro Portal.
• GOLFTEC: Largest golf instruction franchise in the US, combining in-person coaching with swing-measurement technology (OptiMotion) and digital lesson plans. Overlaps with TourIQ's amateur/team value proposition where instruction meets analytics.
• Foresight Sports: Premium launch monitor and golf simulator manufacturer (GCQuad, GC3) used by fitters, coaches, and tour pros. Competes for the high-end analytics hardware/software stack that TourIQ's dispersion modeling relies on, while also serving the amateur and fitting market.
• ShotLink (PGA Tour): PGA Tour's official shot-tracking and scoring data system — the underlying data layer TourIQ builds on. As the steward of the most valuable golf dataset, ShotLink represents both an enabler and a potential in-house competitor if the PGA Tour commercializes strategy products directly.

Emerging players

• Decade Golf: Coaching and player-development platform combining swing data, course strategy tools, and coach collaboration features. Targets the same amateur and team coaching segments as TourIQ, particularly in the junior and collegiate markets.
• Sportsbox AI: AI-powered 3D motion analytics for golf and other sports using single-camera capture. Comparable to TourIQ in applying computer vision and predictive analytics to sports performance, with overlapping amateur and coach use cases.
• Blast Motion: Sensor-based swing and motion capture technology with golf-specific analytics. Comparable to TourIQ on the swing/biomechanics layer of player analytics, particularly for amateur and coaching segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/touriq-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TourIQ