SUPLMNT

Name

SUPLMNT

Legal name

MOTOCAN PRODUCTS INC DBA SUPLMNT

Website

https://suplmnt.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SUPLMNT is a founder-led DTC premium insulated water bottle brand selling 18/8 stainless steel bottles, tumblers, and accessories ($20–$59) through a Shopify storefront to athletes, culture-conscious consumers, and corporate buyers, with recurring artist and athlete limited edition drops.

Ownership category

akta.pro rank

Headquarters

HQ city

Willingboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling insulated water bottles, tumblers, and drinking accessories directly to consumers through their e-commerce storefront. Products include various sizes (14oz, 20oz, 24oz, 32oz, 48oz) and editions (standard, limited, collaborative). Accessories such as replacement lids, lanyard kits, and tune-up kits provide additional revenue streams. The company also offers corporate/bulk ordering for B2B customers.
2. Affiliate Program: Third-party affiliates promote SUPLMNT products and earn commissions on referred sales, generating revenue through performance-based affiliate referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

SUPLMNT manufactures and sells premium insulated reusable water bottles and tumblers (14oz to 48oz) made from 18/8 food-grade stainless steel with double-wall vacuum insulation (cold 24h, hot 12-13h). The portfolio includes core sizes, limited edition artist/athlete collaborations (e.g., APEXER, Gary Payton II, LEO, PD, The Ones, Valentine's/Black Heart, camo editions), and accessories (interchangeable straw lids, lanyard kits, sliding tumbler lids, tune-up kits), sold directly through a Shopify e-commerce storefront with global shipping.

Product overview

SUPLMNT is a premium reusable water bottle company offering a portfolio of insulated bottles and tumblers with a culture-driven design philosophy. The core product line includes 48 oz water bottles, 32 oz tumblers, and related sizes—all featuring double-wall vacuum insulation keeping drinks cold for 24 hours or hot for 12 hours, BPA-free food-grade stainless steel construction, leak-resistant straw lids, rubber boot bases, and easy-carry lanyard systems inspired by sneaker culture. The portfolio extends into limited edition collaborative releases with artists (APEXER), cultural collections (LEO, PD, The Ones, Valentine's, Black Heart), and seasonal camo patterns. Accessories include interchangeable lanyard kits, replacement straw lids in multiple colors, straw lid tune-up kits, and sliding tumbler lids. The 3-in-1 Combo bundles the 48 oz bottle with three interchangeable straw lids for versatility. SUPLMNT positions hydration and culture as inseparable, with a community giveback program supporting clean water projects.

Differentiator

Problem solved

Functional benefit

Products and services

• 48 oz Water Bottle with Straw Lid Flagship 48 oz insulated stainless steel water bottle with double-wall vacuum insulation (cold 24h / hot 12h), leak-resistant straw lid, BPA-free construction, cup holder friendly design. Targeted at athletes, fitness enthusiasts, and culture-conscious consumers.
• 32 oz Insulated Tumbler Large-capacity 32 oz insulated tumbler with double-wall vacuum insulation (cold 24h / hot 12h), leak-resistant straw lid, cup holder friendly. Sold under primary and limited edition finishes.
• 20 oz Tumbler Compact 20 oz insulated tumbler priced at $22.00 USD, suitable for standard cup holders and everyday use.
• 14 oz Kids Water Bottle with Straw Lid Lightweight, spill-proof 14 oz water bottle priced at $20.00 USD designed for children — safe, durable, fun hydration for school and everyday activities.
• 3-in-1 Combo (48 oz Bottle & 3 Straw Lids) Bundled package pricing the 48 oz insulated bottle with three interchangeable leak-resistant straw lids at $59.00 USD (saving vs. individual lid pricing of $9.50 each). Includes rubber sole base and lace handle.
• Limited Edition – LEO Bottle Limited edition insulated bottle from SUPLMNT's culture-inspired collection featuring exclusive artwork design, priced at $40.00 USD; collector's piece.
• Limited Edition – PD Bottle Limited edition bottle paying homage to the first art piece created by SUPLMNT, representing culture, hydration, and imagination; collector's item.
• SUPLMNT x APEXER 24oz Insulated Water Bottle Limited edition collaboration with artist APEXER (196 units). 24oz double-wall vacuum insulated, BPA free, compatible with straw lids and cup holders; priced at $44.00 USD.
• The Ones (Sneaker-Inspired Limited Edition Bottle) Limited edition bottle inspired by classic sneaker culture and history. Keeps drinks cold 24 hours / hot 13 hours, BPA-free and lead-free with premium materials.
• Love Wild 24oz Bottle with Straw Lid (Valentine's Collection) Limited edition Valentine's Collection 24 oz insulated bottle with bold statement design and leak-resistant straw lid.
• Black Heart 24oz Bottle with Straw Lid (Valentine's Collection) Limited edition Black Heart collection 24 oz insulated bottle featuring minimalist design with quiet boldness, leak-resistant straw lid included.
• Limited Edition Bottles (Giraffe Print) Limited edition bottles featuring exclusive giraffe print artwork; collector's pieces with rare, bold designs not mass-produced.
• Pink Camo 24 oz Water Bottle with Straw Lid Limited edition pink camouflage pattern 24 oz insulated water bottle with straw lid; priced at $38.00 USD.
• Tree Camo Off Season 32 oz Tumbler Limited edition tree camouflage pattern 32 oz insulated tumbler from the off-season collection.
• Lanyard Kit Kit of seven interchangeable lanyards for customizing bottle carrying handles, designed for easy swapping to match personal style.
• Green Straw Lid Replacement straw lid in green with matching handle for quick, easy hydration access; compatible with all SUPLMNT bottles; priced at $9.50 USD.
• Straw Lid Tune Up Kit Replacement parts kit for SUPLMNT straw lids including 2 new straws and 2 new leakproof gaskets to refresh lids; priced at $9.99 USD.
• SUPLMNT 20oz Sliding Tumbler Lid Sliding lid accessory for 20 oz tumblers enabling easy drinking access; priced at $9.99 USD.
• Corporate & Bulk Orders Dedicated bulk ordering channel for businesses purchasing bottles for corporate gifting, team hydration, event giveaways, and promotional merchandise, handled outside standard e-commerce checkout.
• SUPLMNT Affiliate Program Affiliate program enabling third-party promoters, influencers, and content creators to earn commissions by referring customers to SUPLMNT products through tracked affiliate links.

Quantifiable outcome

• Cold retention for 24 hours / Hot retention for 12 hours (13 hours for select limited editions)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Gary Payton IIflagshipStrategic or Co-development PartnerNBA professional basketball player Gary Payton II serves as the featured brand ambassador for SUPLMNT. He embodies the brand's vision for premium reusable water bottles that unite athletic performance, culture, and sustainable hydration. GP II is featured prominently in marketing campaigns and product photography, representing the athlete segment of the target demographic.
• APEXERcoreStrategic or Co-development PartnerAPEXER is an artist collaborator on limited edition SUPLMNT bottles. The SUPLMNT x APEXER 24oz bottle is a limited edition release with only 196 units available, featuring a distinctive grey design (RGB 196,196,196). This collaboration represents the brand's cultural positioning at the intersection of art, hydration, and urban lifestyle.
• Affiliate PartnersminorGTM or Marketing PartnerThird-party affiliates can join the SUPLMNT affiliate program to earn commissions on referred sales. The program enables influencers and content creators to promote SUPLMNT products and monetize their audience through performance-based referral links.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YETI: YETI's Rambler line competes directly with SUPLMNT's insulated bottles and tumblers. While YETI has a broader outdoor portfolio (coolers, bags), the Rambler drinkware line targets the same premium, lifestyle-conscious consumer and uses comparable double-wall vacuum insulation.
• S'well: S'well is a fashion-forward insulated bottle brand that pioneered stylish reusable drinkware. It overlaps with SUPLMNT on premium positioning, design-led aesthetics, and direct-to-consumer distribution, targeting culture-conscious buyers who view bottles as lifestyle accessories.
• Takeya: Takeya makes insulated stainless steel water bottles, tumblers, and cold brew makers. It overlaps with SUPLMNT on premium double-wall vacuum construction, multiple size options, and spill-proof lid designs, targeting similar fitness and everyday hydration use cases.
• Iron Flask: Iron Flask is a direct-to-consumer insulated bottle brand offering stainless steel bottles and tumblers with multiple lid options. It competes with SUPLMNT on construction, lid configurability, and online-only distribution, targeting value-conscious premium buyers.
• Owala: Owala specializes in insulated bottles with distinctive straw lid designs and FreeSip spouts, competing directly with SUPLMNT's straw-lid-equipped bottles. Owala's modern, design-forward positioning closely mirrors SUPLMNT's culture-conscious consumer target.
• Stanley: Stanley's Quencher tumbler and Adventure bottle lines are direct competitors in insulated drinkware. Stanley targets similar everyday hydration and lifestyle use cases as SUPLMNT and sells comparable sizes (20oz-40oz) with straw lids.
• BruMate: BruMate is a lifestyle-oriented insulated drinkware brand known for leakproof lids and bold colorways. It overlaps with SUPLMNT on stainless steel insulated construction, premium positioning, and a focus on style-conscious consumers, with comparable sized tumblers and bottles.
• CamelBak: CamelBak is a long-established hydration brand offering insulated bottles alongside its core hydration packs. It competes with SUPLMNT in stainless steel insulated bottles for the active and outdoor consumer, with broad retail distribution.
• Simple Modern: Simple Modern sells a wide range of insulated tumblers, water bottles, and kids' bottles at accessible price points. The brand overlaps with SUPLMNT on stainless steel insulated construction, multiple sizes, and lifestyle-driven design, competing for similar everyday hydration buyers.
• Hydro Flask: Hydro Flask is a leading premium insulated water bottle brand owned by Helen of Troy. It directly competes with SUPLMNT in 18/8 stainless steel, double-wall vacuum insulated bottles and tumblers, with a similar lifestyle positioning and broad DTC and retail distribution.

Market position

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@suplmnt
• Facebookfacebook.com/suplmntbrand
• LinkedInlinkedin.com/company/suplmnt
• Instagraminstagram.com/suplmnt
• TikToktiktok.com/@suplmnt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPLMNT