Amarin Printing & Publishing

What Amarin Printing & Publishing does

Amarin Printing & Publishing Public Company Limited (SET: AMARIN), founded in Bangkok in 1976 and listed on the Stock Exchange of Thailand in 1993, operates a vertically integrated omni-media platform organized around five channels: On Print (commercial offset printing, D-Print digital short-run, packaging production), Online (digital media content, brand websites such as baanlaesuan.com and praew.com), On Air (AMARIN TV HD Channel 34), On Ground (Baanlaesuan Fair and AME Imaginative event management), and On Shop (Naiin Bookstore retail chain and naiin.com). The company publishes six market-leading Thai magazines — Baanlaesuan, Room, Praew, Praew Wedding, Cheewajit, and National Geographic Thailand under license — and operates 20+ book imprints spanning translated Asian fiction, romance, BL, fantasy, self-help, children's, and academic genres, including a joint venture with Japan's Kadokawa Corporation.

Revenue is generated through a diversified mix of one-time printing contracts (offset, digital D-Print, packaging), consumer magazine and book sales (via Naiin, third-party newsstands, and e-commerce), advertising and sponsorship on AMARIN TV HD Channel 34, event fees and sponsorships from Baanlaesuan Fair and corporate events run through AME Imaginative, project-based creative services from Creatia, and seminar fees from Amarin Academy. The company serves two principal customer bases: Thai consumer readers (B2C, served through retail stores, newsstands, e-commerce, and TV) and corporate/government clients (B2B, served through direct enterprise sales for annual reports, packaging, commercial printing, and event management). Operations are anchored by wholly-owned subsidiaries Amarin Television (THB 2.42B registered capital), Amarin Book Center (distribution/Naiin), Amarin Omniverse (holding), and AME Imaginative (events, formed June 2024), plus the Kadokawa Amarin joint venture.

The group's competitive posture rests on its owned distribution footprint (broadcast channel + retail chain + fairs + direct sales), a 50-year content library, and ISO 9001-certified in-house production. However, reported financial line items across 2022–2025 show a sustained compression in operating profitability, with operating income turning negative in the most recent period — a signal that the legacy print/publishing core is under structural pressure even as adjacent verticals (events, digital, Kadokawa-licensed content) continue to be invested in. The company employs 1,000+ people across all divisions and maintains its headquarters and printing facility at 376–378 Chaiyaphruek Road, Taling Chan, Bangkok.

Name

Amarin Printing & Publishing

Legal name

บริษัท อมรินทร์พริ้นติ้ง แอนด์พับลิชชิ่ง จำกัด (มหาชน)

Website

https://amarin.co.th

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amarin Printing & Publishing (SET: AMARIN) is a Thailand-based, publicly listed omni-media company founded in 1976 that operates integrated printing, publishing, television broadcasting (AMARIN TV HD), event management, and retail bookstore (Naiin) businesses serving Thai consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Printing & Publishing Services

NAICS

Book Publishers (51313), Periodical Publishers (513120), Books Printing (323117), Commercial Printing (except Screen and Books) (323111)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Book Printing (2732)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

Keywords

• Commercial printing
• Book publishing
• Magazine publishing
• Omni-media services
• Retail bookstores

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Printing Services: Commercial printing services including offset printing, digital printing (D-Print), and packaging printing for corporate clients, publishing houses, and self-publishing customers. Revenue generated from per-job printing contracts and service fees.
2. Publishing (Magazines & Books): Publishing of magazines (6 titles including Baanlaesuan, Room, Praew, Praew Wedding, Cheewajit, National Geographic Thailand) and books across 20+ imprints. Revenue from magazine sales, book sales, and licensing of translation rights.
3. Retail Distribution (Naiin Bookstore): Naiin Bookstore chain and online store (naiin.com) distribute books, magazines, and merchandise directly to consumers. Revenue from retail sales of published materials and third-party products.
4. Television Broadcasting: AMARIN TV HD Channel 34 and Creative Television Station generate revenue from advertising, sponsorships, and broadcast partnerships.
5. Events & Exhibitions: Baanlaesuan Fair events and AME Imaginative-organized events generate revenue from exhibitor fees, sponsorship sales, ticket sales, and event management services for corporate clients.
6. Content & Creative Services (Creatia): Creatia full-service creative agency provides concept creation, copywriting, editorial, photography, video production, and artwork design services to corporate clients, generating project-based service fees.
7. Seminars & Training (Amarin Academy): Amarin Academy organizes training seminars for entrepreneurs, restaurant operators, and corporate clients, generating revenue from course fees and offsite training services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Amarin Printing & Publishing is a Thai omni-media company that produces and distributes printed materials, magazines, and books, operates a retail bookstore chain (Naiin), runs digital TV broadcasting, and delivers event management and custom publishing services for corporate and consumer audiences. The company combines owned media properties with contract printing and event production to serve both B2B clients and B2C readers and viewers in Thailand.

Product overview

Amarin Printing & Publishing is an omni-media company operating across five integrated platforms: On Print (magazines, books, and quality printing services), Online (digital media content), On Air (AMARIN TV HD Channel 34), On Ground (fair events and seminars), and On Shop (retail bookstores and online distribution). The company publishes approximately 20 imprints including specialized fiction publishers (Rose for BL, Levon for fantasy, Lilac for BL webtoons, Peony for Korean romance), general publishing (Piccolo, Prism, Words, Page, Shine, Spring, Howto, Sophia), children's content (Amarin Kids), and operates 6 magazine titles (Baanlaesuan, Room, Praew, Praew Wedding, Cheewajit, National Geographic Thailand). The printing division offers quality offset printing, digital/urgent printing (D-Print), and packaging services, while Creatia provides full-service content creation. The group also includes subsidiaries for television (Amarin Television), distribution (Amarin Book Center), events (AME Imaginative), and e-commerce (Naiin).

Differentiator

Problem solved

Functional benefit

Brands

• Piccolo Publishing (สำนักพิมพ์พิคโคโล): Heartwarming novels in a rich variety of tones from around the world
• Prism Publishing (สำนักพิมพ์ปริซึม)
• Words Publishing (สำนักพิมพ์เวิร์ดส์)
• Page Publishing (สำนักพิมพ์เพจ)
• Shine Publishing (สำนักพิมพ์ชายน์)
• Tale Publishing (สำนักพิมพ์เทล)
• Spring Publishing (สำนักพิมพ์สปริง)
• Howto Publishing (สำนักพิมพ์ฮาวทู)
• Sophia Publishing (สำนักพิมพ์โซเฟีย)
• Amarin Kids Publishing (สำนักพิมพ์อมรินทร์คิดส์)
• Arun Publishing (สำนักพิมพ์อรุณ)
• Rose Publishing (สำนักพิมพ์โรส)
• Levon Publishing (สำนักพิมพ์เลวอน)
• Peony Publishing (สำนักพิมพ์พีโอนี)
• Lilac Publishing (สำนักพิมพ์ไลแลค)
• Camellia Publishing (สำนักพิมพ์คาเมลเลีย)
• Pine Publishing (สำนักพิมพ์ไพน์)
• Amarin TV HD
• Room Magazine
• Praew Magazine
• Cheewajit Magazine
• National Geographic Thailand

Products and services

• Magazine Publishing Editorial production and distribution of consumer magazines covering lifestyle, entertainment, and current affairs topics for Thai readers via newsstands, bookstores, and subscriptions.
• Book Publishing Production and sale of Thai-language books including fiction, non-fiction, and educational titles for retail and institutional buyers.
• Commercial Printing Services High-volume contract printing services including magazines, books, packaging, and corporate publications for enterprise and SME clients.
• Digital TV Broadcasting (Amarin TV) Operation of a Thai digital television channel producing entertainment, lifestyle, and editorial content, monetized through advertising sales.
• Naiin Bookstore Retail Chain Retail bookstore chain operated by Amarin selling its own publications and third-party titles, stationery, and lifestyle merchandise to Thai consumers.
• Event Management & On-Ground Activations End-to-end event management services including exhibitions, brand activations, and consumer events for corporate, brand, and government sponsors.
• D-Print Self-Publishing Service Self-publishing and on-demand printing service enabling individuals and small businesses to submit, produce, and order custom printed books and materials.

Quantifiable outcome

• Thailand's number one omni-media company — #1 position in lifestyle magazine publishing and omni-channel media
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Kadokawa AmarincoreStrategic or Co-development Partner · 2 November 2017Kadokawa Amarin is a joint venture between Amarin and Japan's Kadokawa Corporation, one of the world's largest publishing conglomerates. This partnership enables cross-border content licensing, co-publishing of Japanese content in Thailand, and distribution of Thai content in Japanese markets. Amarin's publishing subsidiary handles Kadokawa titles for the Thai market.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• BEC World: Operator of Channel 3, one of Thailand's largest free-to-air TV stations. Comparable as a Thai TV broadcaster competing with AMARIN TV HD for advertising revenue, though without Amarin's publishing and print businesses.
• Hachette Book Group: Global book publisher with diverse imprints. Comparable as a multi-imprint trade book publisher operating at scale, though without Amarin's Thai-market localization and broadcast/event extensions.
• GMM Grammy: Thailand's largest entertainment conglomerate spanning music, TV, digital content, and artist management. Comparable as a broad Thai media incumbent with diversified revenue streams, though focused more on music than print.
• Workpoint Entertainment: Thai entertainment and TV broadcasting group operating Workpoint TV channel and content production. Comparable in the broadcasting and lifestyle content segment of Amarin's On Air and content operations.

Direct peers

• Plan B Media: Thailand's leading out-of-home advertising and event management company. Comparable in the On Ground / events and advertising revenue segment of Amarin's business, particularly AME Imaginative's event services.
• Matichon Group: Major Thai publishing and media conglomerate operating newspapers, magazines, books, and television. Most directly comparable to Amarin as a diversified Thai print-and-broadcast media group with similar structural exposure to print decline.
• Nation Group (formerly Nation Multimedia): Thai media company operating newspapers (The Nation), television (Nation TV), and digital platforms. Directly comparable in its multi-platform Thai media strategy spanning print, broadcast, and online.
• R.S. Co., Ltd. (Siam Sport): Thai media company publishing newspapers (Siam Sport, Daily News) and operating television channels. Comparable as a multi-platform Thai print and broadcast media publisher competing in similar advertising pools.

Regional players

• Mono Technology: Thai content and broadcasting company (Mono 29 channel). Comparable in Thai broadcasting and content licensing, though smaller in scale and narrower in platform mix than Amarin's full omni-media footprint.

Others

• Kadokawa Corporation: Japan's largest publishing conglomerate and Amarin's JV partner. Highly comparable in book publishing, magazine, and cross-media content operations; relevant as a content supplier and strategic reference point for Amarin's publishing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz2HjU4qM6gGnqF9eL3V5Pw
• Facebookfacebook.com/amarin.co.th
• Instagraminstagram.com/amarin_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarin Printing & Publishing