St Hubert's
St Hubert's is a privately held Australian winery founded in 1862 in Coldstream, producing Cabernet Sauvignon and other cool climate wines. The heritage brand serves consumers across roughly 30 international markets via its direct-to-consumer website and likely broader trade distribution.
- Company typePrivate
- Founded1862
- HeadquartersColdstream, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What St Hubert's does
St Hubert's is a privately held Australian winery founded in 1862 and headquartered in Coldstream, in the Yarra Valley cool-climate wine region of Victoria. The company produces Cabernet Sauvignon as a flagship varietal and is positioned around a portfolio of cool-climate wines, supported by a heritage brand narrative that traces from a "7th century legend" to its 19th-century founding. The firm operates with a small team of 11–50 employees, consistent with a boutique premium producer rather than a mass-market label.
The business monetizes through wine sales, with a direct-to-consumer channel evident via its sthuberts.com.au website, which exposes a country selector covering approximately 30 international markets across the Americas, Europe, the Middle East, and Asia-Pacific. The website's privacy policy states that personal information is handled by TWE, indicating an operational or ownership relationship with Treasury Wine Estates that likely extends the brand's reach into wholesale, retail, and on-premise hospitality distribution beyond what its headcount alone would suggest.
There is no public disclosure of revenue, pricing model, specific customer segments, or growth metrics in the supplied data. No AI/ML capabilities, technology platform, certifications, M&A activity, funding history, or management team information was provided. The core competitive basis is heritage provenance, terroir, and likely access to a major global wine marketer's trade infrastructure.
St Hubert's firmographics
Firmographics- Name
- St Hubert's
- Legal name
- St Hubert's
- Website
- https://sthuberts.com.au
- Company type
- Private
- Founded year
- 1862
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St Hubert's is a privately held Australian winery founded in 1862 in Coldstream, producing Cabernet Sauvignon and other cool climate wines. The heritage brand serves consumers across roughly 30 international markets via its direct-to-consumer website and likely broader trade distribution.
- Ownership category
- akta.pro rank
St Hubert's industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where St Hubert's is headquartered
LocationHeadquarters
- HQ city
- Coldstream
- HQ country
- Australia
- HQ region
- Oceania
Markets served
St Hubert's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
St Hubert's product offering
Product offeringCore offering
St Hubert's produces and sells a portfolio of cool climate wines from Coldstream, Australia, anchored by Cabernet Sauvignon. The brand is marketed on a heritage narrative tied to its 1862 origins and operates a country-localised consumer website with alcohol age verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabernet Sauvignon A flagship cool climate red wine produced by St Hubert's from its Coldstream (Yarra Valley) base, sold to adult consumers through the brand's website and distributed channels.
- Cool Climate Wine Portfolio The broader portfolio of cool climate wines produced by St Hubert's, anchored by Cabernet Sauvignon and rooted in the Yarra Valley (Coldstream) region of Australia. Intended for adult wine consumers.
Companies that use St Hubert's
Customer profileIdeal customer profiles1 record
St Hubert's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St Hubert's partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
St Hubert's competitors and assessment
Company assessmentDirect peers
- Wolf Blass: Iconic TWE-owned Australian wine brand with strong export presence. Competes directly for premium Australian Cabernet Sauvignon distribution and consumer mind-share internationally.
- Penfolds: Australia's most prestigious heritage wine brand and a TWE flagship. Direct competitor for premium Australian Cabernet Sauvignon positioning and shelf space in fine wine programs.
- De Bortoli: Family-owned Australian wine producer with significant Cabernet Sauvignon and export footprint. Comparable in heritage-driven branding and broad international distribution.
- Brown Brothers: Multi-generational Australian family producer with cool climate varietals including Cabernet Sauvignon. Comparable in heritage positioning, scale of operations and export-led growth model.
- Seppelt: Heritage Australian wine producer (founded 1851) also under TWE. Comparable in heritage positioning, premium Australian wine portfolio and likely shared distribution infrastructure.
- Coldstream Hills: Yarra Valley winery also within the TWE portfolio producing cool climate varietals including Cabernet Sauvignon. Operates the same cellar-door catchment as St Hubert's in Coldstream and shares the same likely parent.
- Yalumba: Family-owned premium Australian wine producer with strong Cabernet Sauvignon and cool climate offerings. Comparable in scale, export focus, and premium Australian fine wine positioning.
- Leeuwin Estate: Premium Margaret River producer with strong international fine wine presence and heritage storytelling. Comparable in DTC, export and premium on-premise focus.
Regional players
- Oakridge Wines: Yarra Valley winery producing premium Cabernet Sauvignon and Chardonnay from the same Coldstream region. Closest direct geographic sub-region competitor for cellar-door traffic.
- Mount Mary Vineyard: Boutique Yarra Valley producer focused on cool climate Cabernet-dominant blends. Comparable in varietal focus, cool climate terroir and ultra-premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
St Hubert's social profiles
Digital presenceSt Hubert's financial estimates
Financial estimateRevenue estimate
Valuation estimate
St Hubert's leadership team
Management profileNumber of profiles
St Hubert's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St Hubert's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St Hubert's
What does St Hubert's do?
St Hubert's produces and sells a portfolio of cool climate wines from Coldstream, Australia, anchored by Cabernet Sauvignon. The brand is marketed on a heritage narrative tied to its 1862 origins and operates a country-localised consumer website with alcohol age verification.
Is St Hubert's a public or private company?
St Hubert's is a private company. It is classified as corporate owned and is currently operating.
When was St Hubert's founded?
St Hubert's was founded in 1862. It employs 11 to 50 people.
Where is St Hubert's based?
St Hubert's is headquartered in Coldstream, Australia, in the Oceania region.
Who are St Hubert's's main competitors?
Direct peers on record are Wolf Blass, Penfolds, De Bortoli, Brown Brothers, Seppelt, Coldstream Hills, Yalumba and Leeuwin Estate. Regional players are Oakridge Wines and Mount Mary Vineyard.
Does St Hubert's have an API?
No public API is recorded for St Hubert's.
What industry is St Hubert's in?
St Hubert's's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.