What WJ Matthews does

WJ Matthews Trading Pty Limited is a full-service farm machinery dealership headquartered in Moree, New South Wales, with a secondary branch in Narrabri. Founded in 1954 and operating as a proprietary limited entity, the company sells new and used agricultural equipment from premium global brands — primarily CLAAS (combine harvesters including the LEXION 760 with Terra Trac, high-horsepower tractors such as the AXION 930/960 and XERION 12 series) and Kubota (utility vehicles including the RTV-XG850 Sidekick) — alongside supplementary lines such as Balzer grain carts. It also provides 24/7 harvest-period service support, qualified technician repair, parts supply, warranty programs, and equipment financing, making it a single point of contact for the equipment lifecycle.

The business runs a traditional dealership revenue model: the majority of revenue comes from one-time sales of new and used equipment at six-to-seven-figure AUD ticket sizes per unit, supplemented by recurring service contracts, parts replenishment, and warranty work that creates a stickier aftermarket tail. Its customer base is concentrated in row-crop and broadacre farming operations across Northern NSW; go-to-market is sales-led through the two physical storefronts, with the website used primarily as an inventory catalog and news blog rather than a digital commerce channel. Underlying technological differentiation is limited — the company distributes and services third-party equipment rather than building proprietary technology; features such as CLAAS CEBIS and Smart on-board technology sit inside the OEM product, not inside WJ Matthews' stack. The dealership's principal structural advantages are its authorised CLAAS Harvest Centre status (via national distributor Landpower), its Kubota representation, and its long-standing regional presence across two Northern NSW locations.

Name

WJ Matthews

Legal name

WJ Matthews Trading Pty Limited

Website

https://wjmatthews.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

WJ Matthews Trading Pty Limited is a full-service farm machinery dealership serving row-crop and broadacre farmers across Northern New South Wales. It distributes premium CLAAS, Kubota, and Balzer equipment, with parts, service, warranty, and financing, from locations in Moree and Narrabri.

Ownership category

akta.pro rank

Product category

Farm Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Crop Harvesting, Primarily by Machine (115113)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)

Keywords

• Farm machinery sales
• Agricultural equipment
• Combine harvester sales
• Farm equipment service
• Tractor dealership

Headquarters

HQ city

Moree

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Equipment Sales: Sales of new farm machinery including tractors, combine harvesters, and utility vehicles from brands such as CLAAS and Kubota.
2. Used Equipment Sales: Resale of pre-owned farm machinery to farmers in Northern NSW region.
3. Service and Repair: Qualified technicians provide ongoing servicing and repair for farm machinery with 24/7 harvest support available.
4. Parts Supply: Parts back-up services for farm machinery sold through the dealership.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

WJ Matthews is a full-service farm machinery dealership selling new CLAAS combine harvesters and tractors, Kubota utility vehicles, and Balzer grain carts to farmers in Northern NSW. The dealership also retails used farm equipment and provides 24/7 harvest-season service support, qualified technician repairs, parts back-up, warranty options, and finance facilitation from two physical locations in Moree and Narrabri.

Product overview

WJ Matthews Trading Pty Limited is a full service farm machinery dealership serving row-crop and broadacre farmers throughout Northern New South Wales. The company offers agricultural equipment from branded partners CLAAS and Kubota, complemented by comprehensive service offerings. Major product lines include CLAAS combine harvesters (LEXION 760 with Terra Trac), high-horsepower tractors (CLAAS Axion 930, Axion 960 with Terra Trac, XERION 12 series), Kubota utility vehicles (RTV-XG850 Sidekick), and supporting equipment like Balzer grain carts. Services include 24/7 service support, parts supply, warranty options, and finance. The company has locations in Moree and Narrabri, NSW.

Differentiator

Problem solved

Functional benefit

Products and services

• CLAAS LEXION 760 with Terra Trac CLAAS combine harvester sold through the dealership; features Terra Trac track system and 109.5 metre total cutting width as deployed in the largest working group of LEXION harvesters in Australia. Targeted at broadacre and row-crop farmers in Northern NSW.
• CLAAS Axion 930 350 horsepower CLAAS high-horsepower tractor with hydraulic suspension and braking, Smart on-board technology, and CEBIS operating system. Sold to broadacre farmers in Northern NSW.
• CLAAS Axion 960 with Terra Trac High-horsepower CLAAS tractor with Terra Trac track system, offered to broadacre farmers in Northern NSW.
• CLAAS XERION 12 Series CLAAS XERION 12 series high-horsepower tractor available through WJ Matthews as part of the CLAAS Harvest Centre range in Australia. Targeted at large-scale broadacre farmers.
• Kubota RTV-XG850 Sidekick Kubota utility vehicle with 54 HP petrol engine, quick acceleration, and high transport speed; described as Kubota's fastest RTV model designed for paddock work. Sold to Northern NSW farmers via the dealership.
• Balzer Field Floater Grain Cart 40 tonne capacity grain cart with hydraulic suspension and braking and 4.2m reach, sold as supporting equipment to broadacre and row-crop harvesting operations in Northern NSW.
• Used farm equipment Resale of pre-owned farm machinery to farmers in the Northern NSW region as a lower-cost alternative to new equipment.
• Service and Repair Ongoing servicing and repair of farm machinery by qualified technicians, with around-the-clock harvest support to minimise downtime during critical seasons. Offered to all farm machinery customers in Northern NSW.
• Parts Supply Parts back-up supply for farm machinery to support maintenance and repair of equipment sold by the dealership.
• Warranty Range of warranty options covering parts and service for new machinery purchased from WJ Matthews.
• Finance Financing options facilitated by the dealership to support farm machinery purchases by customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CLAAScoreChannel Partner/ Reseller/ DistributorCLAAS is a major equipment brand represented by WJ Matthews. The dealership sells CLAAS products including LEXION combine harvesters, XERION tractors, and AXION tractors. WJ Matthews operates as a CLAAS Harvest Centre offering sales, service, and parts for the CLAAS range.
• KubotacoreChannel Partner/ Reseller/ DistributorKubota is a key brand represented by WJ Matthews. The dealership sells Kubota utility vehicles including the RTV-XG850 Sidekick. Service and parts support provided for Kubota equipment.
• LandpowercoreStrategic or Co-development PartnerLandpower is the parent company for CLAAS Harvest Centre operations in Australia. WJ Matthews operates under Landpower/CLAAS Harvest Centre banner. Jointly unveiled the CLAAS XERION 12 series at Landpower's Melbourne facility.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hutcheon & Pearce: Multi-location John Deere dealer group across NSW and Victoria. Directly comparable as a full-service regional farm machinery dealership selling tractors, harvesters, and parts with in-house service, mirroring WJ Matthews' business model on a larger geographic scale.
• Emmetts: Family-owned John Deere dealership operating across Victoria, South Australia, and southern NSW. Directly comparable in model — multi-store full-line equipment dealer with service, parts, and finance offerings targeting broadacre farmers.
• AFGRI Equipment Australia: AFGRI distributes CLAAS, JCB, and other leading equipment brands across Australia. Directly comparable as a competitor CLAAS-aligned dealership network and broadacre farm machinery retailer.

Regional players

• Cervus Equipment: Canadian John Deere, Peterbilt, and material handling dealer group (now part of Brandt). Comparable as a multi-store full-service equipment retailer with overlapping product categories to WJ Matthews, particularly in agriculture.
• Ag-Pro Companies: Large US John Deere dealership group operating across the southern US. Comparable in dealership model — new and used equipment sales, parts, and service to row-crop and broadacre farming customers — though operating in a different geography.
• Stotz Equipment: US John Deere dealership group operating across multiple western and midwestern US states. Comparable in business model — full-line equipment sales, service, and parts to broadacre farmers — though geographically separate.
• Rocky Mountain Equipment: Canadian Case IH and New Holland agriculture equipment dealer group. Comparable as a multi-store full-line farm equipment retailer focused on broadacre and row-crop customers with an integrated service/parts business.

Broad incumbents

• Brandt Agricultural Products (Australia): Major North American farm and construction equipment dealer group with growing Australian footprint. Comparable as a multi-brand, multi-store heavy equipment retailer with full service and parts operations targeting broadacre growers.
• RDO Equipment Co. Large US-based John Deere dealership group with Australian operations in construction and agriculture. Comparable as a full-line equipment dealer operating at scale across multiple locations with service, parts, and used equipment divisions.
• Landpower (CLAAS Harvest Centres): Parent entity of the CLAAS Harvest Centre dealer network in Australia, of which WJ Matthews is a member. Comparable as a group operator running multiple dealerships with the same CLAAS franchise structure, parts logistics, and product launch coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wjmatthewsholdings
• LinkedInlinkedin.com/company/wj-matthews-holdings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJ Matthews