What Puretex does

Puretex A.Ş. is a Turkish B2B manufacturer of hygiene-product components, headquartered at the 4. Organize Sanayi Bölgesi in Şehitkamil, Gaziantep, with a workforce of 1001–5000 employees operating from a single integrated production facility. The company produces non-woven fabric and polyethylene film components — including PE backsheet, textile backsheet, elastic ears, front belts, side belts, ADL, elastic film, and wicket-bag packaging — used by baby diaper, adult diaper, and feminine hygiene product manufacturers. Vertically integrated at the raw-material layer, Puretex claims distinctive technical capabilities including advanced 8-color flexo printing, lamination, high-speed production lines, and custom sizing/roll preparation, enabling both visual customization and cost-reducing performance improvements for converter customers.

Its core technology revolves around continuous in-house lines that turn polyethylene and non-woven substrates into finished component parts, with Total Quality Management principles applied across the line. Under the REEM WHITE PREMIUM sub-brand the company has also entered the consumer market with finished baby diapers in Maxi, X-Large, and Junior sizes, sold directly through its corporate website.

The business model is a direct B2B component sales motion: manufacturers contact Puretex by phone or email to procure components in custom specifications, with pricing not publicly disclosed. The go-to-market is single-channel (direct sales), focused on Turkish hygiene converters, with no disclosed distributor network, international offices, or named customer accounts. Revenue is generated predominantly from hardware sales of components, supplemented by a small and recent consumer diaper line. No funding rounds, ownership disclosures, certifications, partnerships, or management-team information are available in the source data, and the company has no disclosed AI, software, API, or platform capabilities — its competitive position rests entirely on its physical manufacturing footprint and proprietary printing/lamination know-how.

Name

Puretex

Legal name

Puretex A.Ş.

Website

https://puretex.com.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Puretex is a Turkish B2B manufacturer of non-woven fabric and polyethylene film components — backsheets, elastic ears, belts, ADL, and packaging — supplied to baby diaper, adult diaper, and feminine hygiene product converters from a single Gaziantep facility, with a small REEM WHITE PREMIUM consumer diaper brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Sehitkamil

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Hygiene Component Manufacturing: Manufacturing and supplying high-quality non-woven fabric and polyethylene film components for baby diapers, adult diapers, and feminine hygiene product manufacturers. Products include PE Backsheet, Textile Backsheet, Elastic Ears, Front Belts, Textile Side Belts, ADL, and Wicket Bags.
2. Baby Diaper Products (REEM Brand): Production and sale of finished baby diaper products under the REEM WHITE PREMIUM brand in various sizes (Maxi, X-Large, Junior)

Distribution channels1 record

Marketing channels2 records

Core offering

No source material describing Puretex's products or services was provided in the input.

Product overview

Puretex A.Ş. is a manufacturer of non-woven and film components for the hygiene industry, serving baby diaper, adult diaper, and feminine hygiene product manufacturers. The company produces high-quality, cost-advantageous components including front belts (Ön Bant), side belts (Yan Bant), elastic ears (Elastik Kulak), acquisition distribution layers (ADL), elastic films (Elastik Film), textile backsheet, PE film backsheet, and packaging materials. The product portfolio includes both printed and unprinted components available in various specifications. Additionally, Puretex manufactures its own consumer baby diaper brand under the REEM WHITE PREMIUM line, available in Maxi, X-Large, and Junior sizes. The company utilizes polyethylene and non-woven fabric raw materials with high technology production lines to deliver performance-improving and cost-reducing advantages.

Differentiator

Problem solved

Functional benefit

Brands

• REEM WHITE PREMIUM: Baby diaper product line including Maxi, Junior, and X-Large sizes.

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Procter & Gamble (P&G): Global consumer goods giant with major diaper and feminine hygiene brands (Pampers, Always). A potential large-volume customer whose procurement decisions heavily influence component suppliers like Puretex.
• Hayat Kimya: Leading Turkish hygiene and FMCG company (Molfix diapers, Bingo cleaning). Domestic peer that could be both a customer and a competitor to Puretex, with much larger scale and own captive component supply.
• Ontex Group: European personal hygiene products manufacturer (baby diapers, adult incontinence, feminine care). A customer-type counterpart that internally sources similar components to those Puretex produces, and competes with Puretex's REEM brand in finished products.
• Kimberly-Clark: Global personal care company (Huggies, Kotex, Depend). Major hygiene OEM customer archetype that buys components similar to Puretex's portfolio, and could vertically integrate in-house over time.

Direct peers

• Jacob Holm (HFNonwovens): Global non-woven fabric producer serving hygiene, industrial, and wipe markets. Comparable to Puretex in non-woven substrate production for hygiene OEMs, with broader technology breadth.
• Gulsan Holding: Turkish non-woven fabric and hygiene materials manufacturer producing similar PE film, non-woven, and component products. Closest Turkish-headquartered peer, competing in the same regional OEM customer base.
• Berry Global (now Magnera + Glatfelter): One of the world's largest non-woven and hygiene component manufacturers, producing backsheet films, elastic components, and ADL for the same hygiene OEMs Puretex serves. Closest large-scale comparable in product portfolio.
• Fitesa: Global non-woven fabric manufacturer focused on hygiene applications (baby diapers, adult incontinence, feminine care). Closely comparable to Puretex's non-woven component business in product mix and customer base, though at much larger scale and global footprint.
• Mitsui Chemicals (Nonwovens division): Japanese chemical major with non-woven fabrics business supplying hygiene and industrial applications. Comparable substrate technology and customer base to Puretex's non-woven production.
• Avgol Nonwovens: Israel-based non-woven fabric producer specializing in spunbond and spunmelt materials for hygiene and medical applications. Directly comparable to Puretex's non-woven fabric component manufacturing for diaper and hygiene converters.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puretex