Bloomax

What Bloomax does

Bloomax is a privately held wholesale distributor of fresh-cut flowers headquartered in Riyadh, Saudi Arabia. The company's stated function, per its own firmographic description, is fresh-cut flower wholesale, and it has publicly indicated an intent to expand its market presence. Per the available disclosure, Bloomax employs between 251 and 500 people, a headcount consistent with a mid-sized regional wholesaler handling perishable floral logistics rather than a small importer or a large multinational floral conglomerate. No further product mix, supplier network, customer roster, pricing structure, technology stack, or operational footprint details are available in the source data.

The company's business model is a conventional B2B wholesale model — procuring fresh-cut flowers and distributing them in volume to downstream buyers such as florists, event organizers, hospitality groups, and retailers in the Saudi market. Its revenue mechanics, pricing approach, customer segmentation, distribution channels, and value proposition are not disclosed in the available data; the company's public website (bloomaxflowers.com) is currently rendering only a placeholder/verification loader rather than substantive commercial content, which itself is a transparency signal. No funding history, ownership structure, management team, partnerships, awards, certifications, or regulatory actions are documented in the input.

The most material analytical caveat is the thinness of disclosed information: revenue is marked "Not available," founding year is not stated, and the company's website provides no operative detail. For diligence purposes, basic questions — sourcing geography of flowers, cold-chain capability, named B2B customers, gross margin profile, and competitive positioning versus other Saudi floral wholesalers — remain open. The self-stated expansion intent is the only forward-looking signal present in the data.

Name

Bloomax

Website

https://bloomaxflowers.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Bloomax is a Riyadh-based, privately held wholesale distributor of fresh-cut flowers operating in Saudi Arabia with 251-500 employees and a publicly stated intent to expand its market presence.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Fresh cut flowers
• Flower wholesale
• Floral distribution
• Wholesale floristry
• Cut flower supply

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Core offering

Bloomax is a fresh-cut flower wholesale distributor based in Riyadh, Saudi Arabia. The company supplies cut flowers in bulk to commercial buyers within the floral trade. Operations are centered on handling, packing, and distributing fresh-cut flower inventory to downstream business customers.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Teleflora: US flower delivery network aggregating thousands of local florists. Comparable as a flower distribution/fulfillment platform, though it operates a retail-facing network model rather than direct wholesale.
• Interflora: Global floral delivery network with member florists across multiple continents. Comparable in the international distribution and delivery of fresh-cut flowers, though its model is network-orchestration rather than asset-heavy wholesale.
• Dutch Flower Group: Major global wholesaler and distributor of cut flowers, plants, and decorative greens. Comparable as a large-scale B2B fresh-cut flower distributor with international sourcing and customer reach.
• Royal FloraHolland: The world's largest flower auction and wholesale marketplace, connecting growers to florists globally. Highly comparable as a B2B fresh-cut flower wholesaler, though it operates at vastly greater scale and primarily in the Netherlands.

Emerging players

• FlowerBX: Premium online flower delivery brand sourcing directly from Dutch auctions. Comparable in the high-end fresh-cut flower segment and illustrates a brand-led approach Bloomax could pursue.
• The Bouqs Co. Online flower delivery company sourcing directly from growers and shipping to consumers in the US. Comparable as a digitally-led flower distributor competing for end-customer spend that ultimately flows through wholesale channels.
• Bloom & Wild: Direct-to-consumer online florist with a strong letterbox-flower proposition across the UK and Europe. Adjacent rather than directly competitive, but operates in the same fresh-cut flower value chain and signals where digital flower distribution is heading.

Regional players

• Arena Flowers: UK-based online florist with its own sourcing relationships and a strong sustainability positioning. Comparable as a flower distributor operating in a different geography from Bloomax but serving similar end markets.

Direct peers

• Mayesh Wholesale Florist: US-based fresh-cut flower wholesaler supplying florists, event designers, and retailers. Direct comparability to Bloomax as a B2B fresh-cut flower wholesaler serving professional florist and event customers.
• Floriday: Digital B2B platform connecting flower growers to wholesale buyers globally. Comparable to Bloomax in serving the wholesale cut-flower trade, with an emphasis on the trading layer rather than physical distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/bloomaxflower
• LinkedInlinkedin.com/company/bloomax-flowers-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomax