We Are Enough
We Are Enough is a Los Angeles-based nonprofit that educates women globally on gender-lens investing and connects them with women-owned businesses through its Northstar quiz-based platform and the 3.3.3 Challenge pledge campaign, supported by institutional grants and major corporate funders.
- Company typePrivate
- Founded2024
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What We Are Enough does
We Are Enough is a Los Angeles-based nonprofit founded in 2024 by Tracy Gray and Delilah Panio, with Vanessa Gray joining as Executive Director, operating under the fiscal stewardship of the Philanthropic Ventures Foundation. Its mission is to educate women globally — across all economic levels — on why and how to invest in women-owned and women-led businesses using a gender-lens investing approach, and to mobilize that audience to move capital beyond philanthropy into for-profit women-led enterprises. The organization frames this through the 3.3.3 Challenge: a pledge-based campaign to engage 3 million women in investing $3 billion into women-owned businesses over 3 years. Participation evidence spans the United States, Japan, Hong Kong, Belize, Tanzania, and India.
The core product is the Northstar platform, a self-serve web-based quiz that matches individual women investors with women-led businesses tailored to their stated location and budget. It is supported by an Education Portal covering investment fundamentals, gender-lens investing strategies, and ways to invest, plus an Investing Resources library. Distribution is digital-first globally, supplemented by content marketing, Instagram, YouTube, and press coverage including Forbes 30/50 Summit and Bloomberg. Brand reach has been amplified by a founding partnership with Kid Cudi tied to his May 30 Madison Square Garden show and a limited-edition Mental Health Awareness Month bracelet collaboration with Aviator Nation.
The business model is donation-based: the organization is structured as a nonprofit, raises institutional grants from a named roster of funders including Wells Fargo, JPMorgan, Salesforce, Pivotal Ventures, Nasdaq Foundation, Nia Impact Capital, Tara Health, Wallace Global Fund, and American Endowment, and directs 100% of profits to mental health nonprofits. The team is small (6-7 people) covering founder, executive director, grants, social media, platform innovation, and advisory roles. No equity funding, M&A, or revenue figures are disclosed.
We Are Enough firmographics
Firmographics- Name
- We Are Enough
- Legal name
- We Are Enough
- Website
- https://weareenough.biz
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Are Enough is a Los Angeles-based nonprofit that educates women globally on gender-lens investing and connects them with women-owned businesses through its Northstar quiz-based platform and the 3.3.3 Challenge pledge campaign, supported by institutional grants and major corporate funders.
- Ownership category
- akta.pro rank
We Are Enough industry classification
Industry- Product category
- Gender-Lens Investing Education
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
- akta.pro secondary industries
- Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM), Gender Lens / Diversity, Equity & Inclusion (DEI) Funds (FSANAJAM), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)
Keywords
Where We Are Enough is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
We Are Enough business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donation-based Model: We Are Enough is a non-profit organization that donates 100% of profits to mental health nonprofits. The organization operates under fiscal stewardship of Philanthropic Ventures Foundation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
We Are Enough product offering
Product offeringCore offering
We Are Enough is a nonprofit that educates women globally on why and how to invest in women-owned and women-led businesses using a gender-lens investing approach. It delivers this through the Northstar quiz-based matching platform that connects women investors with women-led businesses tailored to their location and budget, the 3.3.3 Challenge pledge campaign (3 million women investing $3 billion in 3 years), and an Education Portal plus Investing Resources covering investing basics and gender-lens strategies. The organization operates under the fiscal stewardship of Philanthropic Ventures Foundation and donates 100% of profits to mental health nonprofits.
Product overview
We Are Enough is a nonprofit organization operating as a unified platform focused on gender-lens investing education and facilitation. The core offering consists of the Northstar Platform, which provides a quiz-based matching service connecting women investors with women-led businesses. Supporting this are the 3.3.3 Challenge campaign driving a collective investment goal of 3 billion dollars by 3 million women in 3 years, along with an Education Portal and Investing Resources providing financial literacy and investment guidance. Together, these products form an integrated ecosystem for women's economic empowerment through investment.
Differentiator
Problem solved
Functional benefit
Products and services
- Northstar Platform Web-based quiz platform that matches individual women investors with women-led businesses aligned to their location and budget, enabling tailored investment opportunities.
- 3.3.3 Challenge Pledge-based global campaign mobilizing 3 million women to commit to investing $3 billion in women-owned and women-led businesses over 3 years.
- Education Portal Online learning portal providing educational content on investing fundamentals, gender-lens investing strategies, and financial literacy for women investors.
- Investing Resources Curated collection of materials and tools helping women understand investment options and apply gender analysis to values-aligned investing.
Quantifiable outcome
- Target: 3 million women investing $3 billion in women-owned businesses over 3 years
Companies that use We Are Enough
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
We Are Enough technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
We Are Enough partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Kid CudiflagshipRapper Kid Cudi joined as a founding partner during Mental Health Awareness Month. Partnership announced ahead of his Madison Square Garden show on May 30, with attendees receiving We Are Enough bracelets. Supports mental health stigma removal initiative.
- Aviator NationminorCollaborated on limited-edition bracelet for Mental Health Awareness Month 2026. Bracelet sold exclusively at Aviator Nation with vibrant green glass beads and leather cord. 100% of proceeds support mental health organizations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
We Are Enough competitors and assessment
Company assessmentBroad incumbents
- Republic: Republic is a broad online investment platform offering access to private market deals across equity, debt, and real estate. It overlaps with We Are Enough's Northstar matching concept but is a much larger incumbent without an exclusive gender-lens focus.
- WeFunder: WeFunder operates a Regulation Crowdfunding marketplace that lets retail investors back startups with small checks. It is comparable as a low-friction matching platform connecting individuals with private investment opportunities, the same mechanic that Northstar is built around.
Direct peers
- Ellevest: Ellevest is a digital wealth-management platform built specifically for women, offering goal-based investing and gender-lens portfolios. It is the most direct comparison to We Are Enough's mission of educating and routing women investors to opportunities aligned with their values and life stage.
- Pipeline Angels: Pipeline Angels is a network of women and non-binary angel investors focused on funding women-led, social-impact ventures, with a structured membership and training curriculum. It is directly comparable as a gender-lens investing community educating and deploying women capital into women-owned businesses.
- IFundWomen: IFundWomen is a funding marketplace and education platform serving women entrepreneurs through grants, coaching, and a crowdfunding marketplace. It is comparable as it sits on the supply side of the women-capital ecosystem that We Are Enough is trying to activate on the demand side.
- Nia Impact Capital: Nia Impact Capital is a women-led investment firm focused on gender-lens and impact investing. It is comparable because it is both a funder of We Are Enough and a peer operating in the same gender-lens investing space it helps promote.
- All Raise: All Raise is a nonprofit working to increase diversity in venture capital and support women and non-binary funders and founders. It is comparable as a sister movement working to shift women capital toward women-led businesses through community, advocacy, and programming.
- Female Founders Fund: Female Founders Fund is a seed-stage VC firm focused on investing in women-led companies. It is comparable as a high-profile, mission-aligned capital allocator advancing the same women-of-color funding-gap narrative We Are Enough is mobilizing around.
Emerging players
- Springboard Enterprises: Springboard is an accelerator network connecting women entrepreneurs to capital, advisors, and corporate partners. It is comparable as a women-entrepreneurship ecosystem operator focused on closing funding gaps that We Are Enough is also tackling.
- Worth Media Group: Worth produces education, events, and content around wealth-building and values-aligned investing. It is comparable as a women-focused financial-education brand, though more media-led than We Are Enough's matching platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
We Are Enough social profiles
Digital presenceWe Are Enough financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Enough leadership team
Management profileNumber of profiles
Profiles6 records
We Are Enough funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Enough M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Enough
What does We Are Enough do?
We Are Enough is a nonprofit that educates women globally on why and how to invest in women-owned and women-led businesses using a gender-lens investing approach. It delivers this through the Northstar quiz-based matching platform that connects women investors with women-led businesses tailored to their location and budget, the 3.3.3 Challenge pledge campaign (3 million women investing $3 billion in 3 years), and an Education Portal plus Investing Resources covering investing basics and gender-lens strategies. The organization operates under the fiscal stewardship of Philanthropic Ventures Foundation and donates 100% of profits to mental health nonprofits.
Is We Are Enough a public or private company?
We Are Enough is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Are Enough founded?
We Are Enough was founded in 2024. It employs 1 to 10 people.
Where is We Are Enough based?
We Are Enough is headquartered in Los Angeles, United States, in the North America region.
How does We Are Enough make money?
One revenue line is on record: donation-based Model.
Who are We Are Enough's main competitors?
Broad incumbents on record are Republic and WeFunder. Direct peers are Ellevest, Pipeline Angels, IFundWomen, Nia Impact Capital, All Raise and Female Founders Fund. Emerging players are Springboard Enterprises and Worth Media Group.
Does We Are Enough have an API?
No public API is recorded for We Are Enough.
What industry is We Are Enough in?
We Are Enough's product category is Gender-Lens Investing Education. Its primary akta.pro industry code is BPAGABAF, Gender Equality & Women’s Empowerment, with a secondary code of BPAGABAM, Microfinance, Financial Inclusion & Inclusive Markets. Its NAICS code is 81321 and its SIC code is 8600.