What Aviator Nation does

Aviator Nation is a privately held, 1970s-inspired California lifestyle apparel brand founded in 2006 by Paige Mycoskie. The company designs, manufactures, and sells handmade vintage-distressed apparel — primarily hoodies, sweatpants, tees, denim, outerwear, swimwear, and accessories — across Women's, Men's, and Kids categories. All garments are manufactured in the company's Los Angeles factory, with the brand positioning domestic production as a core differentiator. Pricing spans roughly $58 for trucker hats up to $1,200 for premium denim, with most core apparel priced in the $156–$220 range.

The company operates a hybrid direct-to-consumer distribution model combining 20 owned retail stores, a Shopify-powered e-commerce storefront, native iOS and Android apps, and event-based mobile POS at festivals and stadium activations. Its commercial technology stack was unified on Shopify in early 2026 after running disconnected Shopify and Lightspeed systems for six years, and the Director of Ecommerce uses Shopify Sidekick (an AI assistant) for business intelligence. Aviator Nation has expanded beyond lifestyle apparel into officially licensed sports merchandise (MLB capsule collections for 13 teams, NFL Super Bowl LX collection, NCAA collaborations) and limited-edition brand partnerships (Lola Blankets, We Are ENOUGH, FUNBOY, Philadelphia Phillies).

Revenue is generated almost entirely through one-time product transactions, supplemented by gift cards and a customer loyalty/rewards program. The company targets lifestyle consumers, sports fans, kids/family buyers, and conscious consumers drawn to cause-based collaborations such as the $25 Enough Bracelet (100% of proceeds to mental health organizations). The brand has no disclosed institutional funding, appears bootstrapped and founder-owned, and operates exclusively within the United States with no stated international retail footprint.

Name

Aviator Nation

Legal name

Aviator Nation

Website

https://aviatornation.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Aviator Nation is a privately held, 1970s-inspired California lifestyle apparel brand founded in 2006, designing handmade vintage-distressed hoodies, sweatpants, tees, and denim manufactured in Los Angeles and sold through 20 retail stores, a Shopify e-commerce platform, and licensed sports and collaboration drops.

Ownership category

akta.pro rank

Product category

Casual and Athleisure Apparel

NAICS

Apparel Manufacturing (315), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Activewear & Sportswear (Children) (CRAAAHAJ), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Handmade lifestyle apparel
• Vintage-inspired clothing
• Licensed sports merchandise
• Athleisure wear
• Made in america apparel

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: Primary revenue stream through own e-commerce website (AviatorNation.com) and 20 retail store locations. Products include hand-made hoodies, sweatpants, tees, outerwear, denim, swimwear, accessories, and collaboration merchandise. Sold at price points ranging from $58 for trucker hats to $220 for hoodies, with denim reaching up to $1,200.
2. Sports Licensing & Stadium Retail: Officially licensed MLB capsule collections for 13+ MLB teams available at MLBShop.com and select ballparks. NFL Super Bowl LX merchandise sold at the NFL Shop at Super Bowl Experience. Revenue from sports fan merchandise and stadium distribution.
3. Brand Collaborations & Co-branded Products: Limited-edition collaborations including Lola Blankets blankets, We Are ENOUGH bracelets (100% of proceeds to mental health organizations), and FUNBOY pool floats. These co-branded products create supplementary revenue through exclusive, time-limited releases.
4. Gift Cards: Digital and physical gift cards sold through the e-commerce platform and retail stores, driving prepaid revenue and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Aviator Nation designs, manufactures, and sells handmade, vintage-inspired 1970s California lifestyle apparel — including hoodies, sweatpants, tees, denim, outerwear, swimwear, shorts, accessories, and kids' apparel — through its own retail stores, Shopify-powered e-commerce site, and licensed sports merchandise channels (MLB, NFL, NCAA). The company also markets limited-edition brand collaborations such as Lola Blankets, FUNBOY pool floats, and the We Are ENOUGH mental-health bracelet, with all garments handmade in its Los Angeles factory.

Product overview

Aviator Nation is a 1970s-inspired California lifestyle brand offering hand-made, perfectly distressed apparel primarily centered around its signature 5 Stripe Collection and Ninja Collection. The product portfolio includes core categories of hoodies, sweatpants, tees, shorts, denim, outerwear, swimwear, and activewear across Women's, Men's, and Kids segments. The brand has expanded into licensed sports merchandise through MLB, NFL, and NCAA College Collections, as well as lifestyle collaborations including Lola Blankets, FUNBOY, and the We Are ENOUGH mental health bracelet. The company operates 20 retail stores and a Shopify-powered e-commerce platform with mobile applications, selling exclusively made-in-America products.

Differentiator

Problem solved

Functional benefit

Brands

• Dreamland: Iconic 70's music venue concept featuring surf and ride-themed merchandise
• Ride

Products and services

• Hoodies The flagship apparel category for Aviator Nation: handmade, vintage-distressed hoodies available in Unisex, Women's, and Men's collections and across multiple styles including zip-up, pullover, and relaxed fits. Priced at $196–$220 and manufactured in Los Angeles.
• Sweatpants Signature handmade sweatpants in Women's and Men's categories, featuring the brand's iconic distressed styling and 5-stripe design. Priced at $156–$165 per pair.
• Tees Premium handmade t-shirts including Boyfriend Tees, Crew Tees, Flannels, Polos, and Thermals across women's and men's collections. Basic styles priced at $87–$89.
• Outerwear Outerwear including Puffer Jackets, Teddy Jackets, Wind Breakers, Denim Jackets, Vests, Flight Suits, Powder Suits, and Base Layers for women and men, with premium materials and construction.
• Denim Collection Women's and men's denim including jeans, denim jackets, and denim shorts in fits such as Hi Rise Jessica, Mid Rise Slim Surfer, and Mid Rise Relaxed Surfer. Prices range from $265 for basic jeans to up to $1,200 for select premium denim pieces.
• Shorts Women's shorts including Biker Shorts, Club Shorts, Board Shorts, and Denim Shorts featuring 5-stripe and Bolt designs.
• Women's Swim Women's swimwear including Swim Tops, Swim Bottoms, and Boardshorts featuring 5-stripe and Bolt designs.
• Kids Collection Children's apparel including Kids Tees, Kids Hoodies, Kids Outerwear, Kids Shorts, Kids Sweatpants, and Kids Trucker Hats, mirroring adult styles for family coordination.
• MLB Collection Officially licensed MLB merchandise featuring vintage-inspired designs for 13 MLB teams including Dodgers, Yankees, Phillies, Giants, and others. Includes hoodies, sweatpants, and tees, sold at MLBShop.com, AviatorNation.com, and select ballparks.
• NFL Super Bowl LX Collection Officially licensed NFL Super Bowl LX collection featuring vintage-inspired designs for the Patriots and Seahawks plus exclusive championship merchandise, sold at the NFL Shop at the Super Bowl Experience and online.
• College Collection NCAA college collaborations featuring University-branded merchandise including University of Tennessee and other colleges, extending the brand into collegiate licensed apparel.
• Trucker Hats Vintage-inspired trucker hats in men's and kids varieties with patriotic and branded designs. Entry-level pricing at $58.
• Socks Branded socks featuring Aviator Nation's signature 5-stripe and retro designs.
• Slides Slide footwear featuring Aviator Nation branding for casual lifestyle wear.
• Surfboards Branded surfboards featuring Aviator Nation's retro surf aesthetic.
• Lola Blankets Collaboration Limited-edition blanket collection merging Lola Blankets' signature softness with Aviator Nation's retro surf aesthetic. Five colorways (Black//White Bolt, Blue//White Bolt, Beige//Copper Bolt, Red//White Bolt, Gold//White Bolt) each incorporate the iconic lightning bolt motif.
• The Enough Bracelet Limited-edition green-on-green bracelet collaboration with We Are ENOUGH (founded by Blake Mycoskie of TOMS), priced at $25 with a QR code for a give-one-away mechanic. 100% of proceeds benefit mental health organizations including NAMI, Project Healthy Minds, Active Minds, the Kevin Love Fund, and The Hidden Opponent.
• FUNBOY x Aviator Nation Pool Floats Collaboration collection featuring FUNBOY inflatable pool floats and lifestyle accessories with Aviator Nation branding.
• USA 2026 Drop Patriotic-themed seasonal collection for 2026 featuring USA-themed designs in red, white, blue, and vintage colorways.
• Gift Cards Digital and physical gift cards sold through the e-commerce platform and retail stores, driving prepaid revenue and customer acquisition.
• Aviator Nation Mobile App Native iOS and Android mobile applications providing shopping, browse, wishlist, and push-notification access to the Aviator Nation e-commerce catalog.
• AviatorNation.com E-commerce Storefront Shopify-powered direct-to-consumer e-commerce storefront at AviatorNation.com offering the full product catalog, new arrivals, best sellers, gift cards, and integrated rewards program, including mobile app integration.
• Rewards Program Customer loyalty rewards program offering points and tangible rewards for purchases and engagement, focused on incremental revenue and changing customer behavior.

Quantifiable outcome

• Customers with retail touchpoints have 23% higher lifetime value than digital-only customers, validating the multi-channel retail strategy
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• MLB (Major League Baseball)flagshipStrategic or Co-development Partner · 15 May 2026Aviator Nation expanded its officially licensed MLB capsule collection to additional ballparks across Major League Baseball for the 2026 season, following the success of last year's launch. The collection features limited-edition vintage-inspired hoodies, sweatpants, and tees for 13 MLB teams, handmade in Los Angeles. Available at MLBShop.com, AviatorNation.com, and select stadiums.
• We Are ENOUGHflagshipStrategic or Co-development Partner · 1 April 2026Siblings Paige Mycoskie (founder of Aviator Nation) and Blake Mycoskie (founder of TOMS and We Are ENOUGH) launched a limited-edition collaboration bracelet ahead of Mental Health Awareness Month in May 2026. The green-on-green bracelet, priced at $25, features a QR code inviting buyers to purchase a second bracelet to give away, with 100% of proceeds benefiting mental health organizations including NAMI, Project Healthy Minds, Active Minds, the Kevin Love Fund, and The Hidden Opponent. This was Aviator Nation's first retail and e-commerce partnership to launch We Are ENOUGH products to consumers.
• ShopifycoreTechnology or Integration · 9 February 2026Aviator Nation unified its commerce data on Shopify's platform after six years of running disconnected Shopify and Lightspeed systems. This enabled Director of Ecommerce Curtis Ulrich to use Shopify's AI assistant Sidekick to discover that customers with retail touchpoints have 23% higher lifetime value. The company now processes thousands of festival transactions using mobile devices and pulls business intelligence in seconds. Shopify case study highlights Aviator Nation as a success story for unified commerce data.
• NFL (National Football League)flagshipStrategic or Co-development Partner · 31 January 2026Aviator Nation launched an officially licensed Super Bowl LX collection in January 2026, featuring vintage-inspired designs for the Patriots and Seahawks plus exclusive championship merchandise. Available at the NFL Shop at Super Bowl Experience at Moscone Center in San Francisco and online. This represents a milestone in Aviator Nation's expansion into sports licensing and fan merchandise, with founder Paige Mycoskie noting customers had been requesting this collection for years.
• Lola BlanketscoreStrategic or Co-development Partner · 12 December 2025Lola Blankets and Aviator Nation launched a limited-edition collaboration featuring five blanket designs that merge Lola Blankets' signature softness with Aviator Nation's retro surf aesthetic. Five colorways (Black//White Bolt, Blue//White Bolt, Beige//Copper Bolt, Red//White Bolt, Gold//White Bolt) each incorporating Aviator Nation's iconic lightning bolt motif. Available through both brands' websites and Aviator Nation retail stores. Described as rooted in shared values of comfort, self-expression, and creative rebellion.
• Philadelphia PhilliescoreStrategic or Co-development Partner · 11 July 2025The Philadelphia Phillies and Aviator Nation launched a retro-inspired apparel collection, combining the baseball team's heritage with Aviator Nation's vintage California lifestyle aesthetic.
• FUNBOYminorStrategic or Co-development PartnerFUNBOY x Aviator Nation collaboration featuring co-branded pool floats and lifestyle accessories. Available through the brand's retail stores and e-commerce platform.

Scale indicators4 records

Direct peers

• Vuori: Premium California-based athleisure and lifestyle apparel brand with similar handmade-quality positioning, omnichannel DTC model, and target customer of active lifestyle consumers seeking elevated everyday wear.
• Alo Yoga: Premium athleisure brand selling hoodies, leggings, and lifestyle apparel through DTC and physical retail; competes directly with Aviator Nation for the wellness/lifestyle consumer with overlapping price points and product categories.
• Billabong: Surf heritage apparel brand with similar 1970s-inspired California aesthetic, boardshorts and lifestyle apparel portfolio, and licensed sports crossover; competes for the surf-and-festival consumer.
• Marine Layer: California-inspired lifestyle apparel brand with soft, comfortable fabrics and a similar vintage California aesthetic; competes directly in casual lifestyle apparel at comparable premium price points.
• Outdoor Voices: Recreational activewear brand focused on lifestyle positioning and DTC community-building; competes in the same premium athleisure space with similar brand-led, multi-channel retail strategy.
• RVCA: Surf and skate-inspired lifestyle apparel brand with similar California heritage, vintage styling, and apparel-led product portfolio spanning men's and women's categories.

Others

• Yeti: Premium outdoor lifestyle brand with strong DTC and event-driven activation strategy; thematically comparable in building a premium lifestyle brand rooted in outdoor culture, though in drinkware/hard goods rather than apparel.

Broad incumbents

• Patagonia: Established California-based outdoor lifestyle apparel brand with strong environmental positioning, premium pricing, and comparable heritage-driven brand identity — adjacent competition for the conscious California consumer.
• Lululemon: Global premium athletic apparel incumbent with extensive retail footprint and dominant athleisure brand recognition; competes broadly with Aviator Nation for the premium lifestyle consumer despite very different scale.
• Nike: Global athletic apparel giant holding the broadest portfolio of officially licensed sports merchandise, including MLB, NFL, and NCAA; a powerful counterparty for any sports-licensed apparel challenger.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aviatornation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviator Nation