What TV ASAHI SERVICE does

TV ASAHI SERVICE Co., Ltd. (株式会社テレビ朝日サービス) is a Tokyo-headquartered, privately-held Japanese company that has functioned as a diversified support services arm for the broadcasting and video production industry since its founding in December 1958 (originally as Japan Educational Television Service). It became a 100% wholly-owned subsidiary of TV Asahi Corporation in March 2017 and operates from a Roppongi headquarters, a Minami-Senju Technical Center (relocated March 2021), and an innovation hub in Naha, Okinawa. The company employs roughly 172-200 staff and is led by President and Representative Director Imai Yutaka (今井 豊).

The company runs nine operational divisions covering the full broadcasting value chain: Visual Technology (LED display and transparent OLED rental/sales), System Development and IT Services, Digital Solutions and Services, Technical Sales, Network Promotion, International Business (program sales and film distribution), Rights Management, CM Operations (advertising agency), and Insurance Agency services. It holds exclusive Japanese distribution partnerships with Leyard (carbon-fiber LED displays) and Planar (transparent OLED LookThru and QE Series 4K LCD), and maintains insurance agency relationships with Mitsui Sumitomo Insurance, Tokio Marine & Nichido, and Sompo Japan Nipponkoa for group employee coverage.

TV ASAHI SERVICE monetizes through a mix of B2B equipment sales and rental, custom system integration and IT services contracts, advertising agency commissions, content licensing and rights management, insurance agency commissions, and program/film sales. Its primary customer is its parent TV Asahi, with the broader ANN network stations as secondary enterprise clients; external customers include event producers, concert organizers, sports venues, educational institutions, and group employees. The company has built proprietary technology around Edge AI for live broadcast text detection and masking (operational since February 2020), RPA for back-office automation, and dialogue AI ("Meguri") for tourism applications, and maintains subsidiary 株式会社プラスゼロ (Plus Zero) established in August 2018 to pursue adjacent digital services.

Name

TV ASAHI SERVICE

Legal name

株式会社テレビ朝日サービス

Website

https://tv-asahi-service.co.jp

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

TV ASAHI SERVICE is a Tokyo-based, wholly-owned subsidiary of TV Asahi Corporation providing diversified broadcasting support services including equipment rental, system development, content licensing, advertising, insurance, and visual display technology to the TV Asahi group, ANN network stations, and external event producers.

Ownership category

akta.pro rank

Product category

Broadcasting Support Services

NAICS

Television Broadcasting Stations (51612), Motion Picture and Video Distribution (51212), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industries

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH), Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD), Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC), International TV Program Distribution (Sales/Output Deals) (MPABAMAD)

Keywords

• Broadcasting support services
• Video production equipment
• LED display rental
• Broadcast system integration
• Program rights management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Broadcast Equipment Sales and Rental: Sales and rental of broadcasting equipment including cameras, LED displays, video production gear, and professional AV equipment to TV stations and event producers.
2. System Development and IT Services: Custom system development, integration, operation, and maintenance for TV Asahi group companies and ANN network stations.
3. Insurance Agency Services: Insurance agency services offering automobile, fire, casualty, and other insurance products to TV Asahi group employees and affiliated companies. Handles defined contribution pensions.
4. Program Sales and Rights Management: Domestic and international sales of TV programs and content, handling rights management for TV Asahi productions.
5. Advertising Agency Services: TV advertising agency services, CM production management and broadcast scheduling for advertisers.
6. Flower Arrangement Intermediation: Flower delivery services for events, congratulations, condolences, and occasions across Japan.
7. Logistics and Printing Services: Mail collection and distribution center operations, printing services for TV Asahi internal operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TV ASAHI SERVICE provides comprehensive broadcasting and video industry support services including sales and rental of professional broadcast equipment (LED displays, OLED transparent displays, 4K monitors), custom system development and IT services for TV Asahi group and ANN network stations, program sales and rights management, advertising agency services, insurance agency operations, and logistics/printing services. The company serves as a one-stop specialist support entity for the broadcasting value chain, with proprietary AI technology for live broadcast text detection and masking.

Product overview

TV Asahi Service operates as a comprehensive broadcasting and content industry support company offering both physical products and services. The product portfolio centers on professional visual display technology including Planar OLED transparent displays (LookThru Series), 4K LCD monitors (QE Series), and carbon fiber LED displays (Carbon Light CLI/CLF Series) available for rental and sale. AI-enabled technology services include real-time broadcast text detection/masking and dialogue AI systems. Supporting services include system development, insurance, advertising, rights management, and film distribution. The company functions as a diversified service provider rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Planar LookThru OLED LO552 Transparent Display 55-inch transparent OLED display enabling glass-like imaging with content overlaid on background scenery. Features NTSC 120% color gamut, 400cd/m² brightness, and 38% transmittance. Distributed and rented by TV ASAHI SERVICE for TV studios, events, and showroom applications.
• Planar QE Series 4K LCD Monitors Large-format 4K LCD monitors available in 75-inch, 86-inch, and 98-inch sizes with built-in 4K media player, 500cd/m² brightness (excluding 98-inch), and optional multi-touch panels for digital signage applications.
• Carbon Light CLI Series Indoor LED Display Industry's lightest weight indoor LED display using proprietary carbon fiber molding technology. Features 2.6mm to 5.2mm pixel pitch, automatic video signal recovery circuit, dual power backup system, and CAT6 video transmission with optional 4K super controller compatibility.
• Carbon Light CLF Series LED Floor Display LED floor system with maximum 4t/m² load capacity using carbon fiber molding technology. Features 5.2mm to 10.4mm pixel pitch, anti-slip floor mask system, dual compact power units with automatic backup, suitable for live events and stage applications.
• AI Text Detection & Masking System Real-time AI system that detects text appearing in live video broadcasts and automatically applies masking for broadcast compliance. Operational since February 2020 with world's fastest implementation at 0.015 second detection and 0.06 second on-air capability.
• Insurance Agency Services Risk consulting and insurance services including automobile, fire, casualty, liability, and comprehensive movable property insurance products. Also offers defined contribution pension (iDeCo/401K) products. Serves TV Asahi group employees and affiliated companies through partnerships with Mitsui Sumitomo Insurance, Tokio Marine & Nichido, and Sompo Japan Nipponkoa.
• Video Equipment Rental & Operation Rental and operation services for video production equipment including LED displays, professional monitors, cameras, and production gear for TV programs, concerts, and live events. Serves TV Asahi group, ANN network stations, and external event producers.
• System Development & IT Operations IT system development, consulting, and project management for TV Asahi and group companies. Includes system operation, maintenance, and cloud infrastructure services.
• Program Sales & Rights Management Domestic and international sales of TV programs and content with dedicated rights management for TV Asahi productions. Includes non-theatrical film distribution to schools and public venues.
• Advertising Agency Services TV advertising agency services including CM (commercial) production management and broadcast scheduling for advertisers. Operated since April 2005 through the CM Operations Department.

Quantifiable outcome

• World's fastest Edge AI text detection and masking: 0.015 seconds detection, 0.06 seconds on-air
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mitsui Sumitomo Insurance (三井住友海上火災保険株式会社)coreOthersPrincipal insurance partner for TV Asahi Service's insurance agency operations. Handles automobile, fire, casualty, and comprehensive insurance products. The company serves as an insurance agency for group employees and affiliated companies, offering internet-based insurance procedures through this partnership.
• Tokio Marine & Nichido (東京海上日動火災保険株式会社)coreOthersKey insurance partner providing fire, automobile, and casualty insurance products to TV Asahi group employees and affiliated companies through TV Asahi Service's insurance agency.
• Sompo Japan Nipponkoa (損害保険ジャパン日本興亜株式会社)coreOthersInsurance partner offering comprehensive insurance products to TV Asahi Service's group insurance agency operations.
• Leyard (レイカード)coreTechnology or IntegrationPartnership with Leyard Japan for LED display products including Carbon Light CLI Series (indoor LED), Carbon Light CLF Series (LED floor system), and QE Series 4K LCD monitors. TV Asahi Service distributes and rents these products in Japan.
• Planar (プラナー)coreTechnology or IntegrationPartnership for transparent OLED display products (Planar LookThru Series OLED LO55). TV Asahi Service distributes and rents Planar's transparent display technology featuring 120% NTSC color gamut and 38% transmittance.
• TV Asahi (テレビ朝日株式会社)coreOthersParent company and primary business partner since March 2017 (100% subsidiary). TV Asahi is the core customer and strategic anchor for all of TV Asahi Service's broadcasting support operations including systems, equipment, content, and advertising.
• Plus Zero (株式会社プラスゼロ)minorStrategic or Co-development PartnerSubsidiary established in August 2018, relocated to Minami-Senju Technical Center in March 2021. Engaged in technology and innovation projects complementary to TV Asahi Service's operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Toei Company: Major Japanese film and program production/distribution company with extensive international licensing operations - comparable to TV Asahi Service's international program sales division but at much larger scale across theatrical, broadcast, and streaming.
• Sony Professional Solutions: Major manufacturer of broadcast cameras, professional monitors, and production systems. While not a direct subsidiary model, Sony supplies many of the same broadcast equipment categories that TV Asahi Service distributes and rents in Japan.
• Panasonic Connect: Division of Panasonic providing professional broadcast cameras, switchers, and AV solutions - a broad incumbent in the same broadcast equipment supply chain that TV Asahi Service operates in.
• Canon: Manufacturer of professional broadcast and cinema camera systems, lenses, and production equipment - competes in the same broadcast equipment categories that TV Asahi Service distributes and rents in the Japanese market.

Direct peers

• Hibino Corporation: Japanese AV system integrator and rental company specializing in professional audio, video, and LED display systems for broadcast, events, and concerts - directly comparable to TV Asahi Service's LED rental and event services business.
• NHK Service Center: Service organization supporting NHK (Japan's public broadcaster) with equipment, broadcast technology, and viewer services - represents the public broadcasting analog to TV Asahi Service's commercial network role.
• Ikegami Tsushinki: Established Japanese broadcast equipment manufacturer specializing in TV cameras, monitors, and broadcast infrastructure - comparable to TV Asahi Service in the broadcast technology value chain but as a manufacturer rather than a service distributor.
• TBS Service: Service subsidiary of TBS Holdings providing equipment rental, system operations, and broadcast support services for the TBS network - a near-identical business model and competitive counterpart to TV Asahi Service.
• Nippon Television Network Service: Wholly-owned subsidiary of Nippon Television Network Corporation providing broadcast equipment, system development, and operational support to NTV group companies - the closest functional analog to TV Asahi Service within a competing Japanese broadcast network.
• TX Service Center (TV Tokyo): TV Tokyo group's broadcast support services subsidiary handling equipment, operations, and program-related services - functionally equivalent to TV Asahi Service within the smaller TX Network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@テレビ朝日サービス新着採用

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV ASAHI SERVICE