Orange Theatre Company

What Orange Theatre Company does

Orange Theatre Company (OTC), legally Stichting Orange Theatre Company, is an Amsterdam-based non-profit foundation founded in 2018 that operates as the city's dedicated English-language theatre company. It produces an annual season of contemporary plays, a youth theatre programme for ages 5–18 (weekly Saturday classes, summer camps, summer intensives, private coaching), and the Tiny Theatre - Monologues Live! live and podcast series, which was featured by NRC as one of the top three Dutch podcasts. OTC serves Amsterdam's international expat community and English-speaking residents who lack English-language cultural entertainment, alongside Dutch audiences, children and teens seeking performing arts education, and emerging writers and performers seeking a stage.

OTC operates from KIT Live at Linnaeusstraat 2A, Amsterdam, and uses Theater de Cameleon for summer programmes and Doka (Volkshotel) for Tiny Theatre events. It draws on a creative pool of 60+ individuals from more than 20 nationalities and is led by co-Artistic Directors Sairah Erens and Elyse O'Shaughnessey, Managing Director Viviana Cardenas, and a volunteer board (Chair Jan Hoekema, Secretary Jeanette Hamster, Treasurer Aram Balian). The organisation holds ANBI (Cultural Public Benefit Organisation) status under Dutch law, making donations tax-deductible.

Revenue is generated through ticket sales (€20–€100 per person across General Admission, Wine Tasting, and VIP Royal Box tiers for events like the Orange After Hours benefit cabaret), youth programme fees (€32 single class, €300 full term, €290 summer week, €70 single day), corporate partnerships starting at €1,500 per year, and patron circle donations starting at €750 per year. Distribution is primarily direct via the Stager online ticketing platform, supplemented by social media (Facebook, Instagram), email newsletters, and earned media coverage in Dutch national press. Strategic collaborations include co-productions with de Toneelmakerij (Sweet Sixteen, 2023) and HMST (Oasis of Doubt, 2022).

Name

Orange Theatre Company

Legal name

Stichting Orange Theatre Company

Website

https://orangetheatrecompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange Theatre Company is an Amsterdam-based non-profit foundation, founded in 2018, that produces English-language theatre productions, a youth theatre programme for ages 5–18, and the Tiny Theatre Monologues Live live/podcast series for the city's international and Dutch-speaking communities.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Fringe & Experimental Performing Arts (MPAGABAI)

Keywords

• English language theatre
• Youth theatre education
• Live theatre productions
• Monologue podcast series
• Community performing arts

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: OTC generates revenue through the sale of tickets to its mainstage productions, benefit cabaret events, and Tiny Theatre Monologues Live events. Tickets are sold online via the Stager platform with tiered pricing including General Admission, Wine Tasting, and VIP Royal Box options.
2. Youth Theatre Programme Fees: OTC charges fees for its youth theatre programme including weekly Saturday classes (Full Term €300, Single Class €32), summer camps (Full Week €290, Single Day €70), and private coaching sessions.
3. Corporate Partnerships: Corporate partners pay to support OTC in exchange for tickets, behind-the-scenes access, communication and presentation workshops, and recognition. Corporate partnerships start at €1,500 per year.
4. Patron Circle Donations: Individual patrons support OTC with annual donations starting at €750, receiving theatre and backstage access with fellow Circle members. OTC holds ANBI (Cultural Public Benefit Organisation) status, making contributions tax-deductible in the Netherlands.
5. Podcast and Live Show Recordings: The Tiny Theatre - Monologues Live! podcast, featured in the NRC top 3 Dutch podcasts, generates audience engagement and drives attendance to live events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Orange Theatre Company produces an annual season of English-language theatre productions in Amsterdam, supported by a Youth Theatre education programme (weekly Saturday classes, summer camps, intensives, and private coaching for ages 5–18) and the Tiny Theatre – Monologues Live! live show and podcast featuring original short works. Tickets, class fees, patron donations, and corporate partnerships fund operations across the KIT Live venue in Amsterdam.

Product overview

Orange Theatre Company (OTC) is Amsterdam's English language theatre company offering a multi-faceted portfolio of theatre products and services. The core offerings include an annual season of professional theatre productions, a Youth Theatre program for children and teens (ages 5-18), and the Tiny Theatre Monologues Live! series featuring original monologues with a companion podcast. These are supported by educational programs including summer camps, intensives, and private coaching sessions. The company also operates patron and corporate partnership programs for supporter engagement. Founded in 2018, OTC has staged eight seasons of plays and produced an award-winning short film in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• Tiny Theatre - Monologues Live!: A curated night of original monologues performed live by actors, accompanied by a musician. OTC's platform for new writing and performing artists, featuring mini plays.
• OTC Youth Theatre

Products and services

• Annual English-Language Theatre Productions An annual season of professional English-language theatre productions staged primarily at KIT Live in Amsterdam, including original commissioned plays, adaptations, and contemporary works, aimed at Amsterdam's international and Dutch audiences.
• Youth Theatre Weekly Classes Year-round weekly Saturday theatre classes for children and teens aged 5–18, covering acting, singing, dancing, improvisation, and life-skills development, delivered by professional actors and teachers.
• Youth Theatre Summer Camps and Intensives Week-long summer theatre programmes for ages 5–10 (camp) and 11–18 (intensive), combining classical, contemporary, and musical theatre training with a culminating performance.
• Private Acting and Audition Coaching One-on-one private coaching sessions offering audition training, acting coaching, and school admissions coaching, delivered by OTC's professional teaching staff.
• Tiny Theatre – Monologues Live! A live curated night of original monologues performed by actors with a live musician, serving as OTC's platform for new writing and emerging performing artists, with past editions available as a podcast.
• Tiny Theatre Podcast An audio podcast featuring original monologue recordings from Tiny Theatre's live events, distributed on Spotify and other podcast platforms, designed to drive audience engagement and live event attendance.

Quantifiable outcome

• OTC has staged eight seasons of productions and produced an award-winning short film (Fever Dreams, 2020).
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• de ToneelmakerijcoreStrategic or Co-development PartnerOTC collaborated with de Toneelmakerij for Sweet Sixteen, OTC's first English rendition of a Dutch play. This collaboration represents a significant international expansion of a Dutch-language theatre production.
• HMSTcoreStrategic or Co-development PartnerHMST (The Hague Musical Theatre?) co-produced Oasis of Doubt with OTC — an original play loosely based on the personal experiences of writer Roberto Garcia Saez, a former Senior UN Officer.
• Jasmin Schiffer DesignminorGTM or Marketing PartnerJasmin Schiffer (jasminschiffer.de) is credited as OTC's website and visual designer, providing design services for the company's digital presence and promotional materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• De Toneelmakerij: Dutch theatre company focused on productions for young audiences. Direct peer because OTC collaborated with De Toneelmakerij on Sweet Sixteen (OTC's first English rendition of a Dutch play), making them a closely comparable youth/family theatre producer operating in the same Dutch market.
• Jeugdtheater De Krakeling: Amsterdam-based youth theatre producing performances and educational programmes for children. Direct peer because it competes for the same Amsterdam youth theatre market (ages 5–18) that OTC's Youth Theatre programme targets, with overlapping mission and customer base.
• Park Theatre: London-based, small-scale producing theatre presenting a year-round programme of new work, classics, and emerging voices. Direct peer because it operates at a similar scale and English-language producing-theatre model as OTC, with comparable ticketed mainstage programming and outreach.
• Soho Theatre: London-based producing theatre with a dedicated developmental programme for new writing and emerging artists. Direct peer because its English-language, new-writing, and emerging-artist programming closely parallels OTC's Tiny Theatre – Monologues Live! and mainstage season model.
• English Stage Company: London-based not-for-profit producing company behind the Off West End Almeida Theatre, focused on new writing and English-language work. Direct peer because of its English-language producing model, new-writing emphasis, and non-profit structure mirroring OTC's mission and approach.

Broad incumbents

• International Theatre Amsterdam (ITA): The Netherlands' leading repertory theatre company, based in Amsterdam. Broad incumbent because it operates in the same city and theatre category as OTC but at significantly greater scale, producing Dutch-language work for mass audiences rather than English-language niche programming.
• Theater Bellevue: Amsterdam-based venue and producing house presenting Dutch-language contemporary theatre and performance. Broad incumbent because it serves the same Amsterdam theatre-going audience as OTC but with predominantly Dutch-language programming, positioning it as a complement rather than direct substitute.
• Stadsschouwburg Amsterdam: Amsterdam's historic municipal theatre venue hosting a broad programme of visiting and resident productions. Broad incumbent because it shares the same city and venue-based performing arts market as OTC, but operates at a much larger scale as an established venue rather than a producing company.

Regional players

• English Theatre Hamburg: Germany's largest English-language theatre, based in Hamburg. Regional player because it operates a comparable English-language theatre producing model in a different European city, addressing an international/expat audience with similar programming to OTC.

Emerging players

• Edinburgh Festival Fringe: The world's largest performing arts festival featuring thousands of English-language productions annually. Emerging-player comparator because its fringe/experimental and new-writing programming is structurally similar to OTC's Tiny Theatre work, though it operates as a festival rather than a year-round producing company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orangetheatrecompany
• Instagraminstagram.com/orangetheatrecompany
• Xx.com/orange_theatre
• LinkedInlinkedin.com/company/orangetheatrecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Theatre Company