Park Theatre
Park Theatre is a London-based registered charity operating a three-space live performance venue in Finsbury Park, presenting drama, comedy, and musicals alongside community engagement programmes for general audiences, young people, and local residents.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Park Theatre does
Park Theatre is a London-based registered charity (charity number 1137223) and company limited by guarantee operating a three-space live performance venue in Finsbury Park, North London. Founded in 2013 and now in its second decade, the venue runs two main auditoriums — Park200 (approximately 200 seats) and Park90 (approximately 90 seats) — plus The Morris Space for hire, programming drama, comedy, musicals, and family productions. The Creative Engagement Programme extends its work into young people, local communities, artists, and dementia-friendly audiences, often in partnership with London Metropolitan University, Islington Council, and Arts Council England. Notable productions include Olivier-nominated work, with the venue citing 7 Olivier nominations, 9 West End transfers, and 14 UK tours as track-record proof points; Jez Bond serves as Artistic Director and Vicky Hawkins as Executive Director.
The technology stack is entirely commercial off-the-shelf SaaS oriented around the customer-facing transaction journey: Spektrix for ticketing and CRM, Opayo and Adyen for payment processing, DotDigital for email marketing, Google Analytics for web analytics, and The Audience Agency for industry benchmarking. The website operates as the primary direct-to-consumer sales and marketing channel, supplemented by a telephone/email box office and a curated social media presence across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Revenue is generated through a diversified mix: ticket sales (primary), food and beverage through the wholly-owned subsidiary Park Theatre Café Bar Limited operating Park Pizza & Bar, the Park Keeper membership programme (from £60/year, recurring), donations (one-off and monthly), corporate sponsorship, space hire to external producers, and gift vouchers. Pricing is structured by tier — standard £15–£52.50, Under 30 at £10, Access at £18.50, group booking incentives, and concession pricing — with a non-voluntary £1.50 Building Levy on some performances. The organisational model is a non-traded charity with two wholly-owned subsidiaries (Park Theatre Café Bar Limited and Park Theatre Productions Limited); financials are not publicly disclosed.
Park Theatre firmographics
Firmographics- Name
- Park Theatre
- Legal name
- Park Theatre
- Website
- https://parktheatre.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Park Theatre is a London-based registered charity operating a three-space live performance venue in Finsbury Park, presenting drama, comedy, and musicals alongside community engagement programmes for general audiences, young people, and local residents.
- Ownership category
- akta.pro rank
Park Theatre industry classification
Industry- Product category
- Live Theatre / Performing Arts Venue
- NAICS
- Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industries
- Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Park Theatre is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Park Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for productions in Park200, Park90, and Morris Space auditoria. Tickets sold at various price points with real-time pricing through Spektrix system.
- Food & Beverage: Park Pizza & Bar provides pre-show meals, post-show drinks, and casual dining. Operated through subsidiary Park Theatre Café Bar Limited.
- Membership (Park Keeper): Annual membership programme offering priority booking, exclusive benefits, and 15% discount on up to eight tickets. Memberships start from £60 per year.
- Donations & Fundraising: Registered charity (1137223) relying on individual donations, monthly giving, and support to fund creative work. One-off and monthly donation options available.
- Corporate Sponsorship: Corporate sponsorship programme as part of support-us offerings.
- Space Hire: Hire of spaces including The Morris Space, Park90, and Park200 for external productions and events.
- Gift Vouchers: Gift vouchers available at any value, redeemable for shows or memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tickets - The Importance of Being Oscar |
| Unit Pricing | Pay-as-you-go | Concession Pricing |
| Unit Pricing | Pay-as-you-go | Park Under 30 |
| Unit Pricing | Pay-as-you-go | Access Pricing |
| Transaction based/ take rate | Pay-as-you-go | Group Bookings |
| Subscription | Annual | Park Keeper Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Park Theatre product offering
Product offeringCore offering
Park Theatre is a North London theatre venue operating three performance spaces (Park200, Park90, and The Morris Space) that produces and hosts live theatre productions including drama, comedy, and musicals. It supplements performances with on-site food and beverage (Park Pizza & Bar), venue hire for external productions, a Park Keeper membership programme, a Creative Engagement community programme, and fundraising via donations and corporate sponsorship.
Product overview
Park Theatre is a registered charity and theatre venue operating three performance spaces: Park200 (main auditorium with approximately 200 seats), Park90 (intimate space with approximately 90 seats), and The Morris Space (flexible hire space). The venue presents a diverse programme of produced and hosted productions spanning drama, comedy, and musicals, with an archive of over 100 productions including Olivier-nominated work and West End transfers. Ancillary offerings include Park Pizza & Bar for dining, gift vouchers, and Park Keeper membership programme. The theatre also runs a Creative Engagement Programme supporting artists, communities, young people, and dementia-friendly activities, alongside comprehensive accessibility services including captioned, audio-described, and BSL performances.
Differentiator
Problem solved
Functional benefit
Brands
- Park200: Main auditorium with 200 seats at Park Theatre
- Park90
- Morris Space
- Park Pizza & Bar
- Park Keeper
- Park Laughs
- Park Under 30
Products and services
- Park200 Park200 is the main auditorium at Park Theatre with approximately 200 seats, hosting major productions including musicals, dramas, and star-studded fundraiser events for both the theatre's own productions and visiting companies.
- Park90 Park90 is a smaller performance space at Park Theatre with approximately 90 seats, used for more intimate productions, comedy shows, and new writing.
- The Morris Space The Morris Space is a flexible space available for hire at Park Theatre, suitable for rehearsals, workshops, and smaller performances.
- Park Pizza & Bar Park Pizza & Bar is an on-site dining and bar service at Park Theatre offering pre-show meals, post-show drinks, and casual dining for theatre visitors, operated through subsidiary Park Theatre Café Bar Limited.
- Gift Vouchers Gift vouchers available at any value, redeemable for Park Theatre shows or Park Keeper memberships.
- Park Keeper Membership Park Keeper is an annual membership programme from £60 per year offering priority booking, exclusive benefits, and a 15% discount on up to eight tickets per year for supporters of the theatre.
- Creative Engagement Programme The Creative Engagement Programme provides creative opportunities including work with artists, communities, young people, and dementia-friendly activities for participants in and around Finsbury Park.
- Accessibility Services Accessibility offerings include captioned performances, audio-described performances, British Sign Language interpreted performances, relaxed performances, and Pay What You Can tickets for audiences with accessibility needs.
Quantifiable outcome
- 7 Olivier nominations achieved
- +2 more outcomes
Companies that use Park Theatre
Customer profileSegments5 records
Ideal customer profiles4 records
Park Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Park Theatre partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- London Metropolitan UniversitycoreAcademic partnership for verbatim theatre production The Talking Drum: Voices from the Andover Estate. Project team led by Professor John Gabriel with Dr Alya Khan and Gulser Rose Kaya conducted three-year oral history project with 40+ estate residents.
- Andover Estate Community CentrecoreCo-presenter of The Talking Drum production, representing the local community whose voices are centre stage in the verbatim play.
- Original TheatrecoreCo-producer of The Importance of Being Oscar, an Olivier-nominated production by Original Theatre in association with Reading Rep Theatre. Producing work in hundreds of theatres and online.
- Reading Rep TheatreminorAssociation with Original Theatre and Park Theatre for The Importance of Being Oscar production.
- Alexander 'Sandy' Marshall & Wild YakminorCo-presenter of Holy Fool production at Park Theatre.
- Islington CouncilminorFunder and supporter of The Talking Drum production, representing local government partnership.
- Smart Social Futures C.I.CminorCommunity partner/supporter of The Talking Drum production.
- Allie's Art ClubminorCommunity supporter of The Talking Drum production.
- SpektrixcoreTicketing system provider providing support for online booking, CRM, and system maintenance. Processes customer bookings and provides marketing automation integration.
- Opayo / AdyencorePayment processing providers for credit card transactions including name on card, credit card number, billing address, CVV, amount and order number.
- DotDigitalcoreEmail marketing platform used for e-marketing campaigns, cancellation communications, and pre/post show emails.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Park Theatre competitors and assessment
Company assessmentDirect peers
- Donmar Warehouse: Small-scale (250-seat) Covent Garden theatre with a strong record of high-profile productions and West End/Broadway transfers. Directly comparable in scale, programming philosophy, and transfer-pipeline economics.
- Soho Theatre: Central London venue combining theatre and comedy across multiple performance spaces, with a focus on new writing and emerging artists. Comparable as a multi-space London fringe venue that runs its own productions and hosts external work.
- Young Vic: Waterloo-based London theatre focused on bold new productions and international work, with a strong record of West End and Broadway transfers. Comparable as a small-capacity, reputation-driven venue in the capital.
- Orange Tree Theatre: Richmond-based in-the-round theatre producing new writing, classics in reimagined form, and community-focused programming. Comparable as a single-venue charitable theatre with strong educational and community engagement programmes.
- Almeida Theatre: Independent London theatre in Islington presenting a drama-heavy programme of new writing and contemporary productions. Mirrors Park Theatre's positioning as a fringe/Off-West End drama venue with a strong critical reputation and a track record of work transferring to the West End.
- Hampstead Theatre: North London fringe theatre known for premiering new plays and nurturing playwrights. Operates a main auditorium plus a studio space and shares Park Theatre's model of incubating work for transfer to larger London and UK venues.
- Menier Chocolate Factory: Small (approximately 180-seat) London fringe theatre operating as a receiving house for transferred productions and as a producer. Comparable scale and business model as an Off-West End venue with a strong West End transfer record.
- Bush Theatre: West London fringe theatre specialising in new writing, presented in a single studio-style auditorium. Comparable in scale, focus on emerging playwrights, and mission-driven artistic programming.
- Kiln Theatre: North London theatre (formerly Tricycle) known for documentary/verbatim and politically engaged programming with strong community ties. Closely comparable to Park Theatre's verbatim work with Andover Estate and its community engagement model.
Broad incumbents
- Royal Court Theatre: Flagship London new-writing venue with substantially greater scale, capacity, and resources than Park Theatre. Comparable as a London institution dedicated to premiering new plays, and the principal larger-scale incumbent whose productions Park Theatre aspires to feed into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Park Theatre social profiles
Digital presencePark Theatre compliance and trust
Trust signalCompliance2 records
Park Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park Theatre leadership team
Management profileNumber of profiles
Profiles2 records
Park Theatre subsidiaries and ownership
Company hierarchySubsidiaries2 records
Park Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park Theatre
What does Park Theatre do?
Park Theatre is a North London theatre venue operating three performance spaces (Park200, Park90, and The Morris Space) that produces and hosts live theatre productions including drama, comedy, and musicals. It supplements performances with on-site food and beverage (Park Pizza & Bar), venue hire for external productions, a Park Keeper membership programme, a Creative Engagement community programme, and fundraising via donations and corporate sponsorship.
Is Park Theatre a public or private company?
Park Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Park Theatre founded?
Park Theatre was founded in 2013. It employs 11 to 50 people.
Where is Park Theatre based?
Park Theatre is headquartered in London, United Kingdom, in the Europe region.
How does Park Theatre make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, membership (Park Keeper), donations & Fundraising, corporate Sponsorship, space Hire and gift Vouchers.
Who are Park Theatre's main competitors?
Direct peers on record are Donmar Warehouse, Soho Theatre, Young Vic, Orange Tree Theatre, Almeida Theatre, Hampstead Theatre, Menier Chocolate Factory, Bush Theatre and Kiln Theatre. Royal Court Theatre is listed as a broad incumbent.
Does Park Theatre have an API?
No public API is recorded for Park Theatre.
What industry is Park Theatre in?
Park Theatre's product category is Live Theatre / Performing Arts Venue. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of MPAGALAJ, Venue Management & Booking Services (Third-Party Operators). Its NAICS code is 71111 and its SIC code is 7900.