Vollenhoven

What Vollenhoven does

Vollenhoven B.V., operating as AVIA Vollenhoven, is a Dutch family-owned mobility and energy company founded in 1895 in Tilburg and currently in its fourth generation of Bogaers family ownership. The company operates a regional network of 100+ tank stations plus food franchise concepts (Bufkes, Coffee Fellows, Family) across Brabant, Limburg, and Zeeland, and participates in the AVIA cooperative (since 2006), which collectively manages 400 stations in the Netherlands and provides access to 2,700+ NL and 3,700+ European fueling locations and 1,000,000+ EV charging points via the AVIA Card. Headcount is approximately 225 employees across trading, retail, sales support, and facility management.

The product portfolio spans traditional fuels (diesel, petrol, LPG, AdBlue), biofuels (HVO20 and HVO100 with up to 89% CO2 reduction under ISCC certification), EV charging infrastructure (AVIA VOLT — AC 11–22 kW, DC 50–480 kW, mobile 30 kW, and multi-point charging sites with dynamic load balancing), commercial battery storage systems (rent or purchase, partnered with DENS), 100% green electricity and gas supply (AVIA Energie with dynamic hourly/daily pricing), industrial and automotive lubricants (Shell, Q8 Oils, Bechem), truck tolling services, car wash, and a loyalty program (ViaAVIA). The April 2026 VONA joint venture with ABC Energies and Vidol will add wholesale fuels and specialty lubricants to the portfolio.

The business model combines transaction-based fuel and lubricant sales, usage-based EV charging and energy supply, recurring AVIA Card fleet subscriptions (€2.50–€7.50/month per card plus per-transaction fees), and B2B service contracts. Go-to-market is hybrid: direct-to-consumer through owned stations, sales-led B2B for fleet cards, charging installations, and energy supply, and channel-driven through the AVIA cooperative, AVIA VOLT JV, and food franchise partners. Customer segments span business fleet operators (primary), SMB/ZZP (primary), consumer drivers (primary), and industrial/maritime (secondary).

Name

Vollenhoven

Legal name

Vollenhoven B.V.

Website

https://aviavollenhoven.nl

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

51–100 employees

Short description

Vollenhoven B.V. (AVIA Vollenhoven) is a fourth-generation Dutch family-owned mobility company operating 100+ fuel stations in southern Netherlands, distributing fuels, EV charging, green energy, and lubricants to fleet operators, SMBs, and consumers via the AVIA cooperative and AVIA Card.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Mobility Services

NAICS

Fuel Dealers (4572)

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industries

Fuel Management & Fleet Card Programs (THADAKAH), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Fleet Smart Charging & Depot Energy Management (Bus/Truck/Delivery) (EUAFAMAE)

Keywords

• Fuel distribution
• EV charging infrastructure
• Lubricants supply
• Mobility services
• Fleet management

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of fossil fuels (diesel, gasoline, LPG), bio-fuels (HVO20, HVO100), and AdBlue through owned and partner tank stations. Revenue generated from volume-based fuel sales to business fleets and consumers.
2. EV Charging Services: Revenue from AC and DC charging infrastructure. Businesses can have charging points installed at their premises (free installation model with revenue share) or use AVIA VOLT public charging network.
3. Energy Supply (AVIA Energie): Supply of 100% green electricity and gas to business customers. Dynamic pricing contracts with hourly electricity rates and daily gas rates. Includes energy management and consultation services.
4. AVIA Card Fleet Management: Business fuel card program with monthly subscriptions (Light €2.50/month, Heavy €7.50/month) plus per-transaction fees. Card accepted at 2,700+ NL stations and 3,700+ European locations with 1,000,000+ charging points.
5. Lubricant Sales: Sale of automotive and industrial lubricants through partnership brands (Shell, Q8 Oils, Bechem). Includes automotive lubricants and industrial lubricants for metalworking processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vollenhoven operates a regional fuel and lubricants distribution network of 100-plus tank stations across the Dutch provinces of Brabant, Limburg, and Zeeland under the AVIA Vollenhoven brand. The company supplies transport fuels (including HVO biofuels), industrial and automotive lubricants, EV charging infrastructure under AVIA VOLT, business energy supply under AVIA Energie, and battery storage solutions. It also offers the AVIA Card mobility pass for fleet operators and the ViaAVIA consumer loyalty program, functioning as a one-stop mobility and energy partner for both private motorists and business fleets.

Product overview

Vollenhoven is a family-owned mobility company (est. 1895) operating under the AVIA brand, offering a comprehensive suite of mobility solutions centered around its core AVIA Card platform. The product portfolio spans traditional fuels (diesel, petrol, LPG, AdBlue), biofuels (HVO20, HVO100), EV charging infrastructure (AVIA VOLT: AC/DC chargers, mobile units, charging sites), energy supply (AVIA Energie: green electricity with dynamic pricing), battery storage solutions, truck tolling services, lubricants, and car wash facilities. The April 2026 launch of VONA—a joint venture with ABC Energies—will add wholesale fuels and specialty lubricants for B2B sectors. The company manages over 100 retail fuel stations (AVIA, AVIA XPress, AVIA Truck formats) and provides access to 3,700+ fueling and 1,000,000+ EV charging points across Europe through the AVIA Card and associated digital platforms (MijnVollenhoven portal, AVIA Laden app).

Differentiator

Problem solved

Functional benefit

Brands

• AVIA VOLT: Electric vehicle charging solutions and charging infrastructure services
• AVIA Card
• ViaAVIA
• AVIA Energie
• HVO Ecosave
• MijnVollenhoven

Products and services

• AVIA Tankstations
• AVIA Card
• AVIA VOLT EV Charging
• AVIA Energie
• HVO Ecosave Biofuels
• Smeermiddelen (Lubricants)
• ViaAVIA Loyalty Program
• AVIA Wash

Quantifiable outcome

• CO2 reduction of 89% using HVO100 compared to fossil diesel
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• ABC EnergiesflagshipStrategic or Co-development Partner · 5 February 2026Strategic partnership forming new company VONA (effective April 2026) to handle wholesale activities in fuels and specialty lubricants. Combines over two centuries of experience. Both companies maintain separate identities and continue operating independently in their existing markets. VONA focuses on automotive, transport, agri, construction, and industrial lubricant sectors.
• Willem II (Leeuwenmoed)minorGTM or Marketing Partner · 1 July 2025Community partnership as Leeuwenmoed Partner of Willem II football club. 3-year commitment focusing on social impact and community engagement in Tilburg rather than traditional shirt sponsorship.
• AVIA VOLT Nederland B.V.coreStrategic or Co-development Partner · 1 January 2023Joint venture established by AVIA cooperative for EV charging infrastructure in Netherlands. AVIA Vollenhoven participates as member of the cooperative to offer AVIA VOLT charging solutions.
• AVIA Coöperatie NederlandflagshipChannel Partner/ Reseller/ Distributor · 1 January 2006AVIA Vollenhoven has been member of AVIA cooperative since 2006. Cooperative consists of 5 independent fuel traders managing 400 tank stations in Netherlands. Enables shared knowledge, collective purchasing, and brand strength.
• DENScoreTechnology or IntegrationPartner for battery storage solutions. DENS provides technical expertise for industrial energy storage systems, working with AVIA Vollenhoven on battery installation projects for businesses facing grid congestion issues.
• Food Franchise Concepts (Bufkes, Coffee Fellows, Family)minorChannel Partner/ Reseller/ DistributorPartnership with food franchise brands Bufkes, Coffee Fellows, and Family for food service operations at select tank station locations, offering variety of 'food on the go' options.
• Shell, Q8 Oils, BechemcoreTechnology or IntegrationLong-term partnerships with major lubricant brands Shell, Q8 Oils, and Bechem for automotive and industrial lubricant supply. Creates strong supply chain position for VONA joint venture.
• Vidol Lubricant SolutionscoreStrategic or Co-development PartnerSister company of ABC Energies specializing in lubricants and lubricating technology solutions for maritime and industrial sectors. Partner in VONA joint venture.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Fastned: Dutch-headquartered pure-play fast-charging network operating hundreds of high-power charging stations across the Netherlands and Europe. Directly comparable in the EV charging pillar where Vollenhoven competes via AVIA VOLT, though Fastned is charging-only versus Vollenhoven's bundled mobility model.
• Allego: Pan-European EV charging network operator headquartered in the Netherlands offering AC and DC charging, depot solutions, and energy management. Directly comparable in AVIA VOLT's core market (workplace and public charging) and as a competing depot energy management provider to Vollenhoven's BESS offering.
• AVIA Coöperatie Nederland: The Dutch cooperative of five independent fuel traders (of which Vollenhoven is a member) jointly managing 400 tank stations in the Netherlands and the shared AVIA brand, AVIA VOLT EV charging JV, and AVIA Card. Directly comparable as the umbrella organization Vollenhoven belongs to and the source of most of its network scale.
• Travelcard: Major Dutch multi-brand fuel and charging card for fleets and ZZP/MKB, accepted at thousands of stations and 300,000+ charging points. Directly comparable as a competing fleet mobility card competing for the same ZZP/MKB and enterprise AVIA Card accounts.

Broad incumbents

• Shell Nederland: Major oil major with NL retail fuel stations, Shell Recharge/ubitricity EV charging, fleet cards, and lubricants. Comparable because Shell offers the same integrated fuel + EV charging + cards + lubricants portfolio at far larger scale, and competes for the same enterprise fleet accounts as Vollenhoven.
• TotalEnergies: Global oil major with NL retail, TotalEnergies Charging Services, lubricants, and energy supply. Comparable as a full-stack fuel, EV charging, lubricants, and energy competitor with similar bundled offerings aimed at B2B fleets and consumers.
• BP Nederland: Operates Tank & Rast and ARGOS retail networks, bp pulse EV charging, and the BP fuel card. Comparable as an incumbent with overlapping Dutch retail fuel, charging, and fleet-card offerings; also notable because BP's Eindhoven site is hosting Vollenhoven's announced first hydrogen refueling station.

Emerging players

• Tinq: Dutch smart-energy supplier offering dynamic business energy contracts, EV charging, and energy management services. Directly comparable to AVIA Energie in business energy supply and emerging in EV charging/charging site management - intersecting Vollenhoven's product portfolio.

Others

• S4 Energy: Netherlands-based commercial battery storage developer and operator. Adjacent/competing peer in the depot battery storage pillar where Vollenhoven partners with DENS - both target Dutch businesses facing grid congestion, but S4 focuses on utility-scale while Vollenhoven sells BESS rentals to mid-market customers.

Regional players

• Tango (Jumbo): Large Dutch unmanned fuel station network operated by Jumbo. Comparable as a Dutch-only retail fuel competitor targeting price-sensitive consumer and small-fleet customers with a similar unmanned/low-overhead station model to AVIA XPress.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/vollenhoven-olie
• YouTubeyoutube.com/embed/L4DFLfCUGa8
• LinkedInlinkedin.com/company/aviavollenhoven
• Facebookfacebook.com/vollenhovenbvgroep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vollenhoven