Tennis Auckland

What Tennis Auckland does

Tennis Auckland Region Inc. is a nonprofit Incorporated Society and registered New Zealand charity (Charities # CC20231) operating as the regional tennis association for Auckland. It delivers tennis services through four managed public venues — Manuka Doctor Arena (Parnell), TotalCoach Tennis Centre (St Johns), Manukau Tennis, Sports and Community Centre, and Nicholson Park Tennis Centre (Mt Eden) — providing indoor and outdoor court access to the general public via online booking portals (Clubspark, Tennis Life) and an affiliated club network of 50+ clubs in Auckland plus 14 in the Counties region, totalling approximately 9,500 affiliates.

The organisation runs a vertically integrated tennis programme spanning facilities (court hire, peak pricing $20-$50/hr indoor), coaching (Tennis Life brand covering Tennis Hot Shots, Cardio Tennis, and development/performance pathways), competitive structures (Caro Bowl, Senior and Junior Interclub, Midweek Ladies Interclub, Evening Indoor League, Pascoe Cup — NZ's longest-running corporate sponsorship, established 1924), and tournaments from grassroots through ITF level, including hosting the international ASB Classic at Manuka Doctor Arena annually. Technology consists of third-party platforms (Clubspark booking, MatchPoint for competition management replacing MatchHub in 2025) rather than proprietary systems.

Revenue is generated through a mix of usage-based court hire (pay-as-you-go), recurring affiliated-club membership subscriptions, transaction-based tournament entry fees, and sponsorship/donations — most notably a $14.9M NZD (99% of $15M goal) public capital campaign completed in 2025 to fund the Manuka Doctor Arena Court Extension & Roof Project. The organisation operates without parent-company ownership, external equity, or institutional investment, governed by an eight-member Board (four elected, four appointed) under Chairman Howard Lewis and led by Chief Executive Rohan West with a staff of 11-50.

Name

Tennis Auckland

Legal name

Tennis Auckland Region Inc.

Website

https://tennisauckland.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tennis Auckland Region Inc. is a registered New Zealand charity and regional tennis association operating four public tennis venues across Auckland, supporting 50+ affiliated clubs and ~9,500 members with court hire, coaching, competitions, and tournaments including the ASB Classic.

Ownership category

akta.pro rank

Product category

Tennis Facility & Competition Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Regional tennis association
• Tennis facility management
• Tennis coaching programmes
• Tennis competition management
• Sports club governance

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Court Hire Fees: Public court hire charges at owned/managed venues. Indoor and outdoor courts available at various price points with peak and off-peak pricing.
2. Affiliated Membership Fees: Annual membership fees from 50+ affiliated clubs with approximately 9,500 total affiliates across Auckland and Counties regions
3. Tournament Entry Fees: Entry fees for junior and senior tournaments including ITF events, Auckland Championships, Caro Bowl, and various competition series
4. Donations and Fundraising: Public donations for capital projects such as the $15M Manuka Doctor Arena Roof Project (99% funded at $14.9M)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tennis Auckland is a regional sports governing body that delivers tennis services across the Auckland region through four public tennis venues, a coaching programme network (Tennis Life), and a tiered competition structure including interclub leagues and the ASB Classic international tournament. It provides governance and operational support to 50+ affiliated clubs with approximately 9,500 members, and direct public access to indoor and outdoor court hire through online booking systems.

Product overview

Tennis Auckland is a regional sports organization providing tennis services across Auckland through a network of four public facilities and club affiliations. The core offering comprises venue access (Manuka Doctor Arena, TotalCoach Tennis Centre, Manukau Tennis Sports and Community Centre, and Nicholson Park) with court booking services, coaching programmes delivered through Tennis Life, and competitive structures including interclub competitions (Caro Bowl, Senior Interclub, Junior Interclub, Midweek Ladies), tournaments (ASB Classic, NZ ITF, Junior and Senior tournaments), and indoor leagues. The organization serves over 50 clubs with 9,500 affiliated members through both member-based club tennis and public casual court hire.

Differentiator

Problem solved

Functional benefit

Brands

• ASB Classic: International tennis tournament hosted annually featuring world's top men's and women's players at Manuka Doctor Arena
• Caro Bowl
• Tennis Life

Products and services

• Manuka Doctor Arena Premier tennis venue in Parnell hosting the ASB Classic tournament, with 3 indoor hardcourts and 5 outdoor Plexicushion courts with floodlighting. Open to the public for court hire and used for elite competition. Managed by Next Generation Auckland Domain.
• TotalCoach Tennis Centre Major tennis venue in St Johns with 6 indoor hardcourts, 15 outdoor hardcourts, and 2 all-weather astroturf courts. Home of Tennis Life coaching programmes and home to Players Sports Pro Shop and Peak Pilates on-site.
• Manukau Tennis, Sports and Community Centre Community tennis hub in Manukau, South Auckland, with 2 indoor floodlit Plexipave courts, 2 outdoor Plexipave courts, and 4 outdoor astroturf courts. Hosts NZ Wheelchair Tennis and offers free community play sessions. Managed by CLM.
• Nicholson Park Tennis Centre Public tennis facility in Mt Eden with 6 Astro Grass courts available for public booking year-round. Auckland's first fully public tennis facility with online booking.
• Public Court Booking Services Online court booking platform enabling public access to tennis courts across multiple venues including TotalCoach Tennis Centre, Manukau Tennis Centre, and Nicholson Park. Pay-as-you-go with peak and off-peak pricing.
• Tennis Life Coaching Programmes Year-round coaching programmes for juniors and adults including Tennis Hot Shots (ages 3-12), Super Shots, Development and Performance programmes, Tennis Xpress, Cardio Tennis, and adult pathway classes. Delivered at TotalCoach Tennis Centre.
• ASB Classic Tournament International tennis tournament at Manuka Doctor Arena featuring world-class men's and women's players as one of New Zealand's premier sporting events. Held annually in January.
• Caro Bowl Auckland's premier interclub competition featuring top New Zealand players in men's and women's divisions, contested across participating affiliated clubs.
• Junior Interclub Interclub competition for players up to 18 years covering all abilities, with Pre-Xmas and Post-Xmas seasons including Premier, Open, and Beginner grades.
• Senior Interclub Summer and Winter interclub competitions for adults with grades up to 12 teams, including Caro Bowl Reserve, Ferrier Cup, Presidents A, Open Grades, and Mixed Four.
• Pascoe Cup Inter-company tennis competition established in 1924 featuring Men's Doubles, Mixed Doubles, and Open Doubles played at Nicholson Park. New Zealand's longest running corporate sponsorship event.
• Junior Tournaments Tournament series including NZ ITF Summer Champs, Auckland ITF Indoor Championships, Autumn, July and October Junior Tournaments, and Auckland Junior Championships.
• Senior Tournaments Senior tournament programme including Tennis Auckland Spring Open and Auckland Championships, covering singles and doubles in various formats.
• Evening Indoor League Indoor team competition in Terms 2 and 3 with A/B and C grades played Tuesday through Thursday evenings at TotalCoach Tennis Centre.
• Ladies Winter Indoor Women's indoor tennis competition in Terms 2 and 3 featuring doubles and singles in A, B, and C grades played weekday mornings. Sponsored by Wilson.
• Midweek Ladies Interclub Women's interclub competitions including Lead-In (pre-Christmas) and Summer Championship with Promotion Relegation grades.

Quantifiable outcome

• 5 Caro Bowl titles in 6 years for Next Gen club
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered major, supporting and core.

• Manuka DoctormajorGTM or Marketing Partner · 1 January 2025Manuka Doctor is the naming sponsor of the ASB Tennis Arena (Manuka Doctor Arena). They are supporting the $15M Court Extension & Roof Project and receive significant branding visibility at Auckland's premier tennis venue.
• ASB BankmajorGTM or Marketing PartnerASB Bank is the title sponsor of the ASB Classic international tennis tournament held annually in January, showcasing Auckland and the venue to international audiences.
• Wilson Sporting GoodssupportingGTM or Marketing PartnerWilson is a sponsor of ladies winter indoor competitions and provides product support for tournaments.
• Fuji XeroxsupportingGTM or Marketing PartnerCorporate sponsor acknowledged on Tennis Auckland website with logo placement.
• TotalCoachcoreStrategic or Co-development PartnerTotalCoach is the naming partner of TotalCoach Tennis Centre, a major tennis venue in Auckland. The partnership involves venue branding and coaching programme delivery.
• Grassroots TrustsupportingGTM or Marketing PartnerFunding partner supporting coaching programmes at Manukau Tennis, Sports and Community Centre.
• CLM (Community Leisure Management)coreImplementation/ SI/ Consulting PartnerCLM is New Zealand's leading contractor in community facility and programme management, managing Manukau Tennis, Sports and Community Centre on behalf of Tennis Auckland.
• Auckland City CouncilcoreStrategic or Co-development PartnerCouncil manages Windmill Park venue and partners on facility provision. Tennis Auckland works with Local Boards on tennis facility development including Nicholson Park (Auckland's first fully public tennis facility).
• Players SportssupportingChannel Partner/ Reseller/ DistributorOn-site pro shop at TotalCoach Tennis Centre providing tennis equipment, stringing services, and footwear.
• Peak PilatessupportingStrategic or Co-development PartnerOn-site physiotherapy and Pilates services at TotalCoach Tennis Centre and Manuka Doctor Arena for player wellness.
• Tennis New ZealandcoreStrategic or Co-development PartnerNational governing body for tennis in New Zealand. Tennis Auckland is the regional association implementing national programmes and competing in national events.
• Tennis AustraliasupportingStrategic or Co-development PartnerProvides club support resources and best practices for club administration and planning.
• Auckland Umpires AssociationsupportingStrategic or Co-development PartnerSub-associate organization providing officiating services for tennis competitions in Auckland.
• Counties TennissupportingStrategic or Co-development PartnerSub-associate regional tennis organization with 14 affiliated clubs within the Counties region.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• USTA: United States Tennis Association, the national tennis governing body in the US with affiliated clubs, tournaments, and player development programmes. Functions as a larger incumbent analogue to Tennis Auckland at a national level.
• Tennis Australia: National governing body for tennis in Australia and Tennis Auckland's counterpart at national scope. Comparable in mandate (club support, tournaments, performance pathways) but operates at much larger national scale with deeper funding and broadcast revenue.
• Lawn Tennis Association (LTA): UK national tennis governing body supporting clubs, competitions, coaching, and venues. Comparable broader role to Tennis Auckland but at national scale with significantly greater resources.

Direct peers

• Tennis Queensland: Queensland state tennis association delivering club support, competitions, coaching and venue management. Directly comparable as a regional tennis governing body.
• Tennis NSW: New South Wales state tennis association under Tennis Australia with affiliated clubs, competitions, and venue operations. Closely comparable mandate and operating model to Tennis Auckland at a similar geographic scale.
• Tennis Western Australia: Western Australian state tennis association with affiliated clubs, interclub competitions, and venue operations. Comparable regional tennis body serving a similar-sized population catchment.
• Tennis Tasmania: Tasmanian state tennis association with affiliated clubs and competitions. Smaller-scale but structurally analogous to Tennis Auckland as a sub-national regional tennis body.
• Tennis Victoria: Australian state tennis association operating venues, club affiliations, coaching, and tournaments in Victoria. Directly comparable structure to Tennis Auckland as a sub-national tennis body with affiliated clubs and venue operations.
• Tennis South Australia: South Australian state tennis association operating club affiliations, tournaments, and coaching programmes. Matches Tennis Auckland's structure of regional tennis governance and member services.

Others

• Aktive - Sport & Recreation Auckland: Auckland's regional sport and recreation agency supporting community sport and active recreation. Comparable as an Auckland-based community sport umbrella but with a broader multi-sport remit rather than tennis-specific.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tennisauckland
• Instagraminstagram.com/tennisauckland
• LinkedInlinkedin.com/company/tennis-auckland-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Auckland