YMI Insurance
YMI Insurance is an independent, family-owned insurance agency formed in 2022 from two 1955-vintage Pennsylvania agencies, distributing personal and commercial insurance through multiple carrier partnerships across three PA offices and seven licensed states.
- Company typePrivate
- Founded1955
- HeadquartersStroudsburg, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What YMI Insurance does
YMI Insurance is an independent, family-owned insurance agency operating as YMI Agency, Inc. and headquartered in Stroudsburg, Pennsylvania. The company was formed in 2022 through the merger of Yutz-Merkle Insurance Agency and The Lehigh Agency, both founded in 1955 and owned by Jim Honochick (Managing Director). It operates three Pennsylvania offices (Stroudsburg, Bethlehem, Allentown) and is licensed in seven states (PA, DE, MD, NJ, NY, SC, VA). Jimi Honochick (President, MBA, CFA) joined in 2021 and leads the firm alongside the senior leadership team.
The agency distributes personal and commercial insurance through multiple carrier partnerships, earning commission revenue on placement and renewal. Its product portfolio spans personal lines (home, auto, umbrella, life, long-term care, specialty coverages such as classic car, watercraft, wedding, RV) and commercial lines (business owners policies, general liability, commercial property, workers' compensation, cyber liability, plus 60+ industry-specific programs including Auto Services/Fleet, Construction Plus, and Machine Shop). Distribution combines direct in-person sales at the three offices, phone-based service, online quote requests, and a referral program; digital touchpoints include a self-service portal (claims, billing, certificates, policy review), interactive coverage graphics, and the YMI Talking podcast.
The business model is a traditional independent agency commission model with no disclosed proprietary technology, no AI capabilities, and no outside funding. Growth to date has been organic plus the announced April 1, 2026 acquisition of Robertson Insurance Group and Carl H. Myers Agency. The firm holds multiple regional industry and community awards from Erie Insurance, IA&B, and regional press, and maintains membership in Trusted Choice, PIA, and local chambers of commerce.
YMI Insurance firmographics
Firmographics- Name
- YMI Insurance
- Legal name
- YMI Agency, Inc.
- Website
- https://ymiagency.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YMI Insurance is an independent, family-owned insurance agency formed in 2022 from two 1955-vintage Pennsylvania agencies, distributing personal and commercial insurance through multiple carrier partnerships across three PA offices and seven licensed states.
- Ownership category
- akta.pro rank
YMI Insurance industry classification
Industry- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Traditional Long-Term Care (LTC) Insurance (FSAIAJAA), Network Security & Privacy Liability (Third-Party) (FSAJAOAE), Directors & Officers (D&O) Liability (FSAJADAF)
Keywords
Where YMI Insurance is headquartered
LocationHeadquarters
- HQ city
- Stroudsburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
YMI Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: YMI Insurance operates as an independent insurance agency earning revenue through commissions from insurance carriers for placing and renewing policies. As an independent agency, they represent multiple insurance companies and earn commissions when clients purchase or renew policies through their agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance policies are priced individually based on client risk profiles, coverage needs, and the insurance carriers they represent. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
YMI Insurance product offering
Product offeringCore offering
YMI Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of clients by shopping multiple insurance carriers. Core offerings include personal lines (home, auto, umbrella, life, long-term care, specialty), business lines (business owners policy, general liability, commercial property, workers compensation, cyber liability), and over 60 industry-specific insurance programs for verticals such as auto services, construction, machine shops, restaurants, and childcare. Revenue is generated through carrier commissions on placed and renewed policies.
Product overview
YMI Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through multiple carrier partnerships. The core offerings include Personal Insurance (home, auto, umbrella, life, long-term care) and Business Insurance (business owners policies, general liability, commercial property, workers compensation, cyber liability). The agency differentiates through specialized industry-specific programs like Auto Services and Fleet, Construction Plus, and Machine Shop Insurance, serving over 60 different industries. Service delivery is supported by a digital Service Center for claims, payments, and policy management, along with interactive tools like Clickable Coverage and the YMI Talking Podcast for client education and community engagement. The agency was formed in 2022 through the merger of Yutz-Merkle Insurance and Lehigh Agency, both founded in 1955, and has expanded through the 2026 acquisition of Robertson Insurance Group and Carl H. Myers Agency.
Differentiator
Problem solved
Functional benefit
Companies that use YMI Insurance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
YMI Insurance technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YMI Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Pocono Chamber of CommerceminorYMI Insurance is a member of the Pocono Chamber of Commerce, participating in local business community activities and networking events in the Pocono Mountains region.
- Whitehall Area Chamber of CommerceminorYMI Insurance holds membership in the Whitehall Area Chamber of Commerce, supporting local business community engagement.
- Greater Lehigh Valley ChamberminorYMI Insurance is a member of the Greater Lehigh Valley Chamber, participating in regional business community activities and events.
- Pocono Builders AssociationminorYMI Insurance is a member of the Pocono Builders Association, supporting the construction industry community in the Pocono region.
- Greater Lehigh Valley RealtorsminorYMI Insurance maintains membership with Greater Lehigh Valley Realtors, supporting the real estate professional community.
- Trusted ChoiceminorYMI Insurance is a member of Trusted Choice, an independent insurance agency association network.
- Insurance Agents and Brokers (IA&B)minorYMI Insurance holds membership with Insurance Agents and Brokers, an industry association supporting independent insurance professionals.
- National Association of Professional Insurance Agents (PIA)minorYMI Insurance is a member of the National Association of Professional Insurance Agents, supporting professional development and industry advocacy.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
YMI Insurance competitors and assessment
Company assessmentDirect peers
- Hilb Group: Mid-sized insurance brokerage that has scaled primarily through acquiring high-quality regional agencies across the Eastern U.S. Highly comparable to YMI in customer base (middle-market commercial and personal lines), carrier-representation model, and roll-up acquisition strategy.
- USI Insurance Services: Large national insurance brokerage and consulting firm serving middle-market commercial and personal clients. Comparable to YMI in product breadth (P&C, life, specialty) and multi-carrier distribution approach, though at substantially larger scale.
- Burns & Wilcox: Specialty insurance wholesale broker and managing general agent distributing complex and niche commercial coverages. Comparable to YMI's specialty commercial programs (cyber, construction, machine shop, etc.) as a placement partner that similarly requires deep carrier relationships and underwriting expertise.
- World Insurance Associates: PE-backed national insurance agency formed through the acquisition and combination of independent agencies. Direct peer to YMI: places business with multiple carriers, focuses on personal and commercial lines, and acquires regional shops similar to YMI's profile.
- Brown & Brown, Inc. One of the largest independent insurance intermediaries in the U.S., built largely through the roll-up of regional agencies. Highly comparable to YMI as a multi-line retail insurance agency with personal and commercial books, similar carrier-representation model, and a stated strategy of acquiring regional agencies — YMI is precisely the type of platform Brown & Brown targets.
- RPS (Risk Placement Services): National specialty lines broker and binding authority writing complex commercial risks for retail agents. Comparable to YMI on the wholesale/placement side of the same value chain — both rely on specialty carrier relationships to serve niche commercial clients YMI also targets.
- Acrisure: Large, PE-backed insurance brokerage that has grown via aggressive roll-up of independent agencies into a tech-enabled platform. Directly comparable to YMI in product breadth (personal, commercial, specialty) and growth model (acquiring regional agencies), though at vastly greater scale.
- Goosehead Insurance: Public retail insurance agency distributing personal and commercial lines through a franchise/agent network across multiple states. Comparable to YMI in that both sell through licensed agents representing multiple carriers, with a multi-state, relationship-driven distribution model.
Broad incumbents
- Marsh & McLennan Agency: Middle-market arm of global insurance broker Marsh, providing property/casualty, employee benefits, and personal lines to mid-sized businesses. Comparable in product mix and client segments to YMI, but operates at a substantially larger scale as a broad incumbent.
Regional players
- Erie Insurance Group: Regional P&C carrier with a strong captive and independent agency distribution model concentrated in the Northeast and Mid-Atlantic, including Pennsylvania. YMI is an Elite and Hirt Quality Agency for Erie in Eastern PA, making Erie a direct distribution counterpart — both serve the same regional customer base through professional agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
YMI Insurance social profiles
Digital presenceYMI Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMI Insurance leadership team
Management profileNumber of profiles
Profiles14 records
YMI Insurance subsidiaries and ownership
Company hierarchySubsidiaries2 records
YMI Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMI Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMI Insurance
What does YMI Insurance do?
YMI Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of clients by shopping multiple insurance carriers. Core offerings include personal lines (home, auto, umbrella, life, long-term care, specialty), business lines (business owners policy, general liability, commercial property, workers compensation, cyber liability), and over 60 industry-specific insurance programs for verticals such as auto services, construction, machine shops, restaurants, and childcare. Revenue is generated through carrier commissions on placed and renewed policies.
Is YMI Insurance a public or private company?
YMI Insurance is a private company. It is currently operating.
When was YMI Insurance founded?
YMI Insurance was founded in 1955. It employs 11 to 50 people.
Where is YMI Insurance based?
YMI Insurance is headquartered in Stroudsburg, United States, in the North America region.
How does YMI Insurance make money?
One revenue line is on record: insurance Commissions.
Who are YMI Insurance's main competitors?
Direct peers on record are Hilb Group, USI Insurance Services, Burns & Wilcox, World Insurance Associates, Brown & Brown, Inc., RPS (Risk Placement Services), Acrisure and Goosehead Insurance. Marsh & McLennan Agency is listed as a broad incumbent. Erie Insurance Group is listed as a regional player.
Does YMI Insurance have an API?
No public API is recorded for YMI Insurance.
What industry is YMI Insurance in?
Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAIAJAA, Traditional Long-Term Care (LTC) Insurance. Its NAICS code is 5242 and its SIC code is 6411.