De Rooy Transport

What De Rooy Transport does

De Rooy Transport B.V. is a family-owned Dutch transport and logistics company founded in the 1960s by Jan and Riek de Rooy and currently led by brothers Peter de Rooy (General Director) and Ad de Rooy (Director of Operations). Headquartered in 't Goy (Houten), the company operates with nearly 90 employees, more than 12,000 m2 of warehousing across its 't Goy and Houten facilities, and a fleet that includes electric tractors, box trucks, and LZV-certified combinations. Revenue is generated through transaction-fee based transport services (Benelux pallet distribution, European network distribution across 22 countries via partner networks, ADR-certified dangerous goods transport, and zero-emission urban last-mile delivery) and managed-services based warehousing and Value-Added Logistics (customization, repackaging, labeling, quality control). Customers include B2B distributors and manufacturers, webshop/e-commerce retailers, dangerous goods shippers, and urban delivery customers, with anchor enterprise accounts in food/grocery and garden/consumer products and multi-year contract structures.

The technology stack centers on the Greendriver sustainability platform, which integrates SAP and Navision ERP systems with logistics operations to deliver continuous fuel, CO2, and driver-behavior monitoring, real-time Track & Trace, and verified per-pallet CO2 reporting. An AI-powered predictive planning system, co-developed with Breda University of Applied Sciences, maps 98-99% of operating conditions in advance and forecasts pickup demand with 88% accuracy. Warehouse Management System access is provided 24/7 to customers, with EDI and E-Booking integrations for order intake. Own battery energy storage (ESS) integrated with 7,000 m2 of rooftop solar enables grid-independent fast charging of electric trucks, addressing Dutch grid congestion and supporting the company's zero-emission distribution service.

De Rooy's go-to-market combines direct enterprise sales (phone, email, on-site intake, quote forms) with channel partnerships through Netwerk Benelux (13 regional providers, central hub in Nieuw-Vennep), VTL (120 mid-sized German transport companies), and Online Systemlogistik (97 European partners). Pricing is quote-based per shipment, reflecting distance, volume, weight, and special requirements such as ADR handling or environmental zone compliance. The company pursues a hybrid segmentation strategy and markets through its website, earned media in trade publications (Financieel Dagblad, Duurzaam Ondernemen, Transport & Logistiek, TLN HUB), industry events (Lean & Green, Zero Emissie Truck Academy, Nationale Conferentie Duurzame Mobiliteit), and community engagement (Houten On Stage career events, erkend leerbedrijf internships, local sports sponsorships). Notable credentials include being the first distributor worldwide to achieve ISO 14083 verification (with Bricklog), the Lean & Green 4th Star for 75% CO2 reduction (2013-2022), and a stated target of climate-neutral operations by 2035.

Name

De Rooy Transport

Legal name

De Rooy Transport B.V.

Website

https://derooytransport.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

De Rooy Transport is a family-owned Dutch logistics provider offering Benelux and European pallet distribution, warehousing, and zero-emission city delivery through an electric fleet, Greendriver sustainability platform, and AI-driven predictive planning, serving B2B distributors, e-commerce retailers, and ADR shippers.

Ownership category

akta.pro rank

Headquarters

HQ city

't Goy

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Logistics and Warehousing Services: Storage and handling of goods in own warehouses in 't Goy and Houten. Services include order picking, value-added logistics (customization, repackaging, labeling, quality control), and complete delivery handling. Revenue based on storage volume, handling complexity, and service scope.
2. Benelux Distribution: Same-day or next-day pallet distribution in Netherlands and Belgium (within 24 hours). Also delivers to city centers and within environmental zones. Revenue per shipment/pallet.
3. European Network Distribution: Pallet, partial, and full truck load transport across 22 European countries. Services include 24-hour, fixed-time, and economy delivery options. Revenue per shipment or per km.
4. B2C Last-Mile Delivery: Direct-to-consumer delivery including value-added services such as assembling actiepakketten (promotional packages). Differentiated from B2B logistics.
5. ADR (Dangerous Goods) Transport: Transport of dangerous goods (ADR-certified) within Benelux and Europe. All employees hold valid ADR certificates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

De Rooy Transport is a Dutch family-owned logistics service provider offering pallet distribution, warehousing with fulfillment, and value-added logistics across the Benelux and 22 European countries. Core activities include same-day/next-day Benelux distribution, European network transport, sustainable city distribution using zero-emission vehicles, ADR-certified dangerous goods transport, and warehouse management with 24/7 customer-accessible Warehouse Management System. The Greendriver program unifies all services around CO2 transparency, electric vehicles, AI-based predictive planning, and verified per-pallet footprint reporting.

Product overview

De Rooy Transport operates as a logistics and warehousing service provider organized around several interconnected service lines. The core offering consists of warehouse management and fulfillment services (Logistieke diensten en warehousing) supported by a Warehouse Management System accessible 24/7, enhanced by Value Added Logistics (VAL) services such as repackaging, labeling, and quality control. Distribution services span Benelux pallet distribution, European network distribution through partners VTL and Online Systemlogistik (22 countries), and sustainable city distribution using electric vehicles with hub aggregation. The fleet (Wagenpark) includes vans, box trucks, zero-emission electric trucks, trailers, and LZV combinations. All operations are unified under the Greendriver sustainability program, which integrates SAP and Navision ERP systems for logistics and financial optimization, tracks shipments via Track & Trace, and leverages AI-powered predictive planning to optimize routes and anticipate pickup requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehousing and Logistics Services (Logistieke diensten en warehousing) Warehouse management and fulfillment services including inventory management with thousands of pallets, order picking, and complete delivery handling. The 24/7 accessible Warehouse Management System supports B2B and B2C customers with EDI and e-shipment integration.
• Value Added Logistics (VAL) Additional logistics services including product modification and assembly, repackaging and labeling, and quality control inspections to meet customer specifications, offered as part of warehouse and fulfillment service.
• Benelux Distribution Fine-meshed pallet distribution across the Netherlands and Belgium with next-day delivery within 24 hours, including city centers and environmental zones, operated as a key partner of Netwerk Benelux with central hub at Nieuw-Vennep.
• European Network Distribution Pallet, partial, and full load transport across Europe covering 22 countries with delivery between 24 and 72 hours, served via partnerships with VTL (120 mid-sized transport companies) and Online Systemlogistik (97 partners).
• Sustainable City Distribution (Duurzame stadsdistributie) Zero-emission city distribution using electric vehicles for last-mile delivery, with hub function that aggregates shipments from multiple suppliers into consolidated deliveries in urban centers and environmental zones.

Quantifiable outcome

• 48% CO2 reduction per pallet in 5 years
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Netwerk BeneluxcoreChannel Partner/ Reseller/ DistributorSamenwerkingsverband (cooperative) of twelve/thirteen logistieke dienstverleners from various regions in the Netherlands and Belgium. Bundles knowledge, capacity, and experience for optimal Benelux service. De Rooy is a key partner using the central hub in Nieuw-Vennep for overnight load consolidation.
• VTL ('The CargoFamily')coreChannel Partner/ Reseller/ DistributorLeading European logistics network of 120 mid-sized transport companies based in Fulda, Germany. Provides 24-hour service, fixed-time delivery, and economy service across Europe. VTL partners deliver to 22 countries.
• Online SystemlogistikcoreChannel Partner/ Reseller/ DistributorEuropean network of 97 system partners, all owner-led mid-sized transport companies across Europe. Services include ONLINE Speed Cargo (24-48h standard), ONLINE Premium Cargo (next-day/night delivery), and Next-Day Express with precise time slots.
• BricklogcoreTechnology or IntegrationJoint achievement of ISO 14083 verification — De Rooy became the first distributor worldwide to receive this certification. Bricklog provides the calculation platform for verified CO2 reporting.
• Breda University of Applied SciencesminorStrategic or Co-development PartnerCollaboration with student Dominik Szewczyk to develop the AI predictive planning system that predicts pickup demand with 88% accuracy. The system is now used as the basis for daily operations.
• TVM VerzekeringenminorGTM or Marketing PartnerTVM is De Rooy's insurance company. De Rooy is featured in the TVM Jaarverslag 2025 (annual report) and participated in the TVM Bumper app promotional campaign. TVM also provided the TVM laadpas for electric truck charging.
• Transport en Logistiek Nederland (TLN)minorOthersTLN is the Dutch transport and logistics industry association. Peter de Rooy serves as TLN-regiobestuurder (regional representative). De Rooy contributed to TLN's 'Groenboek' (Green Book) and was featured in TLN's HUB magazine.
• Zeeland Connect (Zero Emissie Truck Academy)minorStrategic or Co-development PartnerPeter and Ad de Rooy presented at the Zero Emissie Truck Academy on the practical aspects of electrifying transport operations, sharing lessons learned.
• CoolmarkcoreStrategic or Co-development PartnerCoolmark is a key logistics customer for De Rooy. Both companies collaborated on the switch from disposable pallets to europallets, achieving ~67% return rate. De Rooy provides complete warehousing, order picking, and European distribution for Coolmark.
• Husqvarna Nederland BVminorGTM or Marketing PartnerHusqvarna's Managing Director Anton de Jong publicly praised the De Rooy partnership on LinkedIn, noting the collaboration on electric trucks and sustainability goals. Both companies share a commitment to CO2 reduction.
• ING BankminorGTM or Marketing PartnerING published an interview with Peter de Rooy on the company's sustainability journey. The interview was subsequently picked up by trade medium Duurzaam Ondernemen.

Scale indicators10 records

Recent moves6 records

Broad incumbents

• Kuehne+Nagel: Global freight forwarding and logistics incumbent with significant Dutch operations. Comparable at the freight arrangement and European distribution layer that De Rooy accesses via partners.
• Dachser: European logistics incumbent with extensive road freight and contract logistics network. Competitor in the European pallet distribution space that De Rooy accesses through VTL/OSL.
• DSV: Global freight forwarder and logistics provider with extensive Benelux operations. A much larger incumbent offering overlapping road freight, warehousing, and European distribution services.
• Raben Group: European contract logistics and road freight provider with warehousing and Benelux presence. Comparable in distribution network and contract logistics services to De Rooy.

Direct peers

• Simon Loos: Dutch mid-sized logistics provider with pallet distribution, warehousing, and a strong sustainability program. Comparable to De Rooy in scale, geography (Benelux), and emphasis on green transport.
• GVT Transport & Logistics: Dutch family-owned transport and logistics company offering warehousing, distribution, and value-added logistics. Direct competitor to De Rooy in Benelux pallet distribution and warehousing.
• Van der Spek Groep: Dutch transport and logistics company specializing in Benelux distribution and warehousing. Comparable scale, region, and B2B customer mix to De Rooy.
• De Jong Transport: Dutch mid-sized transport and logistics company with pallet distribution, warehousing, and European coverage. Closely comparable family-scale Benelux operator to De Rooy.
• Nijhof-Wassink: Dutch logistics provider with bulk, container, and distribution services across Europe. Comparable family-led business with European network and warehousing capabilities.
• Jan de Rijk Logistics: Dutch international logistics provider with road transport, warehousing, and European distribution. Comparable in size, multi-country European footprint, and Benelux headquarters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/derooytransport
• Facebookfacebook.com/derooytransport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Rooy Transport