Sotacomm

What Sotacomm does

Sotacomm is a Vietnam-based marketing agency headquartered in Hanoi, offering three interconnected service pillars: Digital Marketing (social media, SEO, content marketing, paid advertising across Facebook, Instagram, LinkedIn, YouTube, and Google Ads), Event Management (corporate events, fashion shows, product launches, VIP parties), and Creative Production (TVCs, viral videos, graphic design, and printing). The company was founded in 2020 and operates with a small team of 11-50 employees under a founder-led structure with Ha Do as CEO.

The firm serves enterprise clients across diversified Vietnamese verticals including banking (Techcombank, MSB), fashion and retail (K's Closet, Chappin & Hera, Minh Chau Veston, Ohana, Hang Nga), conglomerate (Truong Giang Group), automotive (Thanh Cong, RL38), lighting/electronics (Rạng Đông), and entertainment/beauty (Gami Group, Egroup). According to company-reported scale metrics, Sotacomm has served 100+ clients and completed 200+ projects with 30+ partners. Service delivery is sales-led, with direct client consultation and bespoke project scoping; pricing is not publicly disclosed and projects are custom-scoped following a free initial consultation.

Sotacomm operates as a services business without proprietary technology, patents, or disclosed AI/ML capabilities. Revenue is generated through professional services fees tied to project work, with no recurring SaaS or productized offering. The ownership structure is founder/management-owned with no disclosed institutional investors, funding rounds, or parent company. Geographic focus is single-country domestic (Vietnam), with no disclosed international expansion.

Name

Sotacomm

Legal name

Sotacomm

Website

https://sotacomm.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sotacomm is a Hanoi-based Vietnamese marketing agency offering digital marketing, event management, and creative production services to enterprise clients across banking, fashion, automotive, and conglomerate verticals. Founded in 2020, it operates as a small founder-led professional services firm with 100+ clients.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Digital marketing services
• Event management services
• Creative production services
• Marketing agency services
• Brand marketing campaigns

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Professional marketing agency fees for digital marketing, event management, and creative production services including TVCs, viral videos, and graphic designs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sotacomm is a full-service marketing agency offering Digital Marketing, Event Management, and Creative Production services. The agency crafts marketing campaigns across social media platforms, organizes corporate events and product launches, and produces TVCs, viral videos, and graphic designs for Vietnamese enterprise clients across fashion, banking, automotive, and retail sectors.

Product overview

Sotacomm is a marketing agency offering three interconnected service offerings: Digital Marketing (social media marketing, advertising on platforms like Instagram, Facebook, LinkedIn, YouTube, Google Ads), Event Management (corporate events, fashion shows, product launches, VIP parties), and Creative Production (TVC commercials, viral videos, graphic design, and printing). The services are designed to work together as an integrated marketing action strategy, combining creative ideas with implementation capability and effective agency-client communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Marketing solutions that attract attention and leave strong impressions, enhancing business competitiveness and reaching potential customers. Includes social media marketing across Facebook, Instagram, LinkedIn, YouTube, and Google Ads.
• Event Management Event organization with outstanding ideas, great attention to detail, and excellent operations management. Includes corporate events, fashion shows, product launches, VIP parties, and store opening ceremonies.
• Creative Production Crafting thoughtful and effective concepts into TVCs, viral videos, and graphic designs that bring brand objectives to life. Includes commercial video production and graphic design.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hakuhodo Vietnam: Japanese advertising network's Vietnam operations, providing integrated marketing and creative services. Targets the same enterprise clients as Sotacomm in Vietnam, particularly Japanese corporates and large local brands.
• BBDO Vietnam: Omnicom's creative-led network operating in Vietnam with full-service advertising capabilities. Competes for the same brand-building and creative production mandates as Sotacomm's creative production and digital marketing pillars.
• Dentsu Vietnam: Global advertising network's Vietnam office offering integrated advertising, media planning, and creative services. Competes with Sotacomm for the same enterprise marketing budgets but with international scale, broader media-buying leverage, and global client rosters.
• Ogilvy Vietnam: WPP-owned full-service agency in Vietnam providing advertising, brand strategy, PR, and digital. Directly overlaps Sotacomm's integrated agency offering for enterprise clients, with deeper creative resources and global network access.
• Publicis Vietnam: Publicis Groupe's Vietnam office offering creative, media, digital, and production services. Directly comparable integrated offering to Sotacomm, serving enterprise clients across banking, retail, and consumer verticals.

Direct peers

• The Loop: Vietnamese integrated marketing agency combining advertising, digital, events, and production. Most direct functional peer to Sotacomm in terms of bundled service offering and enterprise Vietnam focus.
• Vinalink Media: Vietnamese digital marketing agency offering SEO, content, social, and integrated digital campaigns. Overlaps with Sotacomm's digital marketing services and targets a similar domestic enterprise client base.
• Saigontoday Agency: Ho Chi Minh City-based marketing and event agency providing brand activation, event management, and digital services. Comparable Vietnamese competitor with similar integrated service model and enterprise client orientation.
• Mango Digital: Vietnam-based digital marketing agency specializing in social media, performance marketing, and content. Directly comparable to Sotacomm's digital marketing pillar and competes for the same Vietnamese enterprise and SME clients.
• Golden Communication: Vietnamese full-service marketing and event agency offering integrated brand, event, and digital services. Closely comparable peer to Sotacomm in scale, geography, and service mix — both compete for Vietnamese enterprise and fashion/retail clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sotacomm
• LinkedInlinkedin.com/company/sotacomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sotacomm