Ten Spa

What Ten Spa does

Ten Spa (legal name: Ten Wellness Spa) is a privately-held luxury spa operator headquartered in Kuwait, founded in 2017 and acquired by co-owners Yusuf and Badr Al-Issa in July 2017. The company operates dedicated, gender-segregated physical branches — a men's branch in Sharq (Sanabil Tower, open 8:30 AM–4:30 AM daily) and a women's branch in Sabah Al Salem (The Tower), each offering massages, hammams, facials, nail care, and bundled ritual packages — and provides an at-home massage and grooming service for men across Kuwait with optional luxury car transportation. The company claims to be the highest Google-rated spa in the Arab World, and underwrites a satisfaction guarantee that allows clients to leave without paying if not satisfied.

The business operates four revenue streams: pay-as-you-go spa services (60–120 minute massages ranging 31–52 KWD, rituals, facials, nail care), a home service channel for men, an e-commerce retail arm branded Ten Boutique (Korean-formulated shampoos, Perfume One 100ml at 29.7 KWD, Ten Bottle insulated water bottle, Sansevieria Snake Plant), and a Ten Gifts voucher program with optional luxury delivery. Pricing is in Kuwaiti Dinars, with payment methods including K-net, Visa, Mastercard, Tabby (BNPL), cash, and MyFatoorah payment links. Go-to-market is direct-to-consumer via physical locations, phone/WhatsApp booking, and a digital storefront; marketing is concentrated on organic social channels (TikTok, Instagram, Facebook, YouTube, X) and a content/blog function.

The technology stack is built on Odoo, which powers the website, online shop, booking, payment processing, and customer account management. The company self-claims the highest Google rating in the Arab World and offers a 1-year product guarantee and a session satisfaction guarantee. Customer segments are individual male and female consumers (primary) and group/event bookings (secondary), with no disclosed enterprise or B2B accounts.

Name

Ten Spa

Legal name

Ten Wellness Spa

Website

https://tenwellness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Ten Spa (Ten Wellness Spa) is a privately-held luxury spa in Kuwait operating dedicated men's and women's branches offering massages, hammams, facials, nail care, and rituals, plus home services, gift vouchers, and a branded retail boutique.

Ownership category

akta.pro rank

Product category

Luxury Spa & Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Hammam & Turkish Bath Services (HSALAFAG), Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Luxury spa services
• Massage therapy
• Hammam treatments
• Facial skincare
• Nail care services

Headquarters

HQ city

Kuwait

HQ country

Kuwait

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Spa Treatments and Services: The primary revenue stream comes from offering various spa treatments including massages (Balinese, Thai, Swedish, Deep Tissue, Hot Stone, Sports, Reflexology), hammams, facials, nail care, and ritual packages. Services are priced per session with varying durations and offered separately for men and women at dedicated branches.
2. Ten Boutique Products: Sale of wellness products including shampoos (Ten Protein, Wooden Sage), perfumes (Perfume One), accessories (Ten Bottle), and home greenery (Sansevieria Snake Plant). Products are sold through the online shop and potentially at spa locations.
3. Gift Vouchers: Sale of gift vouchers that allow recipients to choose from a range of luxurious treatments and services. Vouchers can be purchased online with delivery options available.
4. Home Services: Home service offerings for men across Kuwait, bringing the spa experience to customers' homes including massage beds, linens, and all necessary equipment. Includes optional luxury transportation service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ten Spa is a luxury spa in Kuwait offering massage, hammam, facial, nail care, and ritual packages. The brand runs separate branches for men and women, provides home services for men, operates an e-commerce boutique for beauty products, and sells gift vouchers redeemable for spa services.

Product overview

Ten Wellness Spa operates as a single-brand luxury spa chain with separate dedicated branches for men and women across Kuwait. The offering spans four core service categories — Massages (Balinese, Swedish, Deep Tissue/Sports, Hot Stone Aromatherapy, Foot Reflexology, Warrior Thai, Lymphatic, Pregnancy, Air Cups), Hammams (Mud Wrap, Double Scrub), Facial & Nail Care (Hydra Glow Facial, Express Facial, Anti-Aging Facial, Mani-Pedi services), and Ten Rituals (comprehensive spa packages including Aurora Glow, Vienna/London/Hollywood Grooming, Marbella Nights, Sunset Boulevard, Blissful Package, Self-Love Package, Velora Muse). The retail arm, Ten Boutique, offers branded products including Ten Shampoo (Protein and Wooden Sage variants), Perfume One 100ml, Ten Bottle insulated water bottle, and Sansevieria Snake Plant. Gift Vouchers and a luxury home delivery service (with chauffeur transport) complement the core service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Ten Boutique: A wellness retail section offering spa products including shampoos, perfumes, water bottles, and home greenery items such as snake plants.
• Ten Gifts

Products and services

• Massage Services Professional massage therapy sessions offered at Ten Spa's separate male and female branches in Kuwait for individual consumers seeking relaxation and wellness.
• Hammam Treatments Traditional hammam bath and cleansing rituals performed at Ten Spa's male and female branches for individual consumers.
• Facial Treatments Skincare facial services offered at Ten Spa's male and female branches for individual consumers seeking skincare and rejuvenation.
• Nail Care Services Manicure and pedicure nail care services provided at Ten Spa's branches for individual consumers.
• Ritual Packages Curated multi-treatment ritual packages combining multiple spa services, offered at Ten Spa's branches for individual consumers.
• Home Services for Men At-home spa services delivered to male clients in Kuwait, providing massage and related treatments at the client's location.
• E-commerce Boutique Online retail channel selling beauty and wellness products under the Ten Spa brand for individual consumers.
• Gift Vouchers Prepaid vouchers redeemable for Ten Spa services and products, sold to individual consumers and gift purchasers.

Quantifiable outcome

• Satisfaction Guarantee - clients may leave without paying if not satisfied during session
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• OdoocoreTechnology or IntegrationOdoo powers the Ten Spa website and online store, enabling services including booking management, payment processing, customer accounts, and order fulfillment. Odoo's privacy policy governs how personal information is processed through their platform.
• Korean Formulation PartnerscoreStrategic or Co-development PartnerKorean partners carefully formulate Ten Spa's proprietary shampoo products including Ten Protein Shampoo and Wooden Sage Shampoo, combining international expertise with brand quality standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Kaya Skin Clinic: Middle East and India-based skin, hair, and body care clinic chain with a wellness/spa offering. Comparable regional player in beauty and grooming services tailored to Middle Eastern consumers.

Broad incumbents

• Anantara Spa: Luxury hotel spa brand across Asia and the Middle East. Comparable full-menu wellness experience combining massages, hammam-inspired treatments, and signature rituals at premium price points.
• Six Senses Spa: Globally recognized luxury spa operator within the Six Senses hospitality group. Comparable in targeting affluent wellness consumers with Eastern-inspired treatments and proprietary retail products.
• The Spa at The Ritz-Carlton: Hotel-anchored luxury spa at the Ritz-Carlton Kuwait. Comparable offering of premium massages, hammams, facials, and ritual packages to high-end Kuwait residents and corporate clients.
• The Spa at Mandarin Oriental: Luxury hotel spa at Mandarin Oriental properties. Comparable premium positioning, signature rituals, and a target customer of high-income spa-goers in major GCC cities.

Direct peers

• Massage Heights: Massage and skincare focused day-spa franchise with multiple locations. Comparable treatment menu structure (Swedish, deep tissue, hot stone), membership pricing, and retail extensions.
• Talise Spa: Jumeirah Group's luxury spa brand operating across the GCC. Comparable to Ten Spa as a high-end regional day-spa with diverse treatment menus, premium pricing, and gender-conscious facilities in the Gulf.
• Burke Williams Day Spa: US-based premium day-spa chain offering massages, facials, nail care, and body treatments. Comparable multi-location retail spa model with price-tiered service menus similar to Ten Spa's.

Emerging players

• Hand & Stone Massage and Facial Spa: Membership-driven massage and facial spa franchise. Comparable core offerings of massages and facials, and a multi-location storefront model that Ten Spa could emulate when expanding capacity.
• NOW Massage: Boutique walk-in massage studio concept emphasizing accessible luxury and modern wellness branding. Comparable to Ten Spa in targeting younger, experience-driven customers seeking premium massage treatments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tenspakw
• YouTubeyoutube.com/@tenspakw
• Facebookfacebook.com/tenspakw
• Instagraminstagram.com/tenspakw
• TikToktiktok.com/@tenspa
• LinkedInlinkedin.com/company/ten-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Spa