Zepter Bank

What Zepter Bank does

Zepter Bank (ЗАО «Цептер Банк») is a privately held Belarusian commercial bank incorporated on 13 November 2008 and licensed by the National Bank of the Republic of Belarus (Banking License No. 31, renewed 8 February 2024). The bank is 100% ultimately Western European owned through Swiss parent Home Art & Sales Services AG (99.785%) and German ES Consult GmbH (0.215%), within the broader Zepter Group ecosystem. Headquartered in Minsk, the bank operates three Centers of Banking Services in Minsk, Brest, and Vitebsk, supplemented by exchange points and digital channels, serving retail and business clients across Belarus.

The bank offers a full-spectrum retail and corporate product suite: consumer credit (Zepter Club cash loan at 17.5%, "Any Car" auto loan from 3.99%, exclusive auto partnerships with GEELY/BelGee, LADA, and HAVAL at promotional rates from 0.99%), multi-currency deposits (BYN up to 14.85% annual on long-dated online deposits, USD/EUR at 0.1%), payment cards (Visa Classic/Gold/Infinite, Belkart, Belkart PAY with 3-D Secure), and credit packages bundled through partner retail networks for domestic goods. The digital layer comprises Zepter Online (internet and mobile banking), the BS-Client corporate remote banking system, Zepter Business and Zepter.Pro business mobile apps, the PAY2CARD P2P transfer service, Swoo Pay (Android NFC contactless), Zepter FX (corporate online currency trading), and TRADEX — an integrated cryptocurrency exchange operating as a Belarusian High Tech Park resident since 2022. For business clients the bank provides corporate accounts, salary projects with cashback and long-validity cards, factoring, leasing of vehicles/real estate/equipment, brokerage in government and corporate bonds, and SWIFT international transfers across EUR, RUB, PLN, AED, and CNY corridors.

Zepter Bank's revenue mechanics combine net interest spread on the deposit-to-loan book (consumer and auto lending above 8.5–17.5% funded by deposits), transaction-based commissions on SWIFT transfers (0.5–0.8%), currency exchange spreads across cash and non-cash operations in six currencies, and fee income from brokerage, factoring, and leasing. Go-to-market is a hybrid model: physical branch coverage in three regional centers plus self-service digital banking and embedded origination at auto dealer partner locations. The institution is small by Belarusian banking standards (51-100 employees, charter capital of 19.9M BYN), positioning it as a niche retail-and-SME bank with selective corporate capabilities rather than a universal balance-sheet competitor.

Name

Zepter Bank

Legal name

ЗАО «Цептер Банк»

Website

https://zepterbank.by

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Zepter Bank is a privately held Belarusian commercial bank (Minsk, since 2008), majority-owned by Swiss-based Zepter Group, offering retail and corporate accounts, multi-currency deposits and loans (BYN, USD, EUR, RUB, CNY, PLN, AED), auto lending through OEM partnerships, and digital channels including a cryptocurrency exchange integration (TRADEX) and NFC mobile payments.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Lending & Credit Disbursements (FSAMAKAH), High Yield Credit Trading (FSACAEAD)

Keywords

• Retail banking services
• Commercial banking services
• Consumer lending
• Corporate lending
• Digital banking

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Primary revenue stream from consumer loans, auto loans, overdraft facilities, and business lending including factoring, leasing, and credit lines. Interest rates range from 0.99% for promotional auto loans to 17.5% for personal cash loans.
2. Deposit Operations: Attracts customer deposits in BYN and foreign currencies (USD, EUR) offering interest rates up to 14.85% for BYN deposits, paying lower rates to fund lending operations.
3. Commission Income: Fees from international SWIFT transfers, account maintenance, payment processing, card operations, and brokerage services. Commission rates vary by transaction type and currency.
4. Currency Exchange Operations: Revenue from currency exchange spreads on cash and non-cash currency conversion for USD, EUR, RUB, and other supported currencies.
5. Securities Operations: Brokerage services for government bonds, National Bank bonds, and non-government securities. Operations with own bonds and organization of bond issuance for legal entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Zepter Bank is a Belarusian commercial bank providing retail and corporate banking services, including multi-currency accounts (BYN, USD, EUR, RUB, CNY, PLN), consumer and auto loans, term deposits, Visa and Belkart payment cards, international SWIFT transfers, currency exchange, factoring, leasing, brokerage, and salary projects. The bank operates physical branches in Minsk, Brest, and Vitebsk and digital channels including Zepter Online internet/mobile banking, the TRADEX cryptocurrency exchange, and Zepter FX corporate trading platform.

Product overview

Zepter Bank (Zepter Bank, ЗАО «Цептер Банк») is a Belarusian commercial bank with 100% Western European capital (Swiss parent Home Art & Sales Services AG) offering a portfolio of retail, corporate, and digital banking products. The product portfolio is organized as a suite of distinct named offerings rather than a single unified platform. For retail clients, it encompasses consumer loans (including the flagship Zepter Club credit for purchasing Zepter goods, auto loans for GEELY/LADA/HAVAL vehicles, and general cash loans), deposit products (online deposits such as Zepter 35/95/180/390/1100/370 Online in BYN and foreign currency deposits in USD/EUR), and payment cards including Visa Classic/Gold/Infinite and Belkart co-badged packages with digital payment support (Belkart PAY, 3-D Secure). The digital banking layer comprises Zepter Online (internet banking and mobile app), the BS-Client remote banking system, the Zepter.Pro and Zepter Business mobile apps, and the PAY2CARD P2P card transfer service. For business clients, the bank provides расчетно-кассовое обслуживание (RKO) with account management packages, salary projects (Стабильный, Щедрый, Правильный, Простой), international SWIFT transfers, and specialized services including factoring, leasing (vehicles, real estate, equipment), and securities operations (brokerage, bonds, bond issuance organization). The bank also offers a cryptocurrency exchange platform TRADEX (resident of the High Tech Park since 2022) enabling spot trading, OTC deals, and ЦФА (digital financial assets) investment with fiat on/off ramps. Currency exchange services are available through the Zepter FX online platform and physical exchange points. Swoo Pay provides NFC-based contactless mobile payment on Android. The ecosystem is rounded out by SWIFT international transfers and ERIP domestic payment integration, with insurance products, current accounts, and P2P transfers completing the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Цептер Онлайн (Zepter Online): Internet and mobile banking platform for private individuals, combining internet banking and mobile banking functionalities.
• TRADEX
• Swoo Pay
• P2P (Pay2Card)
• Zepter FX

Products and services

• Auto Loan GEELY/BelGee (Автокредит GEELY) Auto loan product for individuals purchasing new GEELY vehicles through authorized BelGee dealerships in Belarus, offering promotional financing at 0.99% annual rate, loan amount up to 90,000 BYN, and repayment terms up to 10 years.
• Auto Loan LADA (Автокредит ЛАДА) Auto loan product for individuals purchasing new LADA vehicles, offering financing from 8.50% annual, loan amount up to 60,000 BYN, and terms up to 10 years.
• Auto Loan HAVAL (Автокредит HAVAL) Auto loan product for individuals purchasing new HAVAL vehicles, with promotional rates from 0.99% annual and repayment terms up to 120 months.
• Any Car Auto Loan (Кредит «Любой автомобиль») General-purpose auto loan product for individuals purchasing new vehicles from authorized dealerships in Belarus, with a rate starting from 3.99% per annum, launched in June 2026.
• Personal Cash Loan (Кредит наличными) Unsecured personal cash loan for individuals aged 21-68 with minimum monthly income of 500 BYN. Interest rate of 17.50% annual, loan amount up to 15,000 BYN, with terms of 12, 24, 36, 48, or 60 months.
• Zepter Club Credit (Кредит «Цептер Клуб») Targeted consumer credit product offered to individuals for the purchase of goods from Zepter International, leveraging the bank's parent group relationship.
• Salary Card Overdraft (Овердрафт на зарплатную карточку) Overdraft facility attached to salary cards for individuals participating in employer salary projects with Zepter Bank.
• Domestic Goods Credit (Кредит на товары отечественного производства) Installment consumer credit product for purchasing domestically manufactured goods through partner retailers including furniture, household appliances, electronics, and construction services.
• Online Deposits in BYN (Вклады ОНЛАЙН в белорусских рублях) Term deposit products in Belarusian rubles opened online through Zepter Online, including Zepter 35 (3.20%), Zepter 95 (0.90%), Zepter 180 (4.00%), Zepter 390 (11.00%), and Zepter 1100 (14.85% annual), with terms from 35 to 1100 days and minimum deposit of 100 BYN.
• Foreign Currency Deposits (Вклады в иностранной валюте) Term deposits denominated in USD and EUR with 0.1% annual interest rate, minimum 100 USD/EUR, maximum 45,000 USD/EUR, and terms up to 180 days.
• Visa Card Packages for Individuals (Пакеты карт Visa Classic/Gold/Premium/Infinite) Payment card packages including Classic, Gold, Premium, and Infinite tiers issued to residents and non-residents of Belarus, providing access to the Visa global acceptance network with multi-currency settlement.
• Belkart PAY Cards (БЕЛКАРТ PAY) National Belkart-branded payment cards with contactless payment support for use in the domestic Belarusian market.
• SWIFT International Transfers (Международные переводы SWIFT) International cross-border wire transfer service via SWIFT supporting EUR, RUB, PLN, AED, CNY, and other currencies with commissions ranging from 0.5% to 0.8% (minimums varying by currency) plus 15-30 BYN payment order fees.
• Currency Exchange Services (Обмен валют) Currency conversion services in cash, by card, and via current accounts for USD, EUR, RUB, CNY, and PLN, with daily buy/sell rates published through branches and online channels.
• Current/Settlement Accounts (Текущие (расчетные) счета) Current (settlement) accounts in Belarusian rubles and foreign currencies for individuals, supporting payment operations, fund management, and account-based services.
• Insurance Products (Страхование) Insurance offerings distributed through partner insurers including property insurance via Belrosstrakh-Dom (up to 30,000 USD per structure), travel insurance, and driver/passenger accident insurance via Kupala (12-150 BYN premiums).
• P2P Card-to-Card Transfers (PAY2CARD / P2P переводы) Instant peer-to-peer card-to-card transfer service (PAY2CARD) available 24/7, enabling transfers between bank cards in 60+ countries.
• Swoo Pay Contactless Mobile Payments Contactless payment service enabling Android smartphone users to make tap-to-pay transactions using linked Visa cards from Zepter Bank via NFC technology, including offline transaction capability.
• TRADEX Cryptocurrency Exchange Cryptocurrency exchange platform operating as a High Tech Park resident since 2022, supporting spot trading, exchange operations, and digital financial asset (DFA) investment with instant commission-free account funding from Zepter Bank accounts.
• Zepter FX Corporate Trading Platform Online currency trading platform for corporate clients providing currency exchange quotes, buying/selling currency for on-market operations with flexible pricing and personal trader chat.
• Salary Projects for Businesses (Зарплатные проекты) Salary project packages for businesses including Stable (0.4% fee, 3% on balance, up to 1.5% cashback), Generous (1% fee, 3% on balance, 1.5% cashback), Correct (0.6% fee), and Simple (0% fee, 1% on balance, 1% cashback) tiers.
• Business Settlement and Cash Services (Расчетно-кассовое обслуживание) Current account opening, cash handling, and settlement services for legal entities and individual entrepreneurs in Belarus.
• Factoring Services (Факторинг) Factoring services for businesses to finance receivables and improve working capital, operated by a dedicated Factoring Department in Minsk and Brest.
• Leasing Services (Лизинг) Leasing services covering vehicles, real estate, and equipment for business clients.
• Business Lending (Кредитование юридических лиц) Credit facilities including credit lines and term loans for legal entities and individual entrepreneurs, managed by the Corporate Business Management function.
• Documentary Operations (Документарные операции) Documentary trade finance operations including letters of credit, bank guarantees, and related instruments for businesses engaged in international and domestic trade.
• Business Deposits (Привлечение свободных средств юрлиц) Term deposit products for legal entities to place free funds, with dedicated sales teams in Minsk and Brest.
• Brokerage Services (Брокерское обслуживание) Brokerage services on the Belarusian securities market, including trading of government bonds, National Bank bonds, and non-government securities, operated under a Professional Securities Activities License from the Ministry of Finance.
• Bond Operations and Issuance Organization (Операции с облигациями) Operations with the bank's own bond issues and arrangement/organization of bond issuance programs for legal entities on the Belarusian market.
• Visa Business Corporate Card (Корпоративная карточка Visa Business) Visa Business corporate payment cards for legal entities for managing business expenses and travel-related payments.

Quantifiable outcome

• Deposit rate up to 14.85% annual in BYN
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TRADEX (High Tech Park Resident)coreTechnology or Integration · 1 January 2022Cryptocurrency exchange platform partnership. TRADEX is an official Belarusian cryptocurrency exchange operating as High Tech Park resident since 2022. Zepter Bank provides instant account funding without commission for TRADEX users.
• GEELY / BelGeecoreStrategic or Co-development PartnerExclusive auto loan partnership for GEELY vehicles sold through BelGee dealership network in Belarus. Zepter Bank offers promotional financing at 0.99% annual rate, up to 90,000 BYN, terms up to 10 years.
• LADA (AvtoVAZ)coreStrategic or Co-development PartnerAuto loan partnership for LADA vehicles with financing rates from 8.50% annual, loan amounts up to 60,000 BYN, repayment periods up to 10 years.
• HAVALcoreStrategic or Co-development PartnerAuto loan partnership for HAVAL vehicles with promotional rates from 0.99% annual, repayment terms up to 120 months.
• ООО РадмебельminorChannel Partner/ Reseller/ DistributorRetail furniture partner for domestic goods credit program. Offers custom wardrobes, kitchens, and furniture with installment financing through Zepter Bank.
• ООО МирНТ плюс (Octo.by)minorChannel Partner/ Reseller/ DistributorE-commerce partner for domestic goods credit - online hypermarket offering household appliances and electronics with installment financing.
• Ингосстрах (Ingosstrakh)minorOthersInsurance partner offering property insurance, travel insurance (health/life), and vehicle insurance through Belrosstrakh and Kupala insurers.
• Белросстрах (Belrosstrakh)minorOthersHome insurance partner offering property coverage up to 30,000 USD per structure under Belrosstrakh-Dom program.
• КУПАЛА (Kupala Insurance)minorOthersVehicle insurance partner offering driver and passenger accident coverage for insurance premiums from 12 BYN to 150 BYN.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bank Dabrabyt: Small-to-mid Belarusian private commercial bank serving retail and SME clients. Closely comparable to Zepter Bank on scale, geographic concentration in Belarus, and full-service private banking model.
• Belgazprombank: Mid-sized Belarusian commercial bank historically affiliated with Gazprom, offering retail and corporate banking products including deposits, lending, and FX. Comparable in scale and product breadth to Zepter Bank.
• MTBank: Mid-sized private Belarusian commercial bank known for digital innovation and crypto-asset integration. Closely comparable to Zepter Bank on product breadth, digital channel investment, and positioning toward tech-savvy retail and SME clients.
• Priorbank: One of the largest privately-held Belarusian banks, serving retail and corporate clients with a multi-product platform including deposits, lending, FX, and cards. Comparable to Zepter Bank in its private ownership structure and broad retail/corporate product mix, though larger in scale.
• Alfa-Bank Belarus: Subsidiary of Russia-headquartered Alfa-Bank Group, offering retail and corporate banking in Belarus. Comparable to Zepter Bank on foreign-affiliated ownership, multi-currency operations, and full-service retail/corporate product suite.
• BPS-Sberbank: Belarusian bank affiliated with Sberbank Group, serving retail and corporate clients across multiple cities. Comparable to Zepter Bank in being a foreign-affiliated commercial bank with deposits, lending, and payment products as core offerings.
• Belinvestbank: State-owned Belarusian commercial bank with full retail and corporate banking services. Comparable in product breadth but with materially larger scale and state support that differentiates it from Zepter Bank's private-ownership positioning.

Others

• Zepter International: Parent-adjacent group entity focused on consumer goods (cookware, cosmetics, home appliances) with presence in 60+ countries. Comparable to Zepter Bank as a sister company under the Swiss-owned Zepter Group umbrella; the "Zepter Club" consumer credit product links the two businesses directly.

Emerging players

• Free2ex: Belarusian cryptocurrency exchange also operating as a High Tech Park resident. Comparable to TRADEX (Zepter Bank's crypto partner) on the digital-asset exchange side of Zepter Bank's business.

Broad incumbents

• Belarusbank: The dominant state-owned Belarusian bank, controlling the largest share of deposits and lending in the country. Acts as the incumbent against which Zepter Bank competes; not directly comparable in scale, but defines the competitive landscape Zepter Bank operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zepterbank5970/videos
• Facebookfacebook.com/myzepterbank
• Instagraminstagram.com/zepterbank
• LinkedInlinkedin.com/company/zepterbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zepter Bank